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Search: Posts Made By: ewenmack
Forum: Copywriting 5th November 2012, 10:42 PM
Replies: 53
Views: 2,515
Posted By ewenmack
Re: To All The Ugly People...

Harlan, it's always going to come down to a persons criteria
as to what they believe is insulting.

Best,
Ewen
Forum: Copywriting 5th November 2012, 08:18 PM
Replies: 53
Views: 2,515
Posted By ewenmack
Re: To All The Ugly People...

http://i49.tinypic.com/2mqtemd.jpg
Forum: Copywriting 5th November 2012, 05:30 PM
Replies: 53
Views: 2,515
Posted By ewenmack
Re: To All The Ugly People...

Son Of Bitches is borderline insulting...no?

Ted Nicholas sold his books mostly from display print ads.

Best,
Ewen
Forum: Copywriting 5th November 2012, 04:02 PM
Replies: 53
Views: 2,515
Posted By ewenmack
Re: To All The Ugly People...

Ted Nicholas changed a book title to

"Why SOB's Succeed In Business And Nice Guys Fail"

Changed nothing else he got a 2100% lift in response.

Granted it's not a direct insult to the reader,...
Forum: Copywriting 5th November 2012, 03:03 PM
Replies: 53
Views: 2,515
Posted By ewenmack
Re: To All The Ugly People...

Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich!: Randy Gage: 9780470049310: Amazon.com: Books


Why not add dumb, sick and broke to the insult?

Randy Gage did it in his...
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