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Showing results 1 to 37 of 37
Search took 0.03 seconds. Search: Posts Made By: BradleyC
Forum: Offline Marketing 29th July 2012, 11:31 PM
Replies: 25
Views: 8,225
Posted By BradleyC
Re: How much do you charge for email marketing?

@ukcini: You get the online piece ... email. The offline piece is snail mail. This could be flyers, postcards, brochures, sales letters. What we send is dependent upon the business and the product...
Forum: Offline Marketing 28th December 2011, 12:49 AM
Replies: 17
Views: 918
Posted By BradleyC
Re: Did You Walk Away From Your J.O.B IN 2011 ?

Losing your job and being "forced" to do something to make money is a strong motivator. I've heard many success stories like this.

There are a lot of people out there that don't have a strong...
Forum: Offline Marketing 27th October 2011, 01:07 AM
Replies: 13
Views: 945
Posted By BradleyC
Re: Ways / Techniques To Get The Owner On The Phone?

Agreed. Me to.

When we don't know the owners name we anticipate to make 2 calls with the first calls primarily purpose of getting the owners name.

1st call. "Hello. My name is ______. I need...
Forum: Offline Marketing 6th October 2011, 03:44 PM
Replies: 22
Views: 1,987
Posted By BradleyC
Re: [Offline Consulting Done Smarter] The USP Myth and Why You Can't Attract Quality Clients

There's some serious confusion here. lordauric post is all about "selling" and gives some pointers on selling.

A USP/UVP is about marketing and generating leads.

Two completely different...
Forum: Offline Marketing 5th October 2011, 11:36 PM
Replies: 9
Views: 1,411
Posted By BradleyC
Re: How to multiply direct mail open rates

Vagabond has a number of ways to get it open. Go to http://www.warriorforum.com/offline-marketing-discussions/460128-thinking-about-using-direct-mail.html and see post #34.

Bradley
Forum: Offline Marketing 5th October 2011, 10:25 PM
Replies: 82
Views: 3,345
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

There's nothing wrong with cold calling. There are a lot of companies that use this medium for lead generation and selling.

Vertical market software companies, for example, do cold calling and...
Forum: Offline Marketing 5th October 2011, 06:54 PM
Replies: 82
Views: 3,345
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

What I see so often is people dismissing a strategy saying it doesn't work, when in reality, they just didn't do it right.

Cold-calling works, unless you don't know how to do it right.
Email...
Forum: Offline Marketing 4th October 2011, 10:24 AM
Replies: 16
Views: 879
Posted By BradleyC
Re: client not seeing the value of FB campaign ?

Okay, I'm going to go old school on you all.

There are two reasons businesses advertise ...
1) To get sales right now from people who need what they have. They have a need, they see the ad, they...
Forum: Offline Marketing 3rd October 2011, 06:57 PM
Replies: 16
Views: 846
Posted By BradleyC
Re: How can I phrase this message to clients? (SMS)

There are some really good ones here.

My 2 cents is this ... do not use "sms". Replace that with "text messages".

Most business owners don't know what an sms is. This creates confusion....
Forum: Offline Marketing 2nd October 2011, 05:47 PM
Replies: 9
Views: 642
Posted By BradleyC
Re: Whats your sales process starting with the 1st appointment?

With a package of that size, you'll definately need to have multiple steps. Plus, if it's a package it sounds like it's multiple products to fill a need. Maybe a package to create a solid online...
Forum: Offline Marketing 29th September 2011, 04:02 AM
Replies: 9
Views: 874
Posted By BradleyC
Re: Making Cold Calls is Like a Cannibal Chewing on Themselves...

I over came the "pick my brain for free" problem years ago. I let businesses know upfront that we attack problems that are holding them back from (benefit based upon what I'm selling) ...

1) My...
Forum: Offline Marketing 21st September 2011, 06:12 PM
Replies: 6
Views: 531
Posted By BradleyC
Re: Webdesign vs Redesign?

It's a case by case decision based upon how much work we need to do. There's no set answer.

Bradley
Forum: Offline Marketing 20th September 2011, 07:49 PM
Replies: 6
Views: 1,016
Posted By BradleyC
Re: I have a small call center and looking for new ways to monetize...

Go to craigslist. There always a tons of businesses who are trying to hire lead generators. That alone should keep you pretty busy!

