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Search: Posts Made By: Johnny12345
Forum: Main Internet Marketing Discussion Forum 23rd August 2020, 12:28 PM
Replies: 33
Views: 938
Posted By Claude Whitacre
Forum: Main Internet Marketing Discussion Forum 22nd August 2020, 11:07 AM
Replies: 33
Views: 938
Posted By Claude Whitacre
Re: The 2 most powerful words in advertising -- 2 words that sold millions in a household commodity

I meant that if you think about "Rinse, repeat" how could you apply this to other offers?

But first, I have to dissect what the principle is behind "Rinse repeat". It's the principle of adding a...
Forum: Main Internet Marketing Discussion Forum 19th August 2020, 01:07 PM
Replies: 33
Views: 938
Posted By Claude Whitacre
Re: The 2 most powerful words in advertising -- 2 words that sold millions in a household commodity

I'll be frank with you. I tried the "Click here" in a newspaper ad, and it did nothing. Next, I'm going to use it on a billboard. Wish me luck.


JK. ;)
Forum: Main Internet Marketing Discussion Forum 19th August 2020, 12:06 PM
Replies: 33
Views: 938
Posted By Frank Donovan
Re: The 2 most powerful words in advertising -- 2 words that sold millions in a household commodity

I'll see your "Click Here" and raise you a "Free Gift" - even though one of those words is redundant.
Forum: Copywriting 9th January 2020, 05:10 PM
Replies: 27
Views: 698
Posted By GordonJ
Yes, thank goodness.

It wasn't a problem for those who knew what they were doing and making tons of moolah from doing it. Yes, today, NOW, things are so much easier, we'd think there would be more success here at WF,...
Forum: Copywriting 8th January 2020, 07:26 PM
Replies: 27
Views: 698
Posted By GordonJ
Keep the time in mind.

John, back then, most promotion was word of mouth via newsletters. It seemed everyone had a newsletter, and I guess that was their promotion. In the case of my first encounter with the 20 dollar a...
Forum: Copywriting 8th January 2020, 09:32 AM
Replies: 27
Views: 698
Posted By GordonJ
Very sharp (and nice) man.

He was interesting, because, he was interested in so many things. But his theater/acting background came into play too, a lot of copy "secrets" from the entertainment field, we had a discussion about...
Forum: Main Internet Marketing Discussion Forum 17th November 2019, 06:04 AM
Replies: 30
Views: 449
Posted By max5ty
Re: More Businesses Should Start Using Live Chat

I definitely feel you on that one.

They say statistics show...blah, blah, blah...about this and that works. Prob works on some (like pop-ups), but I feel the same way you do when it comes to...
Forum: Copywriting 1st November 2019, 10:59 AM
Replies: 27
Views: 698
Posted By GordonJ
In the vein of "I wish I knew then, what I know NOW..."

IF I knew then, what I know now, .... (drum roll please) ......

I would NOT have spent a lifetime of selling, ANYTHING.

Allow a little backstory please.

I had the privilege of being...
Forum: Copywriting 1st November 2019, 09:03 AM
Replies: 27
Views: 698
Posted By max5ty
Re: Copywriters that Advocate Cold Calling

You've got to position yourself as an expert in your field.

--------------------

I found a product that could be drop-shipped. Didn't have to pay for it until I sold it.

Wrote a letter to...
Forum: Copywriting 31st October 2019, 09:13 AM
Replies: 27
Views: 698
Posted By Claude Whitacre
Re: One big difference is

Same here. For years it was a battle of wills, winning by attrition, And eventually a dance, and now a seemingly effortless conversation (although all the technique is just below the surface)


...
Forum: Beginners Area 23rd April 2019, 08:51 AM
Replies: 14
Views: 360
Posted By Jason Kanigan
Re: Before you sell an information product

What would you recommend?

I post only on questions I like and feel I have something to contribute on, one or two a day...and my business has nothing to do with this place. It's just for fun. But...
Forum: Beginners Area 22nd April 2019, 06:20 PM
Replies: 14
Views: 360
Posted By writeaway
Re: Before you sell an information product, READ THIS...

