Register Blogs Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 2711
Search took 1.18 seconds.
Search: Posts Made By: BrianMcLeod
Forum: Copywriting 19th June 2015, 10:21 AM
Replies: 86
Views: 5,632
Posted By BrianMcLeod
Re: 4 postcards mailed, which was the winner?

You're planning to credit the source of these eventually, right Ewen?
Forum: Copywriting 4th June 2015, 11:10 AM
Replies: 9
Views: 1,194
Posted By BrianMcLeod
Re: That's that

RULE: Get rid of that everywhere you can.

Mike Schwenk shared a slick trick at one of my events:

Mark the word "that" as misspelled in your word processor's dictionary.

It'll show up with...
Forum: Copywriting 4th June 2015, 10:37 AM
Replies: 9
Views: 1,848
Posted By BrianMcLeod
Re: Big Brand Secrets Most Direct Response Copywriters Don't Know

I met Ben at one of Carlton's Action Seminars... nice guy and gave a fairly mind-blowing presentation on his tech & data.

We live and work in amazing times.

Best to all,

Brian
Forum: Copywriting 1st June 2015, 11:43 AM
Replies: 10
Views: 1,828
Posted By BrianMcLeod
Re: The Psychology of Pricing

Interesting read, Mal - thanks for the link.
Forum: Main Internet Marketing Discussion Forum 21st May 2015, 03:39 PM
Replies: 13
Views: 475
Posted By BrianMcLeod
Re: What software do you guys use?

Mac: Screenflow
PC: Camtasia

Cross-platform & cheap: Screencast-o-Matic
Forum: Main Internet Marketing Discussion Forum 21st May 2015, 03:36 PM
Replies: 20
Views: 1,633
Posted By BrianMcLeod
Re: Convert Mp4 to Mp3 files (make better products)

1) Open MP4 in Quicktime player.
2) Export as "Audio Only" which will dump out an .m4a
3) Import into iTunes and create an MP3 version, edit ID3 tags, etc.
4) "Reveal in Finder" to locate the new...
Forum: Copywriting 20th May 2015, 12:19 AM
Replies: 17
Views: 1,886
Posted By BrianMcLeod
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

Hey Mark, man... sorry to hear about you going through these tough health/life challenges.

Us Gen-X'ers are starting to get old and break...

I know you'll make it out the other end of all this...
Forum: Internet Marketing Product Reviews & Ratings 19th May 2015, 10:55 PM
Replies: 28
Views: 2,311
Posted By BrianMcLeod
Re: Looking for a drag-and-drop sales page builder. Tips?

Of all the page builder plugin/themes I've used/own, WP Profit Builder is best for exporting to HTML.

A bit of bloat in the resulting code when I last used it for that, but you're just serving...
Forum: Main Internet Marketing Discussion Forum 17th May 2015, 07:59 PM
Replies: 70
Views: 3,059
Posted By BrianMcLeod
Re: Warriors: Do You Want To Make Money Or Make Excuses?

Nope... nowhere else to go but here in snarkville.
Forum: Main Internet Marketing Discussion Forum 17th May 2015, 09:41 AM
Replies: 70
Views: 3,059
Posted By BrianMcLeod
Re: Warriors: Do You Want To Make Money Or Make Excuses?

Thanks for the replies, gang - especially the new folks who’ve found it useful… clearly not a waste of time and makes me glad I posted it.

NicheMan asks, "Why don’t more vets start threads?"
...
Forum: Main Internet Marketing Discussion Forum 16th May 2015, 01:41 PM
Replies: 70
Views: 3,059
Posted By BrianMcLeod
Warriors: Do You Want To Make Money Or Make Excuses?

FAIR WARNING: This isn’t a rant (really, it’s not…), but I’m not going to hold back here either…

Since this post is aimed primarily at folks new to the forum, I should probably tell you, at the...
Forum: Copywriting 5th May 2015, 12:48 PM
Replies: 10
Views: 1,847
Posted By BrianMcLeod
Re: Short Copy (260 words long) Worked Better?

Hey Tony,

Thoughts:

1) Simple offer, impulse buy at under $10 price point. Might have written them right out of the copy before.
2) Perfect example of what to split test - BIG differences...
Forum: Copywriting 5th May 2015, 04:16 AM
Replies: 17
Views: 2,040
Posted By BrianMcLeod
Re: Fair Pay For Copywriters

A VSL to sell pro copywriters into writing for you on a weird, risk-averse pricing ladder that starts off with a $20 article and ends with a $7K sales letter?

