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Forum: The Warrior Path 22nd April 2020, 03:51 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

Okay So where am I at? I'm stuck at home now with no internet! And they can't come out and fix is for a week! Great times since there is basically no where to go and my home is now my office.
...
Forum: Offline Marketing 18th April 2020, 04:35 PM
Replies: 13
Views: 299
Posted By eccj
Forum: The Warrior Path 11th April 2020, 09:47 AM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

Update:

The Book - Wow the transcription was bad. Not that the transcriber did a bad job but that I did a bad job of talking the way a book should be written! I thought it would be good enough to...
Forum: The Warrior Path 8th April 2020, 08:32 AM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

Thank you so much for this response.

I read through your thread in this forum and learned a lot from that as well.

Question: Should I be doing all this on a "local" website or should all of...
Forum: The Warrior Path 7th April 2020, 08:22 AM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

"Never let a crises go to waste"

Okay so I am retooling this thing.

So originally I was going to try to grab people who were looking for a quote. Which typically means someone physically...
Forum: Offline Marketing 3rd April 2020, 12:24 PM
Replies: 41
Views: 1,580
Posted By eccj
Re: What products should I sell during Convid-19 time

What products do you have?

Doesn't matter what you should sell if you can't get a hold of it first.
Forum: The Warrior Path 2nd April 2020, 01:57 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

So I am going to have to pause this experiment for the time being. With the shutdown in place there is no way I can reach my goal.

Hopefully the mods will keep it open for when the shutdown ends....
Forum: The Warrior Path 30th March 2020, 07:29 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

It's wild. I've got three phone calls from people off Nextdoor and from a friend just saying "call this guy."
Forum: The Warrior Path 19th March 2020, 07:23 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

So I am going to get listed the old school way.

I did have someone share me/website on Nextdoor and I have received 3 calls for estimates. I thought I may have $13,000+ from one deal until I got...
Forum: The Warrior Path 8th March 2020, 02:46 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

So the most popular floor right now is luxury vinyl tile. It's outselling wood, laminate, and tile combined in most floor retail stores.

Where I am almost all wood flooring is engineered wood due...
Forum: The Warrior Path 4th March 2020, 03:43 PM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

Okay so where I am so far.....

Claiming GMB - This is taking longer than I thought. I'm not sure if I messed something up here or what. I did this using the contribute part of Maps which I...
Forum: The Warrior Path 29th February 2020, 08:04 AM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

I'll have a longer update tomorrow but I wanted to give an update to where I am putting my effort. I am doing essentially what the two Income Bully articles said. And I'll go into a little more...
Forum: Offline Marketing 26th February 2020, 03:26 PM
Replies: 21
Views: 694
Posted By eccj
Re: "I have no competition" ... he said, but in fact, he had TWO NASTY COMPETITORS

In short.... read the book.

It's $14.99 on Amazon and probably free at your library.

Dominating your small market is what provides the scale. By not taking the time to understand you are...
Forum: Offline Marketing 26th February 2020, 03:17 PM
Replies: 21
Views: 694
Posted By eccj
Re: "I have no competition" ... he said, but in fact, he had TWO NASTY COMPETITORS

Peter Thiel is the real deal and most certainly not a "marketer."

We have precious few books written by men like him that actually address business and are not personal propaganda.

To get...
Forum: The Warrior Path 26th February 2020, 08:08 AM
Replies: 34
Views: 1,535
Posted By eccj
Re: Generate Local Online Leads For New Business

Thank you for the help. I am waiting to claim my profile as we speak.

Do you think it is worth creating different websites for different search terms and specific services? Like...
Forum: Offline Marketing 24th February 2020, 06:53 PM
Replies: 21
Views: 694
Posted By eccj
Re: "I have no competition" ... he said, but in fact, he had TWO NASTY COMPETITORS

I'm sorry but what is the point of this thread?

If they had no competition then why were they your client? What were they paying you for?

