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Forum: Copywriting 19th November 2012, 10:07 PM
Replies: 44
Views: 38,384
Posted By joe golfer
Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

Here are storytelling resources for copywriters and marketers. If you have any good things to add, post a comment below and I'll put it on the list. (Post title inspired by this post by Brian McLeod...
Forum: Copywriting 17th October 2012, 06:59 PM
Replies: 11
Views: 1,308
Posted By Rezbi
Re: Get off welfare ya lazy bum and start working for a living!

This is a perfect opportunity for someone who's up and coming.

There are plenty of copywriters who know how to write, but have no idea how to get work.

And don't forget, not everyone is out to...
Forum: Copywriting 17th October 2012, 05:35 PM
Replies: 11
Views: 1,308
Posted By colmodwyer
Re: Get off welfare ya lazy bum and start working for a living!

I think y'all are passing over the word "junior..." looks like they'll make you work your tail off, but if some young fella or lass does this for a year or so they'll learn a ton.

Colm
Forum: Copywriting 16th October 2012, 09:09 AM
Replies: 26
Views: 1,196
Posted By Daniel Scott
Re: What do you think about my sales page...

I think your copy's pretty bad... but at $137, you don't need to be able to write well to get clients.

If you ever want to make real money you're going to have to get a lot better. But the clients...
Forum: Copywriting 9th October 2012, 12:34 PM
Replies: 22
Views: 1,779
Posted By Mark Andrews
Re: Ramblings

Marcus, you sound more washed up than the people you describe.

Fact is, whether you agree with me or not, it matters not which to me as a good old friend of yours your hard and fast opinions don't...
Forum: Copywriting 9th October 2012, 02:48 AM
Replies: 13
Views: 975
Posted By ewenmack
Billy May's 21 Top Selling Informercials Transcribed

Nothing more to add.

Enjoy!
Ewen

http://jb2448.info/Miscellaneous/billymaystranscripts.pdf
Forum: Copywriting 4th October 2012, 06:37 AM
Replies: 40
Views: 2,882
Posted By colmodwyer
Re: Disturbing trend in the copywriting world

I met John in Florida last year. From what I remember, he co-owns a fast growing financial publisher and doubt he's hurting for money... so it wouldn't make sense that this article is a sales piece...
Forum: Copywriting 2nd October 2012, 08:04 AM
Replies: 18
Views: 1,183
Posted By colmodwyer
Re: Where's all the money in freelance copywriting?

Health is a bigger market than financial, so your promos can run longer, which means more royalties... at least in theory anyway.

I can't think of any financial controls that have been around for...
Forum: Copywriting 2nd October 2012, 03:10 AM
Replies: 18
Views: 1,183
Posted By arfasaira
Re: Where's all the money in freelance copywriting?

Apologies if I've interpreted this wrong, but I write for the health niche and several of my offline clients who sell to this market have noticed a demand for products aimed at older people - baby...
Forum: Copywriting 20th September 2012, 06:09 AM
Replies: 68
Views: 2,893
Posted By Wytnyt
Forum: Copywriting 13th September 2012, 08:30 AM
Replies: 20
Views: 7,211
Posted By OutOfThisWord
Forum: Copywriting 18th August 2012, 08:41 AM
Replies: 40
Views: 2,882
Posted By davemiz
Re: Disturbing trend in the copywriting world

@ Joe Ditzel - i JUST hired some writers... waiting for them to finish the copy....so not sure...

did work with one writer in the past who killed it for me, but i think my copy was SO bad back...
Forum: Copywriting 17th August 2012, 07:43 AM
Replies: 40
Views: 2,882
Posted By davemiz
Re: Disturbing trend in the copywriting world

this was an awesome article.

finally you get to see things from our side (the customer who's shelling out all this money).

Of course, many copywriters are going to disagree, but the article...
Forum: Copywriting 29th June 2012, 11:28 AM
Replies: 43
Views: 4,560
Posted By colmodwyer
Re: Opportunity: $25,000 plus royalties!

Well the AWAI/NewMarket challenge is for health, so it wouldn't work at all. I think Rick was just posting it as a good example of an acquisition package.

Apocalypse was written at least year and...
Forum: Copywriting 27th June 2012, 06:08 PM
Replies: 43
Views: 4,560
Posted By colmodwyer
Re: Opportunity: $25,000 plus royalties!

Okay, I get what you guys mean now.

