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Search: Posts Made By: Mark Pescetti
Forum: Warrior Special Offers 16th December 2018, 03:34 AM
Replies: 5
Views: 437
Posted By Volt
Forum: Copywriting 5th December 2018, 12:51 PM
Replies: 8
Views: 273
Posted By wordwizard
Re: The Top 3 Reason Sales Campaigns Fail

Excellent advice, Mark (and Ewen too). Thanks so much!

I'll save this post to reread...
Forum: Copywriting 30th November 2018, 12:29 PM
Replies: 8
Views: 273
Posted By ewenmack
Re: The Top 3 Reason Sales Campaigns Fail

I'd add audience selection and a subset of that being timing.

Take cosmetic surgery.

You've selected a group of women who are married,
well established with children now mostly independent...
Forum: Warriors For Hire 27th November 2018, 12:20 AM
Replies: 3
Views: 250
Posted By racso316
Re: *40,000 in a week!* Smash 2019 With 2 HUNGRY Copy Cubs

Simple Spencer: "Oscar is one of the BEST copywriters I've used."

https://i.imgur.com/KZkPETs.png

Bill Hugall: "Oscar is a top-shelf copywriter with amazing communication skills and is highly...
Forum: Warriors For Hire 26th November 2018, 06:51 PM
Replies: 3
Views: 250
Posted By racso316
Post [SALES COPY] *40,000 in a week!* Smash 2019 With 2 HUNGRY Copy Cubs

The Cubs Are Out And Looking For Blood!

How You Can Take Advantage Of Copy Cubs Who Are Being Chiefed By Some Of The Strongest Underground Names In The Biz For Stupid Low Rates... GUARANTEED!
...
Forum: Copywriting 24th November 2018, 01:25 PM
Replies: 29
Views: 489
Posted By Johnny12345
Re: How to write copy for skin care products?

Then someone (perhaps a competitor) complains about your magic potion and the FDA shows up at your door with guns drawn... and the FTC is right behind them with a lawsuit summons.

And, all of a...
Forum: Copywriting 14th November 2018, 07:17 AM
Replies: 9
Views: 291
Posted By GrantDSC
Re: What campaigns are you currently following?

Hi,

One of the big campaigns that I have been following is Frank Kerns intent based branding ad campaign.

In my view it has disrupted the whole market because he is doing the exact opposite to...
Forum: Copywriting 13th November 2018, 04:16 PM
Replies: 9
Views: 291
Posted By max5ty
Re: What campaigns are you currently following?

This from the South China Morning Post:

And they’re not just good for the planet, they’re good for us, too. Crickets are 69 per cent protein; contain all nine essential amino acids; are high in...
Forum: Copywriting 3rd November 2018, 10:17 AM
Replies: 51
Views: 747
Posted By max5ty
Re: Advertising determines almost everything in our society

So much of your post just makes no sense.

Cosmos, before it's too late, consciousness, rise up and take over, take our civilization back...I do understand some states have legalized things which...
Forum: Copywriting 2nd November 2018, 02:49 PM
Replies: 51
Views: 747
Posted By Odahh
Re: Advertising determines almost everything in our society

it depends on whos definition of good you use
Forum: Copywriting 1st November 2018, 05:10 PM
Replies: 51
Views: 747
Posted By ewenmack
Re: Advertising determines almost everything in our society

Since I have access to consumer buying behavior of most US adults,
it yells out to me.

I don't have to be clever at all.

The only "creative" part is connecting 2 or more
pieces of data that...
Forum: Copywriting 29th October 2018, 12:24 PM
Replies: 51
Views: 747
Posted By ryanbiddulph
Re: Advertising determines almost everything in our society

Advertising does influence society of some level Mark.

I'd add 2 things buddy:

1: The meat of the message determines the power of the message. If the message is weak, folks tune out.

2:...
Forum: Copywriting 28th October 2018, 02:13 PM
Replies: 51
Views: 747
Posted By ewenmack
Re: Advertising determines almost everything in our society

Mark, it seems like you have given a lot of thought
to the effects of mass communication on society.

I might be wrong but it seems you are
seeing the damaging effects of it and
you have a...
Forum: Copywriting 24th August 2018, 03:47 PM
Replies: 46
Views: 898
Posted By max5ty
Re: Here's the plan...

I think it's a great idea...especially at the local level. The idea has a ton of emotional impact that can be used when marketing right. The reason I say I think the real winner is at the local...
Forum: Copywriting 24th August 2018, 02:49 AM
Replies: 46
Views: 898
Posted By max5ty
Re: I replied in good faith.

