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Forum: Copywriting 5th June 2012, 11:24 AM
Replies: 25
Views: 1,814
Posted By RedShifted
Re: How do YOU stay motivated to write this much copy

This is a great way to do the exact opposite. :confused:

Coffee/sugar triggers cortisol (so do many drugs as its your bodies response to stress), when your cortisol crashes, your adrenaline goes...
Forum: Copywriting 5th June 2012, 07:41 AM
Replies: 25
Views: 1,814
Posted By Mark Andrews
Re: How do YOU stay motivated to write this much copy

Mon-Fri? Not me. 7 days a week, year in, year out. 31+ years and counting.

Motivation doesn't come into it. It's simply a way of life. Something which comes naturally to you, the will to just...
Forum: Copywriting 4th June 2012, 08:24 AM
Replies: 25
Views: 1,306
Posted By DB Curtiss
Re: Where copywriters compete and hope they get paid...

I've found crowd sourcing to be a total joke. It's only a matter of time until the greedy buzzards strip your carcass clean.

IMO, it appeals to those that are too frightened or lack the self...
Forum: Copywriting 3rd June 2012, 10:24 AM
Replies: 10
Views: 789
Posted By wilmath
Re: "My...this frypan really is hot!"

Mesmerizing.

I'll buy it!

Now what is Caltex?

Motor oil? Butter? Hamburger?
Forum: Copywriting 2nd June 2012, 07:49 PM
Replies: 10
Views: 789
Posted By Steve Hill
Re: "My...this frypan really is hot!"

It looks like prominent dagmars were so popular in Australia back then too...on the cars, of course!
Forum: Copywriting 2nd June 2012, 04:28 PM
Replies: 21
Views: 1,206
Posted By Mark Andrews
Re: After 2 years in Im in convinced the most important skill is copywriting!

Does this seriously make sense to you? Really?

"After 2 years in Im in convinced the most important skill is copywriting!"

Cos sure as hell... it doesn't make one iota of sense to me and no...
Forum: Copywriting 2nd June 2012, 02:43 AM
Replies: 4
Views: 974
Posted By joe golfer
Whole Foods Copywriting

I was just listening to an old ILoveMarketing.com podcast from last summer (http://ilovemarketing.com/episode-26the-one-with-marie-forleo-and-yanik-silver/).

Joe and Dean were talking to Yanik...
Forum: Copywriting 1st June 2012, 04:17 AM
Replies: 25
Views: 1,306
Posted By marciayudkin
Re: Where copywriters compete and hope they get paid...

There are other huge risks for business owners in participating in crowdsourcing sites like this.

One is loss of confidentiality.

In order to get on-target work, you have to reveal what...
Forum: Copywriting 31st May 2012, 10:27 PM
Replies: 25
Views: 1,306
Posted By The Copy Nazi
Re: Where copywriters compete and hope they get paid...

And their slogan was "For that ring of confidence".

BTW in Australian slang "ring" refers to ....

It also alludes to this old Aussie ad from the Sixties -

Colgate toothpaste "Ring Of...
Forum: Copywriting 30th May 2012, 02:13 PM
Replies: 7
Views: 915
Posted By Willie Crawford
Selfish Greedy *******s who Would Sell Their Own Grandmothers...

One of the single biggest wastes of time, energy, and focus
that I've seen in my 16 years in the internet marketing space
is the "us against them" mentality that is so pervasive.

Here, it's the...
Forum: Copywriting 29th May 2012, 02:00 PM
Replies: 18
Views: 895
Posted By Pusateri
Re: Copy Writing, Is it really worth it?

