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Search: Posts Made By: copyassassin
Forum: Copywriting 6th July 2015, 07:27 PM
Replies: 14
Views: 1,849
Posted By ewenmack
Re: FREE! Master swipe files -- See what's working NOW

Yes, once we have nailed our theme by testing,
we can change the headlines, body and offer
while being on theme.

Looks like Karass has locked down their winning theme
and stuck with it for...
Forum: Copywriting 30th June 2015, 01:51 PM
Replies: 14
Views: 1,849
Posted By RickDuris
Re: FREE! Master swipe files -- See what's working NOW

Thanks, Adam.

Years ago, I used to do a lot of traveling.

I'd marvel at those ads. On the plane to pass the time, I'd pick one ad and I'd write it out by hand.

Then I got the chance to...
Forum: Copywriting 29th June 2015, 01:30 PM
Replies: 14
Views: 1,849
Posted By ewenmack
Re: FREE! Master swipe files -- See what's working NOW

Would it happen to be Cartier advertising in Nexos
for those 20+ years Adam?

Best,
Doctor E. Vile
Forum: Copywriting 29th June 2015, 01:05 PM
Replies: 14
Views: 1,849
Posted By Raydal
Re: FREE! Master swipe files -- See what's working NOW

Never heard this before that airline magazine ads were expensive to place.
As my Grandma would say, you live and you learn. Thanks for the share.

-Ray Edwards
Forum: Copywriting 29th June 2015, 11:22 AM
Replies: 14
Views: 1,849
Posted By Len Bailey
Re: FREE! Master swipe files -- See what's working NOW

That's the hallmark of a well-performing ad. Thanks for the share!

Len
Forum: Copywriting 10th May 2015, 01:08 PM
Replies: 8
Views: 1,114
Posted By ewenmack
Re: Testing and tweaking copy budget

Adam, as you widen your knowedge base
of different formulas and methodologies,
plus see hundreds of split tests resulting
In response and revenue lifts...

then you get addicted to carrying out...
Forum: Copywriting 10th May 2015, 11:59 AM
Replies: 8
Views: 1,114
Posted By gjabiz
What is the estimated life Time Value of the customer?

How big is the market? What is the copy supposed to do?

First, you need some preliminary results.

Then you would test one thing at the time against an equal number of readers coming from the...
Forum: Copywriting 10th May 2015, 09:31 AM
Replies: 8
Views: 1,114
Posted By RickDuris
Re: Testing and tweaking copy budget

In my case, it depends upon the project. There is no one right answer.

That said, conducting ongoing testing is what I shoot for.

With regards to the budget, it's not so much the adspend, but...
Forum: Copywriting 9th May 2015, 06:59 PM
Replies: 8
Views: 1,114
Posted By Cam Connor
Re: Testing and tweaking copy budget

I'm pretty cereal...

It depends on the traffic source. For good PPC traffic, 35-50 clicks usually does the trick for a variant. For colder traffic, perhaps more.

As far as how much you spend?...
Forum: Copywriting 23rd February 2015, 07:08 PM
Replies: 12
Views: 1,466
Posted By ewenmack
Re: 3 most important questions to ask your client?

This is for selection and de-selection of clients...

1 Do I want to work with this person?

2 Will it lift or lower my reputation?

3 Can I get an easy win for him/her?

Best,
Doctor E. Vile
Forum: Copywriting 23rd February 2015, 07:29 AM
Replies: 12
Views: 1,466
Posted By ThePromotionalGuy
Re: 3 most important questions to ask your client?

Who?

Me?

Why?

As flippant as that sounds, it serves a purpose.
Forum: Copywriting 23rd February 2015, 01:51 AM
Replies: 12
Views: 1,466
Posted By RickDuris
Re: 3 most important questions to ask your client?

Who's the market?

Where's the traffic coming from?

What's the offer?
Forum: Copywriting 23rd February 2015, 12:25 AM
Replies: 12
Views: 1,466
Posted By kk075
Re: 3 most important questions to ask your client?

My list would be a little different, but I'm sure that Alex and I eventually ask the same questions-

1) Who is your ideal customer? .And I always stress this point, the more specifics I'm given,...
Forum: Copywriting 23rd February 2015, 12:14 AM
Replies: 12
Views: 1,466
Posted By Alex Cohen
Re: 3 most important questions to ask your client?

First 3 questions from my Prospect Questionnaire...