Guess I'm not understanding what you're wanting me to say.

There are tons of courses on copywriting.

Almost every successful copywriter has copy cubs that work for them.

I mentioned the guy...
Forum: Copywriting 24th August 2018, 02:25 AM
Replies: 46
Views: 898
Posted By max5ty
Re: Here's the plan...

There's not a whole lot of secrets in business anymore.

I get reports every day of startups pitching their idea looking for funding. It's pretty much public knowledge for anyone wanting the info....
Forum: Copywriting 23rd August 2018, 01:34 PM
Replies: 46
Views: 898
Posted By marciayudkin
Re: Here's the plan...

I once offered a guarantee like this for a copywriting training program, and I found that the guarantee lowered the quality of the applicants by a huge factor.

Of course I delivered on the...
Forum: Warrior Forum Help 2nd April 2018, 12:19 AM
Replies: 13
Views: 822
Posted By Gabriel
How long to get my WSO Approved

Please watch this if you wonder

how long will it take to get my WSO Approved.

Warrior Forum Question : How long will it take my WSO to be approved. - YouTube

If you still need help please...
Forum: Copywriting 31st March 2017, 11:02 AM
Replies: 3
Views: 235
Posted By TomAndrews
RE: Why most copywriters struggle

I agree Mark.

So many people have limiting beliefs about money and what they should charge. They think "I wouldn't be able to afford $xxxx per month for this service, so therefore no one else...
Forum: Copywriting 31st March 2017, 07:02 AM
Replies: 3
Views: 235
Posted By Tesslady
RE: Why most copywriters struggle

Great insight! As for me, I think writers have difficulty in "positioning" themselves in the best place, especially when they can't prove a lot of things yet. You know, clients can get demanding, and...
Forum: Warrior Forum Classified Ads 14th March 2017, 12:50 AM
Replies: 7
Views: 333
Posted By befree22
Re: [Are You Launching a NEW Supplement? Read this post now.]

What is the cost for your copywriting service? Do you do rewrites for offline ex. direct mail, ads? Please pm me. Thanks.
Forum: Warrior Forum Classified Ads 3rd December 2016, 08:51 PM
Replies: 7
Views: 333
Posted By ra123
Forum: Copywriting 19th November 2016, 01:08 PM
Replies: 36
Views: 1,115
Posted By RickDuris
Re: How much are you charging?

How much you should charge your words is usually a function of self-worth.

If you have a high self-worth, you will attract clients willing to pay it.

Hard to believe, I know.

But you more...
Forum: Copywriting 13th October 2016, 10:22 AM
Replies: 5
Views: 267
Posted By Benjamin Farthing
Re: [What does it REALLY mean to be a copywriter?]

You share some really fascinating ideas.

I've attributed my success as a copywriter to my ability to empathize with just about anyone. I hadn't ever considered that maybe my ability to break down...
Forum: Copywriting 1st March 2016, 07:51 AM
Replies: 24
Views: 1,679
Posted By Oziboomer
Re: Are you a money chaser? Or do you know how to HELP people?

Dave will acquire Bob's product for pennies on the dollar...rebrand.. and then pay handsomely for copywriter to write copy for new acquisition.

There are thousands of great products that never...
Forum: Copywriting 1st March 2016, 06:32 AM
Replies: 24
Views: 1,679
Posted By Quality Copywriter
Re: Are you a money chaser? Or do you know how to HELP people?

re finding new clients.

id say get some results...and then approach people who hire writers and show them those results.
Forum: Copywriting 29th February 2016, 10:25 PM
Replies: 24
Views: 1,679
Posted By Alex Cohen
Re: Are you a money chaser? Or do you know how to HELP people?

Copywriting 101: Don't make your reader guess what you mean... state it plainly, preferably the first time.

And your premise is so flawed, it isn't funny. The world is full of people doing quite...
Forum: Copywriting 29th February 2016, 05:02 PM
Replies: 24
Views: 1,679
Posted By Quality Copywriter
Re: Are you a money chaser? Or do you know how to HELP people?

ye . good point here mark

i think the most important thing is to be passionate about your niche so you can create content in it and learn more about it all time. and stay a step ahead of others....
Forum: Copywriting 28th February 2016, 10:41 PM
Replies: 24
Views: 1,679
Posted By Alex Cohen
Re: Are you a money chaser? Or do you know how to HELP people?

I don't see the two as mutually exclusive.