It's the only thing that separates us from monkeys.
Forum: Copywriting 29th May 2012, 11:24 AM
Replies: 22
Views: 1,187
Posted By joe golfer
Re: Google Dumps on Facebook

This is an interesting look behind the scenes at the GM pullout:

Big Spenders Push Ad Line, But Facebook Holds Ground | Digital - Advertising Age...
Forum: Copywriting 24th May 2012, 08:45 AM
Replies: 16
Views: 2,397
Posted By RickDuris
Ultimate Headline Swipe File

140,000+ PDFS of headline swipe files:
...
Forum: Copywriting 24th May 2012, 02:00 AM
Replies: 41
Views: 4,323
Posted By Bruce Wedding
Re: NLP copywriting power words

And perhaps it is, but not the way Jennie Heckel does it, IMHO. Read her own sales page. If you want to see her "subtle" NLP, just read the bold print. Things like...



It's so freakin' obvious...
Forum: Copywriting 22nd May 2012, 11:41 AM
Replies: 11
Views: 1,140
Posted By The Copy Nazi
Re: What is the Fastest way to learn how to write Acceptable copy?

"Acceptable copy". Sure dude. Easy. Just write like you're talking one-on-one with your best mate.

Get a copy of "Dragon Naturally Speaking" (PC) or "MacSpeech Dictate" (Mac) and just K.I.S.S. -...
Forum: Copywriting 18th May 2012, 01:33 AM
Replies: 7
Views: 1,525
Posted By The Copy Nazi
Re: Top 10 Non-Copywriting Resources For Copywriter

Amazon.com: Extraordinary Popular Delusions and The Madness of Crowds (9781463740511): Charles MacKay: Books

You can download it FREE from the Gutenberg Collection - Memoirs of Extraordinary...
Forum: Copywriting 8th March 2012, 04:37 PM
Replies: 26
Views: 2,925
Posted By Andrew Gould
Re: Some words from Gary Halbert...

Copywriter Ryan McGrath's collected them all on his site:

Gary Halbert (http://theryanmcgrath.com/2010/04/gary-halberts-favorite-ads/)
Forum: Copywriting 8th March 2012, 08:20 AM
Replies: 26
Views: 2,925
Posted By CabTenson
Re: Some words from Gary Halbert...

I know the Admiral Byrd one is in here (along with 99 other famous sales letters): http://www.tvisuals.net/100GreatestSalesLetters_PDF.pdf
Forum: Copywriting 6th March 2012, 02:34 PM
Replies: 173
Views: 14,715
Posted By The Copy Nazi
Re: $10,000 Prize To Beat This Control

Dude - we've all been reamed at some time or another. It hurts but you get over it and move on. Thing is - I looked at this vid and thought "I can do better than that". And the funny thing is, if...
Forum: Copywriting 5th March 2012, 08:57 PM
Replies: 173
Views: 14,715
Posted By Pusateri
Re: $10,000 Prize To Beat This Control

Sorry, Dan. I may have been a wee bit harsh. That 'character' crack got under my skin.

A little story:

One day Mrs. Carrington announced to her first grade class that Douglas the Magician...
Forum: Copywriting 5th March 2012, 06:17 PM
Replies: 173
Views: 14,715
Posted By arfasaira
Re: $10,000 Prize To Beat This Control

The main problem here is that experienced writers don't have a spare 40 hours + to take a shot at beating a control. Maybe less experienced copywriters might take a chance (and it's a good way to...
Forum: Copywriting 5th March 2012, 06:06 PM
Replies: 173
Views: 14,715
Posted By Raydal
Re: $10,000 Prize To Beat This Control

Don't you want character as well? Give me the $10,000 and
this will build your generosity.

-Ray Edwards
Forum: Copywriting 5th March 2012, 05:44 PM
Replies: 173
Views: 14,715
Posted By Pusateri
Re: $10,000 Prize To Beat This Control

It's directed at you and I'm saying you're cheap and disrespectful.

If an entry in your "contest" doesn't beat your control will you at least donate any profit you make from it to a worthy cause?...
Forum: Copywriting 5th March 2012, 05:21 PM
Replies: 173
Views: 14,715
Posted By Pusateri
Re: $10,000 Prize To Beat This Control

Know what REALLY builds character? Paying your own way.

