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Search: Posts Made By: Ideaswise
Forum: Copywriting 25th May 2011, 04:08 AM
Replies: 25
Views: 7,703
Posted By Ideaswise
Re: The 100 Greatest Headlines Ever Written?

I like both of those, so thanks to both of you
Forum: Copywriting 9th May 2011, 02:39 AM
Replies: 8
Views: 754
Posted By Ideaswise
Re: IPR and copywriting - last word

In the end I turned them down. Too much risk and worry. And I'm glad I did - other work coming in (much of which I would have had to turn down had I taken on the big one).
Forum: Copywriting 9th May 2011, 02:34 AM
Replies: 34
Views: 3,281
Posted By Ideaswise
Re: Which Would You Rather Be: An In-House Copywriter Or A Freelance Copywriter?

I've been a freelance copywriter since 1994, apart from a brief period when I took a fulltime job with my main freelance client. I'm not going back fulltime ever again.

As someone pointed out,...
Forum: Copywriting 24th April 2011, 02:34 AM
Replies: 78
Views: 77,205
Posted By Ideaswise
Re: Warrior Forum Copywriter Directory

Real Name: Peter Wise
Warrior Name: Ideaswise
Areas of Expertise: Website copywriting, SEO, advertising copywriting, sales collateral
Areas of Interest: consumer, IT, financial, travel
Email:...
Forum: Off Topic Forum 24th April 2011, 02:24 AM
Replies: 38
Views: 650
Posted By Ideaswise
Forum: Off Topic Forum 24th April 2011, 02:21 AM
Replies: 23
Views: 613
Posted By Ideaswise
Re: Favorite Rolling Stones Song Please!

Gimme Shelter to listen to.

Tumbling Dice, Paint it Black, Wild Horses, Waiting on a Friend to play.
Forum: Copywriting 20th April 2011, 04:13 AM
Replies: 28
Views: 2,272
Posted By Ideaswise
Re: How much can I expect to make?

I think you can expect to make at least that in your first year and far more as you develop skills and contacts etc
Forum: Off Topic Forum 17th April 2011, 05:25 AM
Replies: 224
Views: 4,407
Posted By Ideaswise
Re: Do you exercise daily?

Tennis once a week, walking every day - minimum 20 minutes but often an hour or more.
Forum: Off Topic Forum 17th April 2011, 05:23 AM
Replies: 20
Views: 1,544
Posted By Ideaswise
Re: What music do you listen to while working at the ol' computer all day?

I find music and copywriting incompatible. But if I need a break, I pick up a guitar andf make my own.
Forum: Copywriting 16th April 2011, 01:38 AM
Replies: 16
Views: 1,218
Posted By Ideaswise
Re: AMC's Show Mad Men - Full of sh**

I'm old enough to have caught the tail end of advertising as it was. Sometimes I miss those three hour lunches.

I love Madmen. Unfortunately here in the UK, the next series is no longer on a...
Forum: Copywriting 15th April 2011, 05:26 AM
Replies: 73
Views: 3,120
Posted By Ideaswise
Re: Power Of Words

It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.
Forum: Copywriting 15th April 2011, 05:17 AM
Replies: 13
Views: 990
Posted By Ideaswise
Re: Yellow Highlighter - Too Much?

He's left-handed. All us southpaws are a bit crazy.
Forum: Copywriting 15th April 2011, 05:12 AM
Replies: 15
Views: 1,133
Posted By Ideaswise
Re: Sex Life of a Copywriter

What a lovely piece. They know how to get it up, those frenchies...
Forum: Copywriting 13th April 2011, 07:06 AM
Replies: 8
Views: 754
Posted By Ideaswise
Re: IPR and copywriting

Thanks Paul. It's certainly got me thinking. Anyone else have any comments?
Forum: Copywriting 13th April 2011, 04:59 AM
Replies: 8
Views: 754
Posted By Ideaswise
IPR and copywriting

I'm in the UK. I've been awarded a very large copywriting project, which will involve me using at least one other writer to write multiple web pages (the client knows this). The client's lawyers want...
Forum: Search Engine Optimization 12th April 2011, 09:19 AM
Replies: 36
Views: 1,077
Posted By Ideaswise
Re: SEO friendly Article Writting tips....

Mention your keyword term in the header, call to action and a few times in the text, if natural, but don't force it. Trying to focus on a magic keyword density percentage leads to unnatural sounding...
Forum: Search Engine Optimization 12th April 2011, 09:14 AM
Replies: 152
Views: 8,073
Posted By Ideaswise
Re: Why Organic SEO Beats PPC

I read a couple of years ago that someone from Google actually admitted that for every one person who clicks on a ppc ad, about four click on a natural listing.
Forum: Off Topic Forum 12th April 2011, 08:58 AM
Replies: 1,558
Views: 35,233
Posted By Ideaswise
Re: The Rock & Roll Musical Obscurity Thread

Dylan's Blood on the Tracks was mentioned upthread, and I second that, but there are stacks more Dylan songs you'll never hear. There are also many Dylan songs he never officially released, although...
Forum: Off Topic Forum 11th April 2011, 03:40 AM
Replies: 154
Views: 8,581
Posted By Ideaswise
Re: What was your first car?

One of the original minis. It was already 20 years old when I started driving it. Starting button on the floor and moss growing in the windows. Happy days.
Forum: Off Topic Forum 11th April 2011, 03:39 AM
Replies: 13
Views: 636
Posted By Ideaswise
Re: The Grand National

crashed and burned this year. Used to have a great record on this race, but haven't won for years.
Forum: Off Topic Forum 11th April 2011, 03:38 AM
Replies: 14
Views: 2,337
Posted By Ideaswise
Re: Actor dies 5 times in 24 hours

Mind you, I know 'comedians' who die every time they go on stage, but it doesn;t seem to stop them'
Forum: Off Topic Forum 11th April 2011, 03:36 AM
Replies: 256
Views: 6,045
Posted By Ideaswise
Re: Do you smoke?

Cigarettes are sublime...but only when you're young. And people are so hysterical about it now that it's not much fun any more. So I'm glad I no longer smoke.
Forum: Copywriting 11th April 2011, 03:06 AM
Replies: 311
Views: 186,831
Posted By Ideaswise
Re: Top Copywriting Books... Ever

Has anyone mentioned Steve Harrison's book yet? 'How to do better creative work'. Excellent, particularly from a UK point of view. And he's my old boss as it happens...
Forum: Copywriting 11th April 2011, 03:01 AM
Replies: 13
Views: 794
Posted By Ideaswise
Re: The World Is Better Place When You're A Copywriter

A niceish ad...but even from my British self-deprecating point of view, I think the machismo bit might jar.
Forum: Copywriting 11th April 2011, 03:00 AM
Replies: 10
Views: 2,008
Posted By Ideaswise
Re: I'm done with being a "shameless whore"!

Another vote here for the Peter Bowerman book
Forum: Copywriting 11th April 2011, 02:59 AM
Replies: 13
Views: 766
Posted By Ideaswise
Re: Critique This Hostel's Sales Copy Please? :)

Just a quick response from a UK copywriter perspective:

You could beef up the natural SEO. Just rearranging the headline would be a start: 'Hostel in Taormina Sicily: do you want the best?'
...
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