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Search: Posts Made By: Huskerdarren
Forum: Offline Marketing 21st March 2015, 06:43 AM
Replies: 44
Views: 4,019
Posted By Huskerdarren
Re: Best books on telephone sales

I think Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman
by Joe Catal is an excellent book. He was mainly selling telephone answering machines to businesses, so that part is...
Forum: Offline Marketing 20th September 2014, 08:27 AM
Replies: 35
Views: 2,397
Posted By Huskerdarren
Re: What to do if you're too scared to talk on the phone???

Bob Proctor calls it the terror barrier. If you'll practice your script, start making calls, you'll eventually get to a place where calling is as easy as taking a nap. It will elicit no fear within...
Forum: Offline Marketing 21st August 2014, 09:17 PM
Replies: 18
Views: 3,103
Posted By Huskerdarren
Re: My unique direct marketing technique...

This is a great thread and something I've been giving serious thought to. You've done some deep thinking to solve a problem in a way that really benefits your customers. I think we often focus too...
Forum: Offline Marketing 7th July 2014, 09:36 PM
Replies: 36
Views: 2,336
Posted By Huskerdarren
Re: The Problem With Marketing As A Service

If Amazon decided to get into the industry my company serves, they would own it within a year, and it's a huge market. It's such an easy business and natural fit for their core strengths that it's...
Forum: Offline Marketing 7th July 2014, 09:18 PM
Replies: 3
Views: 717
Posted By Huskerdarren
Re: 5 Irrefutable Laws of Selling

This is the essence of Robert Cialdini's teachings. Good stuff for sure and proven to be true via the studies he's conducted.
Forum: Offline Marketing 20th June 2014, 05:51 PM
Replies: 19
Views: 983
Posted By Huskerdarren
Re: Can You Pass Your Business Down?

[QUOTE=ewenmack;9291450]
Then today he said no way could he pass his present marketing service business
on to his 2 daughters as a legacy, yet this new one he is creating out of thin air will be...
Forum: Offline Marketing 20th June 2014, 05:47 PM
Replies: 11
Views: 2,292
Posted By Huskerdarren
Re: Bad Facebook Review Removal !!!

Lawyer up if you can prove your case.
Forum: Offline Marketing 28th May 2014, 05:26 PM
Replies: 305
Views: 13,190
Posted By Huskerdarren
Forum: Offline Marketing 11th April 2014, 07:17 AM
Replies: 55
Views: 4,991
Posted By Huskerdarren
Re: Your No #1 Ultimate Favourite Way To Get Leads In 2014

The answer is, it depends. Perry Marshall has a website called 'Is Facebook For Me?'. I won't link it but you'll find it easily enough. Answer a few questions and it will rate the business's...
Forum: Offline Marketing 2nd April 2014, 10:45 AM
Replies: 32
Views: 1,947
Posted By Huskerdarren
Re: How Many Emails Per Day Are You Guys Sending?

He's clearly not working in just one city or even one state.
Forum: Offline Marketing 1st April 2014, 12:39 PM
Replies: 28
Views: 1,408
Posted By Huskerdarren
Re: Average ad budget for local retailers?

Good (and true story) IMO. Businesses like this are all too common. And, it's such an easy problem to acknowledge and fix. I'll share my beef. I get so mad when I am checking out and the cashier...
Forum: Offline Marketing 1st April 2014, 12:33 PM
Replies: 7
Views: 716
Posted By Huskerdarren
Re: Free kindle book on setting sales appointments

I've read his book and it's very good. He has some really smart strategies that he shares.
Forum: Offline Marketing 1st April 2014, 12:24 PM
Replies: 61
Views: 6,666
Posted By Huskerdarren
Re: Stop Asking To Speak To The Owner

It's an extra step, but you could always make a quick call at a time the owner OR marketing person is not likely to be there and ask for their name because you need to know who you should address a...
Forum: Offline Marketing 28th February 2014, 10:54 AM
Replies: 22
Views: 978
Posted By Huskerdarren
Re: Frustrated Calling

Get Claude Whitacre's Kindle book on Sales Prospecting on Amazon for $2.99. It is excellent and it will teach you how to prospect in order to set appointments for yourself. It's really good stuff...
Forum: Offline Marketing 25th February 2014, 11:02 AM
Replies: 7
Views: 860
Posted By Huskerdarren
Re: Direct mail - Lumpy vs. Social/Invitation Envelopes

A bigger determinant will be the list you mail to and the number of letters you send. Handwriting is very important to getting your letter opened. Whether adding something lumpy to that help is TBD....
Forum: Offline Marketing 25th February 2014, 09:56 AM
Replies: 17
Views: 14,706
Posted By Huskerdarren
Re: 10 Things I've learned about Offline Marketing as a Google Certified Trusted Photographer...