1. What problem does your prospect want to solve?
2. What emotion is driving him to find a solution?
...
Forum: Copywriting 23rd August 2014, 01:18 PM
Replies: 26
Views: 1,718
Posted By Mark Pescetti
Re: Perry Marshall Webinar: Getting equity instead of just cash

Adam! Awesome webinar dude. I listened up to the 41 minute mark. Great stuff.

I love the paradigm shift of just working an hour a day. I'm at around 4 hours a day. (Although lately is has been...
Forum: Copywriting 25th May 2014, 07:40 PM
Replies: 10
Views: 1,247
Posted By RickDuris
Re: How to quickly and easily nail your hook, message, and offer in an afternoon.

Adam, tell her if you really wanted to screw around on the side, you'd be using Tinder. ;)
Forum: Copywriting 21st January 2014, 10:58 AM
Replies: 13
Views: 6,656
Posted By Raydal
Re: Ben settle's email players newsletter: have u bought and made money because of it?

In assessing different email marketing systems/approaches, one constant I see
if you want to mail everyday vs. weekly:- your life story or that of a fictitious
figure.

Those who prefer the less...
Forum: Copywriting 15th January 2014, 11:40 PM
Replies: 15
Views: 1,340
Posted By ewenmack
Re: Email swipe: example of Market to Match to Offer

Going out to a list that hasn't heard of you,
you may find enough sports car enthusiasts who are biz owners
in your location via Facebook ad platform.

Best,
Ewen
Forum: Copywriting 13th January 2014, 04:32 AM
Replies: 7
Views: 955
Posted By The Copy Nazi
Re: Who is the AVERAGE IMer according to You?

I try to stay in character, mate. ;)
Forum: Copywriting 3rd September 2013, 12:06 PM
Replies: 10
Views: 1,052
Posted By The Copy Nazi
Re: How Layout and Design can Lower Conversions...

Jesus Dude... you should launch a WSO - "How to Spam the Copy Forum with Spurious Advice Designed to Get Your Sig Noticed". It's like a free for all for you and Pescetti.

I just remembered why I'm...
Forum: Copywriting 2nd September 2013, 12:31 PM
Replies: 7
Views: 1,145
Posted By RickDuris
Re: "It's the offer, stupid"

Yep, to a kid, canyons are a bonus that's impossible to resist.
Forum: Copywriting 2nd September 2013, 01:41 AM
Replies: 7
Views: 1,145
Posted By ewenmack
Re: "It's the offer, stupid"

Marketing Experiments did the split test
for Cook Travel.

The control was the existing offer.

The challenger was added emphasis on the offer
being more believable.

The challenger won by...
Forum: Copywriting 1st September 2013, 08:39 PM
Replies: 13
Views: 906
Posted By SEOJunky
Re: 10 questions

1. Why they ought to buy from you.

2. What's in it for them?

3. How you can help relieve their pain.

4. How you can reverse risk.

5. How you can show them how you've helped other people...
Forum: Copywriting 31st August 2013, 05:59 PM
Replies: 13
Views: 906
Posted By Steve Hill
Re: 10 questions

I'm not sure if this is exactly what you mean, but here's a list of 11 indicators I'd consider useful for long-term mutual success:

1) Does the client have a proven product/laddered product line?...
Forum: Copywriting 29th August 2013, 11:45 AM
Replies: 13
Views: 906
Posted By Mark Pescetti
Re: 10 questions

1) Do you have a hungry audience?
2) Who is your ideal customer? Why?
3) Why is your solution better than the competition's products?
4) What inspired you to pursue creating your solution?
5)...
Forum: Copywriting 29th August 2013, 06:19 AM
Replies: 13
Views: 906
Posted By sethczerepak
Re: 10 questions

Who's your ideal buyer?
What's their most present problem?
What's their most common fear barrier/objection?
What alternatives might they have already tried in order to solve the problem?
What did...
Forum: Copywriting 5th August 2013, 03:29 PM
Replies: 48
Views: 1,443
Posted By Mark Pescetti
Re: [HELP!] Critique my sales page PLEEEZE!

David is absolutely right.

Get your ideal customer totally transparent in your mind's eye.

You've made your copy way more complicated than it needs to be (or should be.)

That's why I asked...
Forum: Copywriting 29th April 2013, 04:24 PM
Replies: 37
Views: 1,396
Posted By ewenmack
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

Adam here's the promo for a weekend retreat with Rich Schefren
at Strategic Profits.