I'd seriously rethink your strategy...
Forum: Email Marketing 30th April 2015, 12:13 AM
Replies: 4
Views: 625
Posted By BrianMcLeod
Re: Segmenting List Question:

List Automation, Automation Rules, Campaign Automation... each ESP has their own name for it.

The basic gist is of the automation is:

When (email) subscribes to (list/campaign) unsubscribe from...
Forum: Copywriting 14th April 2015, 11:03 PM
Replies: 6
Views: 1,305
Posted By BrianMcLeod
Re: Luck with your own websites?

The hidden trap that nobody ever talks about:

Talented copywriters are often our own worst clients - by a hard mile.

When we're working for a client, we open a vein and bleed out for them
...
Forum: Main Internet Marketing Discussion Forum 9th April 2015, 08:29 AM
Replies: 11
Views: 1,226
Posted By BrianMcLeod
Re: How Does Andy Jenkins / Mike Filsaime... Make THIS Awesome Kind Of Video??

Keynote and Final Cut Pro - piloted by Andy who is a supremely talented video editor/producer.
Forum: Copywriting 6th April 2015, 04:34 PM
Replies: 42
Views: 2,209
Posted By BrianMcLeod
Re: Long Sales Copy

We're preaching to the choir now - they've moved the thread from Main Discussion into the CW subforum.
Forum: Copywriting 6th April 2015, 11:03 AM
Replies: 42
Views: 2,209
Posted By BrianMcLeod
Re: Long Sales Copy

In "How To Write A Good Advertisement" Victor Schwab masterfully simplifies this entire debate through a story about Max Hart and his ad man George Dwyer.

Hart and Dyer were arguing about whether...
Forum: Main Internet Marketing Discussion Forum 6th April 2015, 10:39 AM
Replies: 6
Views: 668
Posted By BrianMcLeod
Re: How this video is created? Any Software?

PRO TIP: Don't start threads then immediately take them to private message - keep the conversation in the public thread so everyone else can benefit.



Typeface = Font

The video above uses an...
Forum: Main Internet Marketing Discussion Forum 6th April 2015, 08:42 AM
Replies: 6
Views: 668
Posted By BrianMcLeod
Re: How this video is created? Any Software?

Keynote (Mac) or Powerpoint (PC)

Chalkboard image background.

Handwritten typefaces.

Animated builds on each element.

No slide transitions.
Forum: Copywriting 6th April 2015, 08:21 AM
Replies: 42
Views: 2,209
Posted By BrianMcLeod
Re: Long Sales Copy

While it's easy to largely agree with your sentiment - technology helps us out here.

Clicktale, CrazyEgg and other behavioral tracking software makes knowing what people do on your website 100%...
Forum: Copywriting 29th March 2015, 08:16 AM
Replies: 8
Views: 1,326
Posted By BrianMcLeod
Re: Postcard Examples

Welcome to the new new.
Forum: Copywriting 26th March 2015, 04:18 PM
Replies: 15
Views: 2,435
Posted By BrianMcLeod
Re: Resources to Improve Email Followups?

Google Andre Chaperon's Autoresponder Madness
Forum: Copywriting 18th March 2015, 08:34 AM
Replies: 16
Views: 1,867
Posted By BrianMcLeod
Re: Question To All Copywriting Warriors!!

Here's a core concept you need to learn - make your copy inviting to read, and make it useful to the reader, not just you.

Visually, your post below is an imposing blob of text.

Compare the...
Forum: Copywriting 17th March 2015, 08:15 AM
Replies: 5
Views: 1,316
Posted By BrianMcLeod
Re: Websites that you recommend for good Slogans?

I grabbed this book as an impulse add-on while spending an Amazon xmas gift card a few years back.

I think I bought Cashvertising, this book and Bob Bly's Copywriting Handbook for like... $25.
...
Forum: Copywriting 17th March 2015, 08:03 AM
Replies: 14
Views: 3,764
Posted By BrianMcLeod
Re: RIP Sylvie Fortin

I'm deeply saddened to learn about Sylvie's death... what a tough, inspiring woman.

The way Michel and Sylvie loved, lived and worked with each other is a model we can all learn from.

My mom...
Forum: Copywriting 13th March 2015, 05:34 AM
Replies: 6
Views: 1,309
Posted By BrianMcLeod
Re: Teaching a course

I know a guy who knows a guy.

You're one guy and I'm the other.

Hit me up, Joe. I owe you a favor or two.
Forum: Copywriting 9th March 2015, 10:27 PM
Replies: 8
Views: 1,954
Posted By BrianMcLeod
Re: Copy On Apple's New MacBook Site Made Me LOL

Anyone disagree?

