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Search: Posts Made By: Peter Lessard
Forum: Offline Marketing 14th September 2018, 10:50 AM
Replies: 11
Views: 483
Posted By Peter Lessard
Re: How to Keep local business owners engaged?

A few things I would like to add.
So that you can judge the value of the information I share, a bit of background.

My agency deals specifically with companies doing a minimum of 1mm/yearly and...
Forum: Offline Marketing 27th August 2018, 07:38 AM
Replies: 29
Views: 2,253
Posted By Peter Lessard
Re: Sell the Offer, NOT the product...

It's difficult to give advice not knowing what you are selling but I will address what I know so far.

Basically what you are saying is the item in question is NOT for everybody, its expensive and...
Forum: Offline Marketing 18th August 2018, 04:34 PM
Replies: 12
Views: 507
Posted By Peter Lessard
The myth of "adwords is too expensive" - how to do it right

First this is NOT about my believing in Adwords over other marketing channels.
What this is about is a huge error I see being made over and over again regarding a few things.

One, that Google...
Forum: Offline Marketing 30th July 2018, 11:51 PM
Replies: 56
Views: 1,910
Posted By Peter Lessard
Re: Does it matter where you live?

Well if the real question is based on tech start-ups and it mattering where you live then yeah.

In Silicon Valley on any given night, in any given bar there are a dozen guys with expertise and...
Forum: Offline Marketing 30th July 2018, 11:32 PM
Replies: 9
Views: 232
Posted By Peter Lessard
Re: Dress, How The Customers See You Arrive And Depart...Everything Matters

I have had this conversation with younger people on several occasions.
As I age I seem to find myself trying to translate across generations more and more.
The advice I give is best appearance...
Forum: Offline Marketing 25th July 2018, 09:51 AM
Replies: 6
Views: 355
Posted By Peter Lessard
Re: Rank and Rent Vs. Selling Leads

You would think, and we would think, and everybody will think.. and have opinions.

The only way you will make money doing this is if someone with that money agrees to give you some.

That...
Forum: Offline Marketing 16th July 2018, 04:40 PM
Replies: 47
Views: 2,649
Posted By Peter Lessard
Re: Finding emails in bulk for free

Ewen, you are now peddling spam? What has this world come to ;-)

"Spam" - this comes up in literally EVERY online thread where I have talked about emailing businesses. So much so, that I don't...
Forum: Offline Marketing 11th July 2018, 04:30 PM
Replies: 29
Views: 2,253
Posted By Peter Lessard
Sell the Offer, NOT the product...

If you handle the marketing for a service provider that sells the same products as everyone else, especially complimentary products, there is a way you can 10x your results.

Focus on selling the...
Forum: Offline Marketing 5th July 2018, 05:57 PM
Replies: 9
Views: 533
Posted By Peter Lessard
Re: What is Your offer? Are you easy to say "Yes" to?

I have been at this for a long time and I have been moving more and more in the direction of selling 'the offer' more forcefully than just selling a product or service.

I say that with the caveat...
Forum: Offline Marketing 16th May 2018, 11:28 AM
Replies: 26
Views: 1,414
Posted By Peter Lessard
Re: Who in here built a business 100% cold emails

I'm going to hate myself later for responding.

People doing cold email successfully would rather get a tooth pulled without anesthetic than post to the subject in an open forum.

I am NOT going...
Forum: Offline Marketing 18th October 2017, 11:31 AM
Replies: 2
Views: 356
Posted By Peter Lessard
The Sales Funnel Bandwagon, should you jump on? - Clickfunnels, Leadpages ThriveThemes...

More popular than the Fidget Spinner, Gangnam Style or the Rubik's Cube - the almighty sales funnel!

Business owners are being pitched funnels every day!
Should you use them, should you sell...
Forum: Offline Marketing 18th October 2017, 10:25 AM
Replies: 11
Views: 1,105
Posted By Peter Lessard
Re: How do you sell leads?

"But if I offer them leads, they are not interested."

Then you're speaking to the wrong people.

More than a million dollars per day of leads are bought/sold.
It's actually the biggest real...
Forum: Offline Marketing 22nd September 2017, 12:23 PM
Replies: 11
Views: 463
Posted By Peter Lessard
Re: Sears Store Closing - Appliance Technicians that are Facing Lay Offs or Need a Job

It absolutely needs to be tweaked lol
I didn't go into any real detail on how to do it.
Just requires a little creativity.

I am also NOT recommending false advertising and I NEVER engage with...
Forum: Offline Marketing 22nd September 2017, 11:41 AM
Replies: 11
Views: 463
Posted By Peter Lessard
Re: Sears Store Closing - Appliance Technicians that are Facing Lay Offs or Need a Job

There are a couple of separate issues here.

