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Search: Posts Made By: ThomasOMalley
Forum: Offline Marketing 30th April 2015, 09:43 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Some of you guys around here are quite funny...for local business owners...it's only results, baby...only results...no local business owner I talk to is speaking to me about Google analytics...they...
Forum: Offline Marketing 30th April 2015, 09:19 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Do a split test of sales letters with my results approach in the copy to get a business owner to respond versus your approach about tracking and analytics and see which approach wins...I know where...
Forum: Offline Marketing 30th April 2015, 08:14 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Your analysis simply reinforces my point...the business owner doesn't want the details...he wants the results...remember we're talking about the copy in the sales letter.

Your analysis as the...
Forum: Offline Marketing 30th April 2015, 06:16 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

I think you should be even more direct...business owners don't really want more trackable results ...they want more clients, sales and profits....that's what you should stress in your sales letter.
Forum: Copywriting 28th April 2015, 05:00 PM
Replies: 17
Views: 2,483
Posted By ThomasOMalley
Re: Content that sells

You really need to seriously consider re-writing your site. The copy is awful...just plain boring. You're stuck on features...your prospects want benefits, benefits, benefits.

Read Dan Furman's...
Forum: Copywriting 17th March 2015, 04:05 PM
Replies: 5
Views: 2,388
Posted By ThomasOMalley
Re: Best book on writing good emails?

Our own Ray Edwards' product on writing emails is excellent.
Forum: Copywriting 17th March 2015, 04:01 PM
Replies: 5
Views: 1,323
Posted By ThomasOMalley
Re: Websites that you recommend for good Slogans?

There's definitely a few little known marketing and copywriting books out there that have some excellent information and advice. Barry Callen's book is one of them.


In fact, there is one little...
Forum: Offline Marketing 17th March 2015, 10:33 AM
Replies: 35
Views: 3,558
Posted By ThomasOMalley
Re: Success with Whitacre's Local Online Marketing book

Hi Claude,


You stress the importance of creating videos in your book, Online Local Marketing.


Any good tips on video seo and video marketing online?


Thanks in advance.
Forum: Search Engine Optimization 16th March 2015, 04:26 PM
Replies: 8
Views: 703
Posted By ThomasOMalley
Dashes in url or domain names

Do dashes or hyphens in a url affect Google rankings negatively?

An example would be www.toronto-pickeringmaidservices.com.
Forum: Copywriting 16th March 2015, 04:08 PM
Replies: 5
Views: 1,323
Posted By ThomasOMalley
Re: Websites that you recommend for good Slogans?

You should also check out Barry Callen's book, Perfect Phrases for Sales and Marketing Copy at amazon.com. He has some good material on slogans and taglines.
Forum: Offline Marketing 10th March 2015, 08:11 PM
Replies: 35
Views: 3,558
Posted By ThomasOMalley
Re: Success with Whitacre's Local Online Marketing book

Claude, you're a funny guy...not really.

You usually have constructive answers. I think you're slipping!
Forum: Offline Marketing 10th March 2015, 03:21 PM
Replies: 35
Views: 3,558
Posted By ThomasOMalley
Success with Whitacre's Local Online Marketing book

Do you still find the techniques described in Claude Whitacre's Local Online Marketing book applicable in 2015?
Forum: Offline Marketing 9th February 2015, 04:15 PM
Replies: 7
Views: 698
Posted By ThomasOMalley
One office covers several local cities

I have one physical location or office and my services covers many neighboring cities and towns. What's the best way to cover these other towns for local seo?

Thanks in advance for your help.
Forum: Copywriting 13th September 2014, 04:09 PM
Replies: 75
Views: 4,078
Posted By ThomasOMalley
Re: Looking for a mentor

You are going to have a hard time finding a real mentor if you can't pay them. There's not many people who are going to spend any substantial amount of time helping you for free or a small amount of...
Forum: Copywriting 13th September 2014, 04:52 AM
Replies: 30
Views: 1,149
Posted By ThomasOMalley
Re: Student asks me: "What if I don't have a phone?"

Tell him to get one...LOL.

