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Forum: Copywriting 23rd October 2015, 05:19 AM
Replies: 14
Views: 1,504
Posted By Raydal
Initial Caps Or no initial caps For Headlines?

A very interesting question I've never really seen addressed by any
other copywriter until now. Check out this blog post by Chris:

3 "Marlow Tips" for writing more powerful headlines | S.S....
Forum: Copywriting 27th September 2015, 10:48 PM
Replies: 12
Views: 860
Posted By ewenmack
Re: why don't principles sell?

Actually there is a scientific reason
which has to do with energy consumption.

Even though the brain takes up only 2% of our organs,
it burns through 20% of the energy.

So to conserve energy...
Forum: Copywriting 15th September 2015, 03:41 PM
Replies: 27
Views: 1,768
Posted By TjarkHartmann
Re: Donald Trump Surge Thanks To Copywriting?

If you enjoy listening to Donald Trump (political views aside) then you would love the book "Words That Work" by Frank Luntz.

Great read for anyone interested in the power of individual words,...
Forum: Copywriting 14th June 2015, 07:41 AM
Replies: 32
Views: 2,886
Posted By RickDuris
Re: Do Experienced Copywriters really make good money

When you can write copy that converts on a consistent basis, you can write your own ticket. You can call the shots. Whether you're freelance... working inside an agency or marketing department... or...
Forum: Copywriting 10th May 2015, 10:48 AM
Replies: 36
Views: 2,183
Posted By gjabiz
Learning from the 10 BILLION dollar Friday about motivation.

The 10 billion dollar Friday is NOT Black Friday, it is every other Friday of the year.

That number reached in the sales of Four categories:

Alcohol, Tobacco, Pizza/Snacks and Dope.

Forum: Copywriting 23rd November 2014, 02:31 AM
Replies: 7
Views: 1,514
Re: These looong letters don't ask for the sale until the end...

If the letter or page is actually telling me something relevant - showing me benefits and dealing with objections to my satisfaction, then I will read a long sales letter all the way through, because...
Forum: Copywriting 24th October 2014, 02:04 PM
Replies: 29
Views: 2,682
Posted By jjosephs
Re: What do you think of princesses who swear like sailors?

Personally, hate it. Everything about it is cynical and opportunistic.

I don't think there's something deep beneath the surface here. Just classic shock tactics to galvanize its victimhood core...
Forum: Copywriting 23rd October 2014, 09:28 AM
Replies: 24
Views: 2,181
Posted By BrianMcLeod
Re: Headline Critique...

Simplify - you'd be better off with:

Breakthrough ‘Covert Squeeze Page’ Technology
Boosts Optins By 147% to 267%
Forum: Copywriting 25th August 2014, 08:06 AM
Replies: 15
Views: 791
Posted By Raydal
Re: Capitalizing words- When and when not to?

A lot of the capitalization practices in copywriting is borrowed
from newspapers print. Just keep in mind that LONG TEXT
Forum: Copywriting 15th August 2014, 02:19 PM
Replies: 9
Views: 811
Re: Selling a physical product

To explain a little more on Mr Eugene Schwartz's magnificent work in Breakthrough Advertising…

First stage of market sophistication - Is being first to market.

Prospects have no...
Forum: Copywriting 3rd August 2014, 12:47 PM
Replies: 35
Views: 1,398
Posted By ZhaoAnXin
Re: A Question Of Grammar

I think it's important.

I don't think it's important that you use complex grammar, but I think it's important that you use simple or the appropriate level of grammar correctly.

I think an...
Forum: Copywriting 2nd August 2014, 12:56 PM
Replies: 13
Views: 1,040
Posted By DJ Gelner
Re: Details That Close Sales

Absolutely true--good stuff, Niche Man. I always try to engage all five senses in my sales letters, and at least a few of them in any kind of shorter copy. You want to make that scene so REAL in the...
Forum: Copywriting 12th June 2014, 08:53 AM
Replies: 17
Views: 1,883
Posted By Chris Ramsey
3 Secrets To A Killer Sales Letter

So, you want a sales letter that pulls new
customers into your business left and right?

Then here's 3 BIG rules you gotta follow with
your sales letter.

1. Appeal to their emotions
Forum: Mind Warriors 22nd March 2014, 12:39 PM
Replies: 34
Views: 1,855
Posted By EelKat
Re: How to impress a girl on the first date ? Do you have tips to share ...?

Biggest turn offs for me as a woman are:

#1: Bragging about money. If the girl is interested in your income, than she's probably not in it for the long haul and is just looking for someone to buy...
Forum: Copywriting 19th February 2014, 10:51 PM
Replies: 24
Views: 3,367
Posted By Steve Hill
Re: Hypnosis in copywriting...

