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Search: Posts Made By: Memetics
Forum: Copywriting 1st March 2016, 02:09 PM
Replies: 12
Views: 1,125
Posted By Memetics
Re: Top Emotional Factors in Selling?

1/ Survive and protect your genes.

2/ Replicate your genes.

Every emotional factor is an extension of these two core drives.
Forum: Copywriting 23rd October 2015, 03:23 AM
Replies: 24
Views: 1,420
Posted By Memetics
Re: Storytelling = Subliminal Selling

I know how you feel, I used to feel the same way until one day standing in an airport check in line everything I had learned about narrative persuasion just clicked into place.

Quite an "aha...
Forum: Copywriting 21st October 2015, 01:57 AM
Replies: 14
Views: 883
Posted By Memetics
Re: Taking Articles from Magazines for Blogging

I am new to garden design and have just started doing my own. I chose to take articles from parks and municipal areas and utilise them for my own garden.

Is it wise to use sculptures from public...
Forum: Copywriting 20th October 2015, 08:54 AM
Replies: 24
Views: 1,420
Posted By Memetics
Re: Storytelling = Subliminal Selling

Receptivity to stories is an ancient evolutionary "hack" to the mind's emotional centre.

If you're in the persuasion business that's exactly where you want to be. The reason it became hardwired...
Forum: Copywriting 14th October 2015, 11:20 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: Nothing to add, but...I wonder about...

You must "care" to some extent otherwise you wouldn't be selling your product/service in the first place, except....

In PUA persuasion there is a mindset called "outcome independent". It's a state...
Forum: Copywriting 14th October 2015, 07:38 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: What's the difference between "persuasion" and "manipulation"?

Agreed. To further complicate matters I would say that there are three types of deception.

(A) Emotional deception for the prospect's advantage.

(B) Emotional deception to the prospect's...
Forum: Copywriting 14th October 2015, 02:28 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: What's the difference between "persuasion" and "manipulation"?

Interesting thread. The "difference" depends on the methods used and the end result for the prospect; there are a trio of categorical premises involved assuming the four following criteria

(A) The...
Forum: Copywriting 28th September 2015, 04:13 AM
Replies: 12
Views: 856
Posted By Memetics
Re: why don't principles sell?

The problem is though Jason; when you're poor you have an immediate need for money just to keep your head above water. Everyday's a new day with the same challenges as the one before. From an...
Forum: Copywriting 24th September 2015, 03:00 PM
Replies: 10
Views: 1,491
Posted By Memetics
Re: 5 Principles of Effective Headlines

Effective headlines are designed and tailored to suit your particular demographic.

Then they're tweaked around a particular subself of your demographic.

Then they're tuned to the time of day...
Forum: Copywriting 20th September 2015, 12:38 PM
Replies: 27
Views: 1,760
Posted By Memetics
Re: Donald Trump Surge Thanks To Copywriting?

Trump's soundbites are straight out of persuasion 101 and classic language patterns designed to influence covertly. Because they're so simplistic there's a lot of conceptual fluency to them...
Forum: Copywriting 19th September 2015, 05:49 AM
Replies: 27
Views: 1,760
Posted By Memetics
Re: Donald Trump Surge Thanks To Copywriting?

Trump's speech patterns and choice of words, emphasis, cadence etc are far from a 4th grader's verbal communication. The guy's not stupid.

What he's doing is speaking direct to the voters...
Forum: Copywriting 16th September 2015, 07:01 AM
Replies: 27
Views: 1,760
Posted By Memetics
Re: Donald Trump Surge Thanks To Copywriting?

Trump is really going to town with some pretty impressive persuasion strategies at the moment, whoever is orchestrating his methods is top notch.

The most interesting thing about his oratory is...
Forum: Copywriting 8th September 2015, 12:33 PM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Just type "NLP" into Google Scholar, same goes for anything that you require peer reviewed scientific research on.





Sure, it means that nominalizations aren't tied to a specific neuron...
Forum: Copywriting 30th August 2015, 04:14 PM
Replies: 9
Views: 691
Posted By Memetics
Re: What would you call this?

Literature courses?
Forum: Copywriting 30th August 2015, 02:53 PM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

This ones pretty good.