Of course not.

Let's continue then...



They've gotta put one in there either way, so... yeah.
Forum: Copywriting 5th March 2015, 10:14 AM
Replies: 3
Views: 1,540
Posted By BrianMcLeod
Re: Good copywriter USP examples?

The most neglected copy written by the world's top copywriters... their own.

Good call with both Vin and Kevin, Alex.

Vin's bonafide Hollywood history and storytelling skill is fascinating.
...
Forum: Main Internet Marketing Discussion Forum 5th March 2015, 10:11 AM
Replies: 14
Views: 948
Posted By BrianMcLeod
Re: articles from deleted sites

Frequently Asked Questions about Copyright | U.S. Copyright Office (http://copyright.gov/help/faq/index.html)
Forum: Copywriting 1st March 2015, 08:56 AM
Replies: 2
Views: 1,046
Posted By BrianMcLeod
Re: Stories Sell - How Many Are True? - Do You Regret?

Nikhil,

The way you've worded the question makes it difficult to answer honestly.

"Do I regret ever writing a fake story?"

No. I can't answer any other way as it's phrased.

Do I regret...
Forum: Copywriting 27th February 2015, 09:02 PM
Replies: 16
Views: 1,315
Posted By BrianMcLeod
Re: Please Critique My Copy

A) TOTALLY UNSCIENTIFIC CONJECTURE: Perspective and setting images askew seems to make screencaps and certain other graphical elements more visually "believable". Maybe it's that they look less like...
Forum: Copywriting 27th February 2015, 08:59 AM
Replies: 16
Views: 1,315
Posted By BrianMcLeod
Re: Please Critique My Copy

DESIGN MATTERS...

Before:

http://cl.ly/image/340D1w0n1a0u/JonathanDeckBefore.jpg

After:

http://cl.ly/image/2S30032h160Q/JonathanDeckAfter.jpg
Forum: Main Internet Marketing Discussion Forum 8th February 2015, 09:09 AM
Replies: 19
Views: 1,045
Posted By BrianMcLeod
Re: How to calculate customer value?

Check out Putler... seems like a perfect fit for you.

Insightful Business Analytics for Web Entrepreneurs - Putler (http://www.putler.com)
Forum: Internet Marketing Product Reviews & Ratings 7th February 2015, 07:12 PM
Replies: 9
Views: 1,843
Posted By BrianMcLeod
Re: Can you fill me in on Perry Marshall

Is it not enough for you that more than a decade ago, Perry Marshall quite literally "wrote the book" on Google Adwords?

"The Definitive Guide To Google Adwords" was one of the most important and...
Forum: Main Internet Marketing Discussion Forum 5th February 2015, 08:26 AM
Replies: 59
Views: 1,862
Posted By BrianMcLeod
Re: WHY is it that marketers always HATE what works?

They CAN... and some always do.

That's a useful thing to remember or you'll drive yourself (and everyone else) nuts trying to "fix the herd", a futile fool's errand if there ever was one.
...
Forum: Main Internet Marketing Discussion Forum 3rd February 2015, 11:00 AM
Replies: 59
Views: 1,862
Posted By BrianMcLeod
Re: WHY is it that marketers always HATE what works?

Great distinction and example(s), Kilgore.

+1
Forum: Main Internet Marketing Discussion Forum 3rd February 2015, 10:46 AM
Replies: 59
Views: 1,862
Posted By BrianMcLeod
Re: WHY is it that marketers always HATE what works?

A large majority of self-identified "internet marketers" are not actually marketers at all... they're hyper-engaged enthusiasts.

They compulsively consume a never ending procession of marketing...
Forum: Website Design 3rd February 2015, 07:13 AM
Replies: 8
Views: 1,041
Posted By BrianMcLeod
Re: Wordpress Contact Form Plugin With Attachments

BE CAREFUL HERE:

Allowing public file uploads to your wordpress installation can be an open invitation to install malware.
Forum: Main Internet Marketing Discussion Forum 3rd February 2015, 07:11 AM
Replies: 21
Views: 716
Posted By BrianMcLeod
Re: Members who request download access years later....charge them?

Ken, you're a true long-timer in this biz and you surely have a good handle on whether or not what I'm saying below is true for you in your business...

...but I've found that the customers who...
Forum: Copywriting 3rd February 2015, 05:56 AM
Replies: 23
Views: 1,589
Posted By BrianMcLeod
Re: Can you critique my Copy

Pro Tip: If you have to argue/explain what your offer actually is/isn't about - your copy is a FAIL.
Forum: Main Internet Marketing Discussion Forum 29th January 2015, 05:28 AM
Replies: 7
Views: 593
Posted By BrianMcLeod
Re: Converting Digital Files To CD Disks?

