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Search: Posts Made By: Jason Kanigan
Forum: Offline Marketing 11th June 2016, 11:40 AM
Replies: 11
Views: 260
Posted By Jason Kanigan
Re: What do you do to fix this?

Way back in my early days right out of business school I had the same problem: churning out expensive-to-produce quotes for people who didn't buy.

The estimator is a good tool because it...
Forum: Offline Marketing 10th June 2016, 09:05 AM
Replies: 11
Views: 260
Posted By Jason Kanigan
Re: What do you do to fix this?

Roleplay though the conversation with her.

Find out what happens with various responses.

Think about what to do to counter/re-educate/tilt the table in your favor...without FIGHTING the...
Forum: Offline Marketing 10th June 2016, 08:04 AM
Replies: 11
Views: 260
Posted By Jason Kanigan
Re: What do you do to fix this?

I'm not giving all my secrets away for free ha ha. I'm giving you the direction. Yes, qualify better. I pointed you towards how to fill in the blanks.

CTO stands for Chief Technology Officer.
...
Forum: Offline Marketing 10th June 2016, 07:52 AM
Replies: 11
Views: 260
Posted By Jason Kanigan
Re: What do you do to fix this?

"Do you (prospect) believe all sign manufacturers are essentially the same, and the only difference is price?"

"Is price the #1 and only consideration here?"

She'll find out a lot by asking...
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