The Language Pattern Bible: Indirect Hypnotherapy Patterns of Influence: Amazon.co.uk: Kerin P Webb, Gill M Webb, Andrea JM Lindsay: 9780955037412: Books
Forum: Copywriting 30th August 2015, 11:31 AM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Here's a better explanation than mine.

http://www.hypnosis101.com/nlp/hypnotic-language/nominalizations/

It doesn't go into the actual neuroscience but you can get the gist of how the brain...
Forum: Copywriting 30th August 2015, 10:34 AM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

In a way it's more to do with changing the meaning and classification of certain words in the prospects mind.

You take the "concept" of the word and alter it in a way that it links to new semantic...
Forum: Copywriting 27th August 2015, 11:55 AM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Such a model has existed for about five years now, it's a hybrid between the AIDA model and the (then) latest research in NLP and hypnotic language patterns.

Persuasion is big business, not just...
Forum: Copywriting 14th August 2015, 09:48 AM
Replies: 21
Views: 1,854
Posted By Memetics
Re: The Harlan Kilstein course is a good start.

Buy a good book on evolutionary psychology and another on introductory neuroscience.

Once you have read and understood why people act the way they do, then you can apply NLP, hypnotic writing to...
Forum: Copywriting 11th August 2015, 12:28 PM
Replies: 21
Views: 1,854
Posted By Memetics
Re: You're talking about selling a War to the public...

Very true, even the most sanguine of us get a buzz of excitement to what's coming. There's a lot of talk and conjecture but nothing concrete at the moment.
Forum: Copywriting 11th August 2015, 10:39 AM
Replies: 21
Views: 1,854
Posted By Memetics
Re: $15,000.00 a seat seminars. Secret societies of persuasion AND

Interesting stuff, I would argue that the fruit at the very top of the persuasion tree is not for sale at any price. Knowledge becomes more valuable the fewer amount of other people possess the same...
Forum: Copywriting 10th August 2015, 10:11 AM
Replies: 17
Views: 1,639
Posted By Memetics
Re: Is there a good reason why sales pages are so narrow?

It's to do with the cognitive fluency of the prose, big blocks of text increase the cognitive load of the copy, which makes it more likely the the critical factor will have to come online to help out...
Forum: Copywriting 30th July 2015, 03:23 PM
Replies: 3
Views: 1,082
Posted By Memetics
Re: How to make yourself robot-proof

You must first experience that which you wish to express.
Forum: Copywriting 27th May 2015, 01:47 PM
Replies: 72
Views: 4,543
Posted By Memetics
Re: Does long form sales copy still work?

It all depends on what you're selling and to whom you're selling. Each has its own pro's and cons.

If for example I was in the market for a new vacuum cleaner; then no, I wouldn't wade through...
Forum: Copywriting 21st May 2015, 02:45 PM
Replies: 31
Views: 2,947
Posted By Memetics
Re: The Most Powerful Copywriting Secret Ever!

Altruistic people have a neural driver which predisposes them towards "group selection" behaviour.

Group selection - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Group_selection)...
Forum: Copywriting 21st May 2015, 11:32 AM
Replies: 31
Views: 2,947
Posted By Memetics
Re: The Most Powerful Copywriting Secret Ever!

This has the makings of an idea for an 1980's style sitcom.

The opening credits feature billionaire copywriter Max5ty chomping a huge cigar sat next to his Olympic size pool. Meanwhile struggling...
Forum: Copywriting 11th May 2015, 01:53 PM
Replies: 36
Views: 2,163
Posted By Memetics
Re: Learning from the 10 BILLION dollar Friday about motivation.

I totally agree! You're talking about semantic node seeding but from a decision based frame work. Basically: Attaching your own value structure onto your prospect's instead of trying to usurp them....
Forum: Copywriting 11th May 2015, 12:27 PM
Replies: 36
Views: 2,163
Posted By Memetics
Re: Learning from the 10 BILLION dollar Friday about motivation.

This part of your post hits the nail squarely on the head.

"people's beliefs, habits and reference points"

All persuasion involves changing beliefs, changing habits and moving reference points...
Forum: Copywriting 10th May 2015, 12:30 PM
Replies: 36
Views: 2,163
Posted By Memetics
Re: Learning from the 10 BILLION dollar Friday about motivation.

That's a really good post gjabiz

In economics there's a concept known as "elasticity" Some goods are elastic and some are unelastic. Elastic goods are things you can do without when money is tight...
Forum: Copywriting 6th May 2015, 11:59 AM
Replies: 5
Views: 1,579
Posted By Memetics
Re: Crazy Idea That Helps Sell A Ton Of Stuff...

