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Search: Posts Made By: StevenTylerPjs
Forum: Offline Marketing 9th July 2022, 10:57 AM
Replies: 52
Views: 1,374
Posted By GordonJ
I would use a live card.

Don't waste time with any franchise or corporate store. You are right, they don't have authority, stick with decision makers only.

Now all of what you talk about, has been tried, tested, and for...
Forum: Offline Marketing 8th July 2022, 07:25 PM
Replies: 52
Views: 1,374
Posted By GordonJ
Those who have gone to scale, a very, very few of them have...

Well, I think finding a good host is much easier to do face to face, in fact, everything is easier face to face. Isn't it?

Of the many scores, maybe even hundreds of people who dove into 9x12 or...
Forum: Offline Marketing 8th July 2022, 01:50 PM
Replies: 52
Views: 1,374
Posted By GordonJ
I can share one secret with you, which makes it much easier...

Thanks StevenTylerPjs,

I don't have permission to share what I was told, however, I did uncover a very common element among the most successful, which I can and will share with you, in a...
Forum: Offline Marketing 29th June 2022, 09:41 AM
Replies: 13
Views: 265
Posted By DABK
Re: Email subject line advice

Why should it be that?

There is no should, it is all testing.

By the way, I open dozens of email messages from complete strangers who do not put my name in the subject line.

I do not do it...
Forum: Offline Marketing 26th June 2022, 05:21 PM
Replies: 13
Views: 265
Posted By DABK
Re: Email subject line advice

How on earth can that be it?
Forum: Offline Marketing 19th June 2022, 01:04 PM
Replies: 13
Views: 282
Posted By Claude Whitacre
Re: Ideas for a Referral Program

A referral system I used for many years in retail worked like this;

The buyer had to make a purchase of $350 or more for me to offer the program.

I would offer them four gift certificates...
Forum: Mind Warriors 26th September 2021, 04:13 PM
Replies: 16
Views: 249
Posted By Monetize
Re: Does Personal Growth come with Personal Training

It's a drag but maybe our posts can help somebody else.



@Odahh - I eat salads mostly in the summertime, not as often
in the winter, that's when I make more soups and stews and
things that...
Forum: Copywriting 26th December 2020, 09:15 AM
Replies: 20
Views: 899
Posted By Claude Whitacre
Re: The Catch 22 for new copywriters. How to get work.

I would just figure out what niche I wanted to start working in, and do the first job without an up front fee, and just work on increase in sales. Then get referrals from them (assuming you are...
Forum: Copywriting 15th November 2020, 11:50 AM
Replies: 11
Views: 517
Posted By Claude Whitacre
Re: You are appreciated.

No. Your post was meant to be read by a few that will get what you did in full.

Every few sentences, a grin would crawl across my face......

I don't get that opportunity often. Thank you.
Forum: Copywriting 14th November 2020, 01:57 PM
Replies: 11
Views: 517
Posted By SARubin
Re: Copywriting, Cults, Storytelling, Hypnosis, NLP

Good catch man. This one reads like a casual statement but it's really a "future pacing invitation" for you to respond to the post. I guess we could also says it's an embedded command for you to...
Forum: Copywriting 14th November 2020, 11:38 AM
Replies: 11
Views: 517
Posted By SARubin
Re: Copywriting, Cults, Storytelling, Hypnosis, NLP

What a wonderful topic. I wish I could give you all multiple thanks just for allowing me to read your thoughts here today.

And as long as I'm here I'd be happy to share a couple of my thoughts...
Forum: Copywriting 23rd October 2020, 10:12 AM
Replies: 11
Views: 517
Posted By Claude Whitacre
Re: Copywriting, Cults, Storytelling, Hypnosis, NLP

I've read a lot about NLP. I've read the books by Bandler and Grinder, have several sales training programs and books based on NLP. It's effective, but not nearly as effective as the practitioners...
Forum: Offline Marketing 23rd October 2020, 07:32 AM
Replies: 8
Views: 354
Posted By Jason Kanigan
Re: Digital Marketing Analysis For Business Owners

Heck, give ME the spreadsheet and I'll put it up in my google drive for sharing.
Forum: Offline Marketing 19th October 2020, 09:39 AM
Replies: 41
Views: 2,715
Posted By max5ty
Re: Easy Money

Tomorrow I'm going to tell you how to take the whole postcard thing and change it to make a fortune off it...

I know someone that did this and is making 29k a month.