RentItNow, excellent, excellent post.

Agree completely on Google. Find ways to work with them and leverage their name power to your advantage. It adds instant credibility.

Point 6 is spot on...
Forum: Offline Marketing 20th February 2014, 07:46 AM
Replies: 13
Views: 1,139
Posted By Huskerdarren
Re: Want to start my own digital agency? Any Advice?

Look into Scott Gallaghers Local Marketing Agency. He is rock solid and has been in the marketplace for a number of years. The walks the talk.
Forum: Mobile Marketing 19th February 2014, 02:40 PM
Replies: 1
Views: 364
Posted By Huskerdarren
Mobile versus desktop

Hello,
I am putting together a website using the ThemeForest Get Fit Wordpress theme for my company which sells postcard marketing.

I like the blog style of Get Fit for a desktop homepage of my...
Forum: Offline Marketing 16th February 2014, 03:19 PM
Replies: 228
Views: 47,942
Posted By Huskerdarren
Re: How to sell lead generation for the big $$$!

Maybe Europeans do things differently, but in America, it's bad form to swear in a business setting. It's a sign of a limited vocabulary and usually reserved for the poorly educated.
Forum: Offline Marketing 15th February 2014, 09:35 AM
Replies: 228
Views: 47,942
Posted By Huskerdarren
Re: How to sell lead generation for the big $$$!

I don't know why some of these guys think it's all cool and hip to curse and be vulgar. "Look at me, I'm your super cool bud who's all edgy". The 'in your face' style is a big turn off to me. James'...
Forum: Offline Marketing 30th January 2014, 10:28 PM
Replies: 51
Views: 3,835
Posted By Huskerdarren
Re: I generate 50 leads per month

It's a big city. Maybe shoot for an outfit that has multiple locations first.
Forum: Offline Marketing 16th January 2014, 11:50 AM
Replies: 9
Views: 985
Posted By Huskerdarren
Re: Any of You Worried About Net Nuetrality ENDING?

It's a very interesting topic. Youtube and Netflix (and others) have a ton of content to deliver to consumers. They are putting a burden on the networks of all of the ISPs to be the delivery...
Forum: Offline Marketing 15th January 2014, 06:23 PM
Replies: 32
Views: 5,910
Posted By Huskerdarren
Re: Help! Local Insurance Agent Spending $15/Lead Looking to Build Lead Generation Websites

As Jay Abraham says in his talk about the strategy of preeminence, your competitors and your customers want to make your service and products a commodity. You combat that by becoming the trusted...
Forum: Offline Marketing 15th January 2014, 08:31 AM
Replies: 11
Views: 1,129
Posted By Huskerdarren
Re: Every Door Direct Mail Question

If you're doing a co-op piece, you may want to think about the overall tone of the card. I wouldn't risk offending one or more of the businesses by having a questionable ad on the card. It's like...
Forum: Offline Marketing 3rd January 2014, 01:24 PM
Replies: 64
Views: 3,028
Posted By Huskerdarren
Re: This section of the Forums could be better

I agree with Russ. If Don and Martin want to start a forum, they should. I don't see most of those threads as a good fit with the overall tone of offline.
Forum: Offline Marketing 18th December 2013, 11:15 AM
Replies: 8
Views: 1,609
Posted By Huskerdarren
Re: Anyone here doing licensing?

someone was kind enough to take From Mediocrity to Millions and turn it into a PDF. It's searchable on Google.
Forum: Offline Marketing 12th December 2013, 10:59 AM
Replies: 18
Views: 2,381
Posted By Huskerdarren
Re: 9x12 system price per mailing

Bob,
What is the thinking on 5,000 postcards vs. 10,000? Does it come down to size of the city, or is it more about a lower cost for an advertiser to get in and test the medium before they want to...
Forum: Offline Marketing 6th December 2013, 10:07 AM
Replies: 35
Views: 1,841
Posted By Huskerdarren
Re: 9x12 Troubleshooting (I guess?)

