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Search: Posts Made By: Pusateri
Forum: Copywriting 19th January 2014, 11:40 PM
Replies: 6
Views: 877
Posted By Pusateri
Re: Moronic Press Ad of the Year

Hell of a digestive problem.
Forum: Copywriting 30th November 2013, 02:18 AM
Replies: 7
Views: 613
Posted By Pusateri
Re: Before You Buy a New Flatscreen, Tablet or Laptop Today

Funny. Never occurred to me it might be spam. Guess I'm dense.
Forum: Copywriting 4th November 2013, 07:01 PM
Replies: 10
Views: 1,269
Posted By Pusateri
Re: Sugarman Supplement Ad?

Anything published in the US after 1963 is still under copyright, unless the owner had explicitly waved it. Anything from 1923 to 1963 might still be protected. The only way to know is to check...
Forum: Copywriting 4th November 2013, 12:18 AM
Replies: 28
Views: 1,221
Posted By Pusateri
Re: Do Copywriters Have a Far Above Average Vocabulary?

Bill Jayme never dumbed it down. Managed to be crystal clear and interesting too. Of course, he was a real writer. Had a bit of success too.
Forum: Copywriting 2nd November 2013, 10:16 PM
Replies: 28
Views: 1,221
Posted By Pusateri
Re: Do Copywriters Have a Far Above Average Vocabulary?

You can use words your customer doesn't know, so long as their meaning is clear from the context. Then he thinks you think he's smart, which is a nice frame of mind to have him in.

Unless HE...
Forum: Copywriting 1st November 2013, 03:58 PM
Replies: 28
Views: 1,221
Posted By Pusateri
Forum: Copywriting 12th October 2013, 07:00 PM
Replies: 8
Views: 623
Posted By Pusateri
Re: Biggest mistakes of new copywriters?

Being boring. If the reader can consistently anticipate what you will say next, it's hard to hold his attention.
Forum: Copywriting 26th September 2013, 06:04 PM
Replies: 43
Views: 1,740
Posted By Pusateri
Re: Help with brand name and win $100

Dashburg

Allows for memorable marketing with personality. Dashburg is a place. The road to more customers runs through it.
Forum: Copywriting 10th September 2013, 10:30 PM
Replies: 9
Views: 990
Posted By Pusateri
Re: A Copywriters Crisis of Conscience

wiifm

Do your job, Bob.
Forum: Copywriting 19th August 2013, 04:11 PM
Replies: 8
Views: 826
Posted By Pusateri
Re: "Write to sale not to impress"

Dear Sale,

I like you. I hope to see you soon. You are nice. Not like that stuck up Impress. Who needs her stoopid impire anyway?

Love,
CC Writer
Forum: Copywriting 14th August 2013, 02:04 AM
Replies: 12
Views: 875
Posted By Pusateri
Re: People are not reading as much.

Part of a writer's job is to present information in a way too interesting to skim.

Most can't do it.

That's all the study shows.
Forum: Copywriting 11th August 2013, 06:26 PM
Replies: 5
Views: 622
Posted By Pusateri
Re: Great Chevy Ad

This is all about investing meaning in the bow tie. The essence of the message is "more than just a car." The big money ad guys understand essentalism very well. It's also no accident they showed the...
Forum: Copywriting 11th August 2013, 06:08 PM
Replies: 59
Views: 2,424
Posted By Pusateri
Re: Anyone else find it weird about the copywriting forum....

Maybe it's because this place is boring. Very few outside the box thinkers. Too much "Well, Big Dick Copywriter says" bootlicking and too little speaking from personal experience.
Forum: Copywriting 9th August 2013, 01:54 PM
Replies: 24
Views: 1,693
Posted By Pusateri
Re: Who Do You Rate As The Number One Copywriter Of All Time?

Saul of Tarsus - seriously.

Show me another writer with a control that's been running for two thousand years.
Forum: Copywriting 2nd August 2013, 01:49 AM
Replies: 10
Views: 796
Posted By Pusateri
Re: Convergence of Trends?