I'm in business to make money. I conduct myself in an honest, ethical manner... with the goal of adding value to the lives of my clients.

Alex
Forum: Warriors For Hire 24th February 2016, 06:02 PM
Replies: 2
Views: 395
Posted By MValmont
Re: Top Copywriter & Doodle Video Genius Team Up To Make You Money!

Any Reviews???

You offer reviews copy? Click on my signature and you will see my WSO, tons of good reviews and im looking for a copywriter right now, maybe you can help me.
Forum: Copywriting 26th January 2016, 04:49 AM
Replies: 9
Views: 821
Posted By Quality Copywriter
A quicker way to write copy

Not too along ago, I took on 2 jobs that I really liked with limited time to get both done.

I started experimenting with the way I write copy to see if I could get them done in less time than...
Forum: Copywriting 20th January 2016, 12:18 PM
Replies: 12
Views: 746
Posted By angiecolee
Re: Are claims like these even legal?

To know that for sure, you'd be better asking lawyers.

Our job is to sell the dream. The client should (hopefully) be vetting everything and making sure it's above board.
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 07:36 AM
Replies: 10
Views: 459
Posted By Jason Kanigan
Re: Choosing the right marketing strategy

Where is your target market?

What media do they consume? What platforms are they on?

If they don't watch TV, then you don't want to advertise on TV.

If they read avidly, you probably want to...
Forum: Copywriting 19th October 2015, 02:09 PM
Replies: 24
Views: 1,380
Re: Storytelling = Subliminal Selling

Yes, the noble art of telling a story.

Why does it work so well?

Once upon a time…

Shocked and stunned copywriters realised the hidden secret to selling.

NOBODY likes being pitched to.
Forum: Copywriting 19th October 2015, 10:14 AM
Replies: 24
Views: 1,380
Posted By shawnlebrun
Storytelling = Subliminal Selling

I thought this article was a pretty neat read... there's a sentence in here
that REALLY stood out to me.

"The commercials Neistat produces don’t feel like commercials at all -- and that’s the key...
Forum: Copywriting 17th October 2015, 12:22 PM
Replies: 18
Views: 1,482
Posted By RickDuris
Re: Why Positioning Matters [Copywriting tip]

I think THE BEST positioning you can have as a freelance copywriter is to be known for doing great work that produces consistently great results.

Carving out/dominating a niche, having a memorable...
Forum: Copywriting 16th October 2015, 04:56 PM
Replies: 18
Views: 1,482
Posted By joe golfer
Re: Why Positioning Matters [Copywriting tip]

Kevin Nations has some good ideas on this here (links to short video). This idea took him from $1 million to $4 million in revenue.

Kevin Nations - The BEST Element of your Offer is Who you are...
Forum: Copywriting 1st September 2015, 03:47 PM
Replies: 7
Views: 670
Posted By angiecolee
Re: The Power of Vulnerability in Copy (Video)

Dude - lose the caps.

And seriously - he's in the sun.

He's also given you the real reason in a public forum. Next you're gonna tell me that a blind man/woman wearing sunglasses isn't being...
Forum: Copywriting 1st September 2015, 03:45 PM
Replies: 7
Views: 670
Posted By copyassassin
Re: The Power of Vulnerability in Copy (Video)

JUST READ YOUR POST AGAIN.

YOUR CONCEPT OF "TALKING DOWN TO", IS WHAT YOU DID TO ME.

BTW, I DON'T MIND. MY EGO AND SELF WORTH ARE LARGE ENOUGH TO TAKE SOME HEAT.

YOU THINK I WOULD TRY TO...
Forum: Copywriting 1st September 2015, 02:08 PM
Replies: 7
Views: 670
Re: The Power of Vulnerability in Copy (Video)

Good post Mark.

Another way of not "talking down" to prospects.

Is…stop trying to incessantly sell…sell...sell…to them. (have you any idea just how much people hate it?)

And the more you do...
Forum: Copywriting 1st September 2015, 02:12 AM
Replies: 2
Views: 1,049
Posted By jessegilbert
Re: The Interview Effect (How to guarantee you sound natural in your copy)

I think that's what most of us individual self employed writers and developers aspire to...

At least I do...

Casual speak with your market audience, being real.

