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Forum: Main Internet Marketing Discussion Forum 7th September 2021, 06:47 PM
Replies: 6
Views: 125
Posted By Jason Kanigan
Re: Curious: What's your favorite way to prospect for consulting clients?

Google "tyron giuliani how to win a client this week from linkedin"
Forum: Mind Warriors 8th August 2021, 03:34 PM
Replies: 23
Views: 495
Posted By Claude Whitacre
Re: For example.

Thanks.

An example of mixing the "Find the customer first" and selling may be this...

I sold vacuum cleaner in people homes. I would ask for referrals, usually badly, and then call them, with...
Forum: Offline Marketing 11th July 2021, 12:17 AM
Replies: 16
Views: 530
Posted By ewenmack
Re: Informational Scarcity. The Jordan Belfort Way

Shortage Of Information

It seems like a well worn path used*by A List copywriters
in direct response copywriting, by ad agencies for their clients
and I've used it for a consulting client.
...
Forum: Offline Marketing 7th July 2021, 03:36 PM
Replies: 16
Views: 530
Posted By ewenmack
Re: Informational Scarcity. The Jordan Belfort Way

Claude, it's popped into my mind how the use of information shortage
is a well worn path both in the fields of direct response advertising and ad agencies.

I used it years ago with a consulting...
Forum: Offline Marketing 5th July 2021, 11:41 AM
Replies: 16
Views: 530
Posted By Claude Whitacre
Re: Informational Scarcity. The Jordan Belfort Way

it wasn't that you were putting on a good show.

It was that eventually you acclimated to what you were doing and saying.

You started to speak with certainty.

Even the most clumsy sales...
Forum: Offline Marketing 5th July 2021, 06:58 AM
Replies: 16
Views: 530
Posted By max5ty
Re: Informational Scarcity. The Jordan Belfort Way

I find some of the comments interesting...

people saying they wouldn't fall for this type of sales...but they did, they do, and they will.

Belfort wasn't the only one doing the "pump and dump",...
Forum: Offline Marketing 3rd July 2021, 10:28 PM
Replies: 16
Views: 530
Posted By savidge4
Re: Informational Scarcity. The Jordan Belfort Way

I'm on board with Claude here.. dont care about the personality or the "vibe" I care about the results. Was the man successful, not only at selling, but teaching others to sell? and the answer is...
Forum: Offline Marketing 1st July 2021, 03:01 PM
Replies: 16
Views: 530
Posted By ewenmack
Re: Informational Scarcity. The Jordan Belfort Way

Claude, I haven't watched the video yet but one thing popped into my mind regarding information shortage..

That idea aligns with what I've done with past clients
so that they become the only...
Forum: Offline Marketing 1st July 2021, 08:56 AM
Replies: 16
Views: 530
Posted By Claude Whitacre
Informational Scarcity. The Jordan Belfort Way

I have read over 2,000 books on the subject of selling. I have spent the last 40 years selling, teaching selling, and studying the subject of selling.

I'm not joking. I have never heard this...
Forum: Offline Marketing 26th June 2021, 08:27 AM
Replies: 14
Views: 592
Posted By max5ty
Re: How do I find a company's suppliers?

Really?

Are you saying most people would buy directly from the supplier if they could?

Are you saying most suppliers aren't interested in bulk orders and would sell to mom if she wanted...
Forum: Main Internet Marketing Discussion Forum 23rd June 2021, 09:03 PM
Replies: 8
Views: 162
Posted By savidge4
Re: Your thoughts on greenwashing

And this brings us to the other not so green aspect of "Green" There really will not be a used car market per se. Have you heard Elon Musk talk about 1,000,000 mile batteries? The batteries only...
Forum: Offline Marketing 20th June 2021, 09:16 PM
Replies: 14
Views: 592
Posted By savidge4
Re: How do I find a company's suppliers?

I think this is true... its not in any one place, but "contract" deals etc for supplies are very often mentioned by the company producing the supplies... Just because there was a press release I...
Forum: Offline Marketing 19th June 2021, 05:43 PM
Replies: 14
Views: 592
Posted By ewenmack
Re: How do I find a company's suppliers?

Let's talk about this on Skype.

Ewen
Forum: Offline Marketing 19th June 2021, 11:34 AM
Replies: 14
Views: 592
Posted By max5ty
Re: How do I find a company's suppliers?

This is a post that I've read over and over...only because I've been trying to determine why it seems so difficult to answer...and I've determined that it's because it's too general.

It's not...
Forum: Main Internet Marketing Discussion Forum 18th June 2021, 12:13 PM
Replies: 31
Views: 438
Posted By Claude Whitacre
Re: The cost of attending virtual events

The questions you need to answer are;
What is the purpose of the event? Are you pitching something, and the event is essentially a presentation?