To offer some balance here, I've personally shipped thousands of Kunaki discs and never had a single return much less the frequent problems you describe.

And to be clear, I'm not doubting you, I'm...
Forum: Main Internet Marketing Discussion Forum 28th January 2015, 04:14 PM
Replies: 7
Views: 593
Posted By BrianMcLeod
Forum: Copywriting 22nd January 2015, 05:06 PM
Replies: 12
Views: 1,588
Posted By BrianMcLeod
Re: How should I choose a copywriter to work with?

Welcome Scott,

You've gotten some really solid advice in this thread so far (nice job, gang.)

You have a 109 year company history and back story to work with, a big plus in terms of...
Forum: Copywriting 14th January 2015, 07:46 AM
Replies: 29
Views: 3,972
Posted By BrianMcLeod
Re: I'm sorry -- it just gives me THE CREEPS...

http://www.warriorforum.com/members/brianmcleod-albums-loudmac-s-profile-stuff-picture16236-gravediggerpost.jpg
Forum: Main Internet Marketing Discussion Forum 13th January 2015, 04:25 PM
Replies: 33
Views: 1,623
Posted By BrianMcLeod
Re: Congrats JVZoo on $100 Million Mark

http://www.warriorforum.com/members/brianmcleod-albums-loudmac-s-profile-stuff-picture16246-hearditoninternet.jpg
Forum: Main Internet Marketing Discussion Forum 12th January 2015, 05:45 PM
Replies: 3
Views: 397
Posted By BrianMcLeod
Re: Wordpress Click Tracking Plugin

Pretty Links - search for it in the WP plugins repository, install, and create redirects inside your WP dashboard to link your banners to.
Forum: Copywriting 10th January 2015, 09:12 AM
Replies: 6
Views: 1,403
Posted By BrianMcLeod
Re: Question about JV/royalty stuff

First and foremost, those most likely to seek this type of "performance" arrangement are typically the least likely to execute professionally on the campaign or generate enough properly targeted...
Forum: Main Internet Marketing Discussion Forum 3rd January 2015, 05:52 PM
Replies: 8
Views: 606
Posted By BrianMcLeod
Re: Podcasting software

Look into Josh Bartlett's Audello software:

http://audello.com
Forum: Copywriting 30th December 2014, 06:29 AM
Replies: 5
Views: 1,805
Posted By BrianMcLeod
Re: organizing copywriters software

Try Trello:

http://trello.com
Forum: Email Marketing 24th December 2014, 07:54 AM
Replies: 4
Views: 951
Posted By BrianMcLeod
Re: JVzoo - Getresponse integration problem

Is it a JVZoo/GR account?

If so, contact JVZoo's support and they'll check on it for you (and push through any buyers that didn't get added for whatever reason).

If not, you'll need to contact...
Forum: Copywriting 22nd December 2014, 05:19 AM
Replies: 7
Views: 1,452
Posted By BrianMcLeod
Re: Kill Your Precious

We've got a pretty good example of what happens when marketers who should know better don't do this in another thread right now...
Forum: Copywriting 22nd December 2014, 05:12 AM
Replies: 29
Views: 1,936
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

Toughen up, fragile flower. You're making this personal - it's not.

You're supposed to be a direct marketer... a paid advertising champion. Get a grip.

In a headline, every word, every comma,...
Forum: Copywriting 21st December 2014, 06:40 AM
Replies: 9
Views: 3,212
Posted By BrianMcLeod
Re: Jim Rutz

One of the greatest of the greats.

Jim Rutz was one of Carlton's early mentors and chiefs as well as David Deutsch.

The inventor of the magalog format that's gone on to generate money to the...
Forum: Copywriting 21st December 2014, 06:30 AM
Replies: 29
Views: 1,936
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

http://f.cl.ly/items/1b3e2d2S0v2B281y340H/butthurt.png

MAYBE five minutes in Photoshop, dude...

Heads up - if you want expert help (for FREE), don't get defensive when you get it.
Forum: Conversion Rate Optimization 20th December 2014, 04:28 PM
Replies: 15
Views: 3,394
Posted By BrianMcLeod
Re: How To Increase Squeeze Page Conversions?

What have you tested so far?
Showing results 1 to 56 of 2711

 
Forum Jump


All times are GMT -6. The time now is 09:47 AM.