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Search: Posts Made By: Pusateri
Forum: Copywriting 4th November 2013, 12:18 AM
Replies: 28
Views: 1,221
Posted By Pusateri
Re: Do Copywriters Have a Far Above Average Vocabulary?

Bill Jayme never dumbed it down. Managed to be crystal clear and interesting too. Of course, he was a real writer. Had a bit of success too.
Forum: Copywriting 2nd November 2013, 10:16 PM
Replies: 28
Views: 1,221
Posted By Pusateri
Re: Do Copywriters Have a Far Above Average Vocabulary?

You can use words your customer doesn't know, so long as their meaning is clear from the context. Then he thinks you think he's smart, which is a nice frame of mind to have him in.

Unless HE...
Forum: Copywriting 1st November 2013, 03:58 PM
Replies: 28
Views: 1,221
Posted By Pusateri
Forum: Copywriting 12th October 2013, 07:00 PM
Replies: 8
Views: 623
Posted By Pusateri
Re: Biggest mistakes of new copywriters?

Being boring. If the reader can consistently anticipate what you will say next, it's hard to hold his attention.
Forum: Copywriting 19th August 2013, 04:11 PM
Replies: 8
Views: 826
Posted By Pusateri
Re: "Write to sale not to impress"

Dear Sale,

I like you. I hope to see you soon. You are nice. Not like that stuck up Impress. Who needs her stoopid impire anyway?

Love,
CC Writer
Forum: Copywriting 14th August 2013, 02:04 AM
Replies: 12
Views: 875
Posted By Pusateri
Re: People are not reading as much.

Part of a writer's job is to present information in a way too interesting to skim.

Most can't do it.

That's all the study shows.
Forum: Copywriting 11th August 2013, 06:08 PM
Replies: 59
Views: 2,424
Posted By Pusateri
Re: Anyone else find it weird about the copywriting forum....

Maybe it's because this place is boring. Very few outside the box thinkers. Too much "Well, Big Dick Copywriter says" bootlicking and too little speaking from personal experience.
Forum: Copywriting 9th August 2013, 01:54 PM
Replies: 24
Views: 1,693
Posted By Pusateri
Re: Who Do You Rate As The Number One Copywriter Of All Time?

Saul of Tarsus - seriously.

Show me another writer with a control that's been running for two thousand years.
Forum: Copywriting 27th June 2013, 05:16 PM
Replies: 44
Views: 1,978
Posted By Pusateri
Re: Advanced Copywriting...Lesson 1..."Proof"

Proof is not an element in your copy. It's a line in the prospect's mind that is usually crossed by the preponderance of the evidence.
Forum: Copywriting 19th June 2013, 10:27 PM
Replies: 8
Views: 680
Posted By Pusateri
Re: Looking For Warriors To Critique My Brick & Mortar Website

You've never passed a lot?

I would have said it's too cutesy/clever and you-centric.

You are in a service business. Your slogan should be customer-centric.
Forum: Copywriting 19th June 2013, 10:13 PM
Replies: 8
Views: 680
Posted By Pusateri
Re: Looking For Warriors To Critique My Brick & Mortar Website

I own a successful niche auction site and was an estate liquidator for years, so I know something about your market.

First, auctioneer and estate liquidator websites notoriously suck. Yours is not...
Forum: Copywriting 16th June 2013, 02:28 PM
Replies: 62
Views: 3,833
Posted By Pusateri
Re: Do you do what Ben Settle says?

Prove it.

Show me a high converting page featuring proof of claim, but no other persuasion elements.
Forum: Copywriting 11th June 2013, 09:42 PM
Replies: 62
Views: 3,833
Posted By Pusateri
Re: Do you do what Ben Settle says?

There's some kind of magic that happens whenever I mail my list three or more times per week.

Whatever I'm currently promoting will sell well, as expected, but I also start selling things I was...
Forum: Copywriting 6th June 2013, 11:00 AM
Replies: 10
Views: 759
Posted By Pusateri
Re: If companies had realistic slogans...

Apple - we make training wheels chic
Forum: Copywriting 4th June 2013, 05:11 PM
Replies: 13
Views: 808
Posted By Pusateri
Re: Where do you think the average Joe/Joan wants to see ads...