If you've had any copy jobs before you should be used to probing clients for more stuff. Just ask...

Colm
Forum: Copywriting 10th November 2011, 10:37 PM
Replies: 14
Views: 968
Posted By Alex Cohen
Re: Magalog received today

You can be sure the target group isn't nearly as worried about tasteless advertising as they are about moving their bowels regularly.



It's a 20-page magalog. How can you make a statement like...
Forum: Copywriting 10th November 2011, 09:42 PM
Replies: 10
Views: 671
Posted By Daniel Scott
Re: What Does A Freelancer Say To A Company Looking To Hire Him?

Keep in mind that most times as an agency or "in house" copywriter you won't be doing direct-response pieces, unless you work for someone like Agora.

Your main job description will consist of...
Forum: Copywriting 9th November 2011, 11:08 PM
Replies: 14
Views: 968
Posted By Andrew Gould
Re: Magalog received today

Hey Alex,

It's a control by Carline Anglade-Cole.

There was another thread about it a while ago:

http://www.warriorforum.com/copywriting-forum/235035-wanna-go-poop-every-day.html
Forum: Copywriting 8th November 2011, 03:46 AM
Replies: 13
Views: 1,158
Posted By joe golfer
Re: How do you target clients? How do you approach them?

Here are some resources:

http://www.warriorforum.com/copywriting-forum/351209-how-get-business-right-now.html

You Ask I Answer | MakepeaceTotalPackage.com...
Forum: Copywriting 7th November 2011, 02:31 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

"Opinion" isn't worth sh*t. What constitutes "good" copy is a matter of sales.

"Good" copy sells. "Bad" copy doesn't.

Copy that doesn't make the sale is "bad" copy.

The copy you used...
Forum: Copywriting 7th November 2011, 02:30 PM
Replies: 50
Views: 1,833
Posted By EricMN
Re: Would Your Copy Actually Sell In The Real World?

The only thing that constitutes good copy is how well it works.
Forum: Copywriting 7th November 2011, 02:06 PM
Replies: 50
Views: 1,833
Posted By EricMN
Re: Would Your Copy Actually Sell In The Real World?

You should stop retaliating and start listening.

Not everyone writes a winner every time they write. Don't treat your copy like your baby, because sometimes you have to trash your copy. I hope...
Forum: Copywriting 7th November 2011, 01:34 PM
Replies: 50
Views: 1,833
Posted By Bruce Wedding
Re: Would Your Copy Actually Sell In The Real World?

Boy you said a mouthful there... another guy teaching people how to make money that isn't making any himself.
Forum: Copywriting 7th November 2011, 01:16 PM
Replies: 18
Views: 889
Posted By colmodwyer
Re: Time to take it. Criticism appreciated.

Same thing Angel said, glaring issues are ZERO proof or credibility. Weak overall though IMO.

Although I think I'm a fairly experienced copywriter, and therefor have a snobbish attitude toward...
Forum: Copywriting 7th November 2011, 12:52 PM
Replies: 18
Views: 889
Posted By Collette
Re: Time to take it. Criticism appreciated.

IMHO, it needs a rewrite.

Not wild about the headline. It's pretty bland, and implies that the course only takes 9 minutes to complete. If that's my motivation for reading on (that I can become a...
Forum: Copywriting 7th November 2011, 12:28 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

Here's the Titanic-sized hole in your copy, bro:

WHY?

Why are you giving this "valuable" information away for free?
Why should I give you my info to get it?
Why do I need to get it NOW?
Why...
Forum: Copywriting 7th November 2011, 08:55 AM
Replies: 18
Views: 889
Posted By gjabiz
Re: Time to take it. Criticism appreciated.

Excellent Angel,

I appreciate the time you took and loved how you did it. THANKS.

gjabiz
Forum: Copywriting 4th November 2011, 02:01 PM
Replies: 4
Views: 766
Posted By Andrew Gould
Re: ebook and sales page

Here's "Read This Or Die"

http://www.directresponsemarketingforum.com/images/jim_rutz_ad.pdf (not my link and it's a 23Mb file...)

And here's "For Every Illness, There Is A Country Where It...
Forum: Copywriting 4th November 2011, 11:46 AM
Replies: 46
Views: 1,027
Posted By BrianMcLeod
Re: Would You Say That Social Proof Outsells Sales Copy?

And really, why even dick around with practical experience when you can just express wonderfully fluffy opinions instead?