**********************************************************
So true. It is a mini billboard delivered right to the mailbox, with a 100% 'open rate' and a call to action. That's better than a...
Forum: Offline Marketing 5th December 2013, 04:20 PM
Replies: 28
Views: 1,694
Posted By Huskerdarren
Re: Clients paying 20k+ from these stupid little posts

Peter, who writes the copy for your blog? No offense, but it is full of grammatical and punctuation errors. OR are you French Canadian? If so, I recommend hiring an editor that speaks English as a...
Forum: Offline Marketing 27th November 2013, 10:39 AM
Replies: 4
Views: 884
Posted By Huskerdarren
Re: Looking for stories and testimonials from people who have used 9x12 or EDDM successfully.

We over-complicate this. Direct mail and postcards are a proven commodity. Small businesses get it. Just go for those that already shell out money on advertising. This is nothing more than bringing...
Forum: Offline Marketing 27th November 2013, 09:01 AM
Replies: 35
Views: 1,841
Posted By Huskerdarren
Re: 9x12 Troubleshooting (I guess?)

Me too. I was unsuccessful at my first go around because I didn't have a focused strategy and lost interest. Since reading Amber's WSO, I've gotten some great ideas to pursue this with email, direct...
Forum: Offline Marketing 27th November 2013, 08:53 AM
Replies: 16
Views: 990
Posted By Huskerdarren
Re: The $100,000,000.00 Idea

They've already solved this problem as far as I am concerned. I avoided the loyalty cards until I noticed that most of them did a lookup of my account via my cell phone #. Now I'll sign up for almost...
Forum: Offline Marketing 26th November 2013, 10:21 AM
Replies: 35
Views: 1,841
Posted By Huskerdarren
Re: 9x12 Troubleshooting (I guess?)

Buffalobt, You've been involved with this on Bob's board for a couple of years now. How's it going? Do you have multiple cards going? Thanks
Forum: Offline Marketing 18th November 2013, 04:38 PM
Replies: 18
Views: 1,373
Posted By Huskerdarren
Re: Yelp accusations cause nightmare for business

This kind of thing makes me really angry. The accusation is unsubstantiated, and yet ruinous to the business owner. It's like yelling fire in a crowded theater. There needs to be repercussions for...
Forum: Offline Marketing 14th November 2013, 09:41 AM
Replies: 18
Views: 1,477
Posted By Huskerdarren
Re: How many of you warriors use a dialer for cold calls?

Garble,
Which one are you using? Any Fair Use agreements in place?
Forum: Offline Marketing 12th November 2013, 04:26 PM
Replies: 4
Views: 892
Posted By Huskerdarren
Re: Vanquishing the fear of Prospecting

This is such a great post. I am surprised more people did not respond. The term that gets thrown around a lot is head trash. They are the thoughts that control our beliefs (negatively) which in turn...
Forum: Offline Marketing 7th November 2013, 10:25 AM
Replies: 87
Views: 20,327
Posted By Huskerdarren
Re: Offline Businesses that earn $1000+ per customer

So true. Just drive around the industrial part of the city and look for large buildings with loading docks and tractor trailers backed up to them. You can Google search them to find out what they do....
Forum: Offline Marketing 5th November 2013, 04:47 PM
Replies: 16
Views: 932
Posted By Huskerdarren
Forum: Offline Marketing 5th November 2013, 04:38 PM
Replies: 16
Views: 932
Posted By Huskerdarren
Forum: Offline Marketing 5th November 2013, 01:33 PM
Replies: 21
Views: 779
Posted By Huskerdarren
Re: Does an offline marketer really need a website?

I agree with iamnameless. I am going online first to check out a prospective vendor. I want to look at portfolios, philosophies and testimonials. I've seen some big boasts on here from people selling...
Forum: Offline Marketing 4th November 2013, 04:19 PM
Replies: 11
Views: 513
Posted By Huskerdarren
Re: Who knows about building mobile apps?

yeah, I would throw this at ODesk for $50-$100. If it's as simple as you describe, it will be an easy project for the right person.
Forum: Offline Marketing 2nd November 2013, 08:29 AM
Replies: 6
Views: 715
Posted By Huskerdarren
Re: Collect or send cash for no charge, through email

please, please, please, let there be a viable competitor to Paypal.
Forum: Offline Marketing 1st November 2013, 04:35 PM
Replies: 5
Views: 468
Posted By Huskerdarren
Forum: Offline Marketing 1st November 2013, 12:51 PM
Replies: 52
Views: 9,376
Posted By Huskerdarren
Re: Just started the 9x12 system.