Unless you compare this data to a random sample of products, you don't know whether it shows anything or not.

The metrics for a random sample may look exactly the same or they may look completely...
Forum: Copywriting 16th July 2013, 07:49 PM
Replies: 16
Views: 926
Posted By Pusateri
Re: The public's fascination with doomsday events...

There's always a strain of doomsdayism in Western culture. The current fever might be attributed to recency bias. Add a little PTSD and heads are on swivels looking for where the next shot is coming...
Forum: Copywriting 27th June 2013, 05:16 PM
Replies: 44
Views: 1,978
Posted By Pusateri
Re: Advanced Copywriting...Lesson 1..."Proof"

Proof is not an element in your copy. It's a line in the prospect's mind that is usually crossed by the preponderance of the evidence.
Forum: Copywriting 24th June 2013, 02:05 AM
Replies: 184
Views: 13,280
Posted By Pusateri
Re: Is NLP Utter Hogwash?

How is this different than what rhetoricians have done since ancient times?
Forum: Copywriting 19th June 2013, 10:27 PM
Replies: 8
Views: 680
Posted By Pusateri
Re: Looking For Warriors To Critique My Brick & Mortar Website

You've never passed a lot?

I would have said it's too cutesy/clever and you-centric.

You are in a service business. Your slogan should be customer-centric.
Forum: Copywriting 19th June 2013, 10:13 PM
Replies: 8
Views: 680
Posted By Pusateri
Re: Looking For Warriors To Critique My Brick & Mortar Website

I own a successful niche auction site and was an estate liquidator for years, so I know something about your market.

First, auctioneer and estate liquidator websites notoriously suck. Yours is not...
Forum: Copywriting 16th June 2013, 02:28 PM
Replies: 62
Views: 3,832
Posted By Pusateri
Re: Do you do what Ben Settle says?

Prove it.

Show me a high converting page featuring proof of claim, but no other persuasion elements.
Forum: Copywriting 15th June 2013, 05:18 PM
Replies: 4
Views: 663
Posted By Pusateri
Re: A section of "FAQ" at the bottom of a salesletter?

My experience is the same as Ken's. Works well in the body. Have never tried it at the end, but that seems to defeat the work you have done in building momentum toward the desired action. Anything at...
Forum: Copywriting 11th June 2013, 09:42 PM
Replies: 62
Views: 3,832
Posted By Pusateri
Re: Do you do what Ben Settle says?

There's some kind of magic that happens whenever I mail my list three or more times per week.

Whatever I'm currently promoting will sell well, as expected, but I also start selling things I was...
Forum: Copywriting 7th June 2013, 11:45 AM
Replies: 10
Views: 759
Posted By Pusateri
Re: If companies had realistic slogans...

You nailed that one.

Actual conversation:

Saab owner - "How can it cost $1500 to replace the alternator?"

Mechanic - "We have to pull the engine."
Forum: Copywriting 6th June 2013, 11:00 AM
Replies: 10
Views: 759
Posted By Pusateri
Re: If companies had realistic slogans...

Apple - we make training wheels chic
Forum: Copywriting 4th June 2013, 11:37 PM
Replies: 13
Views: 808
Posted By Pusateri
Re: Where do you think the average Joe/Joan wants to see ads...

Totally serious. How does stated consumer preference correlate with consumer behavior?

What am I missing?
Forum: Copywriting 4th June 2013, 06:00 PM
Replies: 13
Views: 808
Posted By Pusateri
Re: Where do you think the average Joe/Joan wants to see ads...

It goes to eleven?

Seriously, here's my question: How do we make more money with this information?
Forum: Copywriting 4th June 2013, 05:11 PM
Replies: 13
Views: 808
Posted By Pusateri
Re: Where do you think the average Joe/Joan wants to see ads...

"We asked a thousand people a stupid question. Here are their irrelevant responses."
Forum: Copywriting 30th May 2013, 08:23 PM
Replies: 11
Views: 646
Posted By Pusateri
Re: How Would You Name My Product?