The point about building businesses on CRUCIAL STATISTICAL ANALYSIS and the right ROI = SOLID advice.

Still, there's a missing piece: The most important step (not mentioned in the original post)...
Forum: Beginners Area 22nd April 2019, 06:17 PM
Replies: 14
Views: 360
Posted By tryinhere
Re: Before you sell an information product, READ THIS...

The biggest "maths" problem there is the cost per lead, that one element can be changed almost instantly over and above the other that might take time, the quickest way to calculate that is to work...
Forum: Beginners Area 22nd April 2019, 05:44 PM
Replies: 14
Views: 360
Posted By Jason Kanigan
Re: Before you sell an information product, READ THIS...

Wish it were true...(had to look up 'were vs was' to make sure which was right lol) but that's right, the large majority of marketers are simply throwing stuff at the wall and hoping something...
Forum: Beginners Area 22nd April 2019, 02:14 PM
Replies: 14
Views: 360
Posted By Jason Kanigan
Re: Before you sell an information product, READ THIS...

Good post from the OP...unfortunately most people will never do anything with the ideas.

I've been trying to show people here how to understand the math of their business for years...really, for...
Forum: Beginners Area 22nd April 2019, 01:57 PM
Replies: 14
Views: 360
Posted By spartan14
Re: Before you sell an information product, READ THIS...

Thats are so simply advices but they are so efective for your profit online
Forum: Beginners Area 22nd April 2019, 09:07 AM
Replies: 14
Views: 360
Posted By dave_hermansen
Re: Before you sell an information product, READ THIS...

It's amazing to me how many people don't run the numbers - especially with advertising - to figure out ahead of time what the maximum cost per click is for a break-even scenario. Instead, they bid...
Forum: Beginners Area 22nd April 2019, 04:13 AM
Replies: 14
Views: 360
Posted By Janice Sperry
Re: Before you sell an information product, READ THIS...

The numbers (stats) are so important if you really want to succeed. It applies to marketing your own product, affiliate marketing or providing a service. It is so easy to incorrectly use just some...
Forum: Main Internet Marketing Discussion Forum 26th March 2019, 10:29 PM
Replies: 58
Views: 1,238
Posted By Ankush Mittal
Re: Best way to promote a website

Although there are 100’s of ways to promoting a website.

but for me YouTube is the best to promote a website.

here is why I prefer YouTube over other social media.

YouTube is not just a...
Forum: Programming 26th March 2019, 06:12 AM
Replies: 2
Views: 76
Posted By jmosticc22
RE: What is the best website to use for selling ownership of a desktop program?

I used to use a desktop application like this when I ran a local business, the parent company sold it B2B. It may be difficult to use a marketplace because they are more online based. Your best bet...
Forum: Copywriting 30th November 2018, 12:29 PM
Replies: 12
Views: 548
Posted By ewenmack
Re: The Top 3 Reason Sales Campaigns Fail

I'd add audience selection and a subset of that being timing.

Take cosmetic surgery.

You've selected a group of women who are married,
well established with children now mostly independent...
Forum: Copywriting 29th November 2018, 01:24 PM
Replies: 12
Views: 548
Posted By Mark Pescetti
The Top 3 Reason Sales Campaigns Fail

The worst feeling in the world, as a marketer, is launching a campaign you’re thrilled about, and watching it bomb worse than anything you ever imagined in your worst nightmares. It’s like throwing a...
Forum: Copywriting 24th November 2018, 03:23 PM
Replies: 29
Views: 628
Posted By Mark Pescetti
Re: How to write copy for skin care products?

Boom. Thank you for speaking this Johnny.

When I got into skincare, I tried to treat it like supplement copy. Big mistake.