But, in all seriousness, you could suggest that he use a carrier pigeon with his potential clients. He'll certainly have a unique selling advantage...LOL.
Forum: Copywriting 10th September 2014, 06:16 PM
Replies: 86
Views: 3,813
Posted By ThomasOMalley
Re: Tear My Sales Letter To Shreds

Give Steve a break. He just doesn't realize he needs some serious counseling...LOL.
Forum: Copywriting 7th September 2014, 03:38 PM
Replies: 4
Views: 910
Posted By ThomasOMalley
Re: Salutation - direct mail - Mr Firstname Lastname or Mr Lastname ?

Sure, you can test...but really too small a factor to test...test more important factors, such as your headline, envelope teaser, offer, first paragraph.

Use the person's first name in the...
Forum: Copywriting 6th September 2014, 01:48 PM
Replies: 75
Views: 4,078
Posted By ThomasOMalley
Re: Looking for a mentor

Be prepared for a refund request...you can see this one coming from a hundred miles away.
Forum: Copywriting 24th August 2014, 05:46 PM
Replies: 49
Views: 1,452
Posted By ThomasOMalley
Re: SURVEY: Are most copywriters married.

You have my condolences...lol.

Perhaps, the more appropriate question is how many "were" happily married? I guess, I'm a little jaded! But your post did make me laugh.
Forum: Copywriting 24th August 2014, 11:25 AM
Replies: 20
Views: 833
Posted By ThomasOMalley
Re: Real Product Letter (last request before I try for real)

Just write your ad and put it out there...or else you have a serious case of analysis by paralysis and your career will be over before it even started.
Forum: Copywriting 17th August 2014, 11:33 AM
Replies: 24
Views: 2,699
Posted By ThomasOMalley
Re: Critique My Blog - Buidling Trust and Authority

This is a copywriting forum...not about blogs...content writing...go elsewhere.
Forum: Copywriting 6th August 2014, 06:06 PM
Replies: 69
Views: 6,684
Posted By ThomasOMalley
Re: $10,000 Copywriting Challenge

It probably was a waste of time as most people thought.
Forum: Copywriting 3rd August 2014, 08:45 PM
Replies: 14
Views: 909
Posted By ThomasOMalley
Re: Please critique my sales page

I highly recommend you read Dan Furman's book, Do the Web Write, for excellent information on how to create a good website for selling services.
Forum: Copywriting 1st August 2014, 02:20 PM
Replies: 30
Views: 1,535
Posted By ThomasOMalley
Re: Where Can I Get Professional Quality Sales Page Templates?

You just seem to have unrealistic expectations about resources and results.

I actually wish you well with your endeavors...I just think you have to set more realistic goals.
Forum: Copywriting 1st August 2014, 02:06 PM
Replies: 30
Views: 1,535
Posted By ThomasOMalley
Re: Where Can I Get Professional Quality Sales Page Templates?

Your comments in this thread and other threads speak for themselves. I'll leave it at that.
Forum: Copywriting 1st August 2014, 01:26 AM
Replies: 7
Views: 776
Posted By ThomasOMalley
Re: So... now what?

Read Peter Bowerman's book on how to get copywriting work and several books by Steve Slaunwhite cover this topic as well.

Best regards,

Thomas O'Malley
Forum: Copywriting 31st July 2014, 05:29 PM
Replies: 30
Views: 1,535
Posted By ThomasOMalley
Re: Where Can I Get Professional Quality Sales Page Templates?

[QUOTE=Steven Wagenheim;9393541]I have returned to this thread to update you on where I am with all this.



My product is finally done. It took me exactly 2 months to the day to complete it,...
Forum: Mind Warriors 30th July 2014, 06:49 PM
Replies: 15
Views: 897
Posted By ThomasOMalley
Re: Favorite Life, Motivational, and Inspirational Quotes

To quote the Brits, sounds like a load of rubbish.
Forum: Copywriting 29th July 2014, 05:43 PM
Replies: 16
Views: 1,162
Posted By ThomasOMalley
Re: Why tugging on those pain points and emotional strings is so important

You definitely want to reach an emotional response. However, never put so much fear into a prospect that they are paralyzed. Definitely a matter of degree.
Forum: Offline Marketing 29th July 2014, 05:32 PM
Replies: 11
Views: 1,182
Posted By ThomasOMalley
Re: Telemarketing script for mobile sites

Check Bruce's site, offline advance (http://www.offlineadvance.com), for some good telephone scripts. He has some excellent WSO's on this type of thing.

