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Forum: Copywriting 10th April 2020, 11:53 PM
Replies: 16
Views: 372
Posted By havplenty
Re: Explaining ideas better

Try Expository Writing by Melvin Curl (Archive.org)
Forum: Copywriting 10th April 2020, 11:40 PM
Replies: 13
Views: 505
Posted By havplenty
Re: What is difference between copywriter and senior copywriter?

Senior copywriters earn $100K a year while copywriters earn $10K a year. Experienced copywriters earn around $50K a year. To become an experienced copywriter you have to read Claude Hopkins books...
Forum: Copywriting 10th April 2020, 11:31 PM
Replies: 14
Views: 379
Posted By havplenty
Re: Cognitive Biases

It's pseudo-science, like psychoanalysis; and it only works if you have catch someone alone in a room and have 8 hours to turn their brain into mush. Stick with AIDA. Or read Aristotle.
Forum: Main Internet Marketing Discussion Forum 20th June 2017, 10:30 PM
Replies: 11
Views: 275
Posted By havplenty
RE: Whats The Best Resource/Book On How To Create A Sales Page That Converts?

OP, listen to this man. He made me click on the link in his signature and I actually gave him my email!

Nuff said.
Forum: Copywriting 20th June 2017, 10:03 PM
Replies: 13
Views: 506
Posted By havplenty
RE: Learning the game - Confused

What about the benefit of the benefit? You can, and should, go deep.
Forum: Copywriting 23rd February 2017, 02:27 PM
Replies: 14
Views: 406
Posted By havplenty
RE: Critique My Startups Landing Page

"That makes Edabit both the fastest and easiest way to learn to code. And its free."

That for me is more compelling than the current "Learn to code..."

You may have to tweak the above, but I...
Forum: Copywriting 23rd February 2017, 01:13 PM
Replies: 4
Views: 242
Posted By havplenty
RE: Million-dollar software companies with "bad" salespages?

Moz, I am sure, would have tested everything you see on that page. And they probably know and understand their target market better than you can see from just looking on.

Above all, only...
Forum: Copywriting 23rd February 2017, 12:31 PM
Replies: 14
Views: 406
Posted By havplenty
RE: Critique My Startups Landing Page

The video is very good, actually. Your headline is buried in the video around the 1.10 mark. I don't code, but if I were a struggling beginner, the bit at that point in the video would get me...
Forum: Copywriting 23rd February 2017, 10:22 AM
Replies: 5
Views: 272
Posted By havplenty
RE: The origin of "snake oil"

The world owes more to snake-oil sales(people?) than it realizes. History is littered with instances of these silver-tongued and silver-penned agents of charm and persuasion leading the public to...
Forum: Copywriting 23rd February 2017, 12:06 AM
Replies: 12
Views: 295
Posted By havplenty
Re: Can anyone help with a sticky problem?

Refund the money and increase your authority-level as you engage new clients (Ideally they should be finding you). Deal mercilessly with the ones that feel they know more about marketing/advertising...
Forum: Copywriting 4th February 2017, 02:54 PM
Replies: 6
Views: 155
Posted By havplenty
Re: Wandering off topic/subject/purpose

Just copy the structure of one of Dan Kennedy's sales letters. His structure is tight so you can't go wrong emulating him.

Don't feel squeamish about copying anyone either; all the greats do it....
Forum: Main Internet Marketing Discussion Forum 4th February 2017, 02:37 PM
Replies: 7
Views: 584
Posted By havplenty
Re: How should I promote my course for Udemy?

Who actually buys your course? Why do they buy it?

Why should anyone that hasn't bought it do so over all the other products out there? That's your USP.

Work the answers to those questions...
Forum: Main Internet Marketing Discussion Forum 4th February 2017, 01:15 PM
Replies: 8
Views: 241
Posted By havplenty
Re: Any advice for growing an online brand? Already trading.

Looks like you've got a pretty good collection of products that appeals to a very massive audience (car owners that worship their vehicles :))

You could really build some mind share with Youtube...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 23rd January 2017, 07:09 PM
Replies: 5
Views: 278
Posted By havplenty
RE: Traffic Sources for Landing Pages and Sales Letters

Are you an affiliate by any chance? For big players like Google and Facebook, nutraceutical means one thing: dietary supplements. Any hint of you promoting as an affiliate will make them close the...
Forum: Website Design 23rd January 2017, 05:04 PM
Replies: 17
Views: 243
Posted By havplenty
RE: How to Improve Company Website?

