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Search: Posts Made By: davidreese
Forum: Warriors For Hire 10th March 2022, 01:05 PM
Replies: 1
Views: 149
Posted By davidreese
Forum: Warriors For Hire 30th January 2022, 03:47 AM
Replies: 17
Views: 329
Posted By davidreese
Forum: Offline Marketing 2nd April 2018, 09:35 PM
Replies: 22
Views: 463
Posted By davidreese
Re: Postcard Mailing Questions

it is for an improv class. We do well with posters and wanted to expand our way of reaching local people.
Forum: Offline Marketing 1st April 2018, 11:03 PM
Replies: 22
Views: 463
Posted By davidreese
Re: Postcard Mailing Questions

We offered $25 off our classes that were starting within a few weeks of the mailing.
We had a decent enrollment but nobody mentioned the cards or asked for the discount.

All of the recent...
Forum: Offline Marketing 1st April 2018, 11:01 PM
Replies: 22
Views: 463
Posted By davidreese
Re: Postcard Mailing Questions

They could call us call us, email us or visit the web site.
I set up a phone # just for the campaign. Got 0 phone calls.
Forum: Offline Marketing 30th March 2018, 01:03 AM
Replies: 22
Views: 463
Posted By davidreese
Re: Postcard Mailing Questions

the same people each time.
Forum: Offline Marketing 29th March 2018, 04:26 PM
Replies: 22
Views: 463
Posted By davidreese
Postcard Mailing Questions

I recently started a mailing campaign.
We are mailing 1000 people - six times - a month apart.

The first mailing went out 4 weeks ago.

How long does it take to get a response?

So far the...
Forum: Offline Marketing 7th January 2018, 08:55 PM
Replies: 4
Views: 330
Posted By davidreese
Re: What should I do for start up capital?

#3 will most likely have a greater lifetime value / repeat business from the start.
A friend started a similar business and he is slowly moving away from his full-time job.

I would pick the one...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th July 2017, 01:59 AM
Replies: 6
Views: 169
Posted By davidreese
Does Google Conversion tracking work?

I use Google Adwords and I track the sales channel with customers.
My question is is it worth it to use conversion tracking? Does it provide useful information?
Forum: Offline Marketing 27th June 2017, 04:20 AM
Replies: 26
Views: 970
Posted By davidreese
Forum: Offline Marketing 25th June 2017, 11:53 PM
Replies: 7
Views: 317
Posted By davidreese
RE: Direct Mail Introduction Letter

I started the theater when I was in Oakland. Also the classes and shows that we are using are in Oakland. I was going to use the one yen coin as free admission for two people to our shows.

David
Forum: Offline Marketing 25th June 2017, 05:05 PM
Replies: 7
Views: 317
Posted By davidreese
Direct Mail Introduction Letter

I am considering doing an introducty letter for my improv theater in
Oakland.

I thought I would test 2 different letters.

I'll be sending them out from Tokyo and will be handwriting the...
Forum: Offline Marketing 25th June 2017, 04:50 AM
Replies: 9
Views: 207
Posted By davidreese
RE: How do I make a poster/flier that can survive Seattle weather? Where should I put them up?

Cafes, bookstores, public kiosks, libraries, laundrymats, coffeeshops.....

It will take more than you think and you need to do it on a regular basis. I would create a route and post to it once or...
Forum: Copywriting 20th March 2016, 03:29 AM
Replies: 10
Views: 1,270
Posted By davidreese
Re: 3 Questions for Would-Be and New Copywriters

1. What do you find exciting about copywriting?
Knowing that I can generate a response. I like getting attention.

2. What's your biggest frustration trying to learn copywriting?
There are so...
Forum: Offline Marketing 5th May 2014, 06:38 PM
Replies: 9
Views: 878
Posted By davidreese
Re: Black and white or full color?

Either can work. If you aren't going to go for full color - I would use a bright color. A neon yellow or pink. They stand out more.

A full color photo creates different images and will appeal to...
Forum: Offline Marketing 21st April 2014, 12:56 PM
Replies: 3
Views: 484
Posted By davidreese
Copy from our Radio Ad

Ready to Try Improv? Oakland's Improv Theater, The Pan Theater
Is having auditions May 11th and May 22nd for their Playground Troupes.

