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Search: Posts Made By: CabTenson
Forum: Copywriting 22nd May 2012, 12:33 AM
Replies: 11
Views: 1,140
Posted By CabTenson
Re: What is the Fastest way to learn how to write Acceptable copy?

Easy. Watch this video, and follow it step-by-step:
Jay Abraham Video on Amazon Copywriting Secrets | JAY PEETE.com (http://jaypeete.com/jay-abraham-video-on-amazon-copywriting-secrets/)
Forum: Copywriting 19th May 2012, 10:43 PM
Replies: 15
Views: 873
Posted By CabTenson
Re: Your Guarantee is *Not* a Selling Point

I will repeat the sentiments of the other people on this forum: you are wrong.

My favorite example of a great guarantee came from one of Dan Kennedy's books. The owner of a pest control business...
Forum: Copywriting 12th May 2012, 04:08 PM
Replies: 19
Views: 2,718
Posted By CabTenson
Re: Marie's Interesting Launch Sequence...

The 5-minute video on the email sign-up page is fine. But that 30 minute 'Six Pillars To Growing YOUR Online Business"....and another 25 minute 'Dirty Little Secret' video...they could have easily...
Forum: Copywriting 12th May 2012, 06:26 AM
Replies: 19
Views: 2,718
Posted By CabTenson
Re: Marie's Interesting Launch Sequence...

I was impressed, and plan to copy it one day. BUT, the big negative is that those videos are too long and not interesting enough. After the first 5 minutes, I got antsy for her to get to the actual...
Forum: Copywriting 8th May 2012, 03:54 PM
Replies: 12
Views: 1,292
Posted By CabTenson
Re: Prospecting Email--Whadda' You Think?

Be careful not to teach, or use your own jargon. For example, the beginning struck me as odd because it feels like you're teaching the prospect how things work (list of 3 things), plus you're using...
Forum: Copywriting 8th May 2012, 03:17 PM
Replies: 5
Views: 658
Posted By CabTenson
Re: Is it a good idea to encourage readers to leave the sales page?

Jeez, man. I read your original post on the offline forum, and it was going good until you started getting into the technicalities of your process. OF COURSE you bored people! You gave them...
Forum: Copywriting 24th April 2012, 01:01 AM
Replies: 14
Views: 1,077
Posted By CabTenson
Re: Please Critique My Posters

For some reason the second poster hurt my eyes and made it hard to read. I don't know anything about posters, but I figure the 1st scores best in readability.
Forum: Copywriting 20th April 2012, 08:12 PM
Replies: 43
Views: 2,192
Posted By CabTenson
Re: Long Copy Sales Letters-Do they really Work?

It's not "insulting" to point out that your opinions don't match your behavior. You are being defensive, though, which I understand.

This is not the first time I've had a conversation with a...
Forum: Copywriting 19th April 2012, 10:52 PM
Replies: 43
Views: 2,192
Posted By CabTenson
Re: Long Copy Sales Letters-Do they really Work?

Your logic fails:

You are the owner of a brick-and-mortar business.
Business owners are busy. Too busy to read long copy.
However, you DO have time to post on the Warrior Forum and wait for...
Forum: Copywriting 14th April 2012, 12:01 AM
Replies: 30
Views: 1,195
Posted By CabTenson
Re: The Middle Finger Sales Page....

Believe what you want.

I noticed the same things you did, and I am not persuaded by her style. But she's on her way to something better than the ideas spread in this forum.
Forum: Copywriting 13th April 2012, 08:38 PM
Replies: 30
Views: 1,195
Posted By CabTenson
Re: The Middle Finger Sales Page....

I think she's outsmarting all of us.

Too many people on this forum cling to old-hat ideas and then when they see anything that's different, they freak out and say it sucks.

-->Attention to...
Forum: Copywriting 23rd March 2012, 09:43 AM
Replies: 19
Views: 945
Posted By CabTenson
Re: Potential Client's red flags ...

You're right...

I didn't realize that until now...

It explains so many things...
Forum: Copywriting 20th March 2012, 06:00 AM
Replies: 6
Views: 696
Posted By CabTenson
Re: What Does Your Work Look Like When It's Delivered?

"In all his years of marketing" probably means 6 months.