Search this term: "Consumer Research Institute 2009 44% Junk Mail Trash"

It's not the EPA from what I can tell.
Forum: Offline Marketing 31st October 2013, 12:52 PM
Replies: 52
Views: 9,376
Posted By Huskerdarren
Re: Just started the 9x12 system.

Just think if you are able to replicate the card in every major city in just Texas! Half a million dollars per year?
Forum: Offline Marketing 31st October 2013, 07:36 AM
Replies: 2
Views: 339
Posted By Huskerdarren
Re: Is Your Website High Converting?

Peep Laja wrote a Kindle book on website conversion tactics. It's full of good info and less than $5 on the River.
Forum: Offline Marketing 31st October 2013, 07:31 AM
Replies: 52
Views: 9,376
Posted By Huskerdarren
Re: Just started the 9x12 system.

Very excited to read your WSO tomorrow. I had limited success with walk ins, so will be curious to see how you present over the phone.
Forum: Offline Marketing 30th October 2013, 02:14 PM
Replies: 10
Views: 438
Posted By Huskerdarren
Re: Is my approach wrong?

Question for you. Is $1795 the price tag for a one size fits all website? He may want 3 pages or he may want 20. Don't just throw price around. You gotta draw him out so you can find his pain points...
Forum: Offline Marketing 30th October 2013, 07:58 AM
Replies: 34
Views: 1,710
Posted By Huskerdarren
Re: Everyone opens a FedEx, so I sent them Priority Mail

It's not true that you can send mail a Fed Ex envelope via the USPS.
Forum: Offline Marketing 29th October 2013, 12:34 PM
Replies: 34
Views: 1,710
Posted By Huskerdarren
Re: Everyone opens a FedEx, so I sent them Priority Mail

Probably not the kind of person you want to work with anyway. A rational person opens it and then throws it in the trash if he's not interested. End of story.

Let us know how it goes. I think...
Forum: Offline Marketing 27th October 2013, 04:16 PM
Replies: 10
Views: 816
Posted By Huskerdarren
Re: Persistence Pays Off

That, my friend, is laser like focus.
Forum: Offline Marketing 25th October 2013, 12:26 PM
Replies: 16
Views: 1,756
Posted By Huskerdarren
Re: Selling leads to no avail

You know law offices spend money on advertising, and not because they just want to brand themselves. They're looking for new business. They rent billboards, do tv ads, yellow pages and spend money on...
Forum: Offline Marketing 24th October 2013, 03:21 PM
Replies: 23
Views: 1,169
Posted By Huskerdarren
Re: Google helpouts, why have I not heard of this?

The idea is pretty clever and it may work in some cases, but it also has drawbacks. Are there liability problems? Would any good technician buy into this model? Seems like it really limits their...
Forum: Offline Marketing 24th October 2013, 03:18 PM
Replies: 13
Views: 817
Posted By Huskerdarren
Re: Fear Is The Great Motivator.

People act to move toward pleasure or to avoid pain. Fear and pain tend to win out more often than not. Avoiding pain can be as simple as achieving the status quo, the bare minimum to thwart it. But...
Forum: Offline Marketing 24th October 2013, 02:54 PM
Replies: 9
Views: 1,204
Posted By Huskerdarren
Re: Made £2000 in the last 3 months.(Namesless,John Durham & Jason please advice) How do I scale?

If organic SEO is not to your liking, maybe become a Google Adwords expert? The businesses sold on it are easy enough to find. Can you better results or get their costs down?
Forum: Offline Marketing 24th October 2013, 12:09 PM
Replies: 13
Views: 817
Posted By Huskerdarren
Re: Fear Is The Great Motivator.

I've had that happen to me once that I can remember. Couldn't agree on price for a brand new Honda CRV with the color and options I wanted.
Salesman thought he had be backed into a corner because we...
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