I'm going to tell you how...
Forum: Offline Marketing 8th October 2020, 10:49 AM
Replies: 33
Views: 486
Posted By Claude Whitacre
Re: Book Review and The Only Objection That Really Exists

Of course you could get a "No payments first year" deal. You would pay a fee for that. I think I paid 15% of the amount financed for it.

Didn't know about the loan being against the solar panels....
Forum: Offline Marketing 8th October 2020, 09:28 AM
Replies: 33
Views: 486
Posted By Claude Whitacre
Re: Book Review and The Only Objection That Really Exists

This is tricky.

There are sub prime mortgage lender that will loan the money (on real estate), with an increase in interest rate. They will also charge a fee for something like no payments for a...
Forum: Offline Marketing 7th October 2020, 06:22 PM
Replies: 33
Views: 486
Posted By max5ty
Re: Book Review and The Only Objection That Really Exists

Isn't it pretty much free to start the solar thing?

Was reading something about it and it sounded like the government pays people to start.

Anyways, there's a Facebook group for door to door...
Forum: Offline Marketing 7th October 2020, 06:03 PM
Replies: 33
Views: 486
Posted By max5ty
Re: Book Review and The Only Objection That Really Exists

Don't claim to be as good of a salesman as Claude or some of the others but I'll say this...

I sold cars and did pretty good... Was promoted to sales manager where I just closed deals all day. Was...
Forum: Offline Marketing 6th October 2020, 02:43 PM
Replies: 33
Views: 486
Posted By Claude Whitacre
Re: Book Review and The Only Objection That Really Exists

How long ago was it that I knocked on a consumer's door cold? Almost 20 years. For the last ten years I sold in people's homes, I didn't cold call at all. It was all past customers (thousands of...
Forum: Copywriting 5th October 2020, 06:02 PM
Replies: 10
Views: 701
Posted By max5ty
Re: How do i find the MOST successful Internet Sales Letters in a niche???????

Acid reflux?

Talk to some people that have acid reflux.

Record your conversations... You're now learning what they're feeling...

You now know how to describe what you're offering.

You...
Forum: Copywriting 5th October 2020, 05:30 PM
Replies: 22
Views: 696
Posted By max5ty
Re: Should i write about copywriting topics?

No bad grammar or poor punctuation doesn't sell.

You'll look like an idiot and a hack that is working out of their moms basement.

Haven't seen any fortune 500 company or any other fortune...
Forum: Copywriting 5th October 2020, 04:35 PM
Replies: 19
Views: 1,732
Posted By max5ty
Re: Copywriting tips to sell t-shirts?

Don't sell a t shirt... Sell a cause.

You can write all day about a shirt, but nobody cares. You can describe a cause and start a viral movement.

These shirts support the elderly who have...
Forum: Offline Marketing 5th October 2020, 02:47 PM
Replies: 33
Views: 486
Posted By Claude Whitacre
Re: Book Review and The Only Objection That Really Exists

You could go with a few experienced reps. At your stage of the game, anyone that's making a good living could teach you something.

Wait until you have 6 months of solid sales before you try to...
Forum: Offline Marketing 5th October 2020, 12:00 PM
Replies: 33
Views: 486
Posted By misterme
Re: Book Review and The Only Objection That Really Exists

I sure do!


Thank you humbly.

Oh, to add to my first reply above, I read two of Bosworth's books, they're on what he calls "solution selling." One book appeared to be a rehash of the other...
Forum: Offline Marketing 3rd October 2020, 04:07 PM
Replies: 33
Views: 486
Posted By Claude Whitacre
Re: Book Review and The Only Objection That Really Exists

You aren't reading correct information written in different ways.

You are either reading correct information, re-written without a full understanding (which means it's now bad information), or...
Forum: Offline Marketing 3rd October 2020, 11:26 AM
Replies: 19
Views: 422
Posted By misterme
Re: In-home sales and one-leggers

I usually said something about how I wanted to "honor" the other spouse by including him, in case something comes up he'd like to know about.
Forum: Offline Marketing 2nd October 2020, 08:17 AM
Replies: 19
Views: 422
Posted By Claude Whitacre
Re: In-home sales and one-leggers

It's better to bring up your price earlier in the presentation, and I would mention that you are more than the competition. Do you have any demonstration materials? Sections of your solar panels or...
Forum: Offline Marketing 1st October 2020, 05:24 PM
Replies: 19
Views: 422
Posted By Claude Whitacre
Re: In-home sales and one-leggers

This idea needs its own post.

A very successful approach I used to use was doing a consumer survey.