Are you giving expert knowledge that is in demand?...
Forum: Offline Marketing 17th June 2021, 09:23 PM
Replies: 14
Views: 592
Posted By savidge4
Re: How do I find a company's suppliers?

Right to know I think is a bit far... EVEN with Govt subsidies being brought into this... the right as you a citizen to know where they get X part is a stretch

So I have looked at a few things......
Forum: Offline Marketing 17th June 2021, 11:17 AM
Replies: 14
Views: 592
Posted By Monetize
Re: How do I find a company's suppliers?

The public doesn't have a right to know a company's
proprietary information, trade secrets, business model
or anything else.

That's why only two or three people know the formula
for...
Forum: Offline Marketing 17th June 2021, 09:46 AM
Replies: 14
Views: 592
Posted By Claude Whitacre
Re: How do I find a company's suppliers?

Companies guard their supply sources. And most suppliers to companies won't sell to individuals. At least in my experience.

That said, the way I have found out who an original source was, is buy a...
Forum: Offline Marketing 17th June 2021, 08:19 AM
Replies: 14
Views: 592
Posted By Monetize
Re: How do I find a company's suppliers?

When I want to know a company's suppliers, I hire
a detective to dig through their trash.

But seriously, this type of information is proprietary.
Why would a corporation tell you who their...
Forum: Offline Marketing 11th June 2021, 05:26 PM
Replies: 35
Views: 540
Posted By savidge4
Re: Help needed from a newbie

#1 why not just search the term before you start saying such things as "Nobody here would think that buying dental waste is a good idea..." there are 95 MILLION matches when searching the term...
Forum: Main Internet Marketing Discussion Forum 8th June 2021, 09:11 PM
Replies: 76
Views: 2,189
Posted By savidge4
Re: The psychology of a "sale"

I cant disagree with this in the slightest... I will give away information all day long. In terms of product sales - as in physical goods, I provide as much knowledge an information as I can -...
Forum: Main Internet Marketing Discussion Forum 8th June 2021, 02:19 PM
Replies: 76
Views: 2,189
Posted By Jonathan 2.0
Re: The psychology of a "sale"

Interesting post kenmichaels. : )
Another thing I learned from Eben Pagen [search YouTube for training etc.] ... Is something he calls "Moving the free line." Essentially, in part, that means giving...
Forum: Offline Marketing 8th June 2021, 12:02 PM
Replies: 12
Views: 351
Posted By Claude Whitacre
Influence, The Psychology of Persuasion

I am listening to a podcast (available on Youtube) with Michael Shermer interviewing Robert Cialdini, the author of Influence.

He just wrote a new edition of this best selling book. One of the...
Forum: Main Internet Marketing Discussion Forum 8th June 2021, 11:29 AM
Replies: 76
Views: 2,189
Posted By kenmichaels
Re: The psychology of a "sale"

erm, as stated above that just means you are one more person who is trained to look for deals.
Which is not a good thing if you're the seller.

...And if you're a buyer who is also trying to...
Forum: Main Internet Marketing Discussion Forum 6th June 2021, 10:19 PM
Replies: 21
Views: 273
Posted By savidge4
Re: Is the next internet trend a limited opportunity?

Yes, often times looking at current environments and making bets on how that same environment will be in the future can get you into trouble. However... there are instances... Voice I think being...
Forum: Main Internet Marketing Discussion Forum 4th June 2021, 11:12 AM
Replies: 21
Views: 273
Posted By savidge4
Re: Is the next internet trend a limited opportunity?

I have said it for a few years now... Voice is the next "Trend" It has started but no where near where it will be at some point in the future. The ability to say it, and have it pop right up.
...
Forum: Main Internet Marketing Discussion Forum 3rd June 2021, 10:54 AM
Replies: 18
Views: 1,333
Posted By Bkelly301
How I built a $5K to $20K per month business using no paid traffic

I just wanted to share my story here as a means of giving back to this community. I have received lots of great advice here on WF, so this is my way of contributing. Consider this to be a free WSO!
...
Forum: Main Internet Marketing Discussion Forum 30th May 2021, 11:10 AM
Replies: 76
Views: 2,189
Posted By Claude Whitacre
Re: The psychology of a "sale"

I get it now.

Change the offer. By that I mean add to the offer, and increase the price. Make it a special deal to your list.