Your main question was how do I reach them.

Simple. Run ads for "experienced appliance repair technicians wanted".
You can do it on classified,...
Forum: Offline Marketing 21st April 2017, 11:55 PM
Replies: 17
Views: 963
Posted By Peter Lessard
Forum: Offline Marketing 21st April 2017, 08:01 PM
Replies: 17
Views: 963
Posted By Peter Lessard
Re: One line of copy that stole 2 million in sales in 2017

hmmm, I don't really agree but maybe some clarification is required.

I DO agree that based on previous behavior you can market to a group that is NOT actively searching a buyer keyword and would...
Forum: Offline Marketing 21st April 2017, 07:01 PM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

I can't think of any reason why a business would not want to make money as soon as possible. They still need at minimum to put in place whatever would be required to get some conversions. What that...
Forum: Main Internet Marketing Discussion Forum 21st April 2017, 02:05 PM
Replies: 8
Views: 262
Posted By Peter Lessard
Re: Starting an Online Consulting Business

Enough for who?
There are two parties involved.
You and the business owner.

The business owner doesn't care about you, they care about their problems and if you can solve them.

To be honest...
Forum: Offline Marketing 21st April 2017, 12:41 PM
Replies: 14
Views: 661
Posted By Peter Lessard
Re: Sales Lesson from my Mom - There's Two Types of Salespeople

This is one of the main reasons that consultants/marketers that have achieved great results for clients can easily outsell people just starting out. They know and believe that the prospect is nuts...
Forum: Offline Marketing 21st April 2017, 12:33 PM
Replies: 17
Views: 963
Posted By Peter Lessard
Re: One line of copy that stole 2 million in sales in 2017

That's exactly the point. It is indeed NOT a brilliant sales pitch. It is not a sales pitch at all.
It simply captures the lead at the exact moment we want to catch them at with exactly what they...
Forum: Offline Marketing 21st April 2017, 10:33 AM
Replies: 17
Views: 963
Posted By Peter Lessard
One line of copy that stole 2 million in sales in 2017

Oziboomer started a great thread on here titled
"When a Farmer Sows A Seed (http://www.warriorforum.com/offline-marketing/1268474-when-farmer-sows-seed.html)".

Got us all debating about the...
Forum: Offline Marketing 21st April 2017, 09:43 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

Lol there is no lurking, snatching, stealing.

Lets step away from analogies for a moment.
First off I have over a dozen clients with me more than 10 years.
My services get them exactly what they...
Forum: Offline Marketing 20th April 2017, 11:11 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

I couldn't agree more and your point is one of the main reasons I do what I do for most of my clients. You see most of my clients are NOT the "big guys" and NOT the "billionaires" so their best path...
Forum: Offline Marketing 20th April 2017, 10:22 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

This is gonna be fun ;-)

Farmer sows a seed...
Toils in the sun all day...
Prays for rain.
Works from sunrise to sunset 7 days per week.
Some years his crop is fully destroyed by random acts...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th March 2017, 12:39 PM
Replies: 4
Views: 427
Posted By Peter Lessard
Re: Locksmith got hit with "Unsupported Business" Advanced Verification?

Thanks for the info.

If this advanced verification is not in place in Canada and yet his ads have been flagged I am wondering if there is much that can be done.

For example on this page...
Forum: Offline Marketing 27th March 2017, 02:45 PM
Replies: 23
Views: 594
Posted By Peter Lessard
Re: Is This Headline So Compelling That It Forces You To Read The Rest Of The Post?

I like to know why people do what they do.

In this case we are discussing business owners, advertisers, marketers writing clever ads rather than targeted ads.

There is certainly a portion of...
Forum: Offline Marketing 22nd March 2017, 11:37 AM
Replies: 4
Views: 195
Posted By Peter Lessard
The Issue With Billing For Value or Charging What Your Worth

"Billing for value" or "Charging what your worth" is being heavily pitched.
I keep seeing this and you likely do as well.

It is really being hammered by everyone selling coaching.
It is also...
Forum: Offline Marketing 21st March 2017, 09:55 PM
Replies: 8
Views: 202
Posted By Peter Lessard
Re: How to network with larger businesses/corporations in my area?

What caught my eye in your post was
"might not be able to afford to outsource a nonessential service like copywriting".

I'm not sure what kind of copy you write but if you actually believe its...
Forum: Offline Marketing 21st March 2017, 12:43 PM
Replies: 4
Views: 283
Posted By Peter Lessard
Sell Online Marketing? Embracing Traditional Marketing Is A Win Win!

