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Search: Posts Made By: DABK
Forum: Offline Marketing 15th March 2020, 10:13 AM
Replies: 19
Views: 318
Posted By DABK
Re: Coldest Milk and Positioning and Slogans and Winning

The one that always comes to my mind is the cold brewed beer.

Meaningless, irrelevant to facts and taste but awesome to narketing. Here is the link to a fun and usefilul article about that: ...
Forum: Offline Marketing 15th March 2020, 09:05 AM
Replies: 19
Views: 318
Posted By DABK
Re: Coldest Milk and Positioning and Slogans and Winning

The one that always comes to my mind is the cold brewed beer.

Meaningless, irrelevant to facts and taste but awesome to marketing. Here is the link to a fun and usefilul article about that: ...
Forum: Offline Marketing 14th March 2020, 08:15 PM
Replies: 19
Views: 318
Posted By DABK
Re: Coldest Milk and Positioning and Slogans and Winning

I never understood them. I suggested that to some people. They told me it would be pointless: they and the competitors are doing the same. Something like: We do the install roofs; they install...
Forum: Offline Marketing 14th March 2020, 01:23 PM
Replies: 19
Views: 318
Posted By DABK
Re: Coldest Milk and Positioning and Slogans and Winning

What intetested me in his story was not the details (I get it that people buy from a distributor. It does not bother me if they call their distributor by the name of the company whose item they are...
Forum: Offline Marketing 10th March 2020, 10:50 AM
Replies: 19
Views: 318
Posted By DABK
Coldest Milk and Positioning and Slogans and Winning

I heard an interview with a store owner in an area where there are a lot of dollar stores.

He sells food. The dollar-type store sells food, albeit not as good, not as much variety. But for $1.
...
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