WP Petting Zoo. Learn Word Press the easy PZ way.

You introduce them to all the WP "animals" hands-on in an unintimidating environment.
Forum: Copywriting 30th May 2013, 09:38 AM
Replies: 14
Views: 851
Posted By Pusateri
Re: I NEED HELP Picking A Website Name! (the only thing I ever ask on here)

A waterproof barrier is like a skin, right?

And Adam's post seems to indicate people like the number 4.

My4SkinGuys

That'll get the clicks.
Forum: Copywriting 12th April 2013, 05:58 PM
Replies: 8
Views: 857
Posted By Pusateri
Re: What if you had the chance to interview a TOP copywriter...

Is that a Tommy Hilfiger shirt? Wanna wrastle? Where ya goin'?
Forum: eCommerce Sites, Wholesaling & Drop Shipping 5th April 2013, 05:44 AM
Replies: 12
Views: 836
Posted By Pusateri
Forum: eCommerce Sites, Wholesaling & Drop Shipping 4th April 2013, 08:51 PM
Replies: 23
Views: 1,803
Posted By Pusateri
Re: What was the $$$$ amount of your largest eCommerce sale???

They didn't bat an eyelash. We had the funds in 48 hrs.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 3rd April 2013, 09:30 PM
Replies: 23
Views: 1,803
Posted By Pusateri
Re: What was the $$$$ amount of your largest eCommerce sale???

20k for a painting. Sold a rare book for 17k.
Forum: Copywriting 2nd April 2013, 03:53 PM
Replies: 2
Views: 489
Posted By Pusateri
Re: Words matter

Used to have a sign on a storage room door. Instead of do not enter it said donut eater. If anyone noticed they never said anything.
Forum: Copywriting 29th March 2013, 12:58 AM
Replies: 7
Views: 858
Posted By Pusateri
Re: Being on target is much more important than...

I love that quote.

But I think some people misinterpret it and think he is saying facility with words is unimportant. We all know the difference the right word can make.

What I love most about...
Forum: Copywriting 25th March 2013, 07:47 PM
Replies: 21
Views: 1,281
Posted By Pusateri
Re: The Death of the 30 Second TV Spot

An observation based on various death pronouncements over the years. They are not indicators of an impending demise, but a sign that the supposed ailing format/method isn't being done well.

When...
Forum: Copywriting 23rd March 2013, 07:02 AM
Replies: 4
Views: 858
Posted By Pusateri
Re: Ogilvy Confirms It! I've Got a Winner

Now I totally want an ex-wife.

Great job!
Forum: eCommerce Sites, Wholesaling & Drop Shipping 7th March 2013, 09:58 PM
Replies: 26
Views: 1,887
Posted By Pusateri
Re: How to do your part to make shopping online suck

And my philosophy is born of 20+ years experience in retail. I've made my living in e-commerce since 1998. Competing on price is a fragile business model.
Forum: Copywriting 7th March 2013, 07:03 PM
Replies: 6
Views: 657
Posted By Pusateri
Re: Would a fun, engaging, unique twist work?

Make it a game. Award badges for completing tasks.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 7th March 2013, 05:11 PM
Replies: 26
Views: 1,887
Posted By Pusateri
Re: How to do your part to make shopping online suck

I'm not objecting to the amount so much (though I would consider it a disappointing sales day.) It's the volume of sales required to make it.

It takes the same effort to process a sale that nets...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 6th March 2013, 10:10 PM
Replies: 26
Views: 1,887
Posted By Pusateri
Re: How to do your part to make shopping online suck

If I had to deal with 200 orders to make a lousy grand I'd slit my wrists.
Forum: Copywriting 6th March 2013, 09:52 PM
Replies: 42
Views: 1,720
Posted By Pusateri
Re: Bad speling, poor gramar good??

Depends on your market.

You don't want to begin a sentence with 'And' if you are selling to recovering teachers, otherwise, it's usually good colloquial writing. Colloquial is the key word. You...
Forum: Copywriting 2nd March 2013, 05:55 PM
Replies: 17
Views: 1,516
Posted By Pusateri
Re: How Do You Write Headlines That Get Greater Click-Throughs Every Single Time?