It's for his second one.

Note no ROI's mentioned.

Relax Your Way To Riches | Strategic Profits...
Forum: Copywriting 25th April 2013, 03:32 PM
Replies: 37
Views: 1,396
Posted By Alex Cohen
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

That's not necessarily bad.

The product or service should not be described until interest has been generated and desire sufficiently stoked.

Alex
Forum: Copywriting 24th April 2013, 08:58 PM
Replies: 37
Views: 1,396
Posted By Alex Cohen
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

It's a big deal with the FTC too. Promising a specific result is a mine field you may not want to walk through.

Alex
Forum: Copywriting 24th April 2013, 04:41 PM
Replies: 37
Views: 1,396
Posted By ewenmack
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

Another valued angle may be the mastermind approach.

It becomes less about you and more about the collective brains trust
working in harmony together.

Where the big ideas and aha moments are...
Forum: Copywriting 24th April 2013, 04:11 PM
Replies: 37
Views: 1,396
Posted By marciayudkin
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

Aloha Adam from Maui,

Your big promise could be that they return home relaxed, refreshed and with a clear idea of exactly what they have to do in their business to achieve their goals. They'll...
Forum: Copywriting 24th April 2013, 10:58 AM
Replies: 37
Views: 1,396
Posted By triedtruefitness
Re: Please Critique My Copy For a 5 Day Hawaiian Business Retreat

Adam:

I'll be blunt: Start over.

First and foremost, stop trying to define your target market. If you're mailing this to your house list (and it sounds like you are) then your market is...
Forum: Copywriting 19th April 2013, 12:48 PM
Replies: 12
Views: 877
Posted By Mark Pescetti
Re: How much money are your clients leaving on the table because of this?

Hey Adam!

Great question.

1) A client should never be difficult to get ahold of. If they've secured your services to brand and write copy, they need to be readily available to engage at a...
Forum: Copywriting 9th April 2013, 03:25 PM
Replies: 22
Views: 1,791
Posted By Alex Cohen
Re: For you idiots who think email marketing is dead...[proof it's NOT!]

If you seriously think your thread headline is anywhere close to Gary Halbert's shtick, you're sadly mistaken. The comparison is absurd.

That said, all rules are made to be broken.

A guy...
Forum: Copywriting 8th April 2013, 08:44 AM
Replies: 30
Views: 1,696
Posted By gjabiz
Here is exactly what is wrong with you. And a cure if you want one.

The reason you need to get angry to get your creative juices flowing is;

because you've created a deep neural path, a trench of excitation which stimulates your brain and fires off other areas of...
Forum: Copywriting 7th April 2013, 07:50 PM
Replies: 30
Views: 1,696
Posted By DanteRomero
Re: What's wrong with me? (this is a serious request for feedback)

Edit: I recall some university research on this issue. The brain ties in memory and skills with whatever the mental state is when they are learned. A student who studies when calm, loses access to...
Forum: Copywriting 7th April 2013, 07:09 PM
Replies: 30
Views: 1,696
Posted By hawaiihypnotist
Re: What's wrong with me? (this is a serious request for feedback)

You can try using Hypnosis to find a more efficient way of doing things. Having a bunch of negative feelings/thoughts won't do you any good in the long run.

Antonio
Forum: Copywriting 7th April 2013, 07:00 PM
Replies: 30
Views: 1,696
Posted By Teez
Re: What's wrong with me? (this is a serious request for feedback)

Simply sounds like this is your Muse.

Using personal experience and information I'll explain my thoughts

Artists whatever genre hip hop, rnb, country, soul, jazz e.t.c make music and write...
Forum: Copywriting 7th April 2013, 04:00 PM
Replies: 30
Views: 1,696
Posted By cindytsmile
Re: What's wrong with me? (this is a serious request for feedback)

I think you just need to find a new Mark Andrews to piss you off!
Forum: Copywriting 7th April 2013, 03:57 PM
Replies: 30
Views: 1,696
Posted By cindytsmile
Re: What's wrong with me? (this is a serious request for feedback)

I don't think anything is wrong with you, unless the anger is causing you harm. If it's working, don't question it. It's fine. Sometimes I do my best work when I'm totally angry. I'm not sure it's...
Forum: Copywriting 7th April 2013, 01:03 PM
Replies: 30
Views: 1,696
Posted By marciayudkin
Re: What's wrong with me? (this is a serious request for feedback)

There is a literary writer named William H. Gass who says exactly the same thing. I've heard him and seen him talk about this several times. You might look him up and see if he has any insights...
Forum: Copywriting 7th April 2013, 12:31 PM
Replies: 30
Views: 1,696
Posted By DavidG
Re: What's wrong with me? (this is a serious request for feedback)

There's nothing wrong with you, I bet if we heard the real behind the curtains on all writers, you'd look like a boyscout...

