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Search: Posts Made By: MichaelWinicki
Forum: Offline Marketing 13th September 2015, 08:31 AM
Replies: 8
Views: 1,250
Posted By MichaelWinicki
Re: September marketing study, save your junk mail.

If I were going to attempt this it would definitely be done using EDDM. Trying to get folks, who aren't normally delivering something-like the daily newspaper for instance, sends shivers down my...
Forum: Offline Marketing 3rd July 2015, 07:51 PM
Replies: 28
Views: 4,358
Posted By MichaelWinicki
Re: Anyone use infousa.com?

Highly recommend ListShack.com

I view getting emails as a multistep process.
Forum: Offline Marketing 29th April 2015, 07:21 PM
Replies: 49
Views: 5,692
Posted By MichaelWinicki
Re: I want to share my 9x12 spinoff business...

This is the challenge I see with the process. I think turnover could be a real problem due to the unrealistic expectations.

I was "one" of those small biz owners that did exactly that when we...
Forum: Offline Marketing 23rd April 2015, 01:02 PM
Replies: 71
Views: 6,347
Posted By MichaelWinicki
Re: Cold Calling - How many no's before you move on?

That's pretty good insight Dan.

Applies to prospecting too.

Just this morning I thought, "I need to do more than just use telemarketing to find clients."

I need to ramp up a direct mail...
Forum: Offline Marketing 22nd April 2015, 01:08 PM
Replies: 18
Views: 1,644
Posted By MichaelWinicki
Re: Do You Send Emails When Cold Calling?

I know some here claim to have terrific success in contacting folks by email and getting a reply.

I'm on the opposite end... Response rate to the emails I sent out– and these are emails where...
Forum: Offline Marketing 20th April 2015, 04:21 PM
Replies: 15
Views: 1,979
Posted By MichaelWinicki
Re: What would you do with a $350 budget?

1. Make a list of local businesses.

2. Spend time researching their websites.

3. Come up with a recommendation on how to improve them.

4. Call the prospect and arrange for a brief 5-minute...
Forum: Offline Marketing 15th April 2015, 01:11 PM
Replies: 32
Views: 3,144
Posted By MichaelWinicki
Re: Outsourcing Cold Calling, Does It Work?

No. Those aren't outsourced telemarketers... but they are relatively cheap and unskilled telemarketers.

Great connection back to flip-through-folder days.

Yeah, this is the same thing, but...
Forum: Offline Marketing 15th April 2015, 12:36 PM
Replies: 32
Views: 3,144
Posted By MichaelWinicki
Re: Outsourcing Cold Calling, Does It Work?

I do know of a firm that uses $12 an hour (plus commission) telemarketers as closers... successful closers.

And how do they accomplish that?

They have a 42 slide Powerpoint presentation the...
Forum: Offline Marketing 15th April 2015, 11:45 AM
Replies: 21
Views: 1,683
Posted By MichaelWinicki
Re: GKIC Style 3 Letter Sequence

Like everything else it needs to be tested.

I used a multiple letter sequence before and have had it bomb too. And what I've learned is that if the first piece underwhelms the 2nd and 3rd pieces...
Forum: Offline Marketing 15th April 2015, 09:00 AM
Replies: 32
Views: 3,144
Posted By MichaelWinicki
Re: Outsourcing Cold Calling, Does It Work?

I'll take a somewhat contrarian view to this– at least in one area...

I've been using outsourced cold callers for 6 months to call brick & mortar businesses.

And what I've found is that for...
Forum: Offline Marketing 12th April 2015, 08:17 AM
Replies: 20
Views: 2,203
Posted By MichaelWinicki
Re: offline marketing in 2015?

There's a lot of opportunity offline.

-Fewer businesses advertising in newspapers and magazines. And what ads you do find are usually awful. You or your client's ad has a chance to stick out....
Forum: Offline Marketing 8th April 2015, 02:13 PM
Replies: 6
Views: 919
Posted By MichaelWinicki
Re: B2B Direct Mail - best delivery day???

Yep.