I'd just knock on the door, tell them I was doing a survey for my company, and ask if they...
Forum: Offline Marketing 1st October 2020, 05:13 PM
Replies: 19
Views: 422
Posted By Claude Whitacre
Re: In-home sales and one-leggers

People requesting information aren't the best leads for in home sales. That means that they are likely looking for competitive bids, or just perpetual information gatherers.





Can you...
Forum: Offline Marketing 1st October 2020, 03:13 PM
Replies: 19
Views: 422
Posted By Claude Whitacre
Re: In-home sales and one-leggers

The way I got other people's customer list depended on who I was talking to;

One list I got from another vacuum cleaner dealer that was going out of business. He had 5,000 files of customers over...
Forum: Offline Marketing 30th September 2020, 08:23 AM
Replies: 19
Views: 422
Posted By Claude Whitacre
Re: In-home sales and one-leggers

I sold in people's homes for 35 years. After the first 100 "one leggers" with only 2 sales, it finally got through my head not to give them a presentation..no matter how much they promised "I make...
Forum: Offline Marketing 29th September 2020, 09:40 PM
Replies: 19
Views: 422
Posted By Matthew Stanley
RE: In-home sales and one-leggers

FWIW, I learned from and appreciated Matthew North and Jason Kanigan's takes on this in this thread...
Forum: Copywriting 18th September 2020, 11:19 AM
Replies: 10
Views: 391
Posted By GordonJ
The secret to effective flyers is...

Flyers become effective when they are location specific. At one time, I used a sign marker at the top and then in colored markers I'd put the name of the street in (the kids passing them out...
Forum: Offline Marketing 12th September 2020, 07:43 PM
Replies: 7
Views: 294
Posted By ewenmack
Re: Anybody in Solar?

Check your inbox, I made a video on where to get 'em!

Best,
Ewen
Forum: Offline Marketing 12th September 2020, 05:14 PM
Replies: 7
Views: 294
Posted By ewenmack
Re: Anybody in Solar?

Got consumers who are actively looking at these brands..
SolarCity, Vivint Solar, NRG Home Solar, Sungevity, and Sunrun.

Best,
Ewen
Forum: Offline Marketing 6th September 2020, 08:53 PM
Replies: 16
Views: 404
Posted By ewenmack
Re: (FUNNEL ADVICE) Free Book Plus Shipping & Handling

After reading your update and the success of physical mailbox marketing,
I wonder why not combine the offline and online together.

How it's done is you get a qualified mailing list.

The names...
Forum: Offline Marketing 8th August 2020, 12:02 AM
Replies: 100
Views: 1,947
Posted By animal44
Re: "You've Got To Play The GAME"

Except that's not true...

1. There's plenty of "meticulously rehearsed scripts" that were never any where near "great".

2. Some of the greatest scenes were ad-libbed and some of the greatest...
Forum: Offline Marketing 2nd August 2020, 03:17 PM
Replies: 10
Views: 214
Posted By misterme
Re: Do you list prices on your website? Why or why not?

I'm obviously a bit late to this conversation but do have something to add. I've had a website since the mid-90's and have tried it all sorts of ways when it comes to prices posted and not posted....
Forum: Offline Marketing 22nd July 2020, 05:03 PM
Replies: 17
Views: 501
Posted By Claude Whitacre
Re: Two questions for Claude Whitacre on sales objections and marketing

One idea that sometimes works (depending on many factors) is creating a unique feature in your offer (Like long form content), and spending most of your presentation focusing on that.

For years,...
Forum: Offline Marketing 22nd July 2020, 09:22 AM
Replies: 17
Views: 501
Posted By Claude Whitacre
Re: Two questions for Claude Whitacre on sales objections and marketing

The "It's not in the budget" objection occurs because you positioned your offer as an expense (at least in the buyer's mind).

Budgets are there to control expenses, not facilitate growth.

You...
Forum: Offline Marketing 8th July 2020, 05:27 AM
Replies: 66
Views: 2,919
Posted By dbarnum
Re: HOW TO MAKE $100,000 A YEAR OFF AN ACRE OF LAND (Direct Marketing + Farming)

What an exciting & interesting thread! Hubby & I have 5 acreas; one main neighbor has cattle. Moved out of suburbia a couple years ago & luv it.

Invested a small amount in some solar equipment to...
Forum: Copywriting 12th June 2020, 01:55 PM
Replies: 80
Views: 2,027
Posted By Claude Whitacre
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

You beat me to it.