"We asked a thousand people a stupid question. Here are their irrelevant responses."
Forum: Copywriting 30th May 2013, 08:23 PM
Replies: 11
Views: 646
Posted By Pusateri
Re: How Would You Name My Product?

WP Petting Zoo. Learn Word Press the easy PZ way.

You introduce them to all the WP "animals" hands-on in an unintimidating environment.
Forum: Copywriting 30th May 2013, 09:38 AM
Replies: 14
Views: 851
Posted By Pusateri
Re: I NEED HELP Picking A Website Name! (the only thing I ever ask on here)

A waterproof barrier is like a skin, right?

And Adam's post seems to indicate people like the number 4.

My4SkinGuys

That'll get the clicks.
Forum: Copywriting 2nd April 2013, 03:53 PM
Replies: 2
Views: 489
Posted By Pusateri
Re: Words matter

Used to have a sign on a storage room door. Instead of do not enter it said donut eater. If anyone noticed they never said anything.
Forum: Copywriting 25th March 2013, 07:47 PM
Replies: 21
Views: 1,281
Posted By Pusateri
Re: The Death of the 30 Second TV Spot

An observation based on various death pronouncements over the years. They are not indicators of an impending demise, but a sign that the supposed ailing format/method isn't being done well.

When...
Forum: Copywriting 23rd March 2013, 07:02 AM
Replies: 4
Views: 858
Posted By Pusateri
Re: Ogilvy Confirms It! I've Got a Winner

Now I totally want an ex-wife.

Great job!
Forum: Copywriting 7th March 2013, 07:03 PM
Replies: 6
Views: 657
Posted By Pusateri
Re: Would a fun, engaging, unique twist work?

Make it a game. Award badges for completing tasks.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 6th March 2013, 10:10 PM
Replies: 26
Views: 1,888
Posted By Pusateri
Re: How to do your part to make shopping online suck

If I had to deal with 200 orders to make a lousy grand I'd slit my wrists.
Forum: Copywriting 6th March 2013, 09:52 PM
Replies: 42
Views: 1,723
Posted By Pusateri
Re: Bad speling, poor gramar good??

Depends on your market.

You don't want to begin a sentence with 'And' if you are selling to recovering teachers, otherwise, it's usually good colloquial writing. Colloquial is the key word. You...
Forum: Copywriting 2nd March 2013, 05:55 PM
Replies: 17
Views: 1,516
Posted By Pusateri
Re: How Do You Write Headlines That Get Greater Click-Throughs Every Single Time?

Mark, I think that comment was about including nothing but a link in your post. Could be perceived as a clever answer to the question in your headline.

I take it that wasn't intentional.
Forum: Copywriting 1st March 2013, 05:30 AM
Replies: 10
Views: 821
Posted By Pusateri
Re: How To Turn A Noun Into A Verb

hippopotamus

hippopotamize

hippopotamization

hippopotamizationing

hippopotamizationingly
Forum: Copywriting 27th February 2013, 03:55 AM
Replies: 96
Views: 6,199
Posted By Pusateri
Re: My thoughts on John Carlton and his seminar

I'm glad you said that, Steve.

Sometimes this place feels like basic cable.

The forum would be far more useful if there were more talk about what we've tried and learned from it, and less of...
Forum: Copywriting 24th February 2013, 04:40 AM
Replies: 14
Views: 694
Posted By Pusateri
Re: critique my sales page?

Every business starts out as a dream. We dreamers have visions of how things are going to be. I'll be able to have this. I'll be able to do that.

But too often it doesn't work, and instead of...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 19th February 2013, 06:33 PM
Replies: 22
Views: 1,905
Posted By Pusateri
Re: How to start your own art business in the fastest way

If the original was produced prior to 1923, yes. If it was produced between 1923 and 1963, it depends on whether the copyright was renewed.
Forum: Copywriting 18th February 2013, 10:32 PM
Replies: 15
Views: 953
Posted By Pusateri
Re: What Job Did You Say Cheerio To...

Daycare teacher. I was in college at the time. Don't let anyone tell you keeping two dozen seven-year-olds form destroying the building or each other isn't a marketing job.