Before I talk about why embracing traditional marketing is to your benefit if you sell online marketing, you should know where the information comes from.

For 17 years I have been working with...
Forum: Offline Marketing 21st March 2017, 10:36 AM
Replies: 3
Views: 131
Posted By Peter Lessard
Re: Client dashboards- do you offer this and how?

Find the right clients and make them money and they will NEVER care to see a report, ever! Fail to make them money and no report in the world will matter.
Forum: Offline Marketing 21st March 2017, 10:28 AM
Replies: 10
Views: 357
Posted By Peter Lessard
Re: How Would You Contact These 14,000 leads?

You answered your own question.

You stated that you contacted 300 businesses under the pretense of a survey and 110 businesses agreed to participate in the survey. That is a 36% uptake. If 36% of...
Forum: Offline Marketing 8th June 2016, 08:59 PM
Replies: 8
Views: 397
Posted By Peter Lessard
So this company that sells trampolines

Is really worried about their bounce rate...

Any thoughts?

Seriously, sorry I couldn't help myself but I can actually hear crickets chirping in here....

Even worse my gag question may...
Forum: Offline Marketing 8th June 2016, 08:46 PM
Replies: 23
Views: 561
Posted By Peter Lessard
Re: Leads

Paid ads for targeted searches.

If you offer something of value there are people looking and searching for that thing.

Buying ads to get in front of searchers has never been easier nor has...
Forum: Offline Marketing 23rd February 2016, 11:04 AM
Replies: 6
Views: 1,392
Posted By Peter Lessard
Re: Lead Generation Services - Those of You Doing it, What's Your Take?

1. When they are getting them for free they are all good. When it's time for them to write you a check none of them has ever been any good.

2. Waste of your time and talent unless you have...
Forum: Offline Marketing 10th February 2016, 12:09 AM
Replies: 30
Views: 1,486
Posted By Peter Lessard
Re: Would anyone be kind enough to dissect this for me?

Bit late for me here too and others may chime in but one thing I will address is this.

"What type of turnover are you talking about? As far as churning clients? If you're giving them an ROI,...
Forum: Offline Marketing 9th February 2016, 09:44 PM
Replies: 30
Views: 1,486
Posted By Peter Lessard
Re: Would anyone be kind enough to dissect this for me?

Hey Synnuh

Before I get on to my comments please believe me that everything I say is intended to be helpful. Having said that I could earn a full time living telling kids the tooth fairy doesn't...
Forum: Offline Marketing 18th January 2016, 06:25 PM
Replies: 8
Views: 1,119
Posted By Peter Lessard
Re: Truth In Advertising Sells What Couldn't

Of course the truth sold in these instances, this was in my home province in Canada ;-)

I have used the same pitch to sell off a bunch of web design packages just before the holidays. We were...
Forum: Offline Marketing 10th January 2016, 05:01 PM
Replies: 18
Views: 1,363
Posted By Peter Lessard
Re: Bet I Can Prove Most Marketing Is Still Not Seeing The Trees For The Forrest

Appreciate everyone's great contributions to this thread.
I don't really want to get lost in systems of texting and implementation it was really just one example.

Really what I am trying to say...
Forum: Offline Marketing 8th January 2016, 08:27 PM
Replies: 18
Views: 1,363
Posted By Peter Lessard
Bet I Can Prove Most Marketing Is Still Not Seeing The Trees For The Forrest

I keep hearing how it is harder to generate business from online sources for offline businesses, how competition is getting so fierce etc... PPC more expensive, SEO getting so hard.

This makes me...
Forum: Main Internet Marketing Discussion Forum 22nd December 2015, 09:45 PM
Replies: 13
Views: 456
Posted By Peter Lessard
Re: how 2 really get paid online (and get a date)

damn it esmarshall, I SOOO wanted to have people think I was a big deal ;-)

that's the problem with this site, everybody thinks there is some angle ;-)
I have nothing for sale lol, nor do I...
Forum: Main Internet Marketing Discussion Forum 22nd December 2015, 08:08 PM
Replies: 13
Views: 456
Posted By Peter Lessard
Re: how 2 really get paid online (and get a date)

It is REALLY REALLY important to realize that though this mindset is peddled to death on here that this method absolutely does NOT generate the most income in the fastest fashion. It is actually...
Forum: Main Internet Marketing Discussion Forum 14th December 2015, 12:02 AM
Replies: 30
Views: 772
Posted By Peter Lessard
Re: cbconsumer.com - Fab Website, Disappointing Traffic

My favorite part about this thread is that if you Google cbconsumer.com as many of the potential traffic would do to see if the site is reputable this post ranks high lol

That means potential...
Forum: Offline Marketing 13th December 2015, 09:38 PM
Replies: 103
Views: 8,230
Posted By Peter Lessard
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

answered in posts #30 and #33

though funny human nature, just use the word because and insert anything thereafter lol

"It's not too expensive because your competitors are spending twice as much...
Forum: Offline Marketing 13th December 2015, 07:07 PM
Replies: 103
Views: 8,230
Posted By Peter Lessard
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

Lol reading this thread is too funny.

