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Search: Posts Made By: Lucid
Forum: Search Engine Optimization 4th November 2012, 11:51 AM
Replies: 3
Views: 459
Posted By Lucid
Re: How Not to Get Adwords Banned

1. Using Adwords or any other PPC if there's no ads for a keyword is virtually irrelevant. Maybe you're not using the right keywords. Maybe it just happens that no ads were show at that moment for...
Forum: Search Engine Optimization 3rd November 2012, 09:13 AM
Replies: 7
Views: 516
Posted By Lucid
Re: ppc question

The problem with Facebook is that it is interrupt advertisement. Just like electronic and print media, you expose your ad to the masses hoping they will see your ad, be interested and get a response....
Forum: Search Engine Optimization 12th October 2012, 07:56 AM
Replies: 2
Views: 515
Posted By Lucid
Re: Can you still PPC direct to the merchant's websits through an affiliate link?

It is allowed. The landing page must follow all rules. My suggestion is study and know those rules. Link directly to merchants if the page is compliant and has a high chance it will remain compliant...
Forum: Search Engine Optimization 12th October 2012, 07:47 AM
Replies: 10
Views: 763
Posted By Lucid
Re: Adwords - Company Account

As you've found out, VCCs don't work to create new accounts. That's because the information you give Google (name, address, phone number...) must match the credit card. A real one. VCCs are not set...
Forum: Search Engine Optimization 4th October 2012, 08:39 AM
Replies: 16
Views: 587
Posted By Lucid
Re: The absence of a benefit is not a penalty.

I hate the word penalty when talking about ranking sites. I know, Google uses it but I don't see it as a penalty. More like an opportunity lost. I also hate the use of the words indexed/de-indexed...
Forum: Search Engine Optimization 4th October 2012, 07:42 AM
Replies: 19
Views: 639
Posted By Lucid
Re: What would you do if you were GOOGLE?

First, what Zeus says about SEO needing to be murky is ridiculous. Google or any other search engine for that matter doesn't care what website owners do as far as SEO is concerned. They don't say...
Forum: Search Engine Optimization 10th September 2012, 12:47 PM
Replies: 4
Views: 507
Posted By Lucid
Re: Keyword Destination URL & Quality Score

Without access to the patient for a full diagnosis, my guess is the new page is not relevant to your keywords.
Forum: Search Engine Optimization 5th September 2012, 09:42 AM
Replies: 5
Views: 810
Posted By Lucid
Re: MSN Adcenter Direct Linking, Can or Cannot ?

Adcenter has pretty much the same rules as Adwords. For both, it's not a question of direct linking. It's a question that the final destination page follows the Adcenter rules and guidelines...
Forum: Search Engine Optimization 29th August 2012, 08:02 AM
Replies: 7
Views: 912
Posted By Lucid
Re: Adwords Questions and High CPC!

1. A two-word keyword may be too short-tail. It's rare that I use them but it depends on the product. Think longer tail. Use a keyword that exactly describes what you are selling. If you do that, you...
Forum: Search Engine Optimization 4th August 2012, 09:49 AM
Replies: 4
Views: 523
Posted By Lucid
Re: [PPC QUESTION] How do You Split Test Your Adwords Campaign

Split testing means to test different ads and see which performs best both for CTR and conversions. You should test only two ads at a time. When one outperforms another, you pause the lesser...
Forum: Search Engine Optimization 6th July 2012, 01:20 PM
Replies: 5
Views: 512
Posted By Lucid
Re: Anyone noticed Adsense CTR decreased?

You're assuming that things are static. They're not. Things are very dynamic. Advertisers come and go, so I doubt you are showing ads from the same advertisers today as you did a year ago.

Others...
Forum: Search Engine Optimization 22nd June 2012, 01:08 PM
Replies: 4
Views: 383
Posted By Lucid
Re: Question About Using Phrases on PPC Negative Keywords

Yes, you can do this:

-"this phrase"

and your ads would not show if the search contained "this phrase", even if you had a keyword that would normally trigger ads.

You can also do:

-[this...
Forum: Search Engine Optimization 4th June 2012, 08:44 AM
Replies: 3
Views: 590
Posted By Lucid
Re: 0.13% CTR help evaluating my 1st campaign pls.

You're not giving enough information. What's your QS? What's your average position?

There's not enough data to make information decisions here. 2 sales in 51 clicks is a good start but nowhere...
Forum: Search Engine Optimization 1st June 2012, 11:52 AM
Replies: 46
Views: 4,205
Posted By Lucid
Re: Adwords + eBook Sales Page = Disaster ?

I think you better fire your coach.