My first "real job"...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 15th February 2013, 10:59 PM
Replies: 47
Views: 4,823
Posted By Pusateri
Re: My new rustic furniture eCommerce store. Fine tuning and growing traffic.

Hey Ben,

I actually stood up and applauded.

Outdoor catalog is brilliant. Sets you apart.

The biggest deficiency I see is in your copy. Not that it's bad, there just isn't enough of it to do...
Forum: Copywriting 14th February 2013, 05:55 PM
Replies: 27
Views: 1,477
Posted By Pusateri
Re: Can you beat these headlines?

Whore is the right word. It's the most visceral choice. Slaps you in the face.

If you write with impact you are going to offend some people. That's the price of impact.

Those unwilling to pay...
Forum: Copywriting 14th February 2013, 04:34 PM
Replies: 27
Views: 1,477
Posted By Pusateri
Re: Indeed.

Pimp is the most likely candidate.
Forum: Copywriting 13th February 2013, 04:02 PM
Replies: 16
Views: 977
Posted By Pusateri
Re: How does a Copywriter-for-hire learn the market he is hired for?

THAT is beautiful! A less poetic way of saying it might be "tell them what they already believe, but in a new and interesting way."
Forum: Copywriting 12th February 2013, 12:44 PM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

Consider hiring a copywriter. It's what we do.
Forum: Copywriting 11th February 2013, 02:52 PM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

No one here feels threatened by you. And no response to you has been defensive. Dismissive maybe, but not defensive.

The copywriting forum is not for candy-asses. If you say something here, you...
Forum: Copywriting 10th February 2013, 09:20 PM
Replies: 9
Views: 2,832
Posted By Pusateri
Re: Kill Yourself (Bill Hicks on Marketing)

I totally would, but I can't find a company that will pay me in souls.

I'm a man of wealth and taste, dontcha know.
Forum: Copywriting 10th February 2013, 06:45 PM
Replies: 29
Views: 1,475
Posted By Pusateri
Re: A great ad writing lesson from Bob Parsons (GoDaddy founder)

Pay attention.

Gave you my definition here: http://www.warriorforum.com/copywriting-forum/750810-advertising-wins-awards.html#post7711404

If you find mine too "abstract," try one of these: 30...
Forum: Copywriting 10th February 2013, 07:21 AM
Replies: 29
Views: 1,475
Posted By Pusateri
Re: A great ad writing lesson from Bob Parsons (GoDaddy founder)

A couple months ago I asked my partner to move our hosting to Hostgator. All our sites are now at Hostmonster. She swears I said Hostmonster. Maybe I did. But I meant Hostgator.

Godaddy is a...
Forum: Copywriting 9th February 2013, 03:29 AM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

Did you really think I was arguing in favor of intellectual appeals?

I wasn't.

I was just pointing out that the Pepsi Challenge was an intellectual appeal and not branding.
Forum: Copywriting 8th February 2013, 09:13 PM
Replies: 29
Views: 1,599
Posted By Pusateri
Re: Crafting Killer Hooks, step by step methodology?

The OP asked about hooks, not headlines.

A hook is an engrossing theme, an angle of approach that storms the prospects defenses and addresses his felt need. It's non-obvious. You have to dig deep,...
Forum: Copywriting 8th February 2013, 05:40 PM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

I need to be blunt. A worse definition of branding is not possible.

Using that definition, anything you say on the subject will be spreading disinformation.

By intellectual appeal, I mean just...
Forum: Copywriting 8th February 2013, 03:48 PM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

Yes, that is the quintessential intellectual appeal. It tastes better so you should buy it.

Some people did and had a perfectly satisfactory experience. Then, back at the store, faced with the two...
Forum: Copywriting 8th February 2013, 08:19 AM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

Objection. Straw man.

The Pepsi challenge was not a branding effort. It was an intellectual appeal.

Branding is an affair of the heart.

People went back to coke because they were emotionally...
Forum: Copywriting 7th February 2013, 08:54 PM
Replies: 26
Views: 1,214
Posted By Pusateri
Re: How do you guys stores thoughts and ideas

Before I bought a Samsung Note, I used a Parker Jotter and the backs of receipts that are always in my pockets.

