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Search: Posts Made By: Jeremey
Forum: Copywriting 10th June 2013, 07:47 AM
Replies: 8
Views: 613
Posted By Seiryuu
Re: Could you take a moment to take a look at my copy?

Okay guys thank you for all the suggestions!

I feel that i should explain the style of the titles: I read some advice on a blog post not too long ago that pointed out how snappy "half sentence"...
Forum: Copywriting 7th June 2013, 06:18 PM
Replies: 18
Views: 1,298
Posted By BrianMcLeod
Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

I'm excited, humbled, proud and, honestly, a little star-struck to announce an incredible evening with direct-marketing legend Drayton Bird for the June 2013 Fast Effective Copy Live Monthly Training...
Forum: Copywriting 11th April 2013, 09:55 AM
Replies: 12
Views: 907
Posted By rimam1
Re: The Perfect Salesletter: Stories, Humor, or Education?

Thanks Jeremy. That was a pretty insightful response.

I just couldn't figure out why more people weren't using humor and why the ones that do are successful. Makes sense now.

Raza
Forum: Copywriting 10th April 2013, 12:18 AM
Replies: 49
Views: 1,691
Posted By Bruce Wedding
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Hey Rick, yes he did. He and I talked a lot and Jeremy's a good guy. He did put it to good use.
Forum: Copywriting 9th April 2013, 09:56 PM
Replies: 49
Views: 1,691
Posted By RickDuris
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Unfortunately, I couldn't make it. Gifted Adam's ticket to Jeremey. I suspect he put it to good use.

- Rick Duris
Forum: Copywriting 9th April 2013, 09:48 PM
Replies: 49
Views: 1,691
Posted By Bruce Wedding
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Well... I was there. Rick Duris must have never left his hotel room because I never saw him. He sure didn't play guitar with Brian.

Anyway, thanks again to Brian for comping me with a consolation...
Forum: Copywriting 30th March 2013, 11:25 PM
Replies: 50
Views: 2,979
Posted By Alex Cohen
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

My son-in-law spent 17 years working at a car dealership in a variety of jobs including salesman. I've never met anybody who can "read" people as well as him. If he wanted to become a copywriter,...
Forum: Copywriting 30th March 2013, 10:23 PM
Replies: 50
Views: 2,979
Posted By Steve Hill
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

Seriously, this could work providing they can answer one crucial question: did they sell MORE burgers and upsells than anyone else because of what they learned?
Forum: Copywriting 19th March 2013, 11:27 AM
Replies: 13
Views: 1,055
Posted By Daniel Scott
One Of The Big Secrets Of Freelance Success

I've had some spare time lately so I'm posting a little more than usual (that is to say, at all).

So today I was talking to a friend of mine. We were discussing the pros and cons of freelancing,...
Forum: Copywriting 18th March 2013, 10:23 PM
Replies: 9
Views: 1,193
Posted By Daniel Scott
Tips To Find Your "Big Idea"

One of the biggest things I've learned in my career is just how important the "big idea" is to your whole promotion.

In fact, one of my favorite books - The Adweek Copywriter's Handbook (Sugarman)...
Forum: Copywriting 15th March 2013, 02:27 PM
Replies: 5
Views: 626
Posted By shawnlebrun
Re: External Links On Website Page - Bad Idea, Right?

Jeremey,

There are scripts you can use that will open up a small window that isn't exactly a whole web page, but rather just a box that you can put information in.

It doesn't have scroll bars...
Forum: Copywriting 15th March 2013, 12:07 PM
Replies: 5
Views: 626
Re: External Links On Website Page - Bad Idea, Right?

Yes so would I.

Always keep the good people on the site - don't let them wander off, because they might not find their way back.


Steve
Forum: Copywriting 15th March 2013, 11:52 AM
Replies: 5
Views: 626
Posted By Andrew Gould
Re: External Links On Website Page - Bad Idea, Right?

Yes, just reference the study in the pitch.

Here's an example from Clayton Makepeace:

Nature’s Best Cholesterol Cures: A Harvard Medical School study published in 1999 conclusively proved that...
Forum: Copywriting 12th March 2013, 11:39 AM
Replies: 3
Views: 699
Posted By Nick Brighton
It's Like Twitter. Except We Charge People To Use It." This is hilarious...

Thought some of you fellow freelancers might appreciate this (although might also be a giggle for the designers on this forum too.)