And you did it, a touch of...
Forum: Copywriting 31st August 2015, 04:41 PM
Replies: 7
Views: 1,374
Posted By jessegilbert
Re: How to hire a copywriter... from a copywriter's perspective

I love it. 3 minutes in and I hear it...right on the mark.
Forum: Mind Warriors 31st August 2015, 02:50 PM
Replies: 35
Views: 1,674
Posted By natas105
Re: Pour the emotion in your personal life into your marketing

I have the feeling not everyone understands Mark's point of view.
Here's what I think...
If what you do works, then keep doing what works. Experiencing a down fall? Be open to suggestions of...
Forum: Copywriting 30th August 2015, 10:55 PM
Replies: 7
Views: 1,374
Posted By Alex Cohen
Re: How to hire a copywriter... from a copywriter's perspective

It was recorded as a Google Hangout video chat. When the video chat was over, the recording automatically rendered as a YouTube video.

For those who don't like video, it's easy enough to convert...
Forum: Copywriting 30th August 2015, 08:34 PM
Replies: 7
Views: 1,374
Posted By gemmom24
Re: How to hire a copywriter... from a copywriter's perspective

Hey Mark,
Dig the toothpick and you're easy on the eyes! That said, why a youtube video when the visuals are static? (Unless I missed something...) I kept waiting for something to happen, visually....
Forum: Mind Warriors 30th August 2015, 03:20 PM
Replies: 35
Views: 1,674
Posted By sbucciarel
Re: Pour the emotion in your personal life into your marketing

Thanks. That's really what it's all about Mark. Everyone has to do things in a way they are comfortable with and that's the bottom line for me.
Forum: Mind Warriors 30th August 2015, 03:00 PM
Replies: 35
Views: 1,674
Posted By sbucciarel
Re: Pour the emotion in your personal life into your marketing

It's the way my advertising has always worked, but I've always sold a different kind of product. No dreams, no promises. Software, themes, plugins, tangible items. I've always listed the product...
Forum: Mind Warriors 30th August 2015, 02:22 PM
Replies: 35
Views: 1,674
Posted By Frank Donovan
Re: Pour the emotion in your personal life into your marketing

No need for the condescension, Mark. Most of the respondents in this thread are experienced marketers and are well aware of the value of research.

We're also aware that you've steered the topic...
Forum: Mind Warriors 30th August 2015, 10:27 AM
Replies: 35
Views: 1,674
Posted By sbucciarel
Re: Pour the emotion in your personal life into your marketing

Well, this thread should also serve as a bit of market research. I'm not trying to sell any point at all ... just gave my opinion both as a vendor and a customer. You'll never sell me or even get my...
Forum: Copywriting 30th August 2015, 09:26 AM
Replies: 7
Views: 1,374
Posted By WiggyWonka
Re: How to hire a copywriter... from a copywriter's perspective

I think you did a very nice job. I agree that the more vague a client is about their needs, the harder it will be to deliver the right content. It IS a relationship.
Forum: Copywriting 28th August 2015, 11:17 AM
Replies: 6
Views: 776
Posted By RickDuris
Re: Forum Flashback: Rick Duris Research Techniques

Wow, I'm feeling the love on Friday. Thanks, you guys.

PS: Joe, maybe YOU should be writing my copy. ;) That is, if I had a product.
Forum: Copywriting 28th August 2015, 09:19 AM
Replies: 6
Views: 776
Posted By joe golfer
Forum Flashback: Rick Duris Research Techniques

Folks,

I'm in the process of organizing some articles and quality forum threads on copywriting research for my post (see stickies) for new copywriters. Will they ever read it? Probably not.
...
Forum: Copywriting 27th August 2015, 06:56 PM
Replies: 7
Views: 1,374
Posted By Alex Cohen
Forum: Copywriting 25th August 2015, 07:13 PM
Replies: 2
Views: 1,049
Posted By Brock Poling
Re: The Interview Effect (How to guarantee you sound natural in your copy)

This is a good idea and one a master copywriter friend of mine uses almost exclusively. So I know it works.

I, on the other hand, read my copy about a quadzillion times over and over again out...
Forum: Mind Warriors 24th August 2015, 02:46 PM
Replies: 35
Views: 1,674
Posted By tenbears
Re: Pour the emotion in your personal life into your marketing

Mark, it sounds like you have the passion to tell quite a story which may resonate with your readers.

Making an emotional connection with potential customers using contextual storytelling is one...
Forum: Mind Warriors 24th August 2015, 02:06 PM
Replies: 35
Views: 1,674
Posted By Lyfe Lyte
Re: Pour the emotion in your personal life into your marketing

EXACTLY....if you engage people..with your life..your passion...they will follow and take part with you...

If you treat them as numbers they will respond as such..

Look that the most successful...
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