Even better if your opinions are backed by lots of social proof.

That...
Forum: Copywriting 4th November 2011, 11:35 AM
Replies: 13
Views: 736
Posted By ThomasOMalley
Re: How Do YOU Write Copy?

After I have completed my research and I have given my subconscious mind time to digest the research material, I spend a fair amount of time looking over my relevant swipe files.

As I review my...
Forum: Copywriting 4th November 2011, 11:18 AM
Replies: 13
Views: 736
Re: How Do YOU Write Copy?

Or have another cup of coffee.

Go back to the desk and see if it's all brilliantly written.

No?

Dammit.

Ahh well you've just got to bang away on the keyboards.
Forum: Copywriting 4th November 2011, 11:08 AM
Replies: 7
Views: 761
Posted By RickDuris
If you need a little inspiration of...

The Truth About Abs: How To Make $1,000,000 Profit Per Month with Digital Products (Plus: Noah Kagan results) (http://www.fourhourworkweek.com/blog/2011/11/02/the-truth-about-abs-mike-geary/)

-...
Forum: Copywriting 4th November 2011, 10:18 AM
Replies: 13
Views: 736
Posted By MoneyMagnetMagnate
Re: How Do YOU Write Copy?

Like Steve, I use a combination of both processes...

but I still haven't figured out how to get the copy to write itself!...:rolleyes:
Forum: Copywriting 4th November 2011, 09:59 AM
Replies: 13
Views: 736
Posted By arfasaira
Re: How Do YOU Write Copy?

Ah yes!!

I nearly forgot about that - will have to edit my post as I forgot to mention about creating an avatar - thanks for reminding me :o

I write a lengthy one and then write to this...
Forum: Copywriting 4th November 2011, 09:18 AM
Replies: 13
Views: 736
Re: How Do YOU Write Copy?

Well I was trying to type up how I write copy.

But thank goodness Arfa and Angel have done it for me.

I basically do what they both do.


Steve
Forum: Copywriting 4th November 2011, 07:49 AM
Replies: 13
Views: 736
Posted By arfasaira
How Do YOU Write Copy?

This is more for the benefit of newbies...

A discussion the other day with a fellow copywriter got me thinking. We were talking about how we write copy and I realized we both had extremely...
Forum: Copywriting 4th November 2011, 07:38 AM
Replies: 46
Views: 1,027
Posted By ThomasOMalley
Re: Would You Say That Social Proof Outsells Sales Copy?

John Carlton has the answer to this one: "Just sell the damn thing."

Use all proven copywriting techniques and marketing approaches to get the sale, including social proof, such as testimonials...
Forum: Copywriting 4th November 2011, 06:30 AM
Replies: 46
Views: 6,340
Posted By ThomasOMalley
Re: The Ideal Copywriting Book For Beginners?

I just finished reading Ray Edwards' Writing Riches...an excellent book for a copywriter.

His chapter on writing bullets is worth the price of the book.

Some good insights on email marketing...
Forum: Copywriting 4th November 2011, 12:48 AM
Replies: 46
Views: 1,027
Posted By Pusateri
Re: Would You Say That Social Proof Outsells Sales Copy?

Your post illustrates two biases. Both dangerous afflictions for a copywriter.

1) Projection bias - assuming others think and act as you do. Independent social proof is what you seek to the...
Forum: Copywriting 3rd November 2011, 10:39 AM
Replies: 14
Views: 707
Posted By Ross Bowring
Re: I Changed My Copy!

I share Angel's first reaction. And his fear of clowns.

The Rich Jerk was a marketing insult comic.

Your insults simply offend, without the comic sub-text.

--- Ross
Forum: Copywriting 3rd November 2011, 09:54 AM
Replies: 4
Views: 594
Posted By Mr. Subtle
Re: News-style printing for offline promotions

Let me google that for you (http://tinyurl.com/3jtu2nl)

.
Forum: Copywriting 3rd November 2011, 08:14 AM
Replies: 46
Views: 6,340
Posted By Ross Bowring
Re: The Ideal Copywriting Book For Beginners?

Whitman is a fun entry-point for someone wanting to learn more about copywriting.

--- Ross
Forum: Copywriting 2nd November 2011, 08:18 PM
Replies: 21
Views: 948
Posted By MontelloMarketing
Re: How much time do you spend THINKING when you write copy?