The site is ugly. And he's selling tacos, not coffee.

Assuming his core offering is coffee my advice is as follows:

People buying coffee want to see what sort of drinks they are going to get...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 23rd January 2017, 04:11 PM
Replies: 9
Views: 282
Posted By havplenty
RE: Why is my landing page not converting?

Your ad headline offers cooking yet your body copy is offering adventures. This mismatch will naturally create confusion; hence, perhaps, the low page conversions. I am sure there are some people who...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 23rd January 2017, 03:57 PM
Replies: 9
Views: 282
Posted By havplenty
RE: Why is my landing page not converting?

Google won't allow such thin pages on Adwords, I don't think.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 7th December 2016, 02:52 PM
Replies: 1
Views: 78
Posted By havplenty
RE: What's the Big Deal with non-US Payment Methods?

300 million people in the US so I guess they don't need your business. Just my guess.
Forum: Main Internet Marketing Discussion Forum 15th August 2016, 12:57 AM
Replies: 7
Views: 93
Posted By havplenty
Re: Promoting your core business

Well he already has a product/service. The next step would be to get to know his market well; find out what their goals are. Then if can match those goals with what he can offer its really just a...
Forum: Copywriting 15th August 2016, 12:45 AM
Replies: 45
Views: 945
Posted By havplenty
Re: If you had to recommend one book...

Stage 5 can ruin a business for sure. But its also where the brands live. I heard Joe Sugarman say once in an interview, that the ultimate aim of marketing is to build a brand.

Really clever...
Forum: Main Internet Marketing Discussion Forum 13th August 2016, 10:37 AM
Replies: 5
Views: 2,090
Posted By havplenty
Re: Facebook Ads: How to target recent graduates?

That level of targeting might difficult. Its a bit like trying to target women at precise stages of pregnancy.

Try calling them out in your ads after you target them at the college level...

Or...
Forum: Copywriting 13th August 2016, 12:40 AM
Replies: 45
Views: 945
Posted By havplenty
Re: If you had to recommend one book...

Breakthrough Advertising isn't particularly basic. I believe Masterson has echoed the same sentiment somewhere. But read it anyway; if nothing else, you'll get some insight about how to approach your...
Forum: Copywriting 12th August 2016, 11:26 PM
Replies: 5
Views: 228
Posted By havplenty
Re: Who is the 'go-to' Guy/Gal for SASS Copywriting?

Neville Medhora is up there. He's written copy for the silicon valley type.

Most sass buyers are solution hunters. Its not so much that they are quirky as they are stripped of time.

Simplicity...
Forum: Main Internet Marketing Discussion Forum 4th August 2016, 10:21 PM
Replies: 21
Views: 644
Posted By havplenty
Re: Facebook starts war on clickbait

Hard to tell but I'd say anything that contributes to a poor user experience.

Facebook is only doing what Google did years ago: kick low level marketers from its platform.
Forum: Copywriting 4th August 2016, 10:00 PM
Replies: 28
Views: 334
Posted By havplenty
Re: What type of music you listen to while writing, if any?

Classical music and some of the epic music compilations you find on Youtube.
Forum: Main Internet Marketing Discussion Forum 13th July 2016, 08:38 PM
Replies: 14
Views: 89
Posted By havplenty
Re: It it worth doing a website for women when you're a man ?

Plenty of women on here that would be happy to create content for you for a fee. Look around mate.
Forum: Main Internet Marketing Discussion Forum 10th July 2016, 01:51 PM
Replies: 75
Views: 491
Posted By havplenty
Re: Is It Possible To Set Up And Run An Internet Business Using Just A Smartphone?

You could if all you are doing is issuing instructions to your worker drones.

Ditch the idea, get a laptop and get to work. The fact that you can spend months (even years) trying to get something...
Forum: Main Internet Marketing Discussion Forum 10th July 2016, 01:26 PM
Replies: 3
Views: 83
Posted By havplenty
Re: Amazon advertising in Adwrods

It depends. Ads mean somebody out there is making some money in theory from the keyword itself. Ads also mean that Google will go for the most relevant SERPS... So a keyword for Samsung TV will have...
Forum: Main Internet Marketing Discussion Forum 9th July 2016, 09:04 PM
Replies: 16
Views: 517
Posted By havplenty
Re: Roast My Stupid $5,000 Marketing Plan

Well don't give up! If you are already selling stuff then there's hope.