If you want to play in front of an audience on stage, have...
Forum: Offline Marketing 18th April 2014, 01:02 AM
Replies: 2
Views: 508
Posted By davidreese
What is more important the creative or the media?

What is more important - the media or the creative?

Does focusing on ad copy and design have a bigger impact than
focusing on media choice and scheduling?

Can the creative piece (copy and...
Forum: Offline Marketing 18th April 2014, 01:00 AM
Replies: 3
Views: 618
Posted By davidreese
Radio Ads Recency or Frequency?

Hi,

I recently ran a radio ad that seemed to work well.
We got 13 new students for our acting classes.

We are getting ready to try another campaign.

I've found conflicting advice between...
Forum: Offline Marketing 17th February 2014, 10:23 PM
Replies: 3
Views: 484
Posted By davidreese
Radio

I recently tried using radio for my improv club.

It was the first time we used it. We advertise
auditions for our performance training program.

Our top source of audition sign-ups was posters...
Forum: Offline Marketing 7th December 2013, 11:04 AM
Replies: 12
Views: 640
Posted By davidreese
Re: How to go about marketing a training program?

Flyers, posters and the local event sites. Use a ticketing service and get in their network.
If appropriate send out a press release to local papers. Post to Eventbrite, Craigslist and other local...
Forum: Offline Marketing 1st December 2013, 10:37 PM
Replies: 13
Views: 1,456
Posted By davidreese
Re: Growing My Tutoring Business

Flyers on community message boards and at the local colleges.

Offer package deals if they prepay and or use Paypal Subscription and offer monthly billing. Offer a free initial trial leson but...
Forum: Offline Marketing 6th November 2013, 07:51 PM
Replies: 1
Views: 331
Posted By davidreese
Bus Advertising

I've noticed more and more local organizations
and nonprofits advertising on the local buses.

I'm curious about how effective it is and the
cost.

Any input would be appreciated...
Forum: Offline Marketing 25th July 2013, 03:58 PM
Replies: 14
Views: 942
Posted By davidreese
Re: Marketing Your Offline Business - Upfront Payment vs Monthly

I started offering monthly payments via PayPal subscription.
It has made life much easier and made my income much more stable.
Forum: Offline Marketing 13th July 2013, 04:31 PM
Replies: 21
Views: 1,970
Posted By davidreese
Re: How would you advertise a tutoring business?

Flyers with tear tags. There are several in the Bay Area that advertise on the various bulletin boards in the Silicon Valley area.
Forum: Offline Marketing 8th July 2013, 04:47 PM
Replies: 7
Views: 575
Posted By davidreese
Re: Postcard Sizes

Larger is going to standout more. If you are going to make the effort I would make it all the way.
Forum: Offline Marketing 8th July 2013, 04:46 PM
Replies: 3
Views: 480
Posted By davidreese
Re: Subway Posters

I'm leaning toward it. It seems to make sense- since we are one block from the subway.
Forum: Offline Marketing 6th July 2013, 06:37 PM
Replies: 7
Views: 531
Posted By davidreese
Re: Importance of Location SF versus Oakand

Improv. We actively market throughout the Bay Area.
Most of our competitors don't actively market other than
having a web site and perhaps Google Adwords.

My thought is SF attracts more people....
Forum: Offline Marketing 6th July 2013, 04:21 PM
Replies: 3
Views: 480
Posted By davidreese
Subway Posters

I am thinking about trying a subway campaign for a new class I am
interested in teaching.

The campaign would be on BART. The class is already proving popular.
We're teaching it one block from...
Forum: Offline Marketing 6th July 2013, 04:19 PM
Replies: 11
Views: 2,177
Posted By davidreese
Re: door hanger marketing

IF you get 1%. You may get less. Or you may get more.
I've had campaigns that completely failed. I've had others
that got one sale on 800 flyers.

Having a good name for your product or service...
Forum: Offline Marketing 6th July 2013, 04:14 PM
Replies: 17
Views: 841
Posted By davidreese
Re: Do you use a marketing coach?

