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Search took 0.02 seconds. Search: Posts Made By: MichaelWinicki
Forum: Offline Marketing 30th October 2015, 07:10 AM
Replies: 17
Views: 1,379
Posted By bob ross
Re: Mobile Is Dead!!!

I agree that mobile is important and growing, but I can't let these attacks on direct mail go undefended.

first, in my experience at least, print and direct mail is a far easier to sell than...
Forum: Offline Marketing 13th September 2015, 07:11 AM
Replies: 8
Views: 1,268
Posted By bob ross
Re: September marketing study, save your junk mail.

Great research, action, and post, GJA. I'd like to give my opinion on this because it's pretty often that my 9x12 members will email me with questions about their idea's to bypass the EDDM cost.
...
Forum: Offline Marketing 28th August 2015, 04:50 PM
Replies: 52
Views: 5,798
Posted By Macshare
Re: Cold calling for Website Design?

Unfortunately you've been given bad advice.

The only script that you should be using when cold calling for website design is the following:


"Hello, there's no need to tell you my name because...
Forum: Offline Marketing 26th May 2015, 06:08 PM
Replies: 34
Views: 3,093
Posted By Freebiequeen1999
Re: 6 new paying clients from one local newspaper ad...

Here in South Florida there are still ads that run consistently.....mostly geared to the (large) older population....

chiropractors, podiatrists, hearing aids, medicare supplements, investments,...
Forum: Offline Marketing 25th May 2015, 11:19 PM
Replies: 34
Views: 3,093
Posted By animal44
Re: I just got 6 new paying clients from a single $175 newspaper ad...

Despite the stats saying newspapers are in decline, lots of people definitely still read newspapers. We got way more traffic to a website using press releases than we've ever seen using local SEO.
...
Forum: Offline Marketing 25th May 2015, 05:46 PM
Replies: 34
Views: 3,093
Posted By Bill Jenkins
6 new paying clients from one local newspaper ad...

Hey fellow Warriors...

About a week ago I decided to run an ad in a local newspaper for my offline services. I normally use trade publications and PURL postcards for lead generation so I did this...
Forum: Offline Marketing 14th May 2015, 11:56 AM
Replies: 27
Views: 1,380
Posted By Claude Whitacre
Re: [Live Case Study] I got ticked off and sent him this, will it get me anywhere?

I can only speak for myself. I am never curious about the prospect's next move. I only care if he is getting closer to buying, or getting further away. Showing any disrespect to me, would show me...
Forum: Offline Marketing 11th May 2015, 08:26 AM
Replies: 5
Views: 783
Posted By Freebiequeen1999
Re: which advertisement do you like better

JMO the huge numbers look about as fake as the huge numbers shown for the wso's

keep it more realistic

going after opportunity seekers is a much better idea than cold mailing to the general...
Forum: Offline Marketing 6th May 2015, 11:33 PM
Replies: 14
Views: 2,033
Posted By savidge4
Re: Wasted Time... High Value Clients

Here is an interesting thing about lock smiths. EVERY commercial glass door generally has a cylinder lock... To your average anybody, you don't think much of it.. BUT next time you are at a...
Forum: Offline Marketing 30th April 2015, 08:14 PM
Replies: 51
Views: 3,477
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Your analysis simply reinforces my point...the business owner doesn't want the details...he wants the results...remember we're talking about the copy in the sales letter.

Your analysis as the...
Forum: Offline Marketing 23rd April 2015, 06:43 PM
Replies: 46
Views: 2,410
Posted By Claude Whitacre
Re: Do you just hang up?

First, they all sound like they are just rattling off a script. None sound like a person that just picked up the phone and wanted to talk business with me. They exude "telemarketer". Listening to any...
Forum: Offline Marketing 23rd April 2015, 12:48 PM
Replies: 8
Views: 800
Posted By Claude Whitacre
Re: Receiving end of "Is now a bad time to talk?"

If you say to yourself (as though you are hearing it from another person), "Is this a good time to talk?" and then, "Is this a bad time to talk?"

You'll feel the difference. It's almost...
Forum: Offline Marketing 23rd April 2015, 11:11 AM
Replies: 8
Views: 800
Posted By bizgrower
Receiving end of "Is now a bad time to talk?"