You can also get a copy of Bill Brooks'...
Forum: Copywriting 24th July 2014, 05:34 PM
Replies: 9
Views: 1,011
Posted By ThomasOMalley
Re: Learning copy

First learn the basics of writing decent English and how to put a sentence together.
Forum: Copywriting 21st July 2014, 06:03 PM
Replies: 103
Views: 9,132
Posted By ThomasOMalley
Forum: Copywriting 21st July 2014, 05:30 PM
Replies: 103
Views: 9,132
Posted By ThomasOMalley
Re: "Titans of Direct Response" Event - Great Sales Letter?

I gave my opinion. Read what I said. If people would actually learn to read posts...it would be a big improvement...lol

I don't think I've met a copywriter yet on this forum who doesn't think...
Forum: Copywriting 21st July 2014, 05:29 PM
Replies: 103
Views: 9,132
Posted By ThomasOMalley
Re: "Titans of Direct Response" Event - Great Sales Letter?

Clarity...Daniel, son...clarity? What are you talking about?
Forum: Copywriting 21st July 2014, 05:18 PM
Replies: 103
Views: 9,132
Posted By ThomasOMalley
Re: "Titans of Direct Response" Event - Great Sales Letter?

Too many Sunday morning quarterbacks here...the event has sold out...the letter did the job...sure there were other factors...great speakers etc...so what?

You can say this about any good sales...
Forum: Offline Marketing 10th July 2014, 11:56 PM
Replies: 6
Views: 921
Posted By ThomasOMalley
Re: Materials and books on B2b Cold Calling objections?

He is simply asking for a recommended resource. What's the big deal?

I recommend Keith Rosen's book, the Idiot's Guide to Cold Calling.
Forum: Copywriting 4th July 2014, 03:14 PM
Replies: 16
Views: 1,346
Posted By ThomasOMalley
Re: How Did You Get To Write Such Great Copy ?

Just read the key copywriting books and start writing copy for your product or business. Get in the game.

Don't pay attention too much attention to what others say...they said Fred Astaire...
Forum: Copywriting 4th July 2014, 03:04 PM
Replies: 9
Views: 952
Posted By ThomasOMalley
Re: Your best copywriting resources

My favorite resources are Richard Bayan's Words That Sell and my extensive swipe file, including Hodson's book, The Greatest Sales Letters of All Time, and Halbert's Motherlode Collection of Ads and...
Forum: Copywriting 2nd July 2014, 02:32 PM
Replies: 65
Views: 3,686
Posted By ThomasOMalley
Re: My Thoughts On Copywriting After 11 Years

In many cases, honest, straightforward advice is required, especially in your type of situation.

As others have clearly said, you definitely need to dump the defeatist mentality and start taking...
Forum: Copywriting 2nd July 2014, 08:38 AM
Replies: 65
Views: 3,686
Posted By ThomasOMalley
Re: My Thoughts On Copywriting After 11 Years

You need to take some small steps that are either free or cost very little to get your business going and then reinvest. Use what you have...your time and the skills you do have. In short, start...
Forum: Offline Marketing 1st July 2014, 04:58 PM
Replies: 46
Views: 1,721
Posted By ThomasOMalley
Re: Putting prices on your site or not?

Don't put your prices on your professional services site. You turn yourself into a commodity when you put prices on your site and you cut down on your number of leads.

Keep your net wide and send...
Forum: Copywriting 24th June 2014, 07:14 PM
Replies: 22
Views: 2,320
Posted By ThomasOMalley
Re: Are you a copywriter or growth hacker?