Yes. A coach can give you feedback, double check your ideas and help you connect with others. A good coach can help. They can also keep you on track when things get you down.
Forum: Offline Marketing 6th July 2013, 04:05 PM
Replies: 14
Views: 1,636
Posted By davidreese
Re: Ideas to promote a charity comedy night

You need to leverage people involved in the event.

Most people coming to a local event are from the friends, family and supporter circle. The more you can get them to talk about, promote and push...
Forum: Offline Marketing 6th July 2013, 04:00 PM
Replies: 15
Views: 1,363
Posted By davidreese
Re: Suggestions for Targeting my Self-Defense Flyer?

Why not have a free seminar where you demo some of the products? Perhaps you can get some reps to sponsor the events?
Forum: Offline Marketing 6th July 2013, 03:58 PM
Replies: 16
Views: 1,035
Posted By davidreese
Re: How Would You Get Attendees to Your Event?

I would try Meetup, Linkedin, Eventbrite and handing out postcards to people that may be interested. Posters in the local area could help if you have a great offer.
Forum: Offline Marketing 6th July 2013, 03:53 PM
Replies: 18
Views: 5,443
Posted By davidreese
Re: Do Flyers Still Work?

Yes. I have clients that fill classes with flyers. I have other clients that use flyers as the sole means of advertising their services.

It is difficult for a business with a single shot sale....
Forum: Offline Marketing 6th July 2013, 03:25 PM
Replies: 28
Views: 1,546
Posted By davidreese
Re: What's your favourite Offline Advertising Method?

Flyers with tear tags.
Giving postcards to people in my circle of influence.
Posters.
Forum: Offline Marketing 6th July 2013, 03:22 PM
Replies: 11
Views: 2,177
Posted By davidreese
Re: door hanger marketing

No so great. I think 1% would be on the higher end of the range.
I did a door hanger campaign for a local theater - they got 2 returned on 500 pieces.

If it were a restaurant it would be higher I...
Forum: Offline Marketing 6th July 2013, 01:31 PM
Replies: 7
Views: 531
Posted By davidreese
Importance of Location SF versus Oakand

I'm trying to better understand the importance of location.

I live in the Bay Area (Oakland) and teach classes in the East Bay.

I've noticed that several people teaching across the Bay seem
to...
Forum: Offline Marketing 6th July 2013, 01:25 PM
Replies: 4
Views: 691
Posted By davidreese
Re: News paper ads or pamphlets distribution by people?

Distributing pamphlets can be done in several different ways.
You can leave them in stacks in cafes, hand them out at busy
intersections, or post them to bulletin boards.

It is going to take...
Forum: Search Engine Optimization 20th April 2013, 10:54 AM
Replies: 7
Views: 644
Posted By davidreese
What are the best alternatives to Adwords?

Hi,

I'm trying to get a handle on the alternatives to Adwords other than Bing and Facebook. What are my major options for quality traffic that will convert?

Thanks
Forum: Main Internet Marketing Discussion Forum 8th April 2013, 09:46 AM
Replies: 0
Views: 346
Posted By davidreese
Traffic Vance Lead Cost for Webinar

Hi,

I got a quote today for leads to a webinar. It was for $3 per webinar registration using Leadimpact, Traffic Vance and 7 Secret.

Is this good, bad, average?

How do leads from these...
Forum: Main Internet Marketing Discussion Forum 8th April 2013, 09:44 AM
Replies: 3
Views: 421
Posted By davidreese
Price per Facebook Webinar Conversion

Hi,

I'm using Facebook to drive traffic to my webinar page.

It is currently costing about $5.5 per registration.

Is this good/bad/average?

Thanks
Forum: Offline Marketing 7th April 2013, 12:53 AM
Replies: 10
Views: 999
Posted By davidreese
Re: I still dont understand how you guys use flyers?

We post flyers for therapists, acting classes, yoga teachers and other small businesses.
We also distribute flyers for events.

1) have strong headline
2) have tags at bottom
3) have realistic...
Forum: Main Internet Marketing Discussion Forum 7th April 2013, 12:41 AM
Replies: 8
Views: 531
Posted By davidreese
How to Get Webinar Attendees

Hi,

I'm having a friend teach an online class.
We have been using Facebook to generate registrations for our lead in sample class.