I'm not sure what you have but regarding the obsessive part - here's...
Forum: Copywriting 7th April 2013, 12:16 PM
Replies: 30
Views: 1,696
Posted By Danielle Lynn
Re: What's wrong with me? (this is a serious request for feedback)

Based on what you wrote, my guess is you have a habit of using negative energy. That's how you've learned to write/function, so that's what you turn to.

We tend to stick to our habits, even if...
Forum: Copywriting 7th April 2013, 12:04 PM
Replies: 30
Views: 1,696
Posted By OutOfThisWord
Re: What's wrong with me? (this is a serious request for feedback)

If it works for you and you are not harming others, stay with it.

A lot of creativity arises from being effed-up.

Ask me how I know.
Forum: Copywriting 6th April 2013, 12:57 PM
Replies: 22
Views: 1,791
Posted By joe golfer
Re: For you idiots who think email marketing is dead...[proof it's NOT!]

Notice how their email sign-up forms dominate the front page above the fold.

InsideHook | Travel, News, Health & Fashion for Men in New York, LA & the Nation (http://www.insidehook.com/)
...
Forum: Copywriting 25th March 2013, 02:35 PM
Replies: 5
Views: 1,122
Posted By shawnlebrun
Re: THE most important part of your sales letter

Adam, no doubt that's a GREAT point about having that relationship with your list.

I remember sending out emails in the past that had literally NOTHING to do
with an offer or trying to sell...
Forum: Copywriting 10th March 2013, 11:25 AM
Replies: 8
Views: 1,015
Posted By Andrew Gould
Re: Anybody have THIS Jay Abraham gem in their swipe file?

Here's the online version:

Marketing Strategy Setting Super Summit (http://web.archive.org/web/20080103181234/http://www.abraham.com/superstrategy/intro.htm)
Forum: Copywriting 8th March 2013, 11:14 AM
Replies: 49
Views: 1,691
Posted By RickDuris
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Yeah, and you can be damn sure I'm not gonna be one of those "networking my way to success" there.

I'm gunnin' for you, Brian. ;)

Kinda like this guy:
...
Forum: Copywriting 8th March 2013, 10:38 AM
Replies: 49
Views: 1,691
Posted By RickDuris
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

I wanna go because I wanna kick Brian's ass playing guitars. And everyone gets to watch. :)
Forum: Copywriting 5th March 2013, 05:15 PM
Replies: 37
Views: 4,943
Posted By RickDuris
Re: Email Copywriting--What's Working Now

Great job, Adam!

Honestly, I wouldn't have come at it from that perspective. But there's nothing wrong with yours at all.

- Rick Duris

PS: Adam, you're inspiring me to analyze my own work....
Forum: Copywriting 5th March 2013, 08:18 AM
Replies: 49
Views: 1,691
Posted By BrianMcLeod
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Thanks for doing this with your ticket, Adam.

And, of course, huge congrats on the new baby!

We demand photos of the cutie as soon as you can.
Forum: Copywriting 5th March 2013, 12:54 AM
Replies: 49
Views: 1,691
Posted By BudaBrit
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Congrats :)

I'm pre-booked that weekend, though...
Forum: Copywriting 4th March 2013, 07:27 PM
Replies: 49
Views: 1,691
Posted By Ross Bowring
Re: 140 Character Contest to Get Your Butt inside Brian McLeod's Warrior Event

Adam,

Congratulations on the baby! Babies are fun.

I'm already going, but as an added bonus, I'll buy the winner a drink at the hotel bar.

But nothing over $20 because I've got babies of...
Forum: Copywriting 4th March 2013, 06:58 PM
Replies: 49
Views: 1,691
Posted By angiecolee
Forum: Copywriting 4th March 2013, 05:41 PM
Replies: 37
Views: 4,943
Posted By RickDuris
Re: Email Copywriting--What's Working Now

Thanks, Adam.

Obviously copywriting-wise, there's a lot going on under the hood of this email.

And knowing you Adam, you probably see it.

My edge is I understand this market.

I know web...
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