That's not it at all. They just don't want people to click on ads where the landing page makes them go to another sales page when they are ready to buy....
Forum: Search Engine Optimization 25th May 2012, 08:16 PM
Replies: 6
Views: 2,364
Posted By Lucid
Re: My first Adwords campaign sitting on 0 impressions

All image ads will be manually reviewed. This can take some time depending on how far back in line you are. Give it five business days. Once the ads are approved, you'll see impressions and probably...
Forum: Search Engine Optimization 21st April 2012, 08:58 PM
Replies: 11
Views: 1,802
Posted By Lucid
Re: Attention Adwords Experts.. Is This A Good Google Adwords PPC Click Through Rate Score...

The actual CTR number is irrelevant and meaningless. What is important is QS. It is really a comparative measure of your CTR compared to competitors for your keyword. The baseline QS is 5 so anything...
Forum: Search Engine Optimization 18th April 2012, 01:39 PM
Replies: 6
Views: 499
Posted By Lucid
Re: Match Types & AdGroups

There is really no right or wrong way. Myself, I create groups with all three match types in the same group. I don't see the benefits of having one group for each type. It happens that I split off...
Forum: Search Engine Optimization 2nd April 2012, 06:25 AM
Replies: 4
Views: 429
Posted By Lucid
Re: Adwords campaign on select sites only

From your campaign, click on the Networks tab. You'll see lower Managed and Automatic placements. Click on Show Details next to the Managed Placements. That will bring up the controls you need....
Forum: Search Engine Optimization 23rd March 2012, 07:02 AM
Replies: 1
Views: 325
Posted By Lucid
Re: Google PPC question

The percentage of people clicking on your ads depend on two things. One that should be obvious is how high up your ad ranks. Like the natural rankings, people tend to click on listings that are at...
Forum: Search Engine Optimization 2nd March 2012, 02:29 PM
Replies: 24
Views: 892
Posted By Lucid
Re: Does PPC work for a retail store?

I've done PPC management for brick and mortar as well and it does help the bottom line.

What you have to remember, and I think you know this, is that people are now using the search engines as the...
Forum: Search Engine Optimization 24th February 2012, 09:37 PM
Replies: 8
Views: 1,152
Posted By Lucid
Re: I am getting .02 cent clicks on adwords - what should I do next?

So many things here so let's start from the top.

130 out of 583 clicks is a 22% conversion rate. That's pretty good in my mind, especially since you say it's a squeeze page. I think I read once...
Forum: Search Engine Optimization 24th February 2012, 09:12 PM
Replies: 40
Views: 5,734
Posted By Lucid
Re: Adwords Account Suspended. Now What Do I Do?

Whatever you do, do NOT open a new account. You just run the risk of getting all accounts banned and then you got nothing left.

Instead, fix what is getting you suspended in the first place....
Forum: Search Engine Optimization 22nd February 2012, 08:43 PM
Replies: 60
Views: 2,102
Posted By Lucid
Re: How important is link relevance EXACTLY?

Most people say a link is a link. That cannot be true. We know that Google places great emphasis on being relevant. So why would they forget or ignore this when considering links in the rankings? It...
Forum: Search Engine Optimization 18th February 2012, 06:45 AM
Replies: 25
Views: 1,013
Posted By Lucid
Re: Squeeze Pages and PPC?

Don't know where you get that from but that's not true. If you collect emails, you cannot have a page whose sole purpose is to collect emails. That's a pure squeeze page. You need content. You also...
Forum: Search Engine Optimization 14th January 2012, 08:45 PM
Replies: 3
Views: 943
Posted By Lucid
Re: Good *Quality Scores* & Landing Pages with AdCenter (Microsoft's PPC)?

Yes, that's why I said provided you follow all the Adwords rules and guidelines (http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs). If you don't, your QS is dropped to 1 and is...
Forum: Search Engine Optimization 14th January 2012, 02:12 PM
Replies: 3
Views: 943
Posted By Lucid
Re: Good *Quality Scores* & Landing Pages with AdCenter (Microsoft's PPC)?

To increase QS, create ads with higher click rates. QS has nothing to do with how many words on your page. It's all about relevance and appeal of your ad as perceived by the searchers, thus why click...
Forum: Search Engine Optimization 14th January 2012, 02:05 PM
Replies: 4
Views: 610
Posted By Lucid
Re: Sales page question for Google Adwords

No. That would be considered a bridge page. What you are doing sounds correct so don't change a thing.
Forum: Search Engine Optimization 13th January 2012, 04:36 PM
Replies: 5
Views: 945
Posted By Lucid
Re: Does Google Adwords Penalize For Squeeze Pages?

To me, that's a squeeze page too. I think Adwords would consider it a squeeze page as well.