I've been going back and forth between sending people...
Forum: Offline Marketing 23rd March 2013, 05:49 PM
Replies: 22
Views: 7,575
Posted By davidreese
Re: Where To Hang Flyers

Cafes, laundromats, bookstores, dry cleaners and college campuses are typical places.

This is one way to do it:

1) walk in shop
2) ask if they have a poster board
3) if they don't then point...
Forum: Offline Marketing 6th March 2013, 08:28 PM
Replies: 2
Views: 464
Posted By davidreese
Feedback sought on the sign for my improv theater

Hi,

My landlord has agreed to let me put up a sign on the building.

The person who creates the signs does text based signs.

There are going to be two on opposite sides of the main door....
Forum: Offline Marketing 2nd March 2013, 08:47 PM
Replies: 5
Views: 510
Posted By davidreese
Offering a free book - does it work?

Hi,

I'm working on a building up my email list for a new class I'm offering. The class starts in April. I was think of offering a free book to anyone that joins the email list for the class.

It...
Forum: Offline Marketing 21st February 2013, 07:26 PM
Replies: 7
Views: 519
Posted By davidreese
Re: How to price services?

Whatever amount you charge - make sure it scares you a little to ask for that much. If it doesn't your price is most likely too low.

What seems simple to you - can be a huge burden to someone...
Forum: Offline Marketing 14th February 2013, 07:02 PM
Replies: 3
Views: 488
Posted By davidreese
Re: Local event marketing to promote your services...

Eventbrite, Brown Paper Tickets, Craigslist and other local sites and blogs.
Flyers and posters where appropriate. Facebook campaigns based on interests in the event - obviously a FB page for the...
Forum: Offline Marketing 12th February 2013, 10:29 AM
Replies: 4
Views: 523
Posted By davidreese
Re: What else works for offline marketing? (My 1st Post)

Posters, flyers, and brochures. Yelp did a huge poster campaign in the SF Bay Area when they first got started. It was around 20000 posters over about 3 months. Quora tried a small one but didn't...
Forum: Offline Marketing 6th February 2013, 12:40 PM
Replies: 8
Views: 1,576
Posted By davidreese
Re: Best Marketing Books

Guerrilla Guide to Marketing, Give to Get Marketing, and the Brain Audit.
Forum: Offline Marketing 3rd February 2013, 03:08 AM
Replies: 4
Views: 503
Posted By davidreese
Re: Managing your business to keep out bad clients

More good advice. Giving up clients that don't fit is difficult but worth it in the longer run.
Forum: Offline Marketing 3rd February 2013, 03:04 AM
Replies: 9
Views: 649
Posted By davidreese
Re: This tweak may get your clients 4x more business

I worked in Web usability back in 2000. We were focused on giving site visitors more choices. We didn't ask what led to more sales.

The focus wasn't on what worked from the marketing perspective....
Forum: Offline Marketing 3rd February 2013, 01:00 AM
Replies: 6
Views: 581
Posted By davidreese
Re: Marketing an offline seminar?

Not sure if it is helpful but I had a client get 550 signups for a free one day lecture. His goal is 1000 but he still has three weeks to the event.

He was using a poster (about 1000). That being...
Forum: Offline Marketing 3rd February 2013, 12:41 AM
Replies: 7
Views: 699
Posted By davidreese
Re: Franchising and Licensing

So far I've spoken with the major person offering licensing services on the Web (not sure if it is okay to mention names on the forum). I've also spoken with someone that offers a franchise system....
Forum: Offline Marketing 2nd February 2013, 08:26 PM
Replies: 7
Views: 699
Posted By davidreese
Franchising and Licensing

I had someone ask me about my business - if I considered franchising. That led me on an internet search on the topic. In the process I came across the related topic. I've noticed some of the gurus...
Forum: Offline Marketing 25th January 2013, 01:24 AM
Replies: 1
Views: 510
Posted By davidreese
Re: Anyone have a California Offline Business?

I have two California based businesses.
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