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Forum: Conversion Rate Optimization 17th May 2015, 02:31 AM
Replies: 10
Views: 1,664
Posted By Sean DeSilva
Re: Is my Opt-In too General?

I think you have a good angle with "sports investing" but you don't sell it enough. Actually you don't sell it at all.

Breaking News: Are direct sports investment techniques overturning Wall...
Forum: Conversion Rate Optimization 16th May 2015, 11:12 PM
Replies: 10
Views: 1,664
Posted By savidge4
Re: Is my Opt-In too General?

the question I have is why the doupe? with demographics like this Industry Demographics - Fantasy Sports Trade Association (http://www.fsta.org/?page=demographics) there really is NO reason not to...
Forum: Conversion Rate Optimization 16th May 2015, 10:22 PM
Replies: 10
Views: 1,664
Posted By MoChandler
Re: Is my Opt-In too General?

I think it depends on your target market.

Are you promoting this offer to gamblers or to 'make money fast' people?

I think if you're marketing to gamblers, they may have an idea that gambling...
Forum: Main Internet Marketing Discussion Forum 11th May 2015, 05:04 PM
Replies: 5
Views: 584
Posted By jamescanz
Re: Automatic billing - should I go with Clickbank or Paypal?

You don't have to pay $20 a month with paypal...

There's an option that allows you to do it for free
Forum: Main Internet Marketing Discussion Forum 11th April 2015, 03:57 PM
Replies: 10
Views: 713
Posted By Steve B
Re: How to determine what to sell

Many people will find high quality PLR products in the market they choose, then re-write the product to make it uniquely their own, add their own bonuses, upsells, etc and have a product they can...
Forum: Copywriting 28th January 2015, 10:02 PM
Replies: 13
Views: 1,256
Posted By Alex Cohen
Re: GoDaddy pulls puppy ad - bowing to pressure or...?

Of which I'm one (the 47%). And we treat our little cutie almost like a child much to the dismay of other family members.

*** BEGIN RANT ***

Here's the problem: companies, politicians, and...
Forum: Copywriting 16th October 2014, 05:51 AM
Replies: 27
Views: 1,898
Posted By The Copy Nazi
Re: Gentlemen, Please Help Me Raise $199

Jonathon... you've heard of "sell the sizzle not the steak"? You're not selling headlines. I'd hazard a guess that not many people are Googling "headline writing service" or the like. They might be...
Forum: Copywriting 15th October 2014, 04:13 AM
Replies: 27
Views: 1,898
Posted By Chriswrighto
Re: Gentlemen, Please Help Me Raise $199

Why not just launch a WFH post offering your copywriting services for $297 or so?

Make it clear that it's a OTO.

You're going to need a reason why... perhaps because you've found yourself with...
Forum: Copywriting 10th October 2014, 03:09 PM
Replies: 18
Views: 2,131
Posted By sethczerepak
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

That's a damn good angle.

And it's basic copywriting at its best.

Know who you're talking to, and talk to them the way THEY want to be talked to.

There's a lot to be said for being...
Forum: Copywriting 10th October 2014, 12:12 PM
Replies: 18
Views: 2,131
Posted By angiecolee
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

Rick is spot on. When you don't have the experience (trust me you have more than many who've applied at my company alone. I'm sure that's the same in other industries), you show them the drive and...
Forum: Copywriting 10th October 2014, 09:58 AM
Replies: 18
Views: 2,131
Posted By RickDuris
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

Here's how you get this deal.

Researching the company is good. Demonstrating you posses a working knowledge of their markets and that you have a passion for them is better.

1. So find out who...
Forum: Copywriting 10th October 2014, 07:41 AM
Replies: 32
Views: 3,333
Posted By sethczerepak
Re: On the trail to becoming a high paid in-demand copywriter...

I agree with this.

Over the past few years, I've targeted direct marketing companies almost exclusively and encouraged students to do the same. They get it, and they're willing to pay for it....
Forum: Copywriting 6th October 2014, 01:20 PM
Replies: 1
Views: 677
Posted By Mark Pescetti
Are we just dating... or is this something more?

There's been quite a few people posting here - looking to start their copy careers.