It's the typical argument I have seen my whole life between "consultants" and "closers".
I have done both.
I have advised on both.
I laugh equally at...
Forum: Offline Marketing 12th December 2015, 04:51 PM
Replies: 103
Views: 8,230
Posted By Peter Lessard
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

Steve: "that's too expensive"

Me: "Steve you might be right but thats exactly what my happiest clients said before they got on board. I want to make sure you profit from this so tell me this..."...
Forum: Offline Marketing 12th December 2015, 03:08 PM
Replies: 103
Views: 8,230
Posted By Peter Lessard
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

Of course I have different approaches for different mediums but we are talking hard core phone sales. My answer will seem to contradict how I sell MY services, but my services are long term high...
Forum: Offline Marketing 2nd December 2015, 03:14 PM
Replies: 12
Views: 1,365
Posted By Peter Lessard
Re: Home Advisor Leads

It doesn't matter what the niche is. In 16 years all leads I have driven have been "shit" unless I charged more and worked directly with the client on building systems and providing training in the...
Forum: Offline Marketing 2nd December 2015, 02:57 PM
Replies: 15
Views: 1,489
Posted By Peter Lessard
Re: Fax marketing? Have you still got a fax number?

I still get called in for consultations at Filemaker (division of apple) and Costco Canada headquarters. Didn't see any ham radios but they all still use faxing to place and take orders, sign...
Forum: Offline Marketing 30th November 2015, 01:05 PM
Replies: 15
Views: 1,489
Posted By Peter Lessard
Re: Fax marketing? Have you still got a fax number?

Just like I know the sun is going to set I know there are going to be "fax is dead" comments. As I have pointed out in other threads pretty much nothing ever dies, it is how you do it and who you...
Forum: Main Internet Marketing Discussion Forum 27th November 2015, 07:40 PM
Replies: 12
Views: 1,002
Posted By Peter Lessard
Re: Where to purchase good PLR for small business internet marketing?also, any thoughts on my approa

You may want to have a look at this post http://www.warriorforum.com/offline-marketing/1134952-thank-you-educating-creating-my-future-clients.html

It is not who might benefit from a web site that...
Forum: Offline Marketing 27th November 2015, 12:32 PM
Replies: 10
Views: 2,003
Posted By Peter Lessard
Re: How I Generated 1 Million+ In NET Sales For a Local Granite Fabricator

Selling in home is not necessary for them and in regards to her needs and all staff members yes management reacts quickly to making sure folks are spending time where they should be. Of course with...
Forum: Offline Marketing 27th November 2015, 11:24 AM
Replies: 18
Views: 1,359
Posted By Peter Lessard
Re: Thank you for educating and creating MY future clients...

I don't want to get too hung up on philosophy here but to me "marketing" is about making an offer. It would of been a rare occasion before the internet that you would sent out 12 mailers with no...
Forum: Offline Marketing 27th November 2015, 09:26 AM
Replies: 10
Views: 2,003
Posted By Peter Lessard
Re: How I Generated 1 Million+ In NET Sales For a Local Granite Fabricator

It is worth highlighting again that the definition of the problem changes dramatically based on who you are speaking with!

The owner in this meeting of course was making the final decision. For...
Forum: Offline Marketing 26th November 2015, 03:42 PM
Replies: 10
Views: 2,003
Posted By Peter Lessard
Peter Lessard - How I Generated 1 Million+ In NET Sales For a Local Granite Fabricator

I have decided to share a detailed overview of exactly how I added more than 1 Million dollars in net sales to a local granite manufacturer/installer in less than 12 months in a metropolitan city...
Forum: Offline Marketing 26th November 2015, 03:31 PM
Replies: 18
Views: 1,359
Posted By Peter Lessard
Re: Thank you for educating and creating MY future clients...

Thats the thing, you get them to identify themselves more often than not.
It can go from dirt simple to complex. On the simple end it can be that they respond to certain copy or marketing. For...
Forum: Offline Marketing 26th November 2015, 01:17 PM
Replies: 18
Views: 1,359
Posted By Peter Lessard
Re: Thank you for educating and creating MY future clients...

Thanks for the share.

In regards to the "You do that by advertising all the time." it fits in nicely to the thread. Some marketers make the great step of building systems so that they are...
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