Just make your services available to them.

Bradley
Forum: Offline Marketing 20th September 2011, 07:39 PM
Replies: 8
Views: 1,880
Posted By BradleyC
Re: Looking for a perfect office phone system

I did an extensive research of VOIP systems. First, to answer your questions based upon what I learned.

No, you can't use this with 3g!

You need bandwidth, 90 kbps up and down PER phone. 100...
Forum: Offline Marketing 20th September 2011, 02:12 PM
Replies: 14
Views: 961
Posted By BradleyC
Re: See what happens when you add this little game changer to your sales pitch

Very impressed! Excellent strategy I will certainly be teaching my customers and using for myself.

And proof that you CAN teach an old dog new tricks. Yup, even at 50 and 25 years of marketing,...
Forum: Offline Marketing 15th September 2011, 02:43 PM
Replies: 11
Views: 1,198
Posted By BradleyC
Re: A "Quick Education" in taking an Idea and Turning it into Cash!

My 2 cents.

The concept is very good.

However, having worked with offline businesses as long as I have, they are forever looking for ways to cut out the middleman. No middleman, more profits...
Forum: Offline Marketing 13th September 2011, 06:11 PM
Replies: 23
Views: 878
Posted By BradleyC
Re: What are you finding the hardest about getting offline clients?

I hope you don't mind me butting in on your thread.

The "I don't have money" objection is one of the most common objection. Believe me, most have the money. What they're really saying is, "You...
Forum: Offline Marketing 13th September 2011, 11:04 AM
Replies: 5
Views: 1,985
Posted By BradleyC
Re: "INTRO Lines" that Instantly GRAB Attention!

Don,
Excellent post.

To add to this, what made your headline/grabber so effective is it is "specific".

"I can FILL YOUR SEATS...with Tourists..... checking into local hotels!"

You...
Forum: Offline Marketing 2nd September 2011, 12:23 PM
Replies: 25
Views: 8,225
Posted By BradleyC
Re: How much do you charge for email marketing?

Too costly? Not effective? BS! It's extremely effective!

This is the type of "sales" BS that pisses off local businesses. An inexperienced internet marketer comes along and tells them what...
Forum: Offline Marketing 1st September 2011, 01:07 AM
Replies: 9
Views: 891
Posted By BradleyC
Re: Is this effective? (PLEASE CRITIQUE MY SALES LETTER)

Lead generation is a whole different beast of which most do it wrong! For one, you DO NOT SELL. You create interest!!

Especially with email, short is better.

Peak their interest and make them...
Forum: Internet Marketing Product Reviews & Ratings 30th August 2011, 10:11 PM
Replies: 30
Views: 6,252
Posted By BradleyC
Re: Power Leads Pro v GP Scraper v MapPI

I'm primarily a PLP user myself. Other than being slow to pull data, I'm very pleased with the program.

What I do is pull the same category and city in Google Map, Google Places (new), Yellow...
Forum: Offline Marketing 24th August 2011, 02:10 PM
Replies: 7
Views: 776
Posted By BradleyC
Re: How to hire 100% commission reps in other market?

How To Find Them:
Put an ad in Craigslist in that city. I hire almost all of my reps from Craigslist.

How To Entice Them:
Put yourself in the shoes of a sales rep. They are looking for a sales...
Forum: Main Internet Marketing Discussion Forum 23rd August 2011, 06:27 PM
Replies: 16
Views: 544
Posted By BradleyC
Re: Selling Software to Non-Tech Customers

I gave up on people unzipping files properly.

If you have a video, host it on your website so they can watch it there. That's a whole lot easier for user. You can, if you want, create a download...
Forum: Offline Marketing 23rd August 2011, 01:42 PM
Replies: 27
Views: 1,395
Posted By BradleyC
Re: Advice on dressing to meet clients for first time?

My rule of thumb is to always dress up one more level than the business I'm going to see.

For example, contractors who are always in jeans and a tee shirt I'll wear something like dockers (beige)...
Forum: Offline Marketing 22nd August 2011, 10:24 AM
Replies: 11
Views: 892
Posted By BradleyC
Re: Do you remember this Offline WSO?

There was also "Offline Influence", offlineinfluence.com.

This course provided the info you're looking for also. It's by Airius Media, Adam Schneller Nolan.