Now you know that business owners, clients, etc aren't nearly as smart as they pretend to be. It is not normal to expect someone with the...
Forum: Copywriting 19th March 2012, 01:37 AM
Replies: 44
Views: 1,397
Posted By CabTenson
Forum: Copywriting 17th March 2012, 12:23 PM
Replies: 17
Views: 1,031
Posted By CabTenson
Re: So my work has been plagiarized by another copywriter

No. I've never heard of someone taking credit for copy that isn't theirs before. But I've heard of people stealing things like photographs and art...things that tend to get stolen a lot on the...
Forum: Copywriting 17th March 2012, 11:53 AM
Replies: 17
Views: 1,031
Posted By CabTenson
Re: So my work has been plagiarized by another copywriter

I've heard that too: First approach them and ask them to remove it. If that doesn't work threaten to contact whoever hosts the website (or IP or whatever). If that doesn't work contact the hosting...
Forum: Copywriting 16th March 2012, 11:58 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

Yeah. I spend a lot of time just thinking about things sometimes.
Forum: Copywriting 15th March 2012, 12:17 AM
Replies: 9
Views: 652
Posted By CabTenson
Re: Direct, short, and impersonal targetted mail?

1. You introduce pricing WAY too early.



2. You are basically telling us that this approach hasn't worked as much as you like, but you instinctively feel it should. If it doesn't work, that...
Forum: Copywriting 13th March 2012, 09:14 PM
Replies: 78
Views: 3,555
Posted By CabTenson
Re: Question about why women shop for clothes...

Most of the responses so far have ignored the fact that looking for clothes via Google search is different than wandering through a store and finding something you like.

The motivation is the same...
Forum: Copywriting 12th March 2012, 10:31 PM
Replies: 24
Views: 751
Posted By CabTenson
Re: What Would You Do If...

Also, beware of businessmen who think they can take devalue the work of female copywriters, or think that women are afraid of negotiating. I don't know how to fix situations like those, but someone...
Forum: Copywriting 12th March 2012, 10:27 PM
Replies: 24
Views: 751
Posted By CabTenson
Re: What Would You Do If...

HaHaHaHaHa. Never pay attention to a word this guy (or any other businessperson) says, only pay attention to his actions. In this case, he called you "the chosen one" and yet is claiming he has a...
Forum: Copywriting 12th March 2012, 08:08 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

This is the only response I don't understand. The days or weeks of research it takes to get to know a new product or industry is not a "limiting belief". It's not something that Negative Nancys just...
Forum: Copywriting 11th March 2012, 09:56 AM
Replies: 5
Views: 703
Posted By CabTenson
Re: Writing an Amazon description for a friend...

That is very helpful. Thank you.


You think a short, 30 minute read (that's essentially just an argument) is something people would pay for? It does solve a problem, certainly, but I assume when...
Forum: Copywriting 10th March 2012, 08:46 AM
Replies: 11
Views: 1,992
Posted By CabTenson
Re: Ski Champion game app description

Four black buttons at bottom of their replies:
[Quote] [MultiQuote] [Quick Reply] and [Thanks]
Forum: Copywriting 10th March 2012, 02:29 AM
Replies: 5
Views: 703
Posted By CabTenson
Re: Writing an Amazon description for a friend...

Fourscore, like in the Gettysburg Address (although it may have been "Four score" with a space).

Good to know that might confuse.
Forum: Copywriting 9th March 2012, 10:38 PM
Replies: 5
Views: 703
Posted By CabTenson
Writing an Amazon description for a friend...

Hey Warriors,

I've seen a lot of helpful critiquing on this forum, and would love to get a little perspective on something I've been writing for a friend.

It's just the title and Amazon.com...
Forum: Copywriting 9th March 2012, 08:26 PM
Replies: 11
Views: 999
Posted By CabTenson
Re: COPYWRITERS! I Have A Business Opportunity For you!

...or a less aggressive way of saying it is:

Boss Tactical,

Would you mind sharing what kinds of products/services you sell and what your numbers have been so far?
Forum: Copywriting 9th March 2012, 08:21 PM
Replies: 15
Views: 827
Posted By CabTenson
Re: Ever Feel You Need To Get Away From the Computer to Get Writing Done?

I am like that when writing for myself or in freelance situations. However, I've found that with in-house writing positions (where I need to write in the office while surrounded by other people), I...
Forum: Copywriting 9th March 2012, 08:16 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

That's not true for me. I suspect I edit and re-write more than average. I figure that if copywriting is as detailed and perfectly honed as people suggest, then it would be hard to nail on the first...
Forum: Copywriting 9th March 2012, 06:32 PM
Replies: 11
Views: 679
Posted By CabTenson
Re: Taking It To The Next Level

True. Keep in mind that business owners NEED copywriting. It earns them tons of money, so don't be afraid of selling your abilities.
Forum: Copywriting 9th March 2012, 06:27 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

Very helpful. I've been curious about the number of drafts/edits the average copywriter has to do.
Forum: Copywriting 9th March 2012, 02:22 AM
Replies: 16
Views: 981
Posted By CabTenson
Re: Business card copy

Believability fail.
Forum: Copywriting 9th March 2012, 02:10 AM
Replies: 8
Views: 749
Posted By CabTenson
Re: Can you critique my website's salespage please?