Firstly, check this out:
...
Forum: Copywriting 28th October 2018, 02:13 PM
Replies: 51
Views: 816
Posted By ewenmack
Re: Advertising determines almost everything in our society

Mark, it seems like you have given a lot of thought
to the effects of mass communication on society.

I might be wrong but it seems you are
seeing the damaging effects of it and
you have a...
Forum: Main Internet Marketing Discussion Forum 23rd October 2018, 11:17 PM
Replies: 112
Views: 4,203
Posted By Jay Brazen
Re: Is there an alternative to ClickFunnels by now?

Best tool created by far, lol.

I remember those days.
Forum: Copywriting 12th August 2018, 08:16 AM
Replies: 101
Views: 7,481
Posted By max5ty
Read This...Make Money

Ever wonder why one copywriter drives a Bentley and another barely squeaks by?

One is in demand and the other is begging for work?

Sorry, I couldn't hear you - -

You have?

Ok I thought...
Forum: Offline Marketing 21st May 2018, 11:33 AM
Replies: 38
Views: 1,322
Posted By Claude Whitacre
Re: My Direct Mail Vacuum Cleaner Ad.

I get why you said that. I wanted the headline to sound more like a real headline. I wonder which headline would have pulled better? I agree that "Retailer's" is better than "Retailer".

I agree...
Forum: Main Internet Marketing Discussion Forum 18th May 2018, 11:46 AM
Replies: 20
Views: 340
Posted By kazimuhith
Re: Which Funnel Creating Service are You Using in 2018?

LOL.. I wish I knew PHP. The funnels would have been free..
Forum: Offline Marketing 17th April 2018, 05:36 PM
Replies: 38
Views: 1,322
Posted By Claude Whitacre
Re: My Direct Mail Vacuum Cleaner Ad.

Sure. I changed my positioning in their mind (a huge mistake). They came in thinking that they were going to get the bargain of the century...maybe I was even losing money.

I started acting like a...
Forum: Offline Marketing 19th February 2018, 03:51 PM
Replies: 38
Views: 1,322
Posted By Claude Whitacre
My Direct Mail Vacuum Cleaner Ad.

This is a full page (8 1/2 X 11") Town Money Saver Ad that went to 25,000 people last Thursday. So far, 6 vacuums were sold at $489. Everything in the ad is true.

I don't know how to post the...
Forum: Main Internet Marketing Discussion Forum 11th May 2016, 08:41 AM
Replies: 15
Views: 354
Posted By Verena
Re: I Just Deleted 2500 Words Before Hitting the Publish Button

John, thanks for your positive words.

You made my day ;)
Forum: Copywriting 12th October 2014, 06:01 PM
Replies: 10
Views: 1,176
Posted By joe golfer
Dullards, bums, and hacks

Occasionally posters here ask for tips on writing resumes and cover letters for regular jobs or copywriting gigs. You might get some ideas from pre-fame Hunter Thompson's letter to the Vancouver Sun...
Forum: Copywriting 17th September 2014, 07:06 AM
Replies: 20
Views: 1,494
Posted By BrianMcLeod
Re: Crickets In The Copywriting Section

One thing that drives many away from this CW subform is all the griping, whining, in-fighting and gutter sniping that happens almost constantly.

It used to be worse - much worse - so I'm not...
Forum: Copywriting 6th August 2014, 09:01 PM
Replies: 31
Views: 1,706
Posted By BrianMcLeod
Re: A Note To Anyone Who's Using The Term "Killer Copy"...

Guess me and Garf better close up shop then...

I mean, who cares about six-figures worth of product sales that prove otherwise when Sajun's got an opinion to share?

Use the words your...
Forum: Copywriting 22nd June 2014, 11:37 PM
Replies: 27
Views: 2,071
Posted By Sean Fry
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

Um, does anyone here not get that that letter is designed to do one thing?