Bradley
Forum: Offline Marketing 21st August 2011, 01:48 PM
Replies: 92
Views: 8,159
Posted By BradleyC
Re: How to Make $9,000 NET PROFIT in the Next Month from High School Football

Cool idea. Thanks for sharing! Wish I'd thought of this when my kids were in High School because we didn't miss a single sporting event back then.

My daughter was very active in DECA and they...
Forum: Offline Marketing 21st August 2011, 01:19 PM
Replies: 73
Views: 5,996
Posted By BradleyC
Re: Leveraging Answering Machines: My “Cold Calling Robotic Funnel” System

John,
Just keep telling it like it is from "your" experiences. I think it's important that people get more than one perspective to a topic.

Plus, there are a lot of people in here that speak...
Forum: Offline Marketing 21st August 2011, 11:53 AM
Replies: 73
Views: 5,996
Posted By BradleyC
Re: Leveraging Answering Machines: My “Cold Calling Robotic Funnel” System

Great thread. Thank you Josh for so freely sharing your experiences and strategy.

I've personally never used an auto-dialer, and have instead hired telemarketers. However, I'd be very interested...
Forum: Offline Marketing 20th August 2011, 03:51 PM
Replies: 5
Views: 724
Posted By BradleyC
Re: Where can I get quality direct mailing lists?

Having the list is half the battle. Having a software program to manage it and stay on top of it is the other half!

Most lists come in a CSV file format. Trying to manage lists in text format or...
Forum: Offline Marketing 20th August 2011, 01:07 PM
Replies: 12
Views: 1,804
Posted By BradleyC
Re: Why Didn't I Think of That? Lead Generating Idea for Offline Businesses

Joint Venture marketing is one of the oldest and still one of the most effective marketing strategies. Breaking down what Summertime shared ...

The Dry Cleaner is building their list to market...
Forum: Offline Marketing 20th August 2011, 12:26 AM
Replies: 23
Views: 724
Posted By BradleyC
Re: Best time to email?

Hannah really hit it on the head! Not much more I can add ... from testing, 8:00am is the best time and I ONLY email on Tues, Wed & Thur! Hannah pretty much explained the reasons why.

For...
Forum: Offline Marketing 19th August 2011, 06:54 PM
Replies: 47
Views: 2,480
Posted By BradleyC
Re: SEO pricing for local clients

Pricing can be tricky, especially if you're new and lack confidence.

One of the things to consider is your market place. For example, you can charge far more in a metro area like Seattle WA over...
Forum: Offline Marketing 19th August 2011, 06:13 PM
Replies: 19
Views: 1,061
Posted By BradleyC
Re: Best Way To Get Prospecting Emails Thru?

You have a few issues to address when emailing ...
1) Not getting marked as "spam" and ending up in their spam folder (or not being delivered at all to them)
2) Getting the recipient to open it,...
Forum: Offline Marketing 19th July 2011, 09:32 PM
Replies: 92
Views: 7,226
Posted By BradleyC
Re: 6 FAQ I Wish I Knew When I Started in Offline Marketing

Jason,
I've been marketing to local businesses for 25 years specializing in two key areas ... business automation systems and then putting in place innovative, result-oriented marketing to grow...
Forum: Offline Marketing 14th June 2011, 09:08 PM
Replies: 13
Views: 1,413
Posted By BradleyC
Re: Business Owner Name from Google Places Listings

The name is important.

Unquestionably, a compelling offer is important. But, add their name to that and personalize it to the reader and you will increase your results!

Take Jason's example...
Forum: Offline Marketing 31st May 2011, 12:10 PM
Replies: 20
Views: 954
Posted By BradleyC
Re: Best way to get to the "decision maker"?

Exactly!!

If the gatekeeper asks you a question, answer it in one quick sentence, and then follow that answer with asking for the owner again, "May I speak with Bill, please?"

Every time the...
Forum: Offline Marketing 31st May 2011, 11:15 AM
Replies: 35
Views: 1,606
Posted By BradleyC
Re: Some offline business owners don't reply emails no matter what.

Email just doesn't have the "luster" it use to have. All the spam business owners get just killed it! Plus, I have no doubt that the emails are being intercepted by web designers.

For those...
Showing results 1 to 37 of 37

 
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