That way, if they buy less than before, you know your price is a...
Forum: Off Topic Forum 4th May 2021, 10:49 AM
Replies: 8
Views: 174
Posted By kenmichaels
Rough week

My son (11) found his great aunt (70) deceased. She is like a second (truly the only) mother figure in his life. They like to tease and scare each other, it's their "thing". He thought she was...
Forum: Mind Warriors 24th April 2021, 11:20 AM
Replies: 30
Views: 389
Posted By Claude Whitacre
Re: Ever Battled With Bright Shiny Object Syndrome? How Did You Overcome It?

We are not historians. Most of us, on nearly every subject, know only a smattering of knowledge. And that smattering of knowledge is assumed to be the whole picture. And that's why opinions are...
Forum: Main Internet Marketing Discussion Forum 23rd April 2021, 12:44 AM
Replies: 2,832
Views: 48,140
Posted By savidge4
Re: Coronavirus? Not worthy of a mention here???

Im not going to stand as firmly as I might for this as I might other aspects of this discussion... but as much as the science community is saying "Watch out" the actual numbers just are not there.
...
Forum: Mind Warriors 22nd April 2021, 03:25 PM
Replies: 30
Views: 389
Posted By Claude Whitacre
Re: Ever Battled With Bright Shiny Object Syndrome? How Did You Overcome It?

"Nothing is as great or terrible as we think it is in the beginning." Claude




Even these guys, are not what we imagine, after hearing a story about them.

Think about yourself. If someone...
Forum: Offline Marketing 17th April 2021, 08:04 PM
Replies: 4
Views: 162
Posted By ewenmack
Direct Mail V's Adwords: And the winner is...

Adwords

In this case.

Back in 2012 I posted the result of a small direct mail campaign by a builder
investing $86 and got back $17,800...
a 209 to 1 return on his money.

That was in...
Forum: Off Topic Forum 17th April 2021, 10:48 AM
Replies: 23
Views: 249
Posted By kenmichaels
Re: Things You Do That Your Family Or Friends Don't Know About

I sometimes give money to people who need it, without telling them.
I hide it where I know they will find it, such as a car, shoe, pocket...you get it.
Forum: Offline Marketing 15th April 2021, 07:31 PM
Replies: 47
Views: 1,345
Posted By savidge4
Re: Since this is the place for offline...

Facebook... White Male over 40 CEO and 2 or more cars would put you in the ballpark real fast.

Then you could get real cute and use something like (...
Forum: Offline Marketing 14th April 2021, 02:02 PM
Replies: 47
Views: 1,345
Posted By ewenmack
Re: Since this is the place for offline...

One of the reasons why consulting clients
came to me when I did consulting to solve sales and marketing problems,
was that I was media agnostic.

Clients didn't want to feel pressured into one...
Forum: Main Internet Marketing Discussion Forum 13th April 2021, 11:46 AM
Replies: 13
Views: 601
Posted By Claude Whitacre
Re: How To Make 20K A Month In Online Marketing

If I remember correctly, I started selling life insurance (then vacuum cleaners) in 1976.

The insurance company paid a large bonus if my commissions from new sales was at least $1,500 a month. So...
Forum: Main Internet Marketing Discussion Forum 13th April 2021, 10:32 AM
Replies: 13
Views: 601
Posted By kenmichaels
Re: How To Make 20K A Month In Online Marketing

When I first started I had to rent a computer and I had to pay weekly.

That was my metric for staying in business at the time.

Pay the rent or fail. Easy motivation.
Forum: Main Internet Marketing Discussion Forum 13th April 2021, 10:16 AM
Replies: 13
Views: 601
Posted By Claude Whitacre
Re: How To Make 20K A Month In Online Marketing

When I was selling in people's homes I knew my numbers...Contacts to appointments, appointments to presentations, presentations to sales, sales to net sales (after cancellations and credit turn...
Forum: Offline Marketing 13th April 2021, 10:09 AM
Replies: 21
Views: 577
Posted By kenmichaels
Re: Seasoned salesman needs a little support

I've witnessed your growth from the beginning. It's impressive and you have a real future ahead of you. Congratulations.

With that said, it's time for you to grow some more by taking your method...
Forum: Offline Marketing 12th April 2021, 11:38 PM
Replies: 21
Views: 577
Posted By Matthew North
Re: Seasoned salesman needs a little support

I've structured my business to use cold email as my primary prospecting method and have a 7 percent response rate on average.

The key is to prequalify your list first before sending emails. I've...
Forum: Offline Marketing 9th April 2021, 11:55 AM
Replies: 19
Views: 533
Posted By Claude Whitacre
Re: Good old fashioned flyer marketing...will it work?

!) You have to pay for the flyer to get printed.

2) You are distributing the flyers to people who did not requests information on making money.

3) You expect a 1% return....from a general...
Forum: Main Internet Marketing Discussion Forum 5th April 2021, 01:49 PM
Replies: 38
Views: 1,116
Posted By Claude Whitacre
Re: The effect of exaggerating your skills

I want to address that.