Go lateral with people that buy through your affiliate link -- weight loss products, skin care... And don't just do...
Forum: Main Internet Marketing Discussion Forum 7th July 2016, 11:35 AM
Replies: 9
Views: 97
Posted By havplenty
Re: Is it better to pick a niche or should your services be fairly broad?

If you've got a gazillion dollars to spend on advertising then go broad; if you are on a budget, go niche.
Forum: Copywriting 6th July 2016, 10:03 PM
Replies: 37
Views: 523
Posted By havplenty
Re: Words to avoid at ALL costs.

Adjectives and adverbs of any kind will keep you poor. If you must, use them infrequently.
Forum: Main Internet Marketing Discussion Forum 6th July 2016, 08:44 PM
Replies: 5
Views: 137
Posted By havplenty
Re: What is the best way for a local home improvement business to generate leads?

Facebook and Google could perhaps deliver some highly qualified leads. Google more so because you'd catch prospects closer to actual intent.
Forum: Copywriting 6th July 2016, 07:36 PM
Replies: 38
Views: 2,474
Posted By havplenty
Re: How to beat Copyscape in a legit way

"One of the surest of tests is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at...
Forum: Copywriting 6th July 2016, 07:12 PM
Replies: 5
Views: 111
Posted By havplenty
Re: Critique My Warriors For Hire Ad

IMHO your headline needs some work. Something stronger, more compelling. Also, I would change the lead-in copy at the top to speak specifically to email marketers or at least test existing against...
Forum: Social Media 6th July 2016, 06:36 PM
Replies: 19
Views: 530
Posted By havplenty
Re: The Sad Truth About Social Media

Social Media isn't an alternate universe peopled by beings different from those found on email lists. Those leads owned by marketers who've built up their list may very well have come from social...
Forum: Copywriting 2nd May 2016, 12:49 AM
Replies: 32
Views: 1,712
Posted By havplenty
Re: Plan to persuade ...

Human nature and societal values are not the same things. The latter is more fluid.

There is little value in debating the merits of that ad, especially given the fact that people sold coffee...
Forum: Copywriting 2nd May 2016, 12:02 AM
Replies: 9
Views: 472
Posted By havplenty
Forum: Copywriting 1st May 2016, 01:16 PM
Replies: 9
Views: 472
Posted By havplenty
Re: COPYWRITERS: Why should a prospect buy the "video course" version of the product?

Say "some" people Alex. I hate video, can't stand it as a learning tool for anything IM. My biggest gripe is that the content is buried forward in time and I have to consume at a pace beyond my...
Forum: Copywriting 1st May 2016, 01:19 AM
Replies: 32
Views: 1,712
Posted By havplenty
Re: Plan to persuade ...

The copywriter's job hasn't changed since the post was invented. And what's working "today" has always worked, best as I can see.

People have never been hot about being sold and great copywriters...
Forum: Copywriting 30th April 2016, 01:32 AM
Replies: 23
Views: 1,266
Posted By havplenty
Re: landing page critique pls

Writing headlines is a highly nuanced enterprise and best as I see, software doesn't do nuanced very well.

Take this headline for example: "Here's an Extra $50, Grace...I'm making real money...
Forum: Copywriting 30th April 2016, 12:36 AM
Replies: 6
Views: 704
Posted By havplenty
Re: learn copywriting online ( course )

Get in touch with Dan Kennedy. I am not sure what his fees are like for one-on-one coaching but I hear he's a really good copywriter.

Good luck.
Forum: Copywriting 30th April 2016, 12:30 AM
Replies: 11
Views: 765
Posted By havplenty
Re: Attractive Headlines

Google doesn't want its users to use other search engines so it puts the user experience above all else. Write for human beings and Google will reward you. If the keyword doesn't fit naturally into...
Forum: Copywriting 30th April 2016, 12:04 AM
Replies: 5
Views: 580
Posted By havplenty
Re: Can Copywriters Help With Product Launches?