For another view on competition read Peter Thiels' book...
Forum: The Warrior Path 22nd February 2020, 05:48 PM
Replies: 34
Views: 1,535
Posted By eccj
Generate Local Online Leads For New Business

Hello All

I've been around the forum for a while, mainly the offline forum. I have a background in insurance sales, working in a car dealership, print sales, small JV's, direct mail, etc. But now...
Forum: Offline Marketing 6th February 2020, 09:10 PM
Replies: 13
Views: 457
Posted By eccj
Re: Me starting a monthly newsletter

Take it for what its worth....

Considering your situation I would limit this to the first 100 subscribers. You are limiting this information to few people in order that the information doesn't get...
Forum: Offline Marketing 5th February 2020, 09:34 PM
Replies: 15
Views: 395
Posted By eccj
Re: ADS YOU'LL NEVER SEE ON THE SUPERBOWL

I thought the Park Car ad by Hyundai was the best of the night.

It checked all the boxes of what a Super Bowl ad should be.

It was memorable.

It was funny.

IT ACTUALLY SOLD THE PRODUCT!
Forum: Copywriting 4th February 2020, 07:40 PM
Replies: 28
Views: 764
Posted By eccj
Re: The Scent of a Successful Headline

"Sold out" is a headline unto itself.

It's very popular in the native ad space combined with social media.

They never say how many people bought to make it "sell out" but it gives the...
Forum: Copywriting 17th January 2020, 06:44 PM
Replies: 28
Views: 720
Posted By eccj
Re: Some stuff to think about...

Yes I agree that you want to set yourself up as an authority and info is a way to do it cheaply. Video would be another great way to do it.

The key from a lead gen perspective is to give the right...
Forum: Offline Marketing 17th January 2020, 06:34 PM
Replies: 14
Views: 875
Posted By eccj
Re: The Ultimate Sales Letter? Catching the BIG fish.

My take.....

It's odd to write such a sales letter to a person you know.
Forum: Offline Marketing 15th January 2020, 05:21 PM
Replies: 32
Views: 788
Posted By eccj
Re: How People Make Decisions

We're really breaking some new ground here lol
Forum: Copywriting 15th January 2020, 05:11 PM
Replies: 28
Views: 720
Posted By eccj
Re: Some stuff to think about...

That's a great story.

I doubt the "teach them how to do it" angle would work well in the home services or home improvement industry. Doing so puts you in front of the wrong audience.

The Do It...
Forum: Offline Marketing 15th January 2020, 04:46 PM
Replies: 32
Views: 788
Posted By eccj
Re: What is the online equivalent to popcorn or roasting cashews?

Food delivery.

Find people who buy weed or something that suggest they smoke the ganja and hit them up with food delivery.

You can even do this locally with Deliver Logic.

OR you can do...
Forum: Offline Marketing 15th January 2020, 04:31 PM
Replies: 23
Views: 873
Posted By eccj
Re: Are phone calls ESSENTIAL when you're in the B2B sector?

I'm sure you're right. There are enough agencies out there that sell PPC that a large number of them must be actively looking for sub contractors in cheap locals.

Wouldn't it be harder to do a JV...
Forum: Offline Marketing 14th January 2020, 09:50 PM
Replies: 23
Views: 873
Posted By eccj
Re: Are phone calls ESSENTIAL when you're in the B2B sector?

You need to find local marketing agencies in the USA and reach out to them.

These people do PPC for local companies and they will not care that your English isn't perfect but will value being able...
Forum: Copywriting 29th December 2019, 09:33 PM
Replies: 28
Views: 720
Posted By eccj
Re: Some stuff to think about...

I look through the two local shared mailers we get. I look for food coupons and look at the quality of the ads for the rest of the magazine.

Almost all of the ads have the business' name as the...
Forum: Offline Marketing 22nd September 2019, 05:29 PM
Replies: 19
Views: 501
Posted By eccj
Re: Changing culture

Aristotle noted that some people cannot be changed with reason but can be persuaded with rhetoric.