They would either need to be a warm prospect to merit a large package OR I would need very large profit-dollars to justify the investment going to leads that were one step away from being...
Forum: Offline Marketing 8th April 2015, 02:09 PM
Replies: 6
Views: 919
Posted By MichaelWinicki
Re: B2B Direct Mail - best delivery day???

I would choose Tuesday as being the best day overall.

And yes, I base that on dealings with brick-n-mortar businesses.
Forum: Offline Marketing 8th April 2015, 12:51 PM
Replies: 6
Views: 919
Posted By MichaelWinicki
Re: B2B Direct Mail - best delivery day???

Tuesday, Wednesday or Thursday are my preferred days for clients receiving my mail.
Forum: Offline Marketing 2nd April 2015, 01:24 PM
Replies: 36
Views: 2,630
Posted By MichaelWinicki
Re: The "realities" of offline = do you sell offline?

No question different niches are going to offer different pros and cons.
Forum: Offline Marketing 2nd April 2015, 11:34 AM
Replies: 36
Views: 2,630
Posted By MichaelWinicki
Re: The "realities" of offline = do you sell offline?

Agreed.

To find clients that?

-Aren't in the middle of a daily "fire" whom you can actually spend some quality phone time with
-Have a clear understanding of what they want from their business...
Forum: Offline Marketing 2nd April 2015, 10:32 AM
Replies: 36
Views: 2,630
Posted By MichaelWinicki
Re: The "realities" of offline = do you sell offline?

You make some great points!

And yes the more clearly the prospect can state their goals for business growth, personal development, income growth, the more likely they are not just open for but...
Forum: Offline Marketing 27th February 2015, 06:55 AM
Replies: 21
Views: 937
Posted By MichaelWinicki
Re: Approaching Celebrities

If you target what Dan Kennedy calls "Loveboat" (meaning those that are known, but no longer in the public eye) celebrities, they can many times be accessed much easier.
Forum: Offline Marketing 26th February 2015, 07:54 PM
Replies: 21
Views: 937
Posted By MichaelWinicki
Re: Approaching Celebrities

I think you'd have a better chance with using ink on paper... maybe even going with 3D mail of some sort.
Forum: Offline Marketing 20th February 2015, 09:26 PM
Replies: 34
Views: 1,859
Posted By MichaelWinicki
Re: List of Qualifiers and Price

The great thing about all this stuff is that it is measurable. Hey, would it shock me to find that a one-call close was better (brought in more $$) than a two-call close? Or a three-call close? ...
Forum: Offline Marketing 20th February 2015, 09:09 PM
Replies: 34
Views: 1,859
Posted By MichaelWinicki
Re: List of Qualifiers and Price

Maybe you watched something different from what I heard.

But still even at his brokerage firm they called people that had money... they had lists that were qualified to some extent.

And...
Forum: Offline Marketing 20th February 2015, 08:55 PM
Replies: 34
Views: 1,859
Posted By MichaelWinicki
Re: List of Qualifiers and Price

Keep in mind Mav91890, the prospects JB targets with his scripts throughout that presentation, have been qualified to one extent or another. These aren't cold calls, except when he talks about...
Forum: Offline Marketing 8th February 2015, 07:13 PM
Replies: 32
Views: 2,573
Posted By MichaelWinicki
Re: Fastest way to bring new business for Offline Local Biz?

The fastest method would be a direct mailer to their existing customer list.

Perhaps a $49.95 computer "tune-up".
Forum: Offline Marketing 4th February 2015, 07:18 AM
Replies: 9
Views: 879
Posted By MichaelWinicki
Re: Anyone Here Use an Ink on Paper Newsletter?

Hi Garrett,

I'm offering marketing services to brick & mortar retail stores. Furniture, appliances, consumer electronics.

These are businesses that were cold called too and requested one of...
Forum: Offline Marketing 23rd January 2015, 10:10 AM
Replies: 10
Views: 696
Posted By MichaelWinicki
Re: Take the Hit and Don't Get Down

What I get out of her interview (and from reading the thoughts of many successful entrepreneurs) is that you need to be in the business long enough in order to "see" the workarounds for problems like...
Forum: Offline Marketing 20th January 2015, 07:48 PM
Replies: 13
Views: 753
Posted By MichaelWinicki
Re: Prospect objections when we follow up...