Very true, the reasoning is based on two psychological effects which attenuate the mind's critical factor (BS detector).

The first is a cognitive bias known as the "Rhyme as reason effect".
...
Forum: Copywriting 3rd May 2015, 10:49 AM
Replies: 22
Views: 1,972
Posted By Memetics
Re: What Are The Most Important Elements To A Sales Page?

Nearly a standard ASIA model.

Attention
Suspension
Insertion
Activation

First the headline to grab Attention. Triggers the brain's "Reticular activating system"

How Your Brain Controls...
Forum: Copywriting 3rd May 2015, 10:03 AM
Replies: 5
Views: 1,363
Posted By Memetics
Re: remembering the fundamentals

Originally copywriting back in the day, but more broad spectrum persuasion engineering the last 15 years. I'm retired now but like to keep my hand in and keep myself up to date on the latest ideas...
Forum: Copywriting 29th April 2015, 01:25 PM
Replies: 5
Views: 1,363
Posted By Memetics
Re: remembering the fundamentals

"Neuro-magic" is exactly what it is. Once a person has learnt to write without having to "think" about the strokes they're making on the paper, then the writing has become an unconscious process; the...
Forum: Copywriting 15th April 2015, 01:46 PM
Replies: 19
Views: 2,183
Posted By Memetics
Re: An S in a headline pulls 3x more sales

It also works as a temporal clause presupposition (it will happen to you in the future) in the sense that the pluralisation implies an established cause and effect of the product.

You can double...
Forum: Copywriting 12th April 2015, 02:23 PM
Replies: 24
Views: 1,523
Posted By Memetics
Re: How do they not catch these things?...

Thanks. The sig is a paraphrase from the Dutch seventeenth-century philosopher Benedict de Spinoza. He proposed the theory that on encountering new information; first we believe the information (in...
Forum: Copywriting 12th April 2015, 08:38 AM
Replies: 17
Views: 2,483
Posted By Memetics
Re: Content that sells

"shcemes"?

If you're designing web pages then the last thing you want on your own home page is spelling mistakes; makes you look like a sloppy outfit.

"Our services are risk free! to use, as...
Forum: Copywriting 12th April 2015, 08:21 AM
Replies: 24
Views: 1,523
Posted By Memetics
Re: How do they not catch these things?...

Who would have thought the word "from" could engender such confusion in such a short piece?

That's the problem with homonyms, their correct meaning in a piece of copy has to be deduced by the...
Forum: Copywriting 1st April 2015, 11:20 AM
Replies: 9
Views: 1,745
Posted By Memetics
Re: Effing brilliant!

Quite clever, provide an immediate solution to a future problem and make the process as smooth as possible with the minimum of steps.

I can see a few companies sweating over this though.
...
Forum: Copywriting 18th March 2015, 04:06 PM
Replies: 13
Views: 1,607
Posted By Memetics
Re: How I found email subject lines that doubled the open rates....

Interesting concept. A lot of research goes on behind the scenes before the contents of a cover are decided upon, they're the hook to get someone to either pick up and look inside or buy outright.
...
Forum: Copywriting 17th March 2015, 12:57 PM
Replies: 31
Views: 3,392
Posted By Memetics
Re: Copywriting with a story

Indeed, stories have been used for thousands of years as a method to bypass the brain's critical factor (BS detector) and deliver a persuasive message.

Due to the mind's capacity to empathise...
Forum: Copywriting 19th January 2015, 01:47 PM
Replies: 9
Views: 1,568
Posted By Memetics
Re: sales copy element that triggers buying ...?

Bear in mind, the accumulation of multiple pieces of evidence ( bullet points) is a single operation to the brain. Once a neuronal node is open then any information whether conscious or unconscious...
Forum: Copywriting 15th January 2015, 12:08 PM
Replies: 9
Views: 1,568
Posted By Memetics
Re: sales copy element that triggers buying ...?

There usually isn't just one point, it's a combination of many and they act in synergy together. Even points which the prospect doesn't ascribe much salience to influence the ones which they do.
...
Forum: Copywriting 23rd November 2014, 01:49 PM
Replies: 12
Views: 1,097
Posted By Memetics
Re: How much social proof counts for you?