I wouldn't want to live in a world where everyone used pure reason. I doubt anyone would get out...
Forum: Offline Marketing 16th September 2019, 08:26 PM
Replies: 9
Views: 1,176
Posted By eccj
A New Legend - Ali Reda

With the passing of Joe Girard (thanks Claude for letting us know), I looked into his past records.

Anyways..... Someone broke his record of most cars sold in a year. Meet Ali Reda who sells...
Forum: Offline Marketing 18th August 2019, 04:32 PM
Replies: 14
Views: 502
Posted By eccj
Re: Help a new tech sales woman

Alright so salary plus commission.

The reason I asked is because there are a bunch of companies that have terrible sales processes but since they don't pay people they don't care. As long as they...
Forum: Offline Marketing 28th July 2019, 10:20 AM
Replies: 42
Views: 1,177
Posted By eccj
Re: Nobody Replies Emails...

You got some really good insight and I would heed it.

We all have a lot to learn and unless you realize that, right now, you are going to fail in this business and whatever you decide to do next....
Forum: Offline Marketing 13th May 2019, 07:42 PM
Replies: 26
Views: 632
Posted By eccj
Re: Who sets trends?

Really complicated question.....

Who starts trends is something we can only see after the fact.

Who "sets" the trend? That would be the 10% or so of the population who likes to try new things....
Forum: Offline Marketing 16th February 2019, 05:05 PM
Replies: 2
Views: 160
Posted By eccj
Thinking Inside The Soap

I was given a bar of money soap for Christmas. Money soap is a clear soap bar that has a plastic pouch in the middle that holds either a $1, $5, $10, or $50 dollar bill.

The odds of getting...
Forum: Offline Marketing 11th January 2019, 01:41 PM
Replies: 25
Views: 989
Posted By eccj
Re: To All The Poor People (2)...

Something I've noted about "passion" businesses when I was 13 is that the people who run those types of businesses are miserable, snooty, and cynical. I learned this the hard way as a middle schooler...
Forum: Offline Marketing 29th October 2018, 10:12 AM
Replies: 23
Views: 1,161
Posted By eccj
Re: Oren Klaff On Keeping Your Position When Selling

Something like that.....

I like Oran and his book. If I found myself pitching in front of a group of people I would steal everything he has and use it.

I've used some of the stuff I've learned...
Forum: Offline Marketing 17th September 2018, 04:52 PM
Replies: 20
Views: 1,584
Posted By eccj
Re: How are advertising spaces in coupon books usually priced?

You have distribution now you just need to find something to distribute. As others knowledgeable in this area have shown, a coupon book probably isn't the thing to distribute.

I would be looking...
Forum: Offline Marketing 13th September 2018, 08:43 AM
Replies: 75
Views: 2,145
Posted By eccj
Re: Yes but,

It's bad work but it's good business.
Forum: Offline Marketing 2nd September 2018, 02:31 PM
Replies: 10
Views: 183
Posted By eccj
Re: how to turn a bonus into a problem?

So what's the question?
Forum: Copywriting 24th August 2018, 11:05 AM
Replies: 46
Views: 1,054
Posted By eccj
Re: Here's the plan...

Okay here it goes....

A business that archives the life of old people.

"You know Grandpa and Grandma are getting old and wouldn't it be nice if we had their life story and family tree, etc."
...
Forum: Offline Marketing 12th August 2018, 02:12 PM
Replies: 22
Views: 520
Posted By eccj
Re: Marketing Failures: 4 clues why it happens and repeats

What's the impact of cell phone spying going to have on timing?

We all know that our cell phones are listening to what we say and are tracking where we go.

Go into Lowe's and stand by certain...
Forum: Offline Marketing 3rd August 2018, 07:08 AM
Replies: 199
Views: 9,021
Posted By eccj
Forum: Offline Marketing 1st August 2018, 03:02 PM
Replies: 35
Views: 2,184
Posted By eccj
Re: Who here has done the 9x12 post card eddm direct mail advertisements for local businesses?

Just throwing this out so take it for what it's worth.

