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Search: Posts Made By: DougBarger
Forum: Mind Warriors 31st March 2015, 02:49 PM
Replies: 13
Views: 1,317
Posted By DougBarger
Re: How you beat laziness?

In my personal experience, there really is kind of a "secret" to this in the sense that it can be hard to figure out until you do it yourself and see that it works and why it works.

You have to...
Forum: Off Topic Forum 2nd February 2015, 07:49 AM
Replies: 132
Views: 4,008
Posted By DougBarger
Re: I am having increasingly weird dreams :(

Brilliant interpretation Sal. Thanks for that.

I had indeed come to the proverbial fork in the road.

Yes, the dream ended right there.

And you know, the dark wasn't just dark, it was dark...
Forum: Off Topic Forum 28th January 2015, 05:09 PM
Replies: 132
Views: 4,008
Posted By DougBarger
Re: I am having increasingly weird dreams :(

I had a dream whoever deleted the cipher I posted was in a tragic automobile accident. I tried everything to save him, but apparently he persisted in continuing to drive in the direction that only...
Forum: Copywriting 9th December 2012, 11:18 PM
Replies: 44
Views: 1,419
Posted By DougBarger
Re: Couple Quick Questions For Copywriters

Many YouTube videos aren't direct response sales presentations.

If Google was trying to sell you an infoproduct at the end of a youtube video consisting of a script written for the purpose of...
Forum: Copywriting 8th December 2012, 10:10 PM
Replies: 44
Views: 1,419
Posted By DougBarger
Re: Couple Quick Questions For Copywriters

Okay, here goes:


#1. For some reason, borderless videos have been outpulling videos with borders in split tests.

It may be just the "novelty" of them being presented that way the last few...
Forum: Copywriting 8th December 2012, 03:42 PM
Replies: 20
Views: 1,872
Posted By DougBarger
Re: How do I get my hands on controls

Controls are the version of your sales letter that outperformed every previous version in response (sales).

For example, when a company hires me to beat the control, they are paying me to write an...
Forum: Copywriting 6th December 2012, 07:54 AM
Replies: 26
Views: 944
Posted By DougBarger
Re: Which five words would you choose?

One thing I like about Alex's contribution and a few others, is the five words would be enough for a transaction to take place if they were the only words allowed. Granted, they may not convert many...
Forum: Copywriting 5th December 2012, 08:12 PM
Replies: 26
Views: 944
Posted By DougBarger
Re: Which five words would you choose?

Risk-Free
Guaranteed
You
Order
Now
Forum: Copywriting 30th November 2012, 06:31 AM
Replies: 11
Views: 909
Posted By DougBarger
Re: My Do-It-Yourself Secrect Copywriting System [Secret Rules]

Some people watch the Jerry Springer show to feel better about themselves.
Forum: Copywriting 28th November 2012, 12:14 AM
Replies: 13
Views: 776
Posted By DougBarger
Re: The idea that hit me like a big...two ton..heavy thing...

Yes Seth. It works. I've done it a few times and always had good response to it.

Of course, it was actually more a swipe from my own copy and just explaining why certain tested elements worked,...
Forum: Copywriting 28th November 2012, 12:10 AM
Replies: 34
Views: 1,510
Posted By DougBarger
Re: The real "secrect" to 50%+ email open rates (and copywriting skill has little to do with it!)

Another secret is if you hold their freshly purchased download hostage until they "register" their purchase with their name and email so they can get product updates and support...

it most usually...
Forum: Copywriting 27th November 2012, 04:05 AM
Replies: 4
Views: 761
Posted By DougBarger
Re: Snappy copy from a door to door salesman

I know the argument of "he needed to make sure he demonstrated enough value in the pitch before asking for the order" is one many subscribe to and is completely true in the sales process online and...
Forum: Copywriting 20th November 2012, 12:25 PM
Replies: 44
Views: 37,817
Posted By DougBarger
Forum: Copywriting 20th November 2012, 11:41 AM
Replies: 19
Views: 3,301
Posted By DougBarger
Re: How I Made Money In Copywriting By Listening To Country Music And How You Can Too

Brilliant observation Sam.

"If you don't mind me sayin' buddy, I can tell you're out of aces.

So for this one time only, for the low, low price of just one sip of whisky, you can discover the...
Forum: Copywriting 22nd March 2012, 03:53 AM
Replies: 50
Views: 2,863
Posted By DougBarger
Re: Your Squeeze Page Comments Are Invited

It is improving.

In my opinion, the pre-head is still too long and reaches too far to the right.

