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Search: Posts Made By: DJ Gelner
Forum: Offline Marketing 27th August 2015, 10:21 PM
Replies: 31
Views: 1,358
Posted By DJ Gelner
Forum: Offline Marketing 27th August 2015, 09:48 PM
Replies: 31
Views: 1,358
Posted By DJ Gelner
Re: 1 Quick Cold Calling Tip for better Conversations with Decision Makers

This is a great way to get a "no ladder" started...

DJ
Forum: Copywriting 1st September 2014, 11:30 PM
Replies: 26
Views: 3,914
Posted By DJ Gelner
Re: Please critique my copy!

Doug is dead on--just want to unpack what he wrote a bit more.

1) Headline: $437.08 isn't exactly a life-changing amount. Remember, you're "selling the dream" up front. I'm just brainstorming...
Forum: Copywriting 2nd August 2014, 12:56 PM
Replies: 13
Views: 1,060
Posted By DJ Gelner
Re: Details That Close Sales

Absolutely true--good stuff, Niche Man. I always try to engage all five senses in my sales letters, and at least a few of them in any kind of shorter copy. You want to make that scene so REAL in the...
Forum: Copywriting 25th July 2014, 05:26 PM
Replies: 5
Views: 743
Posted By DJ Gelner
Re: Sales Page – Looking for Feedback!

Hi Mike--welcome to the forum!

Just read through your sales letter--a few things stood out:

1) Where's the price? This is by far the biggest omission I saw. Tough to judge whether you get the...
Forum: Copywriting 25th July 2014, 01:56 PM
Replies: 19
Views: 1,539
Posted By DJ Gelner
Re: How Do You Find The Story In a Product or Service?

Marcia, I think you may have stopped a bit short in reading what I wrote. The next sentence after the one you quoted is:

"After all, what you're looking for in a story is to induce an emotional ...
Forum: Copywriting 24th July 2014, 10:15 PM
Replies: 19
Views: 1,539
Posted By DJ Gelner
Re: How Do You Find The Story In a Product or Service?

This is right up my alley--I've written stories ranging from wild, fantastical sci-fi to relatively "hard-hitting" journalism. The basics of each are the same, and the idea is the same with...
Forum: Copywriting 19th June 2014, 03:06 PM
Replies: 8
Views: 798
Posted By DJ Gelner
Re: Kindle Mystery

Hi Steve,

I've published nearly a dozen Kindle books now, and by far the best investment I ever made was a program called Scrivener, put out by a company called "Literature and Latte" (weird name,...
Forum: Copywriting 18th June 2014, 03:28 PM
Replies: 18
Views: 1,640
Posted By DJ Gelner
Re: a small tip that may help your copywriting.

I think you're getting caught up in a features/benefits problem here.

Yes, stories sell, but they're only a feature of good copy. The benefit of telling a good story is that you engage the...
Forum: Copywriting 17th June 2014, 11:26 PM
Replies: 9
Views: 947
Posted By DJ Gelner
Re: ePub Format or PDF (for an eBook)?

Wow, you're under a LOT of mistaken beliefs w/r/t publishing on Amazon. Thankfully, I think I can set you straight. :)

Publishing on Amazon: Amazon pays out 70% of the list price on ebooks priced...
Forum: Copywriting 6th June 2014, 02:05 PM
Replies: 7
Views: 727
Posted By DJ Gelner
Re: The Game Before The Copy

Same here, Chris, though I prefer boxing. Helps me work out any mental blocks/problems with clients I come across, and it's a great workout.

No comment on what I imagine the bag as, though...;)
...
Forum: Copywriting 6th June 2014, 02:00 PM
Replies: 10
Views: 857
Posted By DJ Gelner
Re: Old copywriter needs new tricks

Welcome gemm24!

Lots of good advice on this thread so far. What I would add is:

-Like MikeHumphreys said, upload your portfolio to a website. Depending on how much you're willing to spend, you...
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