Forum: Copywriting 
24th November 2016, 11:28 AM
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Replies: 19
Views: 2,170  Re: AWAI or Simple Writing System
Wow, thank you so much Rob!
I may have introduced you to copywriting but you've taken it much further than that and I tip my hat to you for the hard work you've put in as well.
Happy...
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Forum: Copywriting
23rd November 2016, 11:52 PM
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Replies: 19
Views: 2,170 Re: AWAI or Simple Writing System
I couldn't agree more. Clayton's course is the best one I've ever seen and I've seen a lot of copywriting programs during my career.
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Forum: Copywriting
23rd November 2016, 11:38 PM
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Replies: 36
Views: 1,176 Re: How much are you charging?
I'm late to the party here but I'll try to offer you some advice.
Never charge by the word or by the hour. Charge by the project or the results you can deliver for your clients.
When should you...
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Forum: Copywriting
2nd June 2016, 08:13 PM
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Replies: 19
Views: 871 Re: The Copywriting End of Days
Or what. :D
All kidding aside, every niche is different on works best. Not every niche contains "ADD laden and impulsive" prospects. There's a reason why advertorials have made a comeback in...
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Forum: Copywriting
25th March 2016, 07:36 AM
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Replies: 40
Views: 2,018 Re: State of the Art: Copywriting a D.
Nice post Gordon.
I think the industry has seen a flood of new copywriters (thanks to AWAI and other home-study courses) entering at the same time as a lot of top-talent are retiring. Retiring...
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Forum: Copywriting
8th February 2016, 09:06 PM
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Replies: 43
Views: 4,396 |
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Forum: Copywriting
26th January 2016, 12:11 PM
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Replies: 9
Views: 902 Re: A quicker way to write copy
That's great Ray. Whatever process you find works best for you is the one you should definitely stick with.
One copywriter I know can only write copy if he has his two "eines" (nicotine and...
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Forum: Copywriting
26th January 2016, 07:48 AM
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Replies: 9
Views: 902 Re: A quicker way to write copy
Nice post Peter. If you don't mind, I'd like to share something which supports your idea.
A number of years ago, a copywriter named John Hostler did a product called Chunk Copy. Even though I knew...
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Forum: Copywriting
20th January 2016, 02:34 PM
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Replies: 12
Views: 778 Re: Are claims like these even legal?
The burden of proof falls on the client.
If they say, through their own words or the ones which their copywriter wrote (and they approved before uploading it online), that their product does X,Y,...
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Forum: Copywriting
12th January 2016, 07:37 AM
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Replies: 5
Views: 1,498 |
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Forum: Copywriting
4th January 2016, 06:00 PM
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Replies: 18
Views: 1,891 |
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Forum: Copywriting
14th December 2015, 06:30 PM
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Replies: 20
Views: 1,647 Re: The Difference Between Storytelling and Lying
It depends on what you're claiming. The story and the claim are two different things. The story (or fictional character) doesn't have to be proven it's real.
The claim often needs to be in order...
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Forum: Copywriting
10th December 2015, 10:56 AM
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Replies: 43
Views: 4,396 |
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Forum: Copywriting
9th December 2015, 12:53 PM
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Replies: 43
Views: 4,396 |
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Forum: Copywriting
25th November 2015, 09:58 AM
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Replies: 17
Views: 1,585 Re: Is This Ethical?
This should not be considered legal advice. I'm not an attorney and do not have any aspirations of playing one either.
Having said that, here's my take on testimonials as a copywriter:
It's...
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Forum: Copywriting
4th November 2015, 02:52 PM
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Replies: 9
Views: 1,408 Re: How to find a copywriting mentor locally?
I think you're tying your own hands. You're probably eliminating 99% of the potential mentors you could work with by insisting on finding someone who is local to you.
First, you'd have to find a...
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Forum: Copywriting
22nd October 2015, 10:00 PM
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Replies: 43
Views: 1,973 Re: Sales Letter Critique Pls.
Nice list of tools! Here's another one that I've been known to use: Visuwords http://visuwords.com/
It takes whatever word you give it and spins out the synonyms and antonyms in a visual pattern...
