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Search took 0.02 seconds. Search: Posts Made By: Alex Cohen
Forum: Copywriting 16th November 2018, 05:23 PM
Replies: 29
Views: 709
Posted By Alex Cohen
Re: How to write copy for skin care products?

Sure there is. "Skin care" is a category (AKA vertical or niche). There are sub-categories within it.

Alex
Forum: Copywriting 16th November 2018, 05:17 PM
Replies: 29
Views: 709
Posted By Alex Cohen
Re: How to write copy for skin care products?

The easiest method is to read the testimonials in the successful competition's sales copy. You]ll learn a lot about what problem motivated people to buy and what they were thinking at the time.
...
Forum: Copywriting 15th November 2018, 11:32 PM
Replies: 29
Views: 709
Posted By Alex Cohen
Re: How to write copy for skin care products?

There's always a new angle to be had. Your job is to find it.

I can't imagine that anyone would actually come to this forum and reveal what's currently working for them in a billion dollar...
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