Thank you!

Brilliant response!
Forum: Offline Marketing 13th January 2015, 08:46 PM
Replies: 13
Views: 1,453
Posted By MichaelWinicki
Re: Do you ask for prospects' budget as a qualifier? (for hard-hitters)

Agreed.

Asking them how much more they want to sell per month is one thing– because they've got a better handle on that.

But most of them don't have a clue on what their budget needs to be in...
Forum: Offline Marketing 4th January 2015, 04:31 PM
Replies: 13
Views: 1,113
Posted By MichaelWinicki
Re: Highest paying clients EXPECT diagnosis before prescription

I don't think high-end clients expect the diagnosis up front... or if they do, it's because the service provider hasn't connected with the client.

I think rapport and giving the client some sense...
Forum: Offline Marketing 4th January 2015, 11:20 AM
Replies: 10
Views: 1,140
Posted By MichaelWinicki
Re: Cold Calling Statistics

You're looking for answers that are going to vary considerably.

Anyway I would look at the $ and not percentages.

I would work backwards:

OK, your "basic" package is $2,295 per month for 3...
Forum: Offline Marketing 2nd January 2015, 04:13 PM
Replies: 11
Views: 714
Posted By MichaelWinicki
Re: Hiring part time sales person. Any add'l costs?

Bob hit it.

I would consider taking them on as a "contractor" which would eliminate some of the additional costs BUT what you can and can't mandate (as far as days/times worked and the...
Forum: Offline Marketing 16th December 2014, 01:29 PM
Replies: 44
Views: 1,662
Posted By MichaelWinicki
Re: Getting prospects to the 30 minute consultation...

Very solid suggestion Dan!

I haven't done it, but need to.
Forum: Offline Marketing 16th December 2014, 10:41 AM
Replies: 44
Views: 1,662
Posted By MichaelWinicki
Re: Getting prospects to the 30 minute consultation...

Great content!

And if/when I start dealing with local clientele there are some real gems there.
Forum: Offline Marketing 16th December 2014, 07:04 AM
Replies: 44
Views: 1,662
Posted By MichaelWinicki
Re: Getting prospects to the 30 minute consultation...

Great points Dan.

Some can be Internet marketed too. No question.

But a large percentage can't be reached efficiently with Internet marketing. I think it's one of the last "I don't do the...
Forum: Offline Marketing 15th December 2014, 04:24 PM
Replies: 44
Views: 1,662
Posted By MichaelWinicki
Re: Getting prospects to the 30 minute consultation...

Good feedback Bob...

I'm starting to think the same way.

Push a "brief" 5-minute phone chat instead of the 30-minute consult.
Forum: Offline Marketing 12th December 2014, 05:39 PM
Replies: 18
Views: 1,304
Posted By MichaelWinicki
Re: Pitching the Non-Decision Maker...

Thank you for the reply Claude!

I've learned a valuable lesson in not wasting time with folks who aren't capable of making a final decision.
Forum: Offline Marketing 30th November 2014, 03:27 PM
Replies: 10
Views: 603
Posted By MichaelWinicki
Re: Can`t get clients - web designer&developer

Are you calling businesses in the US?

If so and you're doing the cold-calling (and you admit your English isn't good) they're you're facing a real uphill climb.

I get many cold-calls from folks...
Forum: Offline Marketing 22nd November 2014, 08:12 AM
Replies: 12
Views: 1,723
Posted By MichaelWinicki
Re: Selling SEO to SBs = Failure in 2015?

The ONLY business service I get pitched over the phone is SEO.

Yes, I think that horse has been beaten to death.
Forum: Offline Marketing 20th November 2014, 08:59 PM
Replies: 3
Views: 742
Posted By MichaelWinicki
Forum: Offline Marketing 18th November 2014, 09:00 AM
Replies: 18
Views: 908
Posted By MichaelWinicki
Re: Being pushy in cold calling

The interesting thing is that I get far fewer cold phone calls (as a business) than I did say 10 years ago.