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Forum: Copywriting
20th October 2015, 08:29 PM
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Replies: 10
Views: 878 Re: Your input matters—thank you
Congrats Chad. You have a nice balance of "in the trenches" life experiences, humility, and willingness to learn. I like your chances of going far in the copywriting field. :)
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Forum: Copywriting
9th October 2015, 08:34 AM
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Replies: 42
Views: 2,697 Re: 30k USD mentor program - worth the money?
My thoughts exactly.
The other thing people forget is the amount of time Alan would be committing to help his protege succeed. It's not a one day commitment. It's a 365 day commitment and that's...
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Forum: Copywriting
6th October 2015, 08:11 PM
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Replies: 28
Views: 2,265 |
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Forum: Copywriting
14th September 2015, 09:42 PM
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Replies: 15
Views: 1,047 |
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Forum: Copywriting
5th September 2015, 09:26 PM
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Replies: 46
Views: 2,923 |
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Forum: Copywriting
29th August 2015, 12:54 PM
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Replies: 41
Views: 1,680 Re: copywriting competition
It sounds like you have a lot of dreams and aspirations. That's a good thing. But what you don't have right now is a company which is ready to hire a team of copywriters.
That's okay.
Every...
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Forum: Copywriting
29th August 2015, 12:28 PM
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Replies: 41
Views: 1,680 Re: copywriting competition
Sure there is. One example off the top of my head is face to face sales when you ask for the sale. Unless they raise an objection, you let silence work in your favor and more often than not the...
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Forum: Copywriting
29th August 2015, 09:29 AM
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Replies: 41
Views: 1,680 Re: copywriting competition
Jesse,
Here's the deal: Unless you're putting up cash for every copywriter who enters your contest -- a guaranteed, up front payment -- then you're not going to get top-notch copywriters entering...
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Forum: Copywriting
19th August 2015, 06:43 AM
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Replies: 20
Views: 25,626 |
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Forum: Copywriting
25th June 2015, 08:50 PM
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Replies: 7
Views: 1,917 Re: Anyone using this app? I love it!
Rick, have you tried the Hemingway app yet? That's one of the tools in my kit lately.
Hemingway (http://www.hemingwayapp.com/)
They have a free online version and a paid desktop ($7) version.
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Forum: Copywriting
25th June 2015, 08:46 PM
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Replies: 11
Views: 2,061 |
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Forum: Copywriting
17th April 2015, 08:56 AM
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Replies: 62
Views: 10,396 Re: Gary Bencivenga --- I'm not impressed!
Then it's time to forget about your formal education. I'm serious. I have two college degrees and two health-related professional licenses but when I sit down to write copy, I have to write at a much...
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Forum: Copywriting
14th April 2015, 05:08 PM
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Replies: 62
Views: 10,396 Re: Gary Bencivenga --- I'm not impressed!
Odds are, you're not the target market it was written for.
Seeing that it's for his own business, I'm sure he would have rewritten it if it wasn't converting well.
Sure lots of stuff. ...
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Forum: Copywriting
9th April 2015, 05:35 PM
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Replies: 36
Views: 2,265 |
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Forum: Copywriting
9th April 2015, 01:12 PM
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Replies: 36
Views: 2,265 |
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Forum: Copywriting
6th April 2015, 10:01 AM
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Replies: 9
Views: 2,415 Re: Best Way to Approach ClickBank Clients?
I wouldn't approach them at all. If you don't have a strong portfolio or track record, you have little or no leverage to close a deal with them. Then there's the issue of whether they can/will pay...
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Forum: Copywriting
23rd March 2015, 01:02 PM
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Replies: 21
Views: 3,001 Re: Who are the top copywriters of today?
Brian,
I'm not offended at all.
Saying "who's the top copywriters" is about as general as "who's the prettiest woman at the party?" It depends on your needs, wants, and preferences. Like you...
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Forum: Copywriting
5th March 2015, 10:18 AM
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Replies: 3
Views: 1,952 Re: Good copywriter USP examples?
I really liked Vin's old USP of the "Godfather of Persuasion".
My all-time favorite was John Hostler's USP (when he was still writing copy and not just doing his own info-product empire). IMHO, it...
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Forum: Copywriting
5th March 2015, 08:15 AM
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Replies: 16
Views: 2,113 Re: BEST Paid At-Home Copywriting Course?
I've been through dozens of courses, books, and video training on copywriting and Clayton's system is the best and most in-depth I've ever seen by a wide margin.