Growth hacking...just another stupid name for marketing...
Forum: Offline Marketing 12th June 2014, 10:52 AM
Replies: 5
Views: 471
Posted By ThomasOMalley
Re: Mailing to your targeted list over a few months

I read that post...very informative. I'll check it out again.

Thanks.

Best regards,

Thomas O'Malley
Forum: Offline Marketing 12th June 2014, 12:31 AM
Replies: 5
Views: 471
Posted By ThomasOMalley
Re: Mailing to your targeted list over a few months

I'm sending a series of letters, including some grabber mail as Chet recommends, and I'm following up on several letters in the sequence with phone calls to my prospects.
Forum: Offline Marketing 11th June 2014, 05:58 PM
Replies: 5
Views: 471
Posted By ThomasOMalley
Mailing to your targeted list over a few months

Hi everyone,

I have set up a series of prospecting/lead generation letters to send to my targeted list over the next few months along the lines of Chet Holmes' Dream 100 concept.

I have just...
Forum: Copywriting 11th June 2014, 05:51 PM
Replies: 9
Views: 1,057
Posted By ThomasOMalley
Re: How to find a good list for direct mail?

Get a copy of Craig Simpson's book, Direct Mail Solutions. He gives you good info. on how to get a mailing list etc.
Forum: Copywriting 10th June 2014, 04:49 AM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Re: [Critique] Direct mail lead-generation letter

Hi Ben,

You can also try a success letter as a lead generation letter to your prospects. You tell one of your success stories with a client in this letter...very powerful.

You can find a good...
Forum: Copywriting 9th June 2014, 04:58 PM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Forum: Copywriting 9th June 2014, 04:20 PM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Re: [Critique] Direct mail lead-generation letter

Hi Ben,

Don't get discouraged. Review what others have said and adjust accordingly...but with a grain of salt.

I say this because you could secretly post a Gary Halbert ad or letter that...
Forum: Copywriting 9th June 2014, 04:18 AM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Re: [Critique] Direct mail lead-generation letter

You have a solid lead generation letter.

A few points:

1. Test the headline...one strong headline is FREE Special Report Shows You How To Get A Constant Stream of Headlines From Your Website....
Forum: Offline Marketing 8th June 2014, 07:43 PM
Replies: 12
Views: 1,162
Posted By ThomasOMalley
Re: Direct Mail - Letterhead vs. Non-Letterhead?

Although an actual test is always important, your results don't surprise me.

You want to grab the attention of the prospect from the start. How do you do that? Of course, you use a...
Forum: Copywriting 7th June 2014, 10:23 AM
Replies: 33
Views: 1,533
Posted By ThomasOMalley
Re: Headline Critique Needed Please

They Laughed When I Picked Up the Guitar But When I Started To Play....now that's an original...lol
Forum: Offline Marketing 7th June 2014, 08:34 AM
Replies: 45
Views: 3,242
Posted By ThomasOMalley
Re: I make 100 calls a day,give me some criticism on my script.

You need to get some good telephone selling books, such as Joe Catal's Telesales book and Art Sobczak's books.
Forum: Offline Marketing 7th June 2014, 04:44 AM
Replies: 18
Views: 902
Posted By ThomasOMalley
Re: First time out, and I picked a "winner" (NOT!)...

You have to get at least half the money up front every time before you start any work for a client...that's the lesson on this one.
Forum: Offline Marketing 6th June 2014, 04:30 PM
Replies: 8
Views: 1,290
Posted By ThomasOMalley
Re: Multi-Step Direct Mail | 100 Ideal Prospects | Dream 100 Strategy

You need to fully embrace what Chet Holmes says in his book on the Dream 100 strategy.

First, you need a highly targeted list of prospects...your ideal clients.

Second, you need much more than...
Forum: Offline Marketing 6th June 2014, 03:33 PM
Replies: 8
Views: 1,290
Posted By ThomasOMalley
Re: Multi-Step Direct Mail | 100 Ideal Prospects | Dream 100 Strategy

You ask for a lot of advice on the forum about your campaigns...that's good.

But I highly recommend that you just pull the trigger...you have a bit of a case of paralysis by analysis.

I hope...
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