Forum: Copywriting 
23rd October 2015, 05:19 AM
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Replies: 14
Views: 1,504  Initial Caps Or no initial caps For Headlines?
A very interesting question I've never really seen addressed by any
other copywriter until now. Check out this blog post by Chris:
3 "Marlow Tips" for writing more powerful headlines | S.S....
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Forum: Copywriting
27th September 2015, 10:48 PM
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Replies: 12
Views: 860 Re: why don't principles sell?
Actually there is a scientific reason
which has to do with energy consumption.
Even though the brain takes up only 2% of our organs,
it burns through 20% of the energy.
So to conserve energy...
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Forum: Copywriting
15th September 2015, 03:41 PM
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Replies: 27
Views: 1,768 Re: Donald Trump Surge Thanks To Copywriting?
If you enjoy listening to Donald Trump (political views aside) then you would love the book "Words That Work" by Frank Luntz.
Great read for anyone interested in the power of individual words,...
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Forum: Copywriting
14th June 2015, 07:41 AM
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Replies: 32
Views: 2,886 |
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Forum: Copywriting
10th May 2015, 10:48 AM
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Replies: 36
Views: 2,183 |
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Forum: Copywriting
23rd November 2014, 02:31 AM
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Replies: 7
Views: 1,514 |
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Forum: Copywriting
24th October 2014, 02:04 PM
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Replies: 29
Views: 2,682 |
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Forum: Copywriting
23rd October 2014, 09:28 AM
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Replies: 24
Views: 2,181 Re: Headline Critique...
Simplify - you'd be better off with:
Breakthrough ‘Covert Squeeze Page’ Technology
Boosts Optins By 147% to 267%
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Forum: Copywriting
25th August 2014, 08:06 AM
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Replies: 15
Views: 791 Re: Capitalizing words- When and when not to?
A lot of the capitalization practices in copywriting is borrowed
from newspapers print. Just keep in mind that LONG TEXT
OF ALL CAPITALIZED WORDS ARE MORE DIFFICULT
TO READ SO USE THIS SPARINGLY....
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Forum: Copywriting
15th August 2014, 02:19 PM
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Replies: 9
Views: 811 Re: Selling a physical product
To explain a little more on Mr Eugene Schwartz's magnificent work in Breakthrough Advertising…
First stage of market sophistication - Is being first to market.
Prospects have no...
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Forum: Copywriting
3rd August 2014, 12:47 PM
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Replies: 35
Views: 1,398 Re: A Question Of Grammar
I think it's important.
I don't think it's important that you use complex grammar, but I think it's important that you use simple or the appropriate level of grammar correctly.
I think an...
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Forum: Copywriting
2nd August 2014, 12:56 PM
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Replies: 13
Views: 1,040 Re: Details That Close Sales
Absolutely true--good stuff, Niche Man. I always try to engage all five senses in my sales letters, and at least a few of them in any kind of shorter copy. You want to make that scene so REAL in the...
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Forum: Copywriting
12th June 2014, 08:53 AM
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Replies: 17
Views: 1,883 3 Secrets To A Killer Sales Letter
So, you want a sales letter that pulls new
customers into your business left and right?
Then here's 3 BIG rules you gotta follow with
your sales letter.
1. Appeal to their emotions
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Forum: Mind Warriors
22nd March 2014, 12:39 PM
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Replies: 34
Views: 1,855 |
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Forum: Copywriting
19th February 2014, 10:51 PM
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Replies: 24
Views: 3,367 Re: Hypnosis in copywriting...
Hypnotism in print? Doubtful.
But it's not really about that.
As Mark said, it's about getting inside of people's heads and influencing their decisions. That's the condensed version.
...
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Forum: Copywriting
19th February 2014, 12:00 PM
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Replies: 24
Views: 3,367 Re: Hypnosis in copywriting...
Any kind of writing that captures people's attention and hits the right emotions can create a hypnotic effect.
All we're really talking about here is getting inside of people's heads and...
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Forum: Offline Marketing
19th February 2014, 08:21 AM
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Replies: 18
Views: 1,911 Re: Gatekeeper asks: "Is this a sales call?"
I train my guys to always retain control of the conversation and a question like that automatically takes you out of control if you answer the question.
It's best to fire it right back at them.
...
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Forum: Copywriting
1st February 2014, 05:09 PM
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Replies: 2
Views: 378 Re: We are all Goldilocks
Kahneman's book's worth a read:
Thinking, Fast and Slow: Daniel Kahneman: 9780374533557: Amazon.com: Books
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Forum: Copywriting
20th January 2014, 03:23 PM
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Replies: 41
Views: 1,515 Re: Anyways...
Thanks for all the interesting comments.
I'm constantly learning and would hope others maintain an open mind.
We all have different opinions.
Having studied past copywriters in greater...
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Forum: Copywriting
31st December 2013, 08:21 PM
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Replies: 17
Views: 1,028 Re: Help a confused rookie today
Hi Marketing Static,
We all have to start SOMEWHERE, right?
With that thought in mind...
Here are some things I would recommend for you to do to boost your training and future success as...
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Forum: Mind Warriors
16th December 2013, 07:26 PM
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Replies: 7
Views: 1,854 Re: Effectiveness Of Hypnosis
First Of all congrats on the heavy dose of self development.
Two years ago I read an inspirational book and have not stopped the personal development since. ( daily )
As Zig Ziglar used to say...
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Forum: Copywriting
24th November 2013, 03:46 PM
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Replies: 11
Views: 639 Re: Research
There are a lot of prominent writers (Calvin Trillin, for example, who is a New Yorker writer) who will not outsource anything, even retyping, to anyone, because all the research material, interviews...
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Forum: Copywriting
20th October 2013, 12:12 PM
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Replies: 1
Views: 525 |
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Forum: Copywriting
22nd August 2013, 03:56 PM
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Replies: 18
Views: 1,275 |
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Forum: Copywriting
24th July 2013, 08:33 PM
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Replies: 8
Views: 728 |
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Forum: Copywriting
24th July 2013, 05:28 PM
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Replies: 15
Views: 1,866 How to Write a Proposal that Lands Copy Clients
At the request of some of the copywriters who have PM'd me for help on getting clients, I've decided to put together a "how to write a winning proposal" report for them.
After all, doing this for...
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Forum: Copywriting
20th July 2013, 05:50 PM
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Replies: 13
Views: 914 Re: Creating 'fear' in a copy where none exists
Most readers already have fear when they land on many of the sales pages I see...fear someone is trying to bend them over (again).
There are billions of dollars worth of products that get sold on...
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Forum: Copywriting
16th July 2013, 08:04 AM
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Replies: 16
Views: 932 |
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Forum: Copywriting
6th October 2011, 07:06 AM
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Replies: 39
Views: 2,075 Re: Your All Time Favourite...
Here's a great one from one of Eben Pagan's businesses:
If You Don’t Know What Your Man Is Thinking, Then He’s Probably Thinking Of Leaving…
Of course it taps into the greatest fear of the...
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