Check out this hilarious email discussion between a designer...
Forum: Copywriting 8th March 2013, 09:36 PM
Replies: 49
Views: 1,691
Posted By max5ty
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Was gonna bet on Brian...

But if Jeremey shows up, you're all in trouble.
Forum: Copywriting 8th March 2013, 06:03 PM
Replies: 49
Views: 1,691
Posted By angiecolee
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Haha Adam, glad you dig it :)

Our demos aren't the best, so be kind :) But we do put on an awesome show and people seem to really love us, for which I am supremely grateful.

The Red House...
Forum: Main Internet Marketing Discussion Forum 8th March 2013, 09:20 AM
Replies: 10
Views: 2,372
Posted By SunilTanna
Re: Facebook "Pay to Promote" SCAM??

Their are FB profiles created by marketers using bots. These bot generated profiles even post to their walls and like stuff, to make them look real.

What I think happened, is your stuff appear in...
Forum: Copywriting 6th March 2013, 01:12 PM
Replies: 4
Views: 564
Posted By angiecolee
A different kind of campaign

I really enjoyed how charismatic and open this woman is. I've never listened to her music before, but this speech makes me want to check it out:

Amanda Palmer TED Talk...
Forum: Copywriting 4th March 2013, 11:33 AM
Replies: 37
Views: 4,943
Posted By RickDuris
Email Copywriting--What's Working Now

Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A...
Forum: Copywriting 1st March 2013, 12:36 AM
Replies: 38
Views: 1,276
Posted By angiecolee
Re: Another boring-ass video?

I don't believe I ever ripped it or even came close to saying it was horrible. If I was on this guy's list, it might be a different story and I might not have had the same impression. That said, I...
Forum: Copywriting 28th February 2013, 10:29 PM
Replies: 38
Views: 1,276
Posted By Robert_Rand
Re: Another boring-ass video?

Mainly because it's being seen by people who already see the speaker as credible. In other words: warm traffic. From his list or other respected "gurus".
Forum: Copywriting 22nd February 2013, 07:23 AM
Replies: 14
Views: 1,246
Posted By max5ty
Re: Recommend a copywriter for Health and Fitness launch?

OK, let me reword my post to what I really felt like saying, but didn't...then anyone that wants can flame me.

Someone asked for guidance on choosing a copywriter. A couple people mentioned Arfa....
Forum: Copywriting 21st February 2013, 03:04 PM
Replies: 15
Views: 1,654
Posted By joe golfer
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks?

Split testing is extra fun on your own projects because you can test wild versions without any push back. Heck, you already did all the research. Why not test some copy that pushes the boundaries? Or...
Forum: Copywriting 18th February 2013, 07:17 PM
Replies: 5
Views: 1,127
Posted By angiecolee
Re: John Carlton's Client

According to what standards and metrics? Your opinion? Conversions and sales?

I'm wary of ever making statements like that, regardless of my skill level or expertise. 1) You never know who wrote...
Forum: Copywriting 16th February 2013, 02:21 PM
Replies: 2
Views: 714
Posted By joe golfer
A Smorgasbord of Offers

Not sure how to structure your offer? Or maybe you want to try something new. Get some inspiration from 99 different offers:

99 Proven Direct Response Offers...
Forum: Copywriting 16th February 2013, 12:54 PM
Replies: 27
Views: 1,479
Posted By gjabiz
Re: Can you beat these headlines?

Thanks Jeremy, still appreciated, and your time as well.
Forum: Copywriting 15th February 2013, 08:44 PM
Replies: 27
Views: 1,479
Posted By Bruce Wedding
Re: Can you beat these headlines?

I remember reading a course about "ugly yellow signs". These are the signs you see on street corners selling houses. They deliberately look like they're written by some average joe in Magic marker.
...
Forum: Copywriting 14th February 2013, 04:34 PM
Replies: 27
Views: 1,479
Posted By Pusateri
Re: Indeed.

Pimp is the most likely candidate.
Forum: Copywriting 13th February 2013, 09:29 AM
Replies: 5
Views: 963
Posted By Marvin Johnston
Re: Master Interrogator Got 90% "Conversions" Through Persuasion, Not Punishment

His approach sounds very much like current best email marketing techniques ... give away value and the "client" will feel an obligation to do something in return.

