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Search: Posts Made By: Jason Kanigan
Forum: Offline Marketing 21st August 2012, 11:24 AM
Replies: 16
Views: 842
Posted By Jason Kanigan
Re: CONTROL & Cold Calling Success..Guaranteed

This is one approach, the features & benefits approach. Very good for transactional sales.

An alternative is the consultative approach, which seeks to uncover urgent, emotionally-driven reasons of...
Forum: Offline Marketing 21st August 2012, 10:35 AM
Replies: 16
Views: 842
Posted By Jason Kanigan
Re: CONTROL & Cold Calling Success..Guaranteed

This is why a consistent sales process is so important.

If you don't know where you are, you don't know what is going on or what will happen next.

The key is to stay ahead of your prospect, and...
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