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Showing results 1 to 19 of 19
Search took 0.02 seconds. Search: Posts Made By: BarryADensa
Forum: Copywriting 9th March 2012, 04:59 PM
Replies: 44
Views: 1,423
Posted By BarryADensa
Re: How is it possible to write a sales letter in a week or less?

BTW, I've written sales letters in less than a day, because I had "all of the above" mentioned above.

But the client would never know that.

I normally quote a minimum turnaround of two weeks on...
Forum: Copywriting 9th March 2012, 03:52 PM
Replies: 44
Views: 1,423
Posted By BarryADensa
Re: How is it possible to write a sales letter in a week or less?

Baby shoes, never used.

How's that for a sales letter that took Hemingway less than a minute to write.:D

Okay, it wasn't supposed to be a sales letter.

I read that it took Makepeace 2 hours...
Forum: Copywriting 5th March 2012, 12:21 PM
Replies: 23
Views: 1,873
Posted By BarryADensa
Re: RIP John Ritz...

Totally shocked!

I haven't been in touch with John for a few years.

He always sent me his products for feedback, and I often hired him to write my overflow. And whenever I had a technical...
Forum: Copywriting 1st March 2012, 03:58 PM
Replies: 28
Views: 946
Posted By BarryADensa
Re: Review Request: Critique My Headline Please

Not that I'm against John Carlton like paragraph-long headlines -- but they need to contain only one thought, simply stated, to be effective -- i.e., grasped with one reading

Your headline, I had...
Forum: Copywriting 22nd February 2012, 11:06 PM
Replies: 22
Views: 2,399
Posted By BarryADensa
Re: If you’ve been writing marketing and sales copy for 5 years or more…

Great story, Mike. And I recognize your name, too. Fortin's?
Forum: Copywriting 22nd February 2012, 08:52 PM
Replies: 22
Views: 2,399
Posted By BarryADensa
Re: If you’ve been writing marketing and sales copy for 5 years or more…

Let me just add, regarding libraries...

I remember Dan Kennedy saying that when it comes to learning copywriting (I'm paraphrasing) everything there is to know about how to write copy has already...
Forum: Copywriting 22nd February 2012, 08:47 PM
Replies: 22
Views: 2,399
Posted By BarryADensa
Re: If you’ve been writing marketing and sales copy for 5 years or more…

Yes, writing and writing and writing is extremely important. There's no substitute. It elevates, more than anything else, your craft.

But without a strong understanding and grounding in what works...
Forum: Copywriting 22nd February 2012, 04:47 PM
Replies: 22
Views: 2,399
Posted By BarryADensa
If you’ve been writing marketing and sales copy for 5 years or more…

How did you prepare yourself to reach the level of marketing and sales writing mastery you now claim?

Why 5 years or more? I’ve heard it takes a minimum of 5 years before a copywriter internalizes...
Forum: Copywriting 20th February 2012, 08:23 PM
Replies: 11
Views: 1,101
Posted By BarryADensa
Re: Copywriting Project Intake Survey

Here's a link to the questionnaire I use which has been developed, and swiped, over the past 10 years. It covers it all:

Questions 4 U (http://www.writingwithpersonality.com/questions-4-u/)
Forum: Copywriting 20th February 2012, 02:54 PM
Replies: 52
Views: 2,859
Posted By BarryADensa
Re: 8 Things That P*** Me Off About Copywriters

So what's the point you're trying to make -- that copywriters are human, all too much so?

So what, even if all that you say is true -- and you hire a copywriter that is all that and more (or...
Forum: Copywriting 26th January 2012, 02:46 PM
Replies: 17
Views: 1,003
Posted By BarryADensa
Re: Please DON'T READ THIS if you ...

Just don't be overtly manipulative, or obvious. Psychology, reverse or forward, is essential to creating sales. Where copywriters get into trouble is when they discover a new "trick" and then fill...
Forum: Copywriting 20th October 2011, 02:26 PM
Replies: 3
Views: 801
Posted By BarryADensa
Re: Looking for FAST - Persuasive - Intelligent - Copywriter

Don't mean to splash cold water on your parade -- but fast and persuasive don't go together.

Long form copy -- in excess of 12 pages -- takes a good "persuasive" copywriter weeks, not days, to...
Forum: Copywriting 14th October 2011, 02:37 PM
Replies: 16
Views: 684
Posted By BarryADensa
Re: Need some market insider informations, searching for headline improvement

The impression I get is that the "super-seller" is a new and improved sales page -- but then, in the next phrase it's clear that you're talking about a person -- presumably you (I didn't go to your...
Forum: Copywriting 10th October 2011, 01:20 PM
Replies: 32
Views: 2,258
Posted By BarryADensa
Re: My first-ever PAYING copy writing client... I need advice.

First off, never work by the hour -- reasons are too numerous to mention. Charge by the project.

Second, since you wrote for FREE the last time out with this now paying client -- you can't shock...
Forum: Copywriting 10th October 2011, 12:41 PM
Replies: 15
Views: 2,559
Posted By BarryADensa
Re: Free Copywriting?

When I first started out as a copywriter, I had no experience, no portfolio -- only an unfounded belief that I could make it as a copywriter.

I also knew that what marketers wanted to see above...
Forum: Copywriting 26th September 2011, 03:17 PM
Replies: 18
Views: 1,439
Posted By BarryADensa
Re: Please Critique This Ad Copy

Why a negative headline? Always assume the market you're targeting wants your product and then drill down to its biggest benefit or USP and put it right up front in lights (and that's just one way to...
Forum: Copywriting 19th September 2011, 07:14 PM
Replies: 72
Views: 4,069
Posted By BarryADensa
Re: Using humor in sales copy?

If your house list loves you, understands you, and 99% of them appreciate your humor -- and told you so -- then crack 'em up.

But, if your house list subscribed to your emails or buys your...
Forum: Main Internet Marketing Discussion Forum 19th September 2011, 05:58 PM
Replies: 35
Views: 1,177
Posted By BarryADensa
Re: Affiliate Marketers: How do I attract and keep the heavy hitter affiliate marketers?

Please, Alexa, there's absolutely no apology necessary.

And I certainly didn't intend to come across in that post as being, well, cross or short with you, anymore than myob had intended that in...
Forum: Copywriting 18th September 2011, 08:57 PM
Replies: 28
Views: 1,572
Posted By BarryADensa
Re: What HOOKS the prospect like a helpless fish to bait?

There is a hook that will work 100% of the time in all markets and for all products -- without fail.

It's not a tactic or an element that can be attached to a sales letter. It's not a USP. It's...
Showing results 1 to 19 of 19

 
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