Very interesting, and thanks for...
Forum: Copywriting 31st January 2013, 01:50 AM
Replies: 20
Views: 1,182
Posted By Bruce Wedding
Re: Hate on my Squeeze Page

Use the word "most" and "millionaire" a lot more. I mean seriously, "millionaire" is only used 4 times which is only about 8% of your words. You don't have near enough hype.

What is the BENEFIT? ...
Forum: Copywriting 30th January 2013, 02:45 PM
Replies: 4
Views: 713
Posted By BrianMcLeod
VSL or VSLolz?

Birthday Greetings from Joe Cocker - YouTube
Forum: Copywriting 30th January 2013, 12:10 AM
Replies: 38
Views: 10,370
Posted By Sean Fry
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

I created that one.

Here's what I used:

Audacity
Keynote
iMovie

That's it. For VSL's, I record the audio track first in Audacity. I make HUNDREDS of mistakes typically, then I spend an...
Forum: Copywriting 29th January 2013, 08:48 AM
Replies: 38
Views: 10,370
Posted By MontelloMarketing
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

Powerpoint videos are still crushing it. In multiple markets I've tested this. If you've got the right message, powerpoint is the way to go.. especially on a budget.

Here's a sneak preview of...
Forum: Copywriting 28th January 2013, 01:34 PM
Replies: 29
Views: 2,081
Posted By Loren Woirhaye
Re: How to come up with your "pen-name"?

Here's an ap that generates a name for you guaranteed
to appeal to the most wealthy copywriter-hiring entrepreneur
types.

The Porn Star Name Generator | Rum and Monkey...
Forum: Copywriting 28th January 2013, 11:33 AM
Replies: 29
Views: 2,081
Posted By MikeHumphreys
Re: How to come up with your "pen-name"?

Yep, we can do it. AWAI's Michael Masterson is a pen name (real name is Mark Ford).

I personally know of two copywriters who have done it for professional reasons. And no, I will not publicly...
Forum: Copywriting 27th January 2013, 06:16 PM
Replies: 5
Views: 784
Posted By Alex Cohen
Re: You Don't Know Me From Adam But..

Steve wouldn't want me to reveal this, but I feel I must.

He also helps old ladies across the street. Must run in the family... he's Mother Teresa's favorite nephew.

On a serious note, yes,...
Forum: Copywriting 27th January 2013, 01:11 PM
Replies: 5
Views: 784
Posted By Sebastian Wilde
You Don't Know Me From Adam But..

Hi

You don't know me from Adam but I have been lurking for a while, reading lots of stuff both here in the copywriting section and the offline section, and I just wanted to give a "shout out" to...
Forum: Copywriting 23rd January 2013, 04:20 PM
Replies: 2
Views: 1,178
Posted By ewenmack
Re: 3 Case Studies Of Companies Borrowing Credibility

Can't keep all the good stuff bottled up!

Make the most of it Jeremy.

Best,
Ewen
Forum: Copywriting 23rd January 2013, 02:35 PM
Replies: 2
Views: 1,178
Posted By ewenmack
3 Case Studies Of Companies Borrowing Credibility

Getting every advantage you can have
in your sales message can come from surprising ways.

If you go hunting for borrowed credibility
then you just may find a breakthrough.

See how it's been...
Forum: Copywriting 23rd January 2013, 02:07 AM
Replies: 14
Views: 1,055
Posted By Steve Hill
Re: Is Cultivating an Original Copy Style Beneficial?

It sounds like you are referring to distinctive corporate identity styles, such as used by brands like Saddleback Leather, J. Peterman, the old Sugarman's JS&A, Sharper Image, and others. Even...
Forum: Copywriting 21st January 2013, 10:20 PM
Replies: 28
Views: 1,401
Posted By Pusateri
Re: $1,000,000 USA Today Print Ad Competition

My cat left an ad on the rug.

Beats the Google+ ad for two reasons:

1) gets attention

2) has a powerful call to action

If her ad were on the opposite page, nobody would notice the...
Forum: Copywriting 21st January 2013, 08:28 PM
Replies: 16
Views: 929
Posted By Rezbi
Re: What do you think of this copy?

You have a point.

What he's doing - and I'm not sure it would work unless they really market themselves - is to teach who people how to write.

What he's saying is that if they can write about...
Forum: Copywriting 20th January 2013, 08:06 PM
Replies: 1
Views: 706
Posted By Daniel Scott
Looking to advance your career? Try this...

Just a quick tip...

If you're an up-and-coming copywriter looking to get more work, hit up guys you respect and just talk to them.

