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Search: Posts Made By: Grapho
Forum: Copywriting 5th January 2010, 03:37 PM
Replies: 14
Views: 891
Posted By Raydal
Re: Where to shift from 'I' style to 'You' style?

"You" oriented copy doesn't mean that you use "you" instead
of "I" but in everything you write you are thinking about the
prospect all the time.

You can use "I" all the way through the letter...
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