I don't know if these are Jason Kanigan's clients, if it's a company wide thing,
or if the individual reps came across it here, or on YouTube, or what have you...

Anyway, I manage a hotel, and...
Forum: Offline Marketing 23rd April 2015, 08:06 AM
Replies: 71
Views: 6,447
Posted By misterme
Re: Cold Calling - How many no's before you move on?

I didn't read all the comments above, but in case it was overlooked:

I hope you're a hell of a lot more upbeat when you speak with people than you were on your recording. You even mumble. That...
Forum: Offline Marketing 16th April 2015, 03:21 PM
Replies: 46
Views: 2,080
Posted By John Durham
Re: Hows This For A Script?

I think the whole angle here should be an "assumptive" style pitch.


"We are calling about your listing on floridatripguide.com..."


Instead of offering a free listing, you are calling to...
Forum: Offline Marketing 15th April 2015, 12:53 PM
Replies: 32
Views: 3,165
Posted By Freebiequeen1999
Re: Outsourcing Cold Calling, Does It Work?

I agree....you can sell larger items, higher priced items over the phone IF you have a system in place....
the powerpoint is a great idea....
however...the telemarketers surely did NOT think that...
Forum: Offline Marketing 15th April 2015, 12:05 PM
Replies: 32
Views: 3,165
Posted By John Durham
Re: Outsourcing Cold Calling, Does It Work?

One thing I overwhelmingly agree with freebie queen about is that telemarketing for "sales" (as opposed to "fronting") is best for when you are selling a "package". If you want to consult in an open...
Forum: Offline Marketing 15th April 2015, 11:15 AM
Replies: 32
Views: 3,165
Posted By Freebiequeen1999
Re: Outsourcing Cold Calling, Does It Work?

I think that is reasonable...like I have been saying...there are limits as to what a telemarketer can (reasonably) do...

A lot of people here seem to think that they can cheaply hire a "sales...
Forum: Offline Marketing 6th April 2015, 09:37 AM
Replies: 18
Views: 1,562
Posted By Claude Whitacre
Re: Facing fear and 'Overcoming call reluctance' is STUPID, and does not work. Learn how to here:

I'm amazed that people would be confident when they start selling. Everything they are doing is wrong.

My outlook was always "I'm not doing this correctly", and I would just work to get better at...
Forum: Offline Marketing 6th April 2015, 07:56 AM
Replies: 5
Views: 903
Posted By BigFrank
Re: Facing fear and 'Overcoming call reluctance is STUPID.

Thanks very much for your 'in-depth' analysis. I'm sure we will all benefit immensely from your post.

Keep 'em comin'.

Cheers. - Frank
Forum: Offline Marketing 4th April 2015, 09:23 PM
Replies: 34
Views: 2,103
Posted By yukon
Re: How To Start a Virtual Work From Home Call center?

Here's my 2 cents, keep in mind it's doubtful I'll ever sell anything over the phone.

My advice is look at succesful operations, a perfect example (IMO) is www.redventures.com...
Forum: Offline Marketing 30th March 2015, 08:17 AM
Replies: 18
Views: 3,717
Posted By Claude Whitacre
Re: $3,000 a month business? Need your opinions please

I pay $300 to get a full page ad in front of 25,000 home owners, every month.

200 new movers? It would be cheaper if the advertiser just sent a direct mail piece themselves. Heck, Calling 200 new...
Forum: Offline Marketing 27th February 2015, 09:43 PM
Replies: 21
Views: 956
Posted By RecessionPROOF
Re: Approaching Celebrities

This would be next to impossible in my opinion. They all have layers of insulation from public, so an email is never going to get read. Make an entertaining Youtube video raving about your target...
Forum: Offline Marketing 25th February 2015, 11:51 AM
Replies: 64
Views: 3,331
Posted By BigFrank
Re: Offline Marketing campaign

If there is one word in the English language that I have truly come to hate, it's the word, 'free."

