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Search: Posts Made By: Declan O Flaherty
Forum: Main Internet Marketing Discussion Forum 22nd August 2019, 07:53 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

It's simple - take a look at most of the threads created by people who you say are searching for success - and notice how they always start with a problem.


Forums, at their core, are where...
Forum: Main Internet Marketing Discussion Forum 12th July 2019, 12:38 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

I know Jonathan, so have I learned a lot from that stuff. In fact, I spent 2 years in that market teaching people how to better their lives. I left after that because I saw it was a waste of time....
Forum: Main Internet Marketing Discussion Forum 11th July 2019, 05:33 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

So this might sound horrible but there is just so much more money to be made selling people ways to feel better about the problems they have rather than solving those problems .
...
Forum: Main Internet Marketing Discussion Forum 10th July 2019, 02:51 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

...Or it could be a 'good' thing considering we grow from pain and wither from comfort.

Anthony de Mello would say that 'problems' are wonderful. How else can one grow if not out of pain and...
Forum: Main Internet Marketing Discussion Forum 9th July 2019, 09:18 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

How's things Jeffrey?

Good points, and one's I agree with completely.

As for problems and solutions - I use the word solution to mean a benefit, not just solving the problem itself, but...
Forum: Main Internet Marketing Discussion Forum 9th July 2019, 03:47 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Judging by a lot of the answers above, and people trying to convince themselves that 'solutions' are the way to get attention ahead of 'problems' - a NEW question would be...

Do you think that...
Forum: Main Internet Marketing Discussion Forum 9th July 2019, 02:46 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

The point, which I somehow have to keep driving home: Is that the human brain pays more attention to problems than it does solutions - and if you lead with the problem instead of the benefits more...
Forum: Main Internet Marketing Discussion Forum 8th July 2019, 06:29 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

DABK: The title of the thread is fine, and the post... doesn't need to be clarified.

That's ridiculous.
Forum: Main Internet Marketing Discussion Forum 7th July 2019, 01:43 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Good for you Marcia.

Your prospects are more motivated to wake up to more sales. Wow. They must be so lucky someone out there understands them

I bet no one understands them more than you do,...
Forum: Main Internet Marketing Discussion Forum 7th July 2019, 01:34 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

I'm afraid I am NOT missing my own context. Not talking about problems IS costing sales. That's an inevitability. What I didn't say, is that it will ALWAYS cost you sales.
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 12:50 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

I'll address the last few posts:

It's funny to me how many people take everything either in black, or white. It's like they forget there are no one-sided coins.

1) The context of my first post...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 04:02 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Quite right, Odahh - even better, as you say, is to solve an 'urgent' problem.
Forum: Main Internet Marketing Discussion Forum 4th July 2019, 01:20 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Problems, differences and the unusual.

That's a good point Gordon.

Being 'different' is so important these days if we want to get attention - and as you quite rightly pointed out - 'different' and 'unusual' are noticed by the brain...
Forum: Main Internet Marketing Discussion Forum 4th July 2019, 11:34 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Political = Problems

Same difference mate.

Just so we're on the same page: I wasn't 'trying' to say anything - I said categorically that problems get more attention than solutions, because...
Forum: Main Internet Marketing Discussion Forum 4th July 2019, 11:31 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Is that why you're linking to a cheap JVzoo system and using a 'blind' squeeze page to build your list?


Pretty sure your audience are opp seekers Adrianne :eek:
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 01:42 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Am I in a marketing forum here, or on seasame street :D

If a man believes his wife is going to leave him, then THAT is the most important conversation going on in his head.

It would be...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 01:31 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

All dreams start with a nightmare.

And you’re wrong when you say that it’s the dream that motivates them.

Nobody is motivated by a dream unless the dream is a better alternative to their...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 01:30 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Good for you Adrianne.

When attracting opportunity seekers, I would always lead with a promise of easy money too.

It’s far easier to sell ‘free money’ to ANYONE, because we ALL want free...
Forum: Main Internet Marketing Discussion Forum 2nd July 2019, 03:51 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

They sure do my friend - and we must get their attention first.
Forum: Main Internet Marketing Discussion Forum 29th June 2019, 11:29 PM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Re: Why talking about the 'benefits' may be hurting your sales

Yep, I agree with that Steve.



Even though I aim to start with the problem, in some cases it makes sense to start out with the benefits.


The problem I see with most marketers headlines,...
Forum: Main Internet Marketing Discussion Forum 29th June 2019, 05:50 AM
Replies: 51
Views: 912
Posted By Declan O Flaherty
Why talking about the 'benefits' may be hurting your sales

What would happen if the news was filled with with fluffy, positive, feel-good stories?

How long before people stopped watching?

The people behind the news, know that “fluffy” stories don’t get...
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