So many businesses have left telemarketing for email (rightly or wrongly).

And if you...
Forum: Offline Marketing 18th November 2014, 08:41 AM
Replies: 18
Views: 908
Posted By MichaelWinicki
Re: Being pushy in cold calling

I think being "pushy" on a cold call is the main culprit of the person receiving the cold call– hating it and the person making the cold call eventually hate doing it.

Being pushy during the...
Forum: Offline Marketing 15th November 2014, 08:13 AM
Replies: 6
Views: 805
Posted By MichaelWinicki
Re: Launching new products

Before you determine how many sales calls you're going to devote or how much advertising to spend, you need to have some idea what the lifetime value of the customer is.

That's the figure that...
Forum: Offline Marketing 3rd November 2014, 05:22 PM
Replies: 20
Views: 1,251
Posted By MichaelWinicki
Re: Selling To Businesses VS Selling To Consumers

That would make sense, but I think it (somewhat) has to do with the size of the transaction with B to B transactions many times being 4 or 5 digits in size and quite often those transactions being...
Forum: Offline Marketing 3rd November 2014, 05:19 PM
Replies: 20
Views: 1,251
Posted By MichaelWinicki
Re: Selling To Businesses VS Selling To Consumers

Yeah, I see that in my business– we provide "done for you" marketing services (both online & offline).

Business owners and managers will accept there's a problem and that's why their business...
Forum: Offline Marketing 16th August 2014, 06:51 PM
Replies: 5
Views: 729
Posted By MichaelWinicki
Re: Save Money By Not Advertising...

I'd focus on finding businesses that are currently spending money on advertising.

Much easier.
Forum: Offline Marketing 6th January 2014, 11:36 AM
Replies: 40
Views: 1,077
Posted By MichaelWinicki
Re: Picking Between 2 Sales Funnel Options

Option B.

I know several folks that have tested the URL/Squeeze page option vs a phone-in option and most of the time phone-in produces a better return. Now is that going to be applicable to ALL...
Forum: Offline Marketing 30th November 2013, 08:07 PM
Replies: 18
Views: 1,155
Posted By MichaelWinicki
Re: Porn sold offline is still doing fine...as if you wanted to know

There is a lot of success to be had offline in a lot of categories.

I think we can get a little myopic at times when it comes to seeing the Internet as being the only way to create success.
Forum: Offline Marketing 13th May 2013, 08:04 PM
Replies: 20
Views: 1,227
Posted By MichaelWinicki
Re: Direct mail approach Vs. Email Approach

I agree it's cool to differentiate.

You have the obvious pro's and con's like one costs a lot more than the other while one has a better open rate than the other, but depending upon what you're...
Forum: Offline Marketing 13th May 2013, 10:24 AM
Replies: 9
Views: 670
Posted By MichaelWinicki
Re: Paid advertising vs Sale Rep commissions

Before I hired anyone I would personally test all your marketing materials, your marketing plans (lead generation and above) and your overall approach to marketing your products and services before I...
Forum: Main Internet Marketing Discussion Forum 28th December 2012, 01:14 PM
Replies: 27
Views: 1,749
Posted By MichaelWinicki
Re: 30-Day Trial Period or 60-Day Money-back Guarantee?

An option that doesn't require the prospect to pay anything initially is always going to outpull an option where the prospect does have to pay something up front in order to receive the product or...
Forum: Main Internet Marketing Discussion Forum 29th December 2011, 08:19 PM
Replies: 28
Views: 866
Posted By MichaelWinicki
Re: Client taking advantage...advice needed

The problem was giving in at the beginning.

You lost all leverage at that point– The good point is that you know it.

You either have to draw a line in the sand and be prepared to abide by it...
Forum: Main Internet Marketing Discussion Forum 21st November 2008, 12:27 PM
Replies: 181
Views: 15,125
Posted By MichaelWinicki
Re: Hopefully, this doesn't happen to the Warrior Forum... Michel Fortin's Copywriters Board closes

I guess I find it a bit perplexing to read the complaints inferring that the Copywriter's Board was full of bullies.

Yes there were times when the critiques could be harsh...

Yes there were...
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