You are the entrepreneur. The rewards that come from your efforts are yours to enjoy. And the risks are yours to bear.
Forum: Copywriting 5th March 2012, 04:34 PM
Replies: 173
Views: 14,715
Posted By Raydal
Re: $10,000 Prize To Beat This Control

What do I get if I don't beat your control apart from wasted
time and effort?

-Ray Edwards
Forum: Copywriting 27th January 2012, 01:28 AM
Replies: 4
Views: 1,083
Posted By The Copy Nazi
Look out! Here comes Lana Del Rey & her copywriter Dad

Heard of Lana Del Rey (Elizabeth Grant)? You will. She has her debut album out - "Born to Die" (iTunes & Amazon). I'm guessing her copywriter/marketer/domainer/real estate developer father, Rob...
Forum: Copywriting 6th January 2012, 01:35 PM
Replies: 30
Views: 1,527
Posted By MikeHumphreys
Re: CW Forum regulars who've gone AWOL...

Diana,

It's the nature of being a professional copywriter.

Every project we do, we're judged by the results we deliver. Deliver hits and you're in demand. Deliver too many duds and you're...
Forum: Copywriting 5th January 2012, 05:53 PM
Replies: 30
Views: 1,527
Posted By Jennie Heckel
Re: CW Forum regulars who've gone AWOL...

Brian,

Awesome!

This is OUR hang. This is where the SMART PEOPLE are supposed to live.

If you listen close, you can still hear echoes of Vin yelling:

"How 'bout we talk less about what...
Forum: Copywriting 5th January 2012, 11:46 AM
Replies: 30
Views: 1,527
Posted By Mark Pescetti
Re: CW Forum regulars who've gone AWOL...

My initial response to Brian McLeod is I think it's admirable to want a more positive tone in the discussions here.

For the most part, I agree.

There are too many penis comparisons happening on...
Forum: Copywriting 5th January 2012, 11:06 AM
Replies: 30
Views: 1,527
Posted By Ross Bowring
Re: CW Forum regulars who've gone AWOL...

This is self-indulgent, but stick with me...

Four years ago I was watching the results of the Iowa caucuses in a "family room" in the biggest children's hospital in Philadelphia. Parents who...
Forum: Copywriting 26th December 2011, 11:02 AM
Replies: 40
Views: 1,945
Posted By Ross Bowring
Re: What in your opinion makes a good copy chop?

If I say (hypothetically) that Hans Klein has "copy chops"... I'm saying he has a talent for writing sales copy.

If I say Hans Klein has a good "chop" singular, I'm either watching him perform in...
Forum: Copywriting 15th December 2011, 10:07 AM
Replies: 20
Views: 1,052
Posted By abugah
Re: How Many Hours? (honestly)

I do 70 hours a week or more. Some days when I am in the moods, I put in 15 hours plus a day. On a standard day I wake up at 4am and by five I am on my Compaq laptop sited next to the window...
Forum: Copywriting 29th October 2011, 02:00 PM
Replies: 41
Views: 2,256
Posted By MikeHumphreys
Re: She's Tired Of Waiting

Negative comments about Philly don't bother me... If you follow any of the Philly sports teams then you became used to hearing the national media rips the fans or sports teams in this area (some of...
Forum: Copywriting 29th October 2011, 12:16 PM
Replies: 41
Views: 2,256
Posted By max5ty
Re: She's Tired Of Waiting

That's funny...

After I saw the billboard and was driving along thinking about it...

...I was thinking...

fast forward 10 years, a good "Divorce Attorney" could use the same words and...
Forum: Copywriting 29th October 2011, 12:01 PM
Replies: 41
Views: 2,256
Posted By Mr. Subtle
Re: She's Tired Of Waiting

I like mine better...

http://i41.tinypic.com/2vn017c.jpg

(Just joking.)
Forum: Copywriting 29th October 2011, 11:57 AM
Replies: 10
Views: 1,198
Posted By max5ty
Re: Advertising / Marketing Gone Horribly Wrong

I'm fully convinced that most of the ads that go terribly wrong, are the ads that some small businesses do.