It could work but as you said, the copywriter would have to be damned good and well known. The $$$ to you in even engaging such a copywriter might be prohibitive (I am assuming you aren't quite...
Forum: Copywriting 29th April 2016, 11:18 PM
Replies: 14
Views: 911
Posted By havplenty
Re: Why didn't this convert

Now why did you not listen to Ewen? Sorry you lost out on the gig...

You've got some excellent feedback here so use it to power up your copy for the next gig.

Also, and this is a just a...
Forum: Copywriting 22nd April 2016, 12:56 AM
Replies: 13
Views: 798
Posted By havplenty
Re: The Great and Mysterious Web 2.0 -- How can I apply Classic Copy Tactics to New-Fangled Stuff?

You are probably not going to believe me but there is no secret sauce. Anyone who tells you otherwise is either lying to you or trying to sell you something.

Writing for the web, radio, TV,...
Forum: Copywriting 13th April 2016, 03:24 AM
Replies: 57
Views: 3,270
Posted By havplenty
Re: Explain Like I'm 5: How do I find clients as a newb?

Make up your mind: Does Ben Settle say "one can become a copywriter without being an hardcore sales person," or "one can become a copywriter without being a sales person? "

Next thing you'll be...
Forum: Copywriting 11th April 2016, 10:18 PM
Replies: 21
Views: 2,239
Posted By havplenty
Re: Autoresponder Sequence Copywriting Course

The empirical evidence is thin Ray, I will admit that, but I think it's fair to say that the make money market is on the lowest rung of markets. it is certainly so when measured for sophistication. ...
Forum: Copywriting 8th April 2016, 07:58 PM
Replies: 1
Views: 519
Posted By havplenty
Re: Writing out Ads by hand

Gonna copy this to a PDF... Straight into the direct response folder it goes.

Excellent stuff!
Forum: Copywriting 8th April 2016, 05:14 PM
Replies: 21
Views: 2,239
Posted By havplenty
Re: Autoresponder Sequence Copywriting Course

Neville Medhora writes for a particular segment of people. These are the average Joe/Jane users of software applications. The copy here tends to be playful yet engaging. It's the sort of stuff you...
Forum: Copywriting 5th April 2016, 02:47 AM
Replies: 9
Views: 1,155
Posted By havplenty
Re: This Few Lines Will Inject Copywriting Into Your Soul Today.

Nope; nothing nice about it at all. What the OP just did actually, is sold the sizzle without delivering the steak. Mark Joyner said when you do that you are scamming people and I agree 😊.

I've...
Forum: Copywriting 4th April 2016, 02:15 AM
Replies: 10
Views: 1,010
Posted By havplenty
Re: Copywriting book with exercises

I've read a few books on the subject and I am yet to come across one, sadly.

The mechanics of copywriting are not difficult to learn either, and most gurus will distill what they teach into...
Forum: Copywriting 4th April 2016, 01:57 AM
Replies: 57
Views: 3,270
Posted By havplenty
Re: Explain Like I'm 5: How do I find clients as a newb?

Try pitching to clients that are actively seeking your type of service. Half the battle is won right there.

The other half is beating the competition that will be pitching to that same client....
Forum: Copywriting 18th March 2016, 01:07 AM
Replies: 5
Views: 1,131
Posted By havplenty
Re: How To Get Copywriting Practice

Do this: go to the Gary Halbert Letter. Then click through to the archives and do a search for "Hands On Experience."

Thats a pretty good place to start learning copy.

There are about 2...
Forum: Copywriting 17th March 2016, 09:23 PM
Replies: 13
Views: 1,784
Posted By havplenty
Re: How to analyse winning sales letter

All valid points Andrew, except I would venture to add that the steps in a sales process have hardly changed since Collier. I follow Furey's stuff and he's good but my real benchmark for a process...
Forum: Copywriting 11th March 2016, 12:37 PM
Replies: 24
Views: 1,703
Posted By havplenty
Re: Are you a money chaser? Or do you know how to HELP people?

I agree with you Mark. But for a lot of people what they see in world runs counter to that wisdom.

Take coco cola for instance. It cares zero about the health of its customers but it goes on to...
Forum: Copywriting 11th March 2016, 11:41 AM
Replies: 4
Views: 476
Posted By havplenty
Re: estimate letter critique

Boring? Not to me.

Since you've already visited with the potential client it's hard to suggest you lead with anything but the price. It's an estimate after all. People are busy these days so...
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