I really want to add something that I feel is important to the new copywriter conversation.

Because beyond...
Forum: Copywriting 4th October 2014, 11:40 AM
Replies: 9
Views: 986
Posted By sethczerepak
Re: What do you do when you fail?

I believe the smartest thing to do is find out why, agree to give the project another shot and do your best to turn it around. But you also have to know when to dig a hole in the ground, shove the...
Forum: Copywriting 3rd October 2014, 01:15 PM
Replies: 13
Views: 1,029
Posted By sethczerepak
Re: If I was a top copywriter, here's what I'd do...

It's a reasonable question, but there's a built in assumption, two of them actually.

First, it assumes that "being" a copywriter is strictly about having a specific skill set for writing...
Forum: Copywriting 3rd October 2014, 09:58 AM
Replies: 13
Views: 1,029
Posted By gjabiz
Money vs TIME.

Why would you limit yourself to affiliate income, if it is about money, why not spend the time on earning millions?

Be the owner of the affiliate program.

Your post looks at copywriting...
Forum: Copywriting 3rd October 2014, 07:08 AM
Replies: 13
Views: 1,029
Posted By Tim R
Re: If I was a top copywriter, here's what I'd do...

Not all copywriting gigs only pay a fixed fee. If you're getting paid a percentage of sales then you've got the potential to earn the passive income you're referring to. Get a few of these deals in...
Forum: Copywriting 1st October 2014, 05:05 PM
Replies: 10
Views: 793
Posted By sethczerepak
Re: [help] What to do when you're drawing a blank?

1) STOP looking at swipes. You're limiting yourself to thinking inside someone else's box. That's a quick way to paint yourself into a corner. Remember, Einstein came up with the idea that made the...
Forum: Copywriting 30th September 2014, 06:57 PM
Replies: 12
Views: 1,353
Posted By RickDuris
Re: Mock copywriting letter idea?

Write a love letter.

Write a love letter to your woman, to your girl. Pour your emotion into it. Sell her on the idea how much you love her and care for her and adore her.

If you never show it...
Forum: Copywriting 29th September 2014, 03:30 PM
Replies: 0
Views: 564
Posted By joe golfer
Captain Crunch and the Copywriting Cowboys

If it wasn't for Captain Crunch, you might not have a iPhone today.

The man who made Apple possible is in trouble?and you can help him...
Forum: Copywriting 17th September 2014, 11:43 AM
Replies: 25
Views: 1,515
Posted By jjosephs
Re: Opinions needed from real copywriters.

Well think of it like this...

The in-person selling process is immediate and fast paced. Get the attention, identify the need, alleviate the risk, close the deal...

In written copy, you also...
Forum: Copywriting 16th September 2014, 01:05 PM
Replies: 25
Views: 1,515
Posted By splitTest
Re: Opinions needed from real copywriters.

Copywriting greats Bob Bly and David Ogilvy would back me up on this: writers are often shy, so it's not as easy for a copywriter to transition to face-to-face selling as it is for a good salesman to...
Forum: Copywriting 11th September 2014, 02:13 PM
Replies: 16
Views: 1,041
Posted By angiecolee
Re: Show ... Don't Tell? How Do You Do It?

Just had a random thought related to this.

How I learned the difference? My screenwriting classes.

How do you SHOW "awesome"? How do you SHOW "exhausted".

If you want a director to be able...
Forum: Copywriting 7th September 2014, 08:05 PM
Replies: 86
Views: 3,875
Posted By Jack Gordon
Re: Tear My Sales Letter To Shreds

Steven, you don't know me. I have been debating whether or not to weigh in for the last couple of hours. I am not a professional copywriter, but I have some experience and some credentials. And I...
Forum: Copywriting 4th September 2014, 05:38 PM
Replies: 4
Views: 656
Posted By Mark Pescetti
Re: Critique requesters: help us help you

You have to be your worst critic in this business. You really do.

I've written copy that crushed it - with minor editing. But that's exception, not the rule.