All of it. Every last second of time is spent thinking.
Forum: Copywriting 2nd November 2011, 02:07 PM
Replies: 42
Views: 9,609
Posted By ryanmcgee
Re: What's The Best Sales Letter You've Ever Read?

"Lies, Lies, Lies!" - Gary Bencivenga

"The Lazy Man's Way to Riches" - Joe Karbo

"America's Secret Investment Societies" - Porter Stansberry

"The Secret Currency" - Mike Palmer, Stansberry &...
Forum: Copywriting 26th October 2011, 02:02 PM
Replies: 42
Views: 9,609
Posted By Mr. Subtle
Re: What's The Best Sales Letter You've Ever Read?

Top half of the (4 page) "Free Gun" ad testing no pic/pic:

http://i43.tinypic.com/303fnmu.jpg
Forum: Copywriting 26th October 2011, 10:48 AM
Replies: 42
Views: 9,609
Posted By The Niche Man
Re: What's The Best Sales Letter You've Ever Read?

Oh, I agree, I've been hand writing that letter for the past week (in one hour intervals). I've often said it's a masterpiece that should be in the Getty Museum, it's that good.

It's fascinating...
Forum: Copywriting 26th October 2011, 06:06 AM
Replies: 11
Views: 700
Posted By Daniel Scott
Re: How can I improve my Slaes Page?

Your copy isn't good... but that's not why it's bombing.

It's converting poorly because the title is about $5k - $7k per month...

And the WSO is about outsourcing.

You're attracting people...
Forum: Copywriting 26th October 2011, 06:04 AM
Replies: 22
Views: 800
Posted By John_S
Re: What Kind of Proof Factors Work The Best?

A lot of these are, as your sleeve reference suggests, just tricks.

Testimonials are notoriously poorly done. Don't count testimonials out as undiscovered territory. Even using first and last...
Forum: Copywriting 25th October 2011, 09:56 AM
Replies: 14
Views: 816
Posted By abugah
Re: Practice

To improve your skills, Gary Bencivenga ,one of the greatest copywriters now retired, says that you spend a minimum of 3 hours daily practicing your skill.


I guess you can start by...
Forum: Copywriting 22nd October 2011, 10:09 PM
Replies: 19
Views: 684
Posted By Alex Cohen
Re: critique my site

You have a chance.

First, though, you must understand the level of sophistication the weight loss market is in and tailor your message appropriately.

(Weight loss is at the 4th level, and I...
Forum: Copywriting 22nd October 2011, 07:58 PM
Replies: 12
Views: 2,097
Posted By Daniel Scott
Re: What do you think of this style of copywriting for the golf market?

Keep in mind Carlton wrote that headline some time ago.

I don't know this particular well enough to say if it's still relevant or not, but the thing to remember is every market has its own...
Forum: Copywriting 15th October 2011, 05:50 AM
Replies: 10
Views: 1,173
Posted By John_S
Re: How to Write a Lucrative Sales Letter

Should your letter not convert -- because you do not know how to write an effective one -- then hire. Or start reading some books on the subject....
Forum: Copywriting 10th October 2011, 11:21 PM
Replies: 27
Views: 2,842
Posted By Daniel Scott
Re: $10,000.00 by Jan 1, 2012...what I'd do if I was broke

You forgot to add the mansion is actually built on a yacht...

Which in turn is able to fit in the on-deck swimming pool of a bigger yacht.

It's like five hundred "Titanics" strapped together.
...
Forum: Copywriting 10th October 2011, 01:22 PM
Replies: 15
Views: 2,555
Re: Free Copywriting?

Horizon,

We all started with zilch experience but a huge desire to get good at copywriting.

Try and not offer "free" copywriting.

Although the client wont be paying you - they have the costs...
Forum: Copywriting 8th October 2011, 10:09 PM
Replies: 27
Views: 2,842
Posted By Pusateri
Re: $10,000.00 by Jan 1, 2012...what I'd do if I was broke

You can then expand your booklet biz by buying a block of ISBNs from Bowker (http://www.bowker.com/index.php/bowker-brands/bowker-isbn) and going POD through LSI (http://www1.lightningsource.com/).
...
Forum: Copywriting 30th September 2011, 12:43 AM
Replies: 15
Views: 976
Posted By Daniel Scott
Re: My first sales copy: wish me luck

Big problem #1: No credibility... no reason why I should listen to you... and no reason to buy this course over any of the thousand similar offers out there.

What makes YOU qualified to teach me...
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