For the most part in life you get what you pay for. You pay nothing, you can expect nothing, or...
Forum: Offline Marketing 18th February 2015, 09:59 PM
Replies: 18
Views: 3,029
Posted By Underground
Re: Cold emailing VS Cold calling

Have gotten about 15- 30% consistent response rates with cold email, but I don't try to sell, just get a simple micro-yes to advance to the next stage rather than vomit all over them. Brian...
Forum: Offline Marketing 9th February 2015, 02:57 PM
Replies: 9
Views: 1,098
Posted By PDLaughlin
Re: Which is better? Offering general or specific marketing help?

Michael,

Do you specialize in something now that you're good at that you know will help most of your target market? If so, then you can lead with a specific offer that is geared towards that...
Forum: Offline Marketing 9th February 2015, 12:10 PM
Replies: 15
Views: 1,596
Posted By Peter Lessard
Impact your business by understanding trust.

There was an interesting thread here that asked
"are you relying on personality over process."

My answer is that I rely on REAL trust over both personality and process.

Most of us here want to...
Forum: Offline Marketing 8th February 2015, 11:09 PM
Replies: 9
Views: 1,098
Posted By bizgrower
Re: Which is better? Offering general or specific marketing help?

With certain worthwhile suspects or prospects, study their existing marketing efforts and online
presence to at least establish talking points or be able to come in as the expert in the things you...
Forum: Offline Marketing 31st January 2015, 10:53 PM
Replies: 9
Views: 900
Posted By savidge4
Re: Anyone Here Use an Ink on Paper Newsletter?

I finally gave up on this about 2 years ago. I was simply seeing greater return for the effort online vs. the offline mailed piece. and on top of that, I can far more successfully track the online...
Forum: Offline Marketing 31st January 2015, 12:03 PM
Replies: 9
Views: 1,098
Posted By Tom Addams
Re: Which is better? Offering general or specific marketing help?

Sorry to talk across your post, Claude.

Michael, Claude knows his stuff. I know he looks like an evil Bond villain, but I'd seek out Claude's other posts, and take on board the above. That's...
Forum: Offline Marketing 31st January 2015, 10:04 AM
Replies: 9
Views: 1,098
Posted By Claude Whitacre
Re: Which is better? Offering general or specific marketing help?

You position your service as specifically for brick and mortar retail stores. It sounds specific enough to start a conversation.

The problem with opening with a specific project, or service...is...
Forum: Offline Marketing 31st January 2015, 07:31 AM
Replies: 9
Views: 1,098
Posted By Tom Addams
Re: Which is better? Offering general or specific marketing help?

Your typical local business wants to know one thing: how will whatever you do bring in more income. Typically. When trying to land local business leads think in those terms. How can the BWM car...
Forum: Offline Marketing 30th January 2015, 09:36 PM
Replies: 9
Views: 1,098
Posted By savidge4
Re: Which is better? Offering general or specific marketing help?

I personally offer multiple services. Over time I end up trying to get each and every one of those services in with each of my clients. Most of the time I can and sometimes I cant.


In EVERY...
Forum: Offline Marketing 30th January 2015, 08:25 PM
Replies: 9
Views: 1,098
Posted By iAmNameLess
Re: Which is better? Offering general or specific marketing help?

I think that maybe leading in as someone that offers general services is a good way to start more conversations with your prospects. A lot of people do multiple things or have the ability to offer...
Forum: Offline Marketing 20th January 2015, 06:54 PM
Replies: 13
Views: 769
Posted By Vanquish
Re: Prospect objections when we follow up...

What the objections are and what they really mean


1. Cannot afford to spend: doesn't see value in your proposition/doesn't trust you/company enough/only a small % of people couldn't afford to...
Forum: Offline Marketing 20th January 2015, 06:52 PM
Replies: 13
Views: 769
Posted By kenmichaels
Re: Prospect objections when we follow up...

Well your taking three soft questions and asking for one reply.

THAT is confusing to many people. they have to think a second to which they are replying
... so saying "no" is truly the easiest...
Forum: Offline Marketing 17th January 2015, 03:28 PM
Replies: 9
Views: 688
Posted By gjabiz
What works for one, works for all?

I strongly disagree.

The OP showed how one successful AUTO company did it. You seem to be saying it will work for the guy selling mattresses or anything?

Also, too many times what you hear from...
Forum: Offline Marketing 17th January 2015, 01:43 PM
Replies: 9
Views: 688
Posted By ewenmack
Re: What free report to offer...