Hypnotism in print? Doubtful.

But it's not really about that.

As Mark said, it's about getting inside of people's heads and influencing their decisions. That's the condensed version.
Forum: Copywriting 19th February 2014, 12:00 PM
Replies: 24
Views: 3,367
Posted By Mark Pescetti
Re: Hypnosis in copywriting...

Any kind of writing that captures people's attention and hits the right emotions can create a hypnotic effect.

All we're really talking about here is getting inside of people's heads and...
Forum: Offline Marketing 19th February 2014, 08:21 AM
Replies: 18
Views: 1,911
Posted By bob ross
Re: Gatekeeper asks: "Is this a sales call?"

I train my guys to always retain control of the conversation and a question like that automatically takes you out of control if you answer the question.
It's best to fire it right back at them.
Forum: Copywriting 1st February 2014, 05:09 PM
Replies: 2
Views: 378
Posted By Andrew Gould
Re: We are all Goldilocks

Kahneman's book's worth a read:

Thinking, Fast and Slow: Daniel Kahneman: 9780374533557: Books
Forum: Copywriting 20th January 2014, 03:23 PM
Replies: 41
Views: 1,515
Posted By max5ty
Re: Anyways...

Thanks for all the interesting comments.

I'm constantly learning and would hope others maintain an open mind.

We all have different opinions.

Having studied past copywriters in greater...
Forum: Copywriting 31st December 2013, 08:21 PM
Replies: 17
Views: 1,028
Posted By Jennie Heckel
Re: Help a confused rookie today

Hi Marketing Static,

We all have to start SOMEWHERE, right?

With that thought in mind...

Here are some things I would recommend for you to do to boost your training and future success as...
Forum: Mind Warriors 16th December 2013, 07:26 PM
Replies: 7
Views: 1,854
Posted By ToddB50
Re: Effectiveness Of Hypnosis

First Of all congrats on the heavy dose of self development.

Two years ago I read an inspirational book and have not stopped the personal development since. ( daily )

As Zig Ziglar used to say...
Forum: Copywriting 24th November 2013, 03:46 PM
Replies: 11
Views: 639
Posted By marciayudkin
Re: Research

There are a lot of prominent writers (Calvin Trillin, for example, who is a New Yorker writer) who will not outsource anything, even retyping, to anyone, because all the research material, interviews...
Forum: Copywriting 20th October 2013, 12:12 PM
Replies: 1
Views: 525
Posted By RickDuris
A scientific guide to writing great headlines on Twitter, Facebook and your blog

I'm pretty skeptical when somebody says something in marketing or sales is scientific. But at least this information is backed up by volumes of trustworthy data.

Writing Great Headlines on...
Forum: Copywriting 22nd August 2013, 03:56 PM
Replies: 18
Views: 1,275
Posted By LP Copywriter
Your Landing Page Sucks! Here are 46 ways to make it better...

Landing page copy has been by bread and butter for a number years now, and I do believe, I’ve become pretty damn good at it. I've posted this one one other forum, but wanted to share it here, because...
Forum: Copywriting 24th July 2013, 08:33 PM
Replies: 8
Views: 728
Posted By website design
Re: Which of the two heasdline types performs better?

Depends on the target market and product you're selling - what are the customers expectations? There is no one size fits all approach to headlines.

Curiosity works when people are randomly...
Forum: Copywriting 24th July 2013, 05:28 PM
Replies: 15
Views: 1,866
Posted By shawnlebrun
How to Write a Proposal that Lands Copy Clients

At the request of some of the copywriters who have PM'd me for help on getting clients, I've decided to put together a "how to write a winning proposal" report for them.

After all, doing this for...
Forum: Copywriting 20th July 2013, 05:50 PM
Replies: 13
Views: 914
Posted By max5ty
Re: Creating 'fear' in a copy where none exists

Most readers already have fear when they land on many of the sales pages I see...fear someone is trying to bend them over (again).

There are billions of dollars worth of products that get sold on...
Forum: Copywriting 16th July 2013, 08:04 AM
Replies: 16
Views: 932
Posted By Grain
Re: The public's fascination with doomsday events...

My humble guess is that the public tends to associate excitement with negative headlines, propagated by the media. We all live dead, zombie lives, and when something or someone comes along and breaks...
Forum: Copywriting 6th October 2011, 07:06 AM
Replies: 39
Views: 2,075
Posted By JimBetrue
Re: Your All Time Favourite...

Here's a great one from one of Eben Pagan's businesses:

If You Don’t Know What Your Man Is Thinking, Then He’s Probably Thinking Of Leaving…

Of course it taps into the greatest fear of the...
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