Basically correct what he says. The "squeeze" is the optin for something the visitor may find of...
Forum: Search Engine Optimization 22nd December 2011, 08:10 AM
Replies: 3
Views: 611
Posted By Lucid
Re: CTR is important - but why does this not make sense?

Your CTR is compared to the historical CTR of that keyword, at that position. Basically, it's a simple standard deviation calculation.

Example. A keyword has had an historical average of 2%....
Forum: Search Engine Optimization 13th December 2011, 03:19 PM
Replies: 31
Views: 1,505
Posted By Lucid
Re: Adwords suspended me for old campaigns

Well what else are you going to focus on? It's a contract and every contract has terms. Google's lawyers and the judge are going to be looking at that contract.

Secondly, I don't know why a lot of...
Forum: Search Engine Optimization 7th December 2011, 04:02 PM
Replies: 3
Views: 327
Posted By Lucid
Re: Adwords keyword problem...

That's what you'd think and what many think but it's wrong. Broad is "very broad" so something to approach very carefully as you're finding out.

Much better is the relatively new modified broad....
Forum: Search Engine Optimization 6th December 2011, 08:16 AM
Replies: 437
Views: 42,183
Posted By Lucid
Re: Google Permanently Suspended My Acount Today - Purge Coming?

Totally agree. I've been around here for years and every day, someone complains about their account suspended or banned for no reason. Well, the reason as Wolf says is that they violated the rules....
Forum: Search Engine Optimization 4th December 2011, 10:08 AM
Replies: 4
Views: 364
Posted By Lucid
Re: Want to start Adwords (PPC)

It will remain the same unless it doesn't follow their rules and guidelines.

As to what to promote/sell, whatever the heck you want. Well, almost. Do check the kind of things Adwords objects to...
Forum: Search Engine Optimization 13th November 2011, 11:43 AM
Replies: 6
Views: 792
Posted By Lucid
Re: Quality Score in Adcenter?

A bridge page is a page from one sales page to another sales page. You probably don't consider your page a sales page but that's just semantics I guess. If you have a link that says "download ted's...
Forum: Search Engine Optimization 12th November 2011, 10:25 PM
Replies: 6
Views: 792
Posted By Lucid
Re: Quality Score in Adcenter?

The basic principle of QS on both system is the same. Most of it is CTR. There's also keyword relevance, landing page relevance and landing page quality. Any of these will affect your QS. And lower...
Forum: Search Engine Optimization 25th October 2011, 08:05 AM
Replies: 1
Views: 391
Posted By Lucid
Re: Ad Score Question

You seem to know that Quality Score, or ad score as you call it, is affected more by click rate than anything else. Ask yourself, what affects click rate, the keyword or the ad? The answer is...
Forum: Search Engine Optimization 13th October 2011, 02:29 PM
Replies: 3
Views: 505
Posted By Lucid
Re: what cpc company to choose?

Why limit to just one?

Google: number one search engine so why not use it? Adwords is top notch.

Bing: number two search engine. Adcenter very similar to Adwords. Not quite as good but...
Forum: Search Engine Optimization 8th October 2011, 09:08 AM
Replies: 11
Views: 756
Posted By Lucid
Re: Adsense CPC Is IT Actually Real?

Sigh. If only there could be a sticky thread about this subject and people actually _read_ it.

As pointed out by others, the GKT is a tool for advertisers and gives them an estimate of what they...
Forum: Search Engine Optimization 13th July 2011, 10:35 AM
Replies: 10
Views: 941
Posted By Lucid
Re: Average Price Per Click?

Not quite.

It is an estimate of what an advertiser would likely pay to be in the top positions given an average quality score. Advertisers with better than average QS will pay less. And of course,...
Forum: Search Engine Optimization 29th June 2011, 01:00 PM
Replies: 49
Views: 1,990
Posted By Lucid
Re: How to determine a quality site?

Paul, I think you're right. Thanks for the link by the way.

Pretty much everything on that list is subjective, nothing that software could determine. I doubt Google has people rating sites and...
Forum: Search Engine Optimization 27th June 2011, 11:57 AM
Replies: 33
Views: 2,216
Posted By Lucid
Re: Why Your 4400 Searches/Month Keyword Site On Page 1 Only Gets 7 Visitors/Day

Like I wrote up in the thread almost two years ago, a click rate of 26.92%. However, that was 2 years ago compiled on data that was already a couple of years old. Trends may have changed since....
Forum: Search Engine Optimization 26th May 2011, 07:44 AM
Replies: 18
Views: 2,394
Posted By Lucid
Re: Using Google Adwords To Direct Link Clickbank, Check This Out!

Man oh man, I can't believe people believe this. Blackjack has it right: Adwords to unacceptable landing page is Account Ban.