Your question, "is market analysis the right way to go".

My response is it tapping into what they ardently desire
or urgently want to move away from?

Can you see the person having The Tipping...
Forum: Offline Marketing 13th January 2015, 05:17 PM
Replies: 13
Views: 1,470
Posted By DaniMc
Re: Do you ask for prospects' budget as a qualifier? (for hard-hitters)

I found it more effective to ask them what their goals are. "How much do you need to make?" "How much more monthly revenue are you hoping to generate?" "So that's XXX,XXX per year, right?" "What...
Forum: Offline Marketing 3rd January 2015, 03:44 PM
Replies: 10
Views: 1,159
Posted By Claude Whitacre
Re: Cold Calling Statistics

Well, they are at least qualified in that they spend money on advertising.

Me? If you cold call these people, I wouldn't expect to make the sale on the first call. Maybe the first call sets up a...
Forum: Offline Marketing 3rd January 2015, 09:54 AM
Replies: 30
Views: 1,984
Posted By Claude Whitacre
Re: Why don't more businesses spend money on SEO?

I think SEO is a complex intellectual sale. It requires education, just like any new idea (New to the prospect, not to us).

It's why I sell my services by speaking to groups. That talk is the...
Forum: Offline Marketing 3rd January 2015, 09:41 AM
Replies: 30
Views: 1,984
Posted By Claude Whitacre
Re: Why don't more businesses spend money on SEO?

They don't buy SEO services for the same reason that they don't buy any advertising....

They don't see the value. And they haven't talked to a competent salesperson.
Forum: Offline Marketing 3rd January 2015, 09:36 AM
Replies: 10
Views: 1,159
Posted By Claude Whitacre
Re: Cold Calling Statistics

It depends on what you are selling, and who you are selling to.

It's impossible to give an estimate based on what you've told us.
Forum: Offline Marketing 15th December 2014, 05:56 PM
Replies: 44
Views: 1,749
Posted By savidge4
Re: Getting prospects to the 30 minute consultation...

Right off the bat, here is a thread that is right up your ally. Look closely at MRomeo's funnel in particular. (under the "How to Market to These Companies" section )...
Forum: Offline Marketing 15th December 2014, 04:53 PM
Replies: 44
Views: 1,749
Posted By bob ross
Re: Getting prospects to the 30 minute consultation...

I think you might have the best results saying a 10 minute consult, five minutes is just too 'non-believable'. Something I've used for a long time is telling them that I have an appointment right...
Forum: Offline Marketing 21st August 2014, 09:18 AM
Replies: 43
Views: 2,854
Posted By Claude Whitacre
Re: Make a minor adjustment...create a flow chart.

Yeah, I've seen Mindmaps, and have never done one myself. But flowcharts? They are very useful to me to work out marketing funnels, and seeing gaps in a presentation.

I use something similar to...
Forum: Offline Marketing 20th August 2014, 01:33 PM
Replies: 43
Views: 2,854
Posted By kemdev
Re: MindMaps.... Are They REALLY that helpful?

I think they're useful for people who want to feel like they're doing real work, and want something pretty as the finished product.
Forum: Offline Marketing 20th August 2014, 01:10 PM
Replies: 43
Views: 2,854
Posted By iAmNameLess
MindMaps.... Are They REALLY that helpful?

I've been seeing mindmaps as a topic of discussion since I've been on the Warrior Forum.

I still don't see the point, or rather, I don't see the benefit to having a mind map vs. constructing a...
Forum: Offline Marketing 27th December 2013, 11:00 PM
Replies: 14
Views: 978
Posted By Peter Lessard
Re: Which one is tougher - Online or Offline marketing?

The major problem with online sales is that it is very easy for people to convince themselves they are working and very easy to make excuses for not getting results.

If you work offline things...
Forum: Offline Marketing 27th December 2013, 02:52 PM
Replies: 30
Views: 2,412
Posted By DaniMc
Re: Get rich offline in 2014 with these tips from the Donald

While that may be true, I have to speak up with one caveat. You can absolutely harness luck to make sure you are a success.

The harder I work the luckier I get is usually interpreted as "do one...
Showing results 1 to 50 of 50

 
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