See if you can test shortening it more. Or at least break the text up in half
and put the...
Forum: Copywriting 21st March 2012, 07:00 PM
Replies: 50
Views: 2,863
Posted By DougBarger
Re: Your Squeeze Page Comments Are Invited

Hello Ronak,

Just a couple of quick edit suggestions for you to test...

I believe the word "Being" in your headline should be removed.

It's there twice currently and shouldn't be there at...
Forum: Copywriting 6th February 2012, 02:36 AM
Replies: 52
Views: 2,760
Posted By DougBarger
Re: 8 Things That P*** Me Off About Copywriters

Exactly. "a" killer copywriter.

But the same doesn't apply to The Killer Copywriter. :p


And following the same logic, if you're drowning in the ocean and someone throws you a lifeline,...
Forum: Copywriting 3rd February 2012, 05:12 PM
Replies: 33
Views: 1,394
Posted By DougBarger
Re: dont read if easily offended Selling WSOs is Like Selling Candybars With A Sprinkle Of Crack On

Yeah Jason,

Don't take what he said personally bro. A couple of years ago a respected warrior created a thread asking for warrior recommendations of copywriters who provided
kick-ass results.
...
Forum: Copywriting 31st January 2012, 11:44 PM
Replies: 17
Views: 1,093
Posted By DougBarger
Re: Anyone Have Any Pre-Sell Tips?

Paul Hancox has a brilliant masterpiece called Presell Mastery.

Or something like that. It is definitely worth checking out in my opinion.
Forum: Copywriting 29th January 2012, 05:27 PM
Replies: 14
Views: 3,314
Posted By DougBarger
Re: Help Me Understand the Copywriting Biz: From Zero to Money

Some good advice given here Tim. I still remember what it was like when I wanted to get my foot in the door, so I'll answer each one of your questions in the ways I believe will best serve you and...
Forum: Copywriting 22nd January 2012, 04:58 PM
Replies: 3
Views: 454
Posted By DougBarger
Re: Just a gimmick?

Like anything else, it's not the "magic pill".

But, it has its benefits in my opinion. It can be another tool to help you better understand your craft. And so in that regard, it's not just a...
Forum: Main Internet Marketing Discussion Forum 22nd January 2012, 04:23 PM
Replies: 51
Views: 1,773
Posted By DougBarger
Re: It IS Your Fault

Don't let the secret out. One of my most successful internet marketing sub-niches banks big on the "It's not your fault" schtick. One of the products that does really well is dartboards with the...
Forum: Copywriting 20th January 2012, 11:36 AM
Replies: 18
Views: 1,011
Posted By DougBarger
Arrow Re: What's the Best Way to Formulate a Killer Offer?

Yes. Think about how many times you've heard,

"Everything Must Go!", "Furniture Liquidation Sale", "Scratch and Dent Sale", "Firesale", "Moving Sale"...

Or the vast number of still-working...
Forum: Offline Marketing 15th January 2012, 04:20 PM
Replies: 16
Views: 3,177
Posted By DougBarger
Re: How Do You Gently Tell A Potential Client Their Website Sucks???

[subject:]Attn: {!firstname_fix} the website for your business has been reported...

[body:]
Mr. {!firstname_fix},

My name is Your Name and unfortunately I'm contacting you today with some...
Forum: Copywriting 15th January 2012, 09:42 AM
Replies: 7
Views: 564
Posted By DougBarger
Re: Is the copy for my music homepage good enough for conversion?

Ah Peter. This is perhaps one of those times where having some "autoplay music" could help your conversions.

There's nothing quite as compelling for more sales' sake than the dramatic...
Forum: Copywriting 14th January 2012, 08:43 PM
Replies: 6
Views: 1,135
Posted By DougBarger
Re: Goldmine!

Don't forget Michael's Marketing Seminars | Free Interviews | Consulting and Training (http://hardtofindseminars.com) too while you're at it. :)
Forum: Copywriting 12th January 2012, 03:10 PM
Replies: 8
Views: 788
Posted By DougBarger
Re: How to you state an unbelievable claim

Yep. It's similar to what the persuasion experts and mind control freaks call leading your prospect to a "forced conclusion". A conclusion you don't come out and say explicitly-- but you leave to the...
Forum: Copywriting 12th January 2012, 02:56 PM
Replies: 16
Views: 946
Posted By DougBarger
Re: How a one-word change, typos and bad grammar can double conversions

Yeah, Rick, I've done this for clients too.

Used "Program Review" above the headline of each testimonial.

Then at the bottom of the testimonial ever so often, provide a link to order
with a...
Forum: Copywriting 11th January 2012, 09:49 PM
Replies: 8
Views: 611
Posted By DougBarger
Re: Need a Copywriter For Face to Face Selling Guide.