For capturing ideas that flash through, but are unrelated to the task at hand, I...
Forum: Copywriting 7th February 2013, 04:46 PM
Replies: 41
Views: 1,485
Posted By Pusateri
Re: Advertising that wins awards

Branding IS great advertising. Problem is, lots of people creating so-called branding ads don't know what branding is.

Branding is anchoring a positive emotional state to a stimulus.
...
Forum: Copywriting 7th February 2013, 04:22 PM
Replies: 48
Views: 1,256
Posted By Pusateri
Re: How Well Do You Build Emotion? (With Superbowl Commercial Video)

10 million views in five days.

Traffic up 10x at the Ram website.

Seems the ad resonated.

That covers A and I. Let's see what they do about D and A.

Chrysler's Super Bowl ad seen, shared...
Forum: Copywriting 5th February 2013, 04:40 AM
Replies: 48
Views: 1,256
Posted By Pusateri
Re: How Well Do You Build Emotion? (With Superbowl Commercial Video)

Nostalgia literally means "longing for home."

Seems it's embedded in us.

Odysseus will brave any danger and even give up sex with a goddess to get home. That's what makes him a hero.

Dorothy...
Forum: Copywriting 5th February 2013, 03:37 AM
Replies: 48
Views: 1,256
Posted By Pusateri
Re: How Well Do You Build Emotion? (With Superbowl Commercial Video)

A good example of that is Harley-Davidson during the AMF years. There were serious quality issues, but the brand made a comeback. A big part of that comeback was playing on the nostalgia for their...
Forum: Copywriting 2nd February 2013, 09:19 PM
Replies: 184
Views: 13,281
Posted By Pusateri
Re: Is NLP Utter Hogwash?

That's just plain asinine.

I've had some feuds with academics over the years, and academia certainly has its problems. But if you're going to say shit like that, you don't get to sit at the...
Forum: Copywriting 28th January 2013, 05:49 PM
Replies: 5
Views: 784
Posted By Pusateri
Re: You Don't Know Me From Adam But..

Thanks for the kind words, Sebastian.

My much better educated business partner is still fuming over one of our clients calling me a scholar several years ago. Erudite will bring me much fun, and...
Forum: Copywriting 27th January 2013, 03:48 AM
Replies: 44
Views: 2,216
Posted By Pusateri
Re: What is the most important factor in the decision to buy something?

You do. You really do. You're dying to blurt it out.

It's going to eat at you that others act like they know and get all the accolades.

Set it free. That's the heroic thing to do. A thankful...
Forum: Copywriting 26th January 2013, 05:34 PM
Replies: 16
Views: 930
Posted By Pusateri
Could you make it in the cheese niche?

Think you could cut it? (http://www.nytimes.com/2013/01/23/dining/creative-cheesemongers-pen-clever-descriptions.html?_r=1&)
Forum: Copywriting 25th January 2013, 03:25 PM
Replies: 12
Views: 1,534
Posted By Pusateri
Re: Magical Words that Sell...

The book is Magic Words that Bring You Riche$.

The title is all about selling the book, but not really what the book is about.
He front loads it with a few specific phrases for specific...
Forum: Copywriting 24th January 2013, 01:47 PM
Replies: 44
Views: 2,216
Posted By Pusateri
Re: What is the most important factor in the decision to buy something?

The sale hinges on confidence.

If the prospect doesn't have confidence that the product will meet her need, deliver on its promise, there will be no sale.

It's the meat in the selling sandwich,...
Forum: Copywriting 22nd January 2013, 04:31 PM
Replies: 16
Views: 929
Posted By Pusateri
Re: What do you think of this copy?

You WANT a swipe.

You NEED a hook.

One that gets unemployed people dreaming and longing for that dream. Then it's the copy's job to make them believe you can deliver it.

Can't swipe a hook....
Forum: Copywriting 21st January 2013, 10:20 PM
Replies: 28
Views: 1,401
Posted By Pusateri
Re: $1,000,000 USA Today Print Ad Competition

My cat left an ad on the rug.

Beats the Google+ ad for two reasons:

1) gets attention

2) has a powerful call to action

If her ad were on the opposite page, nobody would notice the...
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