People who say you can't direct link just don't know what they are...
Forum: Search Engine Optimization 22nd May 2011, 08:19 AM
Replies: 6
Views: 580
Posted By Lucid
Re: I Put My Site On Google PPC And It Sent It Away

Organics and PPC are two separate things. One does not affect the other so what you experienced would have happened without doing PPC.
Forum: Search Engine Optimization 9th May 2011, 01:46 PM
Replies: 13
Views: 2,929
Posted By Lucid
Re: Can't See Adword Ads in Google

I don't think so. Google redirects to your country's URL, at least here in Canada it redirects to google.ca whenever I type .com or any other TLD.

Therefore, you are still looking at google.com.ar...
Forum: Search Engine Optimization 6th May 2011, 07:08 AM
Replies: 3
Views: 554
Posted By Lucid
Re: CPC in Google Keyword Tool

The tool is meant for advertisers using Adwords. Those CPC values are also only estimates that the advertiser may pay. They are based on average ad quality but if an advertiser has higher quality...
Forum: Search Engine Optimization 26th April 2011, 07:48 AM
Replies: 6
Views: 788
Posted By Lucid
Re: PPC: Thinking lateral but faced with low QS

The bottom line is, getting more impressions to get more clicks is not necessarily a good thing. In fact, I'd say it's almost never a good thing. You don't want (more precisely, need) more clicks,...
Forum: Search Engine Optimization 19th April 2011, 08:11 PM
Replies: 2
Views: 1,217
Posted By Lucid
Re: Does Bing PPC penalize for exit popups?

From Adcenter's editorial guidelines (http://advertising.microsoft.com/support-center/product-help/adcenter/topic?query=MOONSHOT_CONC_EditorialLandingPage.htm) regarding the landing page:

The...
Forum: Search Engine Optimization 15th April 2011, 02:04 PM
Replies: 4
Views: 1,000
Posted By Lucid
Re: Adwords - Broad Match Modifier HELP!!

You simply put a + in front of the words you want modified. It will show as a broad match in AE's drop-down but it's OK. When uploading, the system will see it properly as a BMM keyword.
Forum: Search Engine Optimization 10th March 2011, 09:44 AM
Replies: 4
Views: 752
Posted By Lucid
Re: Strange Adword Ad Format

This is just the new feature out a month ago. If your ad appears above the SERPs, the first description line will be appended to the title line with a dash in between and make it look like a longer...
Forum: Search Engine Optimization 24th February 2011, 08:02 PM
Replies: 7
Views: 595
Posted By Lucid
Re: Google PPC Broad Matching

Use phrase AND exact matches. Use broad for longer tailed, not on a one-word keyword like widget. Better yet, use the new modified broad match.
Forum: Search Engine Optimization 18th February 2011, 08:38 PM
Replies: 26
Views: 794
Posted By Lucid
Re: The Fastest Typist on The Warrior Forum

I have a theory that the missing sock after you do laundry is that the dryer spins fast enough to send one sock either forward or backward in time or into another dimension. Once I solve how this...
Forum: Search Engine Optimization 18th February 2011, 02:49 PM
Replies: 6
Views: 396
Posted By Lucid
Re: CPC question

If you are referring to the CPC estimates in Google's Keyword Tool, then yes, you are correct that those are for the search network. It doesn't mean that the search network will be cheaper but most...
Forum: Search Engine Optimization 16th February 2011, 08:53 AM
Replies: 26
Views: 596
Posted By Lucid
Re: Is SEO a Hoax?

It doesn't matter what you or any expert think where you should rank. It's where Google thinks you should rank, the algorithm's rules, that matters.

Only one site can rank first at any one time....
Forum: Search Engine Optimization 27th January 2011, 02:49 PM
Replies: 9
Views: 418
Posted By Lucid
Re: google adwords question/issue?

If you're going to use a tool, and Adwords is a tool, you MUST learn the lingo and how to use the tool. The Adwords FAQ (http://www.lucidwebmarketing.com/adwords-faq.html) can help you get started.
...
Forum: Search Engine Optimization 25th January 2011, 02:30 PM
Replies: 7
Views: 817
Posted By Lucid
Re: Google Adwords "Free Gift Dilemma" - How Do You Deal With it?

I think this is worth repeating and something that advertisers must understand. In fact Paul, I'm going to steal this line from you and use it.



Correct.
Forum: Search Engine Optimization 30th November 2010, 02:49 PM
Replies: 17
Views: 613
Posted By Lucid
Re: PPC Experts, Help...ASAP!

Why exactly is he not happy?

If because a lesser number of sales, you must show and explain that he may have got a lot more clicks before but of lesser quality. Raw numbers mean nothing. It's the...
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