It's important to have your sales rep smile and immediately welcome the new customer as they walk in the door.

It depends on what you sell and the layout of your store, but you can have them...
Forum: Main Internet Marketing Discussion Forum 10th January 2012, 08:39 PM
Replies: 25
Views: 814
Posted By DougBarger
Re: Where Can I get a logo?

LogoNerds, owned and operated by a fellow warrior, have created logos for me.
They did the one in my avatar (as of the time of this post) to get an idea of the quality. I think they're top notch and...
Forum: Copywriting 9th January 2012, 03:03 AM
Replies: 18
Views: 1,011
Posted By DougBarger
Re: What's the Best Way to Formulate a Killer Offer?

Many folks are overcomplicating it.

Let me make it really simple.

Your offer consists of only 2 parts:

1. What they get
2. What they have to do to get it

Now that you have it broken...
Forum: Copywriting 9th January 2012, 02:28 AM
Replies: 18
Views: 2,354
Posted By DougBarger
Re: Do you want to know the big problem with new-to-copy ...writers?

Yes he did. Was reading through some Schwartz last week in a trance while finishing the campaign to launch the business services division of an overseas firm. And an email conversion series for a...
Forum: Mind Warriors 9th January 2012, 01:37 AM
Replies: 13
Views: 736
Posted By DougBarger
Re: [Promise to be Life Changing] Is Money the Root of All Evil?

It is only when you allow money to be your master instead of you remaining the master of money that you have allowed evil to become your master.

In fact, it is righteous to master your money and...
Forum: Copywriting 10th December 2011, 05:47 PM
Replies: 28
Views: 1,406
Posted By DougBarger
Lightbulb Re: Tinker Bell Rocks

It's good to see clients who take the time to praise the work of their copywriter.
Forum: Copywriting 4th December 2011, 01:30 AM
Replies: 12
Views: 1,290
Posted By DougBarger
Lightbulb Re: Long form Vs Short Form

After re-reading the question, you'll see directly following it, the OP offers
opinions on what she personally thinks (at about 8 pages and longer).

She then states that some clients think that's...
Forum: Copywriting 3rd December 2011, 11:25 PM
Replies: 12
Views: 1,290
Posted By DougBarger
Re: Long form Vs Short Form

Numerous tests have concluded long form copy outperforms short form.

As Claude Hopkins said, "Your advertisement can't be too long, only too boring."

If someone doesn't have the interest to...
Forum: Offline Marketing 28th June 2011, 05:13 AM
Replies: 10
Views: 617
Posted By DougBarger
Re: All Time Best Offline Marketing!

I have to agree. Ever since I got my cpr certification, the mouth to mouth seemed to be the way to go (just after the chest compressions.)

Thankfully, I haven't had any viral infections, but that...
Forum: Main Internet Marketing Discussion Forum 20th November 2010, 09:57 AM
Replies: 8
Views: 854
Posted By DougBarger
Re: Gurus bashing gurus... the incongruence of bad sales people.

Some good points there Nick.

I agree with them personally.

I also like to look at it objectively too.

For example, I've noticed some marketers will take the "kill 2 birds with 1 stone"...
Forum: Copywriting 29th October 2010, 06:40 PM
Replies: 46
Views: 1,559
Posted By DougBarger
Re: $50 Contest for Headlines...

Have You Ever Been Thankful For Your Mother? Here's How You Can Finally Show Her...(15 Words)






Version 2: Thankful for Mom? Show Her! (5 Words)

Version 3: If You're Thankful for...
Forum: Copywriting 23rd October 2010, 12:48 PM
Replies: 8
Views: 627
Posted By DougBarger
Re: Need Some Feedback On A Salespage

Lookin' great man and since it's from You and Lee, everyone already knows
it's quality training, a steal @ only 17.

Let me see if I can offer any quick edit suggestions to test:

-When I was...
Forum: Copywriting 22nd October 2010, 09:15 AM
Replies: 34
Views: 1,145
Posted By DougBarger
Re: cold calling - does it work?

I've only been a member a short time, but have found a lot of value at the telemarketing forum: The Telemarketing Forum - Index (http://thetelemarketingforum.com/index.php?referredby=816)

There's...
Forum: Copywriting 17th October 2010, 04:21 AM
Replies: 29
Views: 1,764
Posted By DougBarger
Re: Has Anybody Actually Read A Complete Salesletter?

Here are my thoughts which I posted in the old copywriting board when this subject came up for discussion:

[On Long Form Sales Copy vs. Short Sales Copy]

I love it when this subject comes up in...
Forum: Copywriting 10th October 2010, 06:11 AM
Replies: 40
Views: 1,189
Posted By DougBarger
Re: Help! Why doesn't this sales page convert? Aaaargh..