Most have no idea of how to advertise...but are sucked in by the local newspaper ad...
Forum: Copywriting 29th October 2011, 11:25 AM
Replies: 10
Views: 1,198
Posted By Mark Andrews
Advertising / Marketing Gone Horribly Wrong

Some business owners constantly amaze me.

There is a story behind the 2 images below... (see attachment)

The story is a salesman actually went to this company and tried to sell them on the...
Forum: Copywriting 26th September 2011, 03:58 AM
Replies: 22
Views: 1,218
Posted By MissPatty
Re: Men's Fashion & Grooming Guide - Critique

Hey JTv1,

I agree with @Studio13, that you should probably try to balance a bit more the copy and the pictures so that the "average guy" feels like he is a good fit for the product. Maybe put up...
Forum: Copywriting 16th September 2011, 06:06 AM
Replies: 49
Views: 1,845
Re: What's your biggest 'copy hate'?

Long, endless (just for the sake of it) rambling copy that takes an eternity to get to the point.

And rarely does.

Relentless hammering desperately trying to get the sale.

17 useless bonuses...
Forum: Copywriting 13th September 2011, 11:38 AM
Replies: 8
Views: 1,293
Posted By Alex Cohen
2 FREE ebooks on copywriting - great for beginners

Here's two FREE ebooks on the subject of copywriting. Both are great for beginners:

How to Write Blockbuster Sales Letters
Ben Hart
235 pages
How to Write a Great Sales Letter...
Forum: Copywriting 11th September 2011, 08:37 PM
Replies: 6
Views: 646
Posted By Daniel Scott
Re: When a client "tweeks" your copy ...

I always work very closely with my clients. Let's face it... they're in the business. They (hopefully) know things I don't.

By the same token... sometimes they're too close to see things clearly....
Forum: Copywriting 7th September 2011, 05:02 PM
Replies: 41
Views: 1,919
Posted By MLDerk
Re: Why write by hand?

I've tried writing by hand. But I have to go painfully slow if I want to be able to read it when I've finished, and I get writer's cramp very easily. And I just don't have time to go THAT slow very...
Forum: Copywriting 5th September 2011, 05:33 PM
Replies: 49
Views: 1,845
Posted By Mark Andrews
Re: What's your biggest 'copy hate'?

Potential copywriting clients who drive me mental. I just want to strangle them. An over the top emotion I know. But they drive me up the wall.

No offense but silly little marketers with their...
Forum: Copywriting 3rd September 2011, 11:45 AM
Replies: 41
Views: 1,919
Posted By gjabiz
What Gary Halbert told me. And a long convuluted post...

For the few of you that were just beginning to think I knew what I was talking about...this should quickly change your minds...he..he.

MsConnie,

I will tell you the reason for writing copy by...
Forum: Copywriting 1st September 2011, 09:18 PM
Replies: 41
Views: 1,919
Posted By Pusateri
Re: Why write by hand?

Copying a great piece of writing by hand is a symphony of learning.

First, it's the most attentive way of reading there is. But, it goes deeper than that.

Your brain is not a single organ, but...
Forum: Copywriting 26th July 2011, 10:11 AM
Replies: 9
Views: 923
Posted By TracyNeedham
Re: How Selective Are You When Choosing Clients to Work With?

I find a lot of them dance around the budget question and I can never decide whether to push further or not. I can see their point of view--if they shoot out a number, you're not likely to quote for...
Forum: Copywriting 13th July 2011, 07:07 PM
Replies: 9
Views: 923
Posted By Mark Pescetti
Re: How Selective Are You When Choosing Clients to Work With?

Great question!

I often wonder what other copy slingers turn down... and for what reasons.

Personally, I'm very clear about the type of entrepreneur I want to work with, and when my criteria...
Forum: Copywriting 13th July 2011, 11:48 AM
Replies: 9
Views: 923
Posted By OutOfThisWord
Re: How Selective Are You When Choosing Clients to Work With?

You are exactly right!

Because the time you spend with a less than desirable client will cost you since you can't service a good client.

And I've even fired clients in the middle of projects...
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