I was watching the movie Doctor Strange, and His Mentor told him a secret to the universe. She said "It's not about you". It was that moment I realized the folly of my point of...
Forum: Offline Marketing 11th June 2020, 06:17 AM
Replies: 17
Views: 451
Posted By animal44
Re: Food for thought, so to speak.

I'm not so sure those are compelling reasons, unless you expand upon them.

Example: “Made in America” tends to imply cheap and tacky to me. Maybe it'd appeal to the patriotic, but even then...
...
Forum: Offline Marketing 8th April 2020, 07:38 PM
Replies: 41
Views: 1,509
Posted By ewenmack
Re: What products should I sell during Convid-19 time

Here's the year on year tracked ecommerce category data that have shown the biggest lift....

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020
...
Forum: Offline Marketing 4th April 2020, 01:51 PM
Replies: 41
Views: 1,509
Posted By kenmichaels
Re: What products should I sell during Convid-19 time

T- shirts with () printed on the back

) Back up!
) 6' Please
) Stay the F inside!
) If you can read this, you're to close!

T- shirts with () printed on the front

) I survived
Forum: Main Internet Marketing Discussion Forum 21st March 2020, 04:37 AM
Replies: 30
Views: 753
Posted By mody5
Re: How to Contact Affiliates

Can you list some of the 3rd party aff management system you know?
Forum: Offline Marketing 18th March 2020, 09:49 AM
Replies: 14
Views: 291
Posted By GordonJ
Other than my fear of teeth.

Hate me some dentites (a SEINFELD reference) having had two impacted wisdom teeth extracted, and having dry socket and complications which has made acute pain a chronic condition without...
Forum: Offline Marketing 18th March 2020, 08:12 AM
Replies: 14
Views: 291
Posted By GordonJ
Yes, not giving a F is right.

I like the Mark Manson version of not giving a F.

Here is the problem, how to get there. 2% maybe have a mental diagnosis, like narcissist or extreme hedonism. So they don't care.

The rest...
Forum: Offline Marketing 17th March 2020, 07:04 AM
Replies: 14
Views: 880
Posted By DABK
Re: How To Stand Out In A Crowded Market...

I get your point and strongly disagree.

There are too many skilled people sharing their skills for sharing skills to make you stand out.

There are too many giving a free something for that to...
Forum: Offline Marketing 10th March 2020, 06:28 PM
Replies: 9
Views: 182
Posted By 1Bryan
Re: Slogan- Estate Sale Business

Tell her to go to estate sales.

One of the reasons why people don’t wanna do it -- is because they DO have memories attached to that stuff. People cry at the idea of having to sell mom’s...
Forum: Offline Marketing 10th March 2020, 03:11 PM
Replies: 19
Views: 299
Posted By 1Bryan
Re: Coldest Milk and Positioning and Slogans and Winning

A couple of things seem off to me. "Cold Milk" is common signage in grocery. And "coldest milk" has been done before. It doesn't have much impact.

Also -- A small grocery doesn't buy direct...
Forum: Offline Marketing 29th February 2020, 03:09 PM
Replies: 17
Views: 440
Posted By IGotMine
Re: Introducing IM strategies to non-tech savvy small businesses

Bank statements or tax returns and two forms of ID?

Online proof of anything is a joke.
Forum: Offline Marketing 9th February 2020, 05:35 PM
Replies: 66
Views: 2,264
Posted By savidge4
Re: Does cold calling still work?

I find this to be interesting... The things I sell - in order to grow my business are products / service that will inevitably grow the companies business I am contacting. So in that ever slight way...
Forum: Offline Marketing 4th February 2020, 01:56 PM
Replies: 15
Views: 361
Posted By Claude Whitacre
Re: ADS YOU'LL NEVER SEE ON THE SUPERBOWL

I get it and agree...
But...

The ads you see run on national TV are branding ads, not direct sales ads. These ads build (to varying degrees) a familiarity with certain brands that aids when a...
Forum: Offline Marketing 30th January 2020, 01:24 PM
Replies: 7
Views: 410
Posted By Claude Whitacre
Re: Insurance Agent "gun-shy" [his words] after many failed advertising attempts

Everyone has an insurance guy.
I question the wisdom of spending much time trying to flip insurance coverage of several cars, a home, and a boat. The entire commission may be less than $500 a year....
Forum: Offline Marketing 29th January 2020, 08:35 PM
Replies: 7
Views: 410
Posted By ewenmack
Re: Insurance Agent "gun-shy" [his words] after many failed advertising attempts

Yep.

In the copywriting world, some of the trainers tell their students
to attend those events.

Harder for the newer ones if they don't want to part with their scarce money.

So they attend...
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