The more reviews the more social proof (assuming they're favourable) but it works on a scale where there is a tipping point where social proof is activated and prior to that it's not.

It could be...
Forum: Copywriting 23rd November 2014, 10:08 AM
Replies: 12
Views: 1,097
Posted By Memetics
Re: How much social proof counts for you?

Interesting question. I think the answer is "more than you can know"

The mind has two defaults for numbers. One is: what you can see and know without counting.

For example: if I were to put...
Forum: Copywriting 28th October 2014, 02:38 PM
Replies: 3
Views: 909
Posted By Memetics
Re: A new DM tactic I ran across today.

Zeigarnik effect. The DM will most likely be primed with various cues such as; type of font, capitalization, colours, adjectives etc and you should receive the "closure" within a week.
Forum: Copywriting 26th October 2014, 04:00 PM
Replies: 11
Views: 1,246
Posted By Memetics
Re: Why do tag lines attract people?

I agree with Marcia on this. Extraordinary claims require extraordinary evidence to back them up. I feel you're setting the bar rather high with this one...



If it's true then I know a few...
Forum: Copywriting 26th October 2014, 10:23 AM
Replies: 11
Views: 1,246
Posted By Memetics
Re: Why do tag lines attract people?

Taglines are designed for a number of reasons but the main one is to attract attention. A well thought out one will use a variety of psychological cues to lead the reader into the sales funnel with...
Forum: Copywriting 25th October 2014, 07:32 AM
Replies: 29
Views: 2,680
Posted By Memetics
Re: What do you think of princesses who swear like sailors?

Indeed. I'm not sure what the creators hoped to achieve with this. If you're looking to change another persons belief then it's far better to find common ground with them first, and move from there....
Forum: Copywriting 6th October 2014, 03:16 PM
Replies: 4
Views: 1,032
Posted By Memetics
Re: How would you apply this emotional "mind hack" in your copywriting?

This is a very famous study in psychology. Will power is a finite resource and it can be used up rapidly when more base emotions are struggling to release themselves from the control of the pre...
Forum: Copywriting 4th October 2014, 07:13 AM
Replies: 22
Views: 2,299
Posted By Memetics
Re: The 3 words that can increase the conversion rate of your copy almost instantly!!!!

Future pacing can indeed be a powerful tool. The hard part is getting the prospect to future pace themselves into owning the product you're selling. Asking a reader to "imagine" something can have...
Forum: Copywriting 17th September 2014, 11:05 AM
Replies: 22
Views: 2,299
Posted By Memetics
Re: The 3 words that can increase the conversion rate of your copy almost instantly!!!!

The word "because" does work but you have the cart before the horse with this.

The unconscious has already decided to buy as it's evaluated what it's seeing by the emotional valence of the copy....
Forum: Copywriting 17th September 2014, 10:31 AM
Replies: 21
Views: 1,218
Posted By Memetics
Re: Starting Copy With A Question

Using a pattern interrupt on an opening question is far to early.

Pattern interrupts are used either for refractionation or in the middle of a nested loop.

Putting one right at the start is...
Forum: Copywriting 14th September 2014, 02:18 PM
Replies: 21
Views: 1,218
Posted By Memetics
Re: Starting Copy With A Question

Do you think opening with a question is a good idea? Really?

Well you would be right. The reason? Well it's complicated but it's all to do with emotion.

Emotions make people act, and the bigger...
Forum: Copywriting 26th August 2014, 03:26 PM
Replies: 15
Views: 783
Posted By Memetics
Re: Capitalizing words- When and when not to?

Well as usual: it depends. The current consensus is that capitalisation makes the reader focus more on the word because it stands out and we pay attention to the beginning and end of things than the...
Forum: Copywriting 25th August 2014, 11:21 AM
Replies: 15
Views: 783
Posted By Memetics
Re: Capitalizing words- When and when not to?

All though it's counterintuitive I wouldn't recommend this.

The reason is: when you learn to read, you start by reading every letter and then put the word together in your mind. The slow...
Forum: Copywriting 23rd August 2014, 04:21 AM
Replies: 5
Views: 875
Posted By Memetics
Re: Copy Writing "Speed Bump" Clarification Please

It does indeed, if you're engrossed in reading a piece of copy you are in a mild trance.

Break it and you're back to square one.
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