A BUNCH of home service companies are getting into competitor areas. The bug killer now does termites and the termite guy kills roaches and...
Forum: Offline Marketing 1st August 2018, 10:03 AM
Replies: 5
Views: 415
Posted By eccj
Re: The Local Pressure Washer Guy. How To KIll A Sale

Wow...........

$1,300 is a lot for this kind of service too.

Pressure washing is an easy business to get into and this is one reason why. If you already have a truck the expense is no more...
Forum: Offline Marketing 1st August 2018, 09:54 AM
Replies: 9
Views: 273
Posted By eccj
Re: Dress, How The Customers See You Arrive And Depart...Everything Matters

Indeed there is a lot at play. I suspect that Animal and Ewan's sloppy appearance was disarming. Disarming people by your speech and dress in sales is a known thing.

Congruence is key.

Look at...
Forum: Offline Marketing 24th July 2018, 02:44 PM
Replies: 92
Views: 3,652
Posted By eccj
Re: What do you think about: many small business owners are stupid?

What a lot of marketers and consultant types don't consider is the operational level.

It's important in war and business.

The reality "on the ground" often neutralizes gains made at the...
Forum: Offline Marketing 12th July 2018, 08:45 AM
Replies: 29
Views: 2,488
Posted By eccj
Re: Sell the Offer, NOT the product...

That reads like an awesome radio ad.
Forum: Offline Marketing 10th July 2018, 06:27 PM
Replies: 56
Views: 2,008
Posted By eccj
Re: Does it matter where you live?

Oddly, it matters more than ever.

You would think this thing called the internet would change things yet look at how obsessed Big Tech is with keeping it all in SV.

There are major housing and...
Forum: Offline Marketing 10th July 2018, 06:05 PM
Replies: 18
Views: 476
Posted By eccj
Re: How to form small business alliance?

Seems like a hard way to get chiro's.

You need people who sell to chiro's to recommend you.

Or just make chiro ads on FB and advertise to chiro's. You know most of them can't resist clicking...
Forum: Offline Marketing 8th June 2018, 08:31 AM
Replies: 16
Views: 446
Posted By eccj
Re: Audience Size And The Radio

One thing you can do with a local radio station is host your own radio show.

Hosting your own show gives you credibility, something to leverage, and can bring you a ton of business.

I've done...
Forum: Offline Marketing 4th June 2018, 07:12 PM
Replies: 16
Views: 446
Posted By eccj
Re: Audience Size And The Radio

That's a painful story.

And I'm sure she is going 'round telling people that radio "don't work."
Forum: Offline Marketing 17th May 2018, 06:45 PM
Replies: 8
Views: 401
Posted By eccj
Re: The Buying Process; Directing Choice & Cementing The Sale. Most Sales Are Lost Right Here.

That's a gem.

It changes the buying criterion away from price and slows the customer down all in a short and totally reasonable question.
Forum: Offline Marketing 27th April 2018, 07:17 PM
Replies: 24
Views: 1,786
Posted By eccj
Forum: Offline Marketing 27th April 2018, 02:45 PM
Replies: 24
Views: 1,786
Posted By eccj
Re: Any U.S. people have experience with ValPak?

I have an idea of what Claude has made on shared mailiers because he has shared that info.

The main point being is that the "OMG I totally put it in the trash man" crowd should be ignored. People...
Forum: Offline Marketing 18th April 2018, 10:36 AM
Replies: 26
Views: 2,855
Posted By eccj
Re: Who in here built a business 100% cold emails

A couple things real fast:

1. You need to stop thinking about tactics and start thinking about strategy.

2. If you are working a full time job you need to sell something that is easier to...
Forum: Offline Marketing 5th April 2018, 09:50 AM
Replies: 24
Views: 993
Posted By eccj
Re: The Single Greatest Answer To Every Sales Objection

I have a very close older friend that is really struggling with asking for money.

He has been very successful as a retirement advisor for years but now he is doing more consulting work. He always...
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