I can't speak for others, but I get leads every now and then...
Forum: Copywriting 19th January 2013, 08:36 PM
Replies: 4
Views: 1,415
Posted By Mark Andrews
Re: Million Dollar Headlines

Thanks to Ben Settle here is his...

Instant Million Dollar Swipe File with some amazing copywriting headlines which have all generated in their time huge amounts of cash.
...
Forum: Copywriting 19th January 2013, 12:03 AM
Replies: 4
Views: 1,415
Posted By ewenmack
Re: Million Dollar Headlines

Here's 55 controls written by Carline Anglade Cole...

Kick-Butt Controls (http://www.carlinecole.com/kick%20butt%20controls/kick_butt_controls.htm)
e-Store...
Forum: Copywriting 18th January 2013, 11:38 PM
Replies: 4
Views: 1,415
Posted By Steve Hill
Re: Million Dollar Headlines

While I don't know if these headlines each generated a million dollars in revenue, when an A-list copywriter like Kent Komai calls them "Very successful" it's likely the income was significant....
Forum: Copywriting 18th January 2013, 02:45 PM
Replies: 19
Views: 861
Posted By Pusateri
Re: You've Been Chopped

"The product is facial scrub. Your basket contains Stalinism, a dinner roll and Duran Duran. Good luck!"

I like that it takes copywriters out of their comfort zone and forces them to take chances....
Forum: Copywriting 16th January 2013, 07:02 PM
Replies: 8
Views: 1,087
Posted By max5ty
Re: John Caples Interview: Finding The Appeal

LOL...I remember having a conversation with Daniel Levis right after he made this post.

They guy you link to didn't post the whole original post.

The original post was talking about a technique...
Forum: Copywriting 15th January 2013, 09:42 AM
Replies: 14
Views: 1,505
Posted By gjabiz
Al Capone's tailor.

Joe,

You brought back a flood of memories for me.

First, Jerry and Judi Healy. Jerry was the "star" at WAKR for many years, Judi, his wife, wrote for the Akron Beacon Journal. Here is a...
Forum: Copywriting 15th January 2013, 01:34 AM
Replies: 15
Views: 1,288
Posted By TheSalesBooster
Re: need help with sales copy for "sales letter" product

I agree with what Ross said, but the problems don't start with your copy. They start with your lousy offer.

Think about who you're targeting here...

Your customers are the people who buy huge...
Forum: Copywriting 11th January 2013, 11:11 PM
Replies: 7
Views: 720
Posted By Pusateri
Just when you think your order form is perfect...

Like just about every other checkout page on the planet, ours requires you to enter your email address.

Immediately below that box is another box that reads "Confirm email address."

As you...
Forum: Copywriting 11th January 2013, 03:36 PM
Replies: 25
Views: 1,187
Posted By ASCW
Re: My First 600 Words Are Garbage!

Don't sweat it man, this is very common, and actually a good thing.

Knowing that your first 600 words (or first page or whatever) will be garbage actually frees you to stop worrying and start...
Forum: Copywriting 11th January 2013, 12:17 PM
Replies: 25
Views: 1,187
Posted By Ross Bowring
Re: My First 600 Words Are Garbage!

I find myself beginning to write later and later in the process.

That way, by the time I sit down to write, the interweaving of product benefits, hooks, copy logic, etc, has matured in my head to...
Forum: Copywriting 11th January 2013, 09:17 AM
Replies: 25
Views: 1,187
Posted By AndrewCavanagh
Re: My First 600 Words Are Garbage!

I've never had the problem of the first 600 words
being rubbish but it's quite possible that to start
really writing you need to do some writing.

If that's what works for you that's great.

I...
Forum: Copywriting 11th January 2013, 01:04 AM
Replies: 25
Views: 1,187
Posted By ewenmack
Re: My First 600 Words Are Garbage!

Hey Jeremey, ask Jenny if she has Gary Bencivenga's, Bencivenga 100 training program.

Seems to have most of them.

In it he covers where to start under these sub sections...My Secret Weapon for...
Forum: Copywriting 10th January 2013, 10:07 PM
Replies: 25
Views: 1,187
Posted By RickDuris
Re: My First 600 Words Are Garbage!

I use a lot of military/martial arts metaphors in my work.

One comes from Close Quarters Combat, Urban Warfare and Krav Maga. Three of the principles of assault are:

Surprise
Speed
Violence...
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