It's unfortunate that he opted...
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Forum: Copywriting
5th March 2015, 08:09 AM
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Replies: 16
Views: 2,113 Re: BEST Paid At-Home Copywriting Course?
Those are some of the mechanical parts of a salesletter. But that's not why the OP asked about the reasoning behind copying controls out by hand. I could read a cookbook but it doesn't make me a...
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Forum: Copywriting
5th March 2015, 07:58 AM
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Replies: 28
Views: 2,580 |
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Forum: Copywriting
4th March 2015, 10:53 AM
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Replies: 16
Views: 2,113 Re: BEST Paid At-Home Copywriting Course?
"Classic" sales letters could only be mailed. They had to be profitable from the get-go or the company would quickly lose their shirts. The ones that were extremely successful were mailed millions of...
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Forum: Copywriting
28th February 2015, 08:23 PM
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Replies: 10
Views: 1,329 |
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Forum: Copywriting
24th February 2015, 08:02 AM
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Replies: 6
Views: 1,676 |
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Forum: Copywriting
24th February 2015, 07:54 AM
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Replies: 9
Views: 1,027 |
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Forum: Copywriting
18th February 2015, 07:32 AM
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Replies: 17
Views: 1,338 Re: How Much Start Up Money Does Someone Need?
Good question.
Yes, covering all of the fields I've owned businesses in (20+ year time span), I've probably spent over $100K on my education. Each time I started a new business I started with the...
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Forum: Copywriting
16th February 2015, 10:40 AM
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Replies: 17
Views: 1,338 Re: How Much Start Up Money Does Someone Need?
I'm a big fan of bootstrapping for starting any type of business. Teaches you strong money management skills which are critical for owning your own business.
When I started my first offline...
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Forum: Copywriting
5th February 2015, 08:51 AM
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Replies: 36
Views: 3,794 |
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Forum: Copywriting
5th February 2015, 08:28 AM
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Replies: 36
Views: 3,794 |
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Forum: Copywriting
4th February 2015, 02:42 PM
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Replies: 28
Views: 2,580 |
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Forum: Copywriting
30th January 2015, 11:20 PM
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Replies: 14
Views: 1,677 Re: Gaining Copywriting experience question
Never work for free. Free doesn't pay your bills.
Even when you write copy for your own info-products or ones you want to promote as an affiliate, you're getting paid with future income.
Like...
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Forum: Copywriting
27th December 2014, 10:29 PM
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Replies: 44
Views: 3,629 |
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Forum: Copywriting
23rd December 2014, 02:31 PM
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Replies: 20
Views: 1,980 |
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Forum: Copywriting
17th December 2014, 08:41 AM
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Replies: 16
Views: 2,798 |
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Forum: Copywriting
15th December 2014, 01:06 PM
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Replies: 52
Views: 4,072 Re: To the best copywriters on the forum
If it's a deal set-up through ClickBank, JVZoo, or Warrior Plus, then there's a revenue split set-up between my client and me. Those platforms do the revenue split automatically.
If it's a deal...
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Forum: Copywriting
15th December 2014, 11:18 AM
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Replies: 52
Views: 4,072 Re: To the best copywriters on the forum
He didn't say royalties from profits. Expenses can be inflated or deflated by an unethical client very easily.
The rule of thumb I use is a project fee plus a percentage of gross sales. Many of...
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Forum: Copywriting
19th November 2014, 08:32 AM
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Replies: 34
Views: 3,164 Re: Can you guys help me make a life decision?
This is a marketing forum. 95% of the members here are trying to sell something. You're either interested in what someone is selling or you're not. There is no grey area IMHO.
Good for you. I...
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Forum: Copywriting
13th November 2014, 09:42 PM
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Replies: 34
Views: 3,164 Re: Can you guys help me make a life decision?
Nate, as a husband and dad of two young kids, I get what you're saying about time commitments and your schedule changing on little or no notice. Been there, done that... will be there and do that in...
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Forum: Copywriting
12th November 2014, 11:38 PM
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Replies: 34
Views: 3,164 Re: Can you guys help me make a life decision?
When I was just starting out as a freelance copywriter, one of the first fellow copywriters I met was a guy who was a full-time computer programmer and part-time copywriter. The programming job...
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