Mark, I think that comment was about including nothing but a link in your post. Could be perceived as a clever answer to the question in your headline.

I take it that wasn't intentional.
Forum: Copywriting 1st March 2013, 05:30 AM
Replies: 10
Views: 821
Posted By Pusateri
Re: How To Turn A Noun Into A Verb

hippopotamus

hippopotamize

hippopotamization

hippopotamizationing

hippopotamizationingly
Forum: eCommerce Sites, Wholesaling & Drop Shipping 27th February 2013, 04:23 PM
Replies: 25
Views: 1,185
Posted By Pusateri
Re: Help Me Choose My Logo - Rustic Furniture Website

Concept 3 would be my second choice. You could change the couch to a dining table with a chair at each end. Changing the name from gray to a wood/earth tone would butch it up a bit. It's a little...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 27th February 2013, 04:30 AM
Replies: 25
Views: 1,185
Posted By Pusateri
Re: Help Me Choose My Logo - Rustic Furniture Website

I think number six best matches what you offer AND it features the name most prominently.

We all naturally want to include a symbol in our logo, but the fact is unless you have the advertising...
Forum: Copywriting 27th February 2013, 03:55 AM
Replies: 96
Views: 6,199
Posted By Pusateri
Re: My thoughts on John Carlton and his seminar

I'm glad you said that, Steve.

Sometimes this place feels like basic cable.

The forum would be far more useful if there were more talk about what we've tried and learned from it, and less of...
Forum: Copywriting 24th February 2013, 04:40 AM
Replies: 14
Views: 694
Posted By Pusateri
Re: critique my sales page?

Every business starts out as a dream. We dreamers have visions of how things are going to be. I'll be able to have this. I'll be able to do that.

But too often it doesn't work, and instead of...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 20th February 2013, 12:55 AM
Replies: 22
Views: 1,904
Posted By Pusateri
Re: How to start your own art business in the fastest way

These are not original works. They're hand-painted reproductions of works in the public domain.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 19th February 2013, 06:33 PM
Replies: 22
Views: 1,904
Posted By Pusateri
Re: How to start your own art business in the fastest way

If the original was produced prior to 1923, yes. If it was produced between 1923 and 1963, it depends on whether the copyright was renewed.
Forum: Copywriting 18th February 2013, 10:32 PM
Replies: 15
Views: 953
Posted By Pusateri
Re: What Job Did You Say Cheerio To...

Daycare teacher. I was in college at the time. Don't let anyone tell you keeping two dozen seven-year-olds form destroying the building or each other isn't a marketing job.

My first "real job"...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 17th February 2013, 02:40 AM
Replies: 47
Views: 4,823
Posted By Pusateri
Re: My new rustic furniture eCommerce store. Fine tuning and growing traffic.

I like your home page. Think of it as the stage curtain that is lifted to reveal the players. It's the player's that need fleshing out.

Whoever you get to write your copy, make sure they know how...
Forum: Main Internet Marketing Discussion Forum 16th February 2013, 10:03 PM
Replies: 9
Views: 621
Posted By Pusateri
Re: Best tool to convert articles into videos?

I'm low tech. I'd use a voice-over guy and a credit card.
Forum: eCommerce Sites, Wholesaling & Drop Shipping 15th February 2013, 10:59 PM
Replies: 47
Views: 4,823
Posted By Pusateri
Re: My new rustic furniture eCommerce store. Fine tuning and growing traffic.

Hey Ben,

I actually stood up and applauded.

Outdoor catalog is brilliant. Sets you apart.

The biggest deficiency I see is in your copy. Not that it's bad, there just isn't enough of it to do...
Forum: Copywriting 15th February 2013, 05:26 PM
Replies: 35
Views: 1,600
Posted By Pusateri
Re: Would YOU do this if someone didn't pay...?

Isn't entering upon someone's premises and defacing their property a criminal offense?
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