There's not a strong emotional draw-in. I know a lot of people suffer with lack of focus and it can devastate careers and relationships, so figure out a stronger way to pull these people into your...
Forum: Copywriting 8th March 2012, 08:20 AM
Replies: 26
Views: 2,924
Posted By CabTenson
Re: Some words from Gary Halbert...

I know the Admiral Byrd one is in here (along with 99 other famous sales letters): http://www.tvisuals.net/100GreatestSalesLetters_PDF.pdf
Forum: Copywriting 5th March 2012, 09:21 PM
Replies: 44
Views: 1,598
Posted By CabTenson
Re: What's the Best Guarantee or Offer You've Ever Seen

Hahaha. What's the point of trying to come up with a better offer than this?
Forum: Copywriting 5th March 2012, 07:27 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

How so? Didn't it take David Ogilvy 3 weeks to research his famous Rolls-Royce ad? And that ad was only a half-page of writing.
Forum: Copywriting 5th March 2012, 07:20 PM
Replies: 2
Views: 478
Posted By CabTenson
Re: Do You Think This Marketing Technique is Working for Hulu?

Doesn't strike me as the best strategy in the world. Maybe they're going for entertainment value?
Forum: Copywriting 5th March 2012, 07:15 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

I'd be interested in hearing how you sell the slower writing process to clients.
Forum: Copywriting 5th March 2012, 07:12 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Forum: Copywriting 5th March 2012, 07:06 PM
Replies: 47
Views: 1,975
Posted By CabTenson
Re: Ads, flyers and sites

Hundred-thousandaires don't make wild assumptions like you do.

If the OP only needs a few clients or customers to start, cold emails are perfectly fine. I never said email blasts. I never said...
Forum: Copywriting 5th March 2012, 04:49 PM
Replies: 47
Views: 1,975
Posted By CabTenson
Re: Ads, flyers and sites

Did you see me say that flyers are ALWAYS a waste of time? Maybe that six figure income makes you too lazy to read carefully.

The people on this forum are throwing a tizzy over my comment when it...
Forum: Copywriting 5th March 2012, 04:38 PM
Replies: 44
Views: 1,397
Posted By CabTenson
Re: How is it possible to write a sales letter in a week or less?

Interesting. How long do you typically spend researching if you have a new client in a new industry?
Forum: Copywriting 5th March 2012, 04:29 PM
Replies: 173
Views: 14,714
Posted By CabTenson
Re: $10,000 Prize To Beat This Control

Do you have the written transcript for that VSL? I'd love to have it for my swipe file.

By the way, why do you need a new VSL if this one is beating all the ones written by experts? Is it not...
Forum: Copywriting 5th March 2012, 04:24 PM
Replies: 44
Views: 1,397
Posted By CabTenson
How is it possible to write a sales letter in a week or less?

Hey Warriors,

I've seen a lot of copywriters in this forum mention that they can write a sales letter for a brand new client in a week or less (sometimes in just a couple of hours).

This made...
Forum: Copywriting 4th March 2012, 09:11 PM
Replies: 14
Views: 1,097
Posted By CabTenson
Re: DO NOT translate your sales copy in Spanish

I can't believe people actually do that.

I wonder if it's the same for English speakers who try to expand their market into the UK or Australia. Seems like there'd be some cultural differences...
Forum: Copywriting 3rd March 2012, 06:48 PM
Replies: 47
Views: 1,975
Posted By CabTenson
Re: Ads, flyers and sites

Ah, yes. Hence the question: What is newseller actually selling?
Forum: Copywriting 3rd March 2012, 03:09 PM
Replies: 47
Views: 1,975
Posted By CabTenson
Re: Ads, flyers and sites

What are you selling?

Generally, flyers are a waste of time. They make you feel like you're working hard, but they rarely drum up business. If you're considering using flyers, it might be a sign...
Forum: Copywriting 2nd March 2012, 02:23 PM
Replies: 28
Views: 923
Posted By CabTenson
Re: Review Request: Critique My Headline Please

I was referring to your headline and intro copy.

Three separate people in this forum have pointed out that what you've written is too vague, has too much hype, and requires more fact. Spend a few...
Forum: Copywriting 2nd March 2012, 01:38 AM
Replies: 28
Views: 923
Posted By CabTenson
Re: Review Request: Critique My Headline Please

People like facts. Give them facts. Right now, the entire page is about hype. Here's an example of a very personal, short, and factual page: highrisehq.com

However, the main problem is you're too...
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