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Search: Posts Made By: kmesiab
Forum: Copywriting 4th April 2011, 03:20 PM
Replies: 12
Views: 660
Posted By kmesiab
Re: Copy & Conversions for Software vs. Info Products...

I have promoted software primarily and only the software my company writes. This leaves me a bit biased ;).

However, common sense says:

"People looking for info products are persons trying to...
Forum: Copywriting 4th April 2011, 12:54 PM
Replies: 28
Views: 1,895
Posted By kmesiab
Re: Headlines for Self Defence Classes

Another thought. MMA has hit the main stream hard and is now the number 1 fighting competition in terms of viewership/popularity (not by accident).

This has created a niche of celebrity...
Forum: Copywriting 4th April 2011, 12:50 PM
Replies: 28
Views: 1,895
Posted By kmesiab
Re: Headlines for Self Defence Classes

Headline 2 is more compelling than headline 1.

Quick, concise headlines w/ straight forward language that draws upon the primary emotion is desired.

ex:

Never be afraid again!
How to NEVER...
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