Usually, before I'd even consider...
Forum: Copywriting 4th September 2014, 10:02 AM
Replies: 4
Views: 656
Posted By angiecolee
Critique requesters: help us help you

There's a tool that you can use to help protect yourself from getting skewered when asking for a critique. It's an easy way to protect the nads, fellas. And ladies, it'll help you make sure you've...
Forum: Copywriting 1st September 2014, 12:51 PM
Replies: 19
Views: 3,160
Posted By DougHughes
Re: Copywriting as a career

Hi,

Okay, hopefully this advice will help launch your career. Don't be discouraged by some of the posts you read here. Everybody started somewhere.

Your questions:

1-How does one build a...
Forum: Copywriting 29th August 2014, 12:52 PM
Replies: 71
Views: 3,284
Posted By angiecolee
Re: Can I make it as a copywriter?

*slow claps for Seth*

You know, when I was about to be homeless, my friends were urging me to "get a job...ANY JOB".

I refused. A mere few weeks later (this is after years of hard work, mind...
Forum: Copywriting 29th August 2014, 12:23 PM
Replies: 71
Views: 3,284
Posted By sethczerepak
Re: Can I make it as a copywriter?

Two things concern me about your post (since you've posted no writing samples and I don't know you from an amoeba, that's all I have to go by):

1) A degree in writing + no sales skills = long,...
Forum: Copywriting 26th August 2014, 07:25 PM
Replies: 71
Views: 3,284
Posted By angiecolee
Re: Can I make it as a copywriter?

Taking blatant self promotion to a whole new level. Bravo.
Forum: Copywriting 4th August 2014, 07:31 PM
Replies: 37
Views: 2,207
Posted By ewenmack
Re: Letter for my copywriting business

You are trying to educate an audience that don't
know what copywriting is.

This means you are targeting those that never will
pay you money.

Now if you target those that know what copywriting...
Forum: Copywriting 7th July 2014, 12:23 AM
Replies: 10
Views: 1,302
Posted By The Copy Nazi
Re: This sales letter decides if I get a job. Any input is appreciated

I disagree with pretty much all the above replies - excepting the "referring to yourself as an "it" - that stood out like dogballs. Horrible.

I've been down this path myself. Many years ago I had...
Forum: Copywriting 6th July 2014, 10:59 PM
Replies: 10
Views: 1,302
Posted By joe golfer
Re: This sales letter decides if I get a job. Any input is appreciated

As mentioned by the others, join the conversation already going on his mind. Find out the company's top three clients. I guarantee the first things he thinks about in the morning and the last things...
Forum: Copywriting 6th July 2014, 10:01 PM
Replies: 10
Views: 1,302
Posted By splitTest
Re: This sales letter decides if I get a job. Any input is appreciated

I think it's pretty good reading. Uses the "nested loop" pretty well to keep you going. Tells an interesting story.

I agree with angie's point that you could've used that precious real estate at...
Forum: Copywriting 6th July 2014, 08:16 PM
Replies: 10
Views: 1,302
Posted By RickDuris
Re: This sales letter decides if I get a job. Any input is appreciated

Thanks, Angie.

Angie nailed it--research is THE key to writing the letter and landing the job.

What that copy chief has done is set a trap. And you fell for it.

"My task is to write a 1-3...
Forum: Copywriting 6th July 2014, 07:25 PM
Replies: 10
Views: 1,302
Posted By angiecolee
Re: This sales letter decides if I get a job. Any input is appreciated

Handy hint: don't waste valuable real estate (your first few lines) telling your prospect what you and he both already know he wants.

Not a bad start. The election story is very interesting.
...
Forum: Copywriting 3rd July 2014, 10:40 AM
Replies: 20
Views: 1,472
Posted By angiecolee
Re: Working for an ad agency as a direct response copywriter

Lots of companies have in-house copywriters. Just do a jobs search on LinkedIn for copywriter and you'll see what I mean. You'd be starting as a junior, so keep an eye out for that. There are also...
Forum: Copywriting 29th August 2011, 11:14 AM
Replies: 19
Views: 5,140
Posted By BrianMcLeod
Lightbulb Re: [**Where Exactly Did You Get Your First Copywriting Job?**]

If I was hunting for clients, here's exactly what I'd do:

Pick a market and choose an offer that's not living up to its full potential.

Improve it. Write a new letter, create an email sequence,...
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