Sure, "Fake it till you make it' helps if you imply there is demand for your services when there really isn't. Harmless little white lies like that just make you more...
Forum: Main Internet Marketing Discussion Forum 5th April 2021, 12:28 PM
Replies: 38
Views: 1,116
Posted By Claude Whitacre
Re: The effect of exaggerating your skills

If you can deliver, it isn't over promising.

I would never promise something that I didn't have complete control over...and knew for certain I could deliver.

You said "Many advocate "under...
Forum: Main Internet Marketing Discussion Forum 2nd April 2021, 07:34 AM
Replies: 29
Views: 1,226
Posted By Declan O Flaherty
Re: How do you understand the target audience?

Figure out what they don't like about your Industry/topic/whatever and solve that problem as incentive to choose you over the competition.

For instance: I was a Plasterer. If you wanted your home...
Forum: Offline Marketing 1st April 2021, 01:35 PM
Replies: 13
Views: 504
Posted By max5ty
Re: What do you think of management consultants?

Management Consultants can be beneficial for a couple reasons...

first, they're only normally used in big corporations, so for a smaller business to hire a firm for management consulting is not...
Forum: Main Internet Marketing Discussion Forum 31st March 2021, 02:42 PM
Replies: 29
Views: 1,226
Posted By savidge4
Re: How do you understand the target audience?

Everything above is true... information is literally at our fingertips. And as much as I agree with all of this.. heck I implement a lot of this - BUT I know what I am doing. For a new person? oh...
Forum: Main Internet Marketing Discussion Forum 31st March 2021, 08:34 AM
Replies: 29
Views: 1,226
Posted By DABK
Re: How do you understand the target audience?

You join forums they're on and see what questions they have. You read books and magazines on the topic, or blog posts. You survey people. You read survey results other people put out. You ask...
Forum: Main Internet Marketing Discussion Forum 30th March 2021, 11:16 AM
Replies: 1
Views: 131
Posted By kenmichaels
Internal Documents Reveal the Marketing Strategy Peloton Used to Become a $1.8 Billion Company

And provide lessons and strategies any business can use to attract and retain customers.


Peloton 2019 internal branding deck (https://imgur.com/a/HzqchGE)


You can learn a little about what...
Forum: Offline Marketing 25th March 2021, 11:36 AM
Replies: 21
Views: 577
Posted By Claude Whitacre
Re: Seasoned salesman needs a little support

Of course, a JV is the best way to prospect. You are only seeing people that have already proven, beyond doubt , that they are highly likely to see you and buy from you. As strong as a personal...
Forum: Offline Marketing 25th March 2021, 08:44 AM
Replies: 21
Views: 577
Posted By Jason Kanigan
Re: Seasoned salesman needs a little support

1) Experienced salespeople tend to HATE prospecting. Closing and prospecting are two different skill sets. The salesperson typically feels that prospecting is a huge timewaster, and a misuse of their...
Forum: Offline Marketing 24th March 2021, 10:02 AM
Replies: 21
Views: 577
Posted By Claude Whitacre
Re: Seasoned salesman needs a little support

This is my fault. I didn't explain fully.

I agree with you. E-mails ...that get responses...are very hard to put together. And it takes skill in creating an e-mail campaign that gets results..
...
Forum: Off Topic Forum 12th March 2021, 08:50 AM
Replies: 3
Views: 59
Posted By Jason Kanigan
Re: I Don't Need More Business for a Website

A lot of small business owners are in this position. It's the reason a talented and hard working 20-something friend who has built not one but two seven-figure businesses got out of the agency game:...
Forum: Main Internet Marketing Discussion Forum 10th March 2021, 09:45 AM
Replies: 24
Views: 490
Posted By Declan O Flaherty
Re: My Rant - People's perception of Internet Marketing

Wouldn't it be weird if you didn't come across those people on social media? Now that would be freaky. The fact you're venting about it here, and how it bothers you so much, is more of a testament to...
Forum: Offline Marketing 7th March 2021, 05:12 PM
Replies: 7
Views: 269
Posted By savidge4
Re: What if you have only a dozen or so prospects?

The #1 and probably the only checkbox that really matters is stupid consistent growth. As in month over month and year over year the exact same growth day in and day out.

I try and shoot for...
Forum: Main Internet Marketing Discussion Forum 4th March 2021, 09:43 AM
Replies: 84
Views: 2,982
Posted By Claude Whitacre
Re: Dealing with people that think selling is evil

And the word "recommend" is how an advanced salesperson approaches selling.




Technically, anything you say that increases the chance of someone buying from you is selling. Not skilled...
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