There's a way to get an instant bump in your conversions with hardly little effort at all.

I know, because I've used it myself to increase a subscriber one time only special offer sales...
Forum: Main Internet Marketing Discussion Forum 4th October 2010, 01:27 AM
Replies: 16
Views: 757
Posted By DougBarger
Re: Would like your advice on adswaps...

Hey Karl,

I've used ad swaps successfully and they can really send you a lot of new subscribers and sales quickly.

I mean when you have just one person send you 500+ new subscriptions literally...
Forum: Copywriting 21st September 2010, 02:47 PM
Replies: 13
Views: 1,241
Posted By DougBarger
Re: Check out the eye candy in this sales copy!

Great effort. I'd be

extremely interested to see the split test results of a version

with some more white space between the graphical elements


to give the reader the perfect visual...
Forum: Copywriting 24th August 2010, 11:31 AM
Replies: 26
Views: 1,428
Posted By DougBarger
Re: I'm a n00b Copywriter. Still, my first sales letter looks so professional.. Your views?

Hans is right. Part of what I was saying in "sell your guarantee more" is to spell it out and show how they are protected completely with no risk as well as what the exact terms are.

For example,...
Forum: Copywriting 22nd August 2010, 08:21 AM
Replies: 26
Views: 1,428
Posted By DougBarger
Re: I'm a n00b Copywriter. Still, my first sales letter looks so professional.. Your views?

Some excellent advice given here by veteran copywriters already Karan.

I agree, it's a good first sales letter and much more professional than my first 20 sales letters but we won't go there. lol....
Forum: Copywriting 30th July 2010, 10:25 AM
Replies: 17
Views: 1,613
Posted By DougBarger
Re: Copywriting Checklists?

Hey Jason,

Good seeing you starting this thread.

You may already have this one, but just in case, here's

Bruce Wedding and Brian McLeod's 30 Point Copywriting Checklist
which I think is...
Forum: Copywriting 7th July 2010, 03:58 AM
Replies: 7
Views: 713
Posted By DougBarger
Re: Help to Build the "Pay for Information" Case In Sales Letters

I like building the case by saying,

"You know, it really is actually possible for you to search for dozens of hours or more, piecing together what you hope to be the right information on your...
Forum: Copywriting 26th June 2010, 01:22 PM
Replies: 20
Views: 1,231
Posted By DougBarger
Re: Belief...

One great insight I got from Gary Bencivenga is how you can
increase your "proof" dramatically and make more sales because
of the increased belief.

To paraphrase, he basically says people...
Forum: Main Internet Marketing Discussion Forum 14th May 2010, 11:11 PM
Replies: 64
Views: 2,880
Posted By DougBarger
Re: One warrior taking revenge on another warrior...

Anyone else think it's just a little weird that all the warriors involved just happened to choose pennames that are pretty close to the same?

ie. "Warrior A", "Warrior B", "Warrior C", "Warrior...
Forum: Main Internet Marketing Discussion Forum 1st May 2010, 09:23 PM
Replies: 7
Views: 1,550
Posted By DougBarger
Re: Give me some alternative words to 'tips' and 'Secrets'

1. System
2. Formula
3. Method
4. Blueprint
5. Breakthrough

You can make them plural if more applicable:

golden info nuggets, shortcuts, hacks, tricks, timesavers, pearls of wisdom,...
Forum: Main Internet Marketing Discussion Forum 23rd April 2010, 03:44 PM
Replies: 27
Views: 787
Posted By DougBarger
Forum: Main Internet Marketing Discussion Forum 23rd April 2010, 03:27 PM
Replies: 39
Views: 1,381
Posted By DougBarger
Re: OMG Very Worrying Thing Just Happened In Gmail

After your recent success, Ernie, it's just Michael Silvester seeing if you can be trusted.

All part of the 'character test phase' of the lucrative joint venture screening process.

Same thing...
Forum: Main Internet Marketing Discussion Forum 19th March 2010, 04:24 PM
Replies: 142
Views: 5,778
Posted By DougBarger
Re: I can't stand Internet Marketing.

Hecky,

I don't think anyone at all ranted about your 51 clicks.

If you may be referring to the post where I mentioned 51 clicks
isn't enough to justify any statistically valid test,

then...
Forum: Main Internet Marketing Discussion Forum 19th March 2010, 03:59 PM
Replies: 142
Views: 5,778
Posted By DougBarger
Re: I can't stand Internet Marketing.

Hecky,

51 clicks isn't nearly enough to come to any conclusion.

That's the trouble with newer marketers in the beginning.

They start one thing and quit before sending enough traffic
to...
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