To get people to watch the video. Jesus...copywriters. :P

The letter isn't designed to sell. The video is. Its...
Forum: Copywriting 22nd June 2014, 11:08 PM
Replies: 27
Views: 2,071
Posted By UnkwnUsr
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

I think Jeff will be okay, you have to remember that this short sales letter is just the introduction of what will no doubt be a massive marketing effort. I believe there was a similar letter for the...
Forum: Copywriting 19th June 2014, 11:12 AM
Replies: 27
Views: 2,071
Posted By Lance K
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

As far as sounding presumptuous and cold, I have a different take.

The letter is from Jeff Bezos. As a customer of Amazon I'd expect it to be a cold sounding business like mass email. If it was...
Forum: Website Design 18th June 2014, 01:34 AM
Replies: 2
Views: 354
Posted By harkon
Re: Has anyone tried using the Bootstrap 3 front-end framework?

I'm constantly using it. It does make webpage development easier and it is easy to learn.
Forum: Website Design 18th June 2014, 01:33 AM
Replies: 2
Views: 354
Posted By kewkii
Re: Has anyone tried using the Bootstrap 3 front-end framework?

I use it a lot ... in fact I think all the work I've done recently has used it.

I like it because it speeds up the development time and removes some of the cross browser issues that may have...
Forum: Offline Marketing 2nd June 2014, 04:32 PM
Replies: 13
Views: 1,485
Posted By Jason Kanigan
[Local Online Marketing] How-To Help Your Clients: Interview with Claude Whitacre

You're probably familiar with Claude, who's a regular on this forum.

Claude is a sales expert, but also is a pro at local online marketing.

Local online marketing is a subject I know very...
Forum: Copywriting 1st June 2014, 11:40 PM
Replies: 20
Views: 1,181
Posted By Venturetothetop
Re: Startling Proof: It's ALL about the headline.

Absolutely not. This is why so many marketers fail.

Measure the end goal... the end goal is not simply a signup to a newsletter or an open... the end goal is something different, quite often a...
Forum: Copywriting 30th May 2014, 04:07 AM
Replies: 20
Views: 1,181
Posted By Alexa Smith
Re: Startling Proof: It's ALL about the headline.

Hundreds. Unfortunately, most of them weren't "obvious" at the time. Especially when I first started...
Forum: Mind Warriors 16th May 2014, 10:54 AM
Replies: 31
Views: 1,894
Posted By Jason Kanigan
Re: Life at 32

Eventually I took off my shoe and smashed it.

That monster spider had both of us in a bad position.

I don't like killing things, even spiders or roaches, but some things cannot easily be...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 16th April 2014, 09:08 AM
Replies: 22
Views: 1,286
Posted By nicetiga
Re: No Sales after 10,000 Visits

Thanks much , I removed the Computer monitors and computers , i will improve the site based on your observations. thank you. I really appreciate it.
Forum: Main Internet Marketing Discussion Forum 16th April 2014, 06:32 AM
Replies: 169
Views: 5,329
Posted By TiffanyLambert
Re: WSOs Back To $20!

1. It doesn't matter if there are 1,000 bad WSOs and 1 good one - we're all responsible for what we buy and I've bought many WSOs and never bought a single stinker. I may have purchased 1-2 where I...
Forum: Warriors For Hire 5th April 2014, 09:09 AM
Replies: 340
Views: 51,677
Posted By BrMarketer
Re: [Sales Letter Copywriter] SELL MORE NOW... With TRUE Professional Quality Sales Copy -- Rave Rev

John is a true qualified professional.

He took the time to really understand my product and delivered some really solid work.

Indeed not the cheapest around, but if your project matters and you...
Forum: Offline Marketing 17th March 2014, 04:55 PM
Replies: 37
Views: 2,469
Posted By mogulmap
Re: Top 10 offline Marketing Services

I think responses like these are the things that don't provide any real value to people looking for honest help and answers.

That's right I said it...
Forum: Copywriting 18th February 2014, 09:42 PM
Replies: 24
Views: 3,127
Posted By max5ty
Hypnosis in copywriting...

As a couple of you know, my dad was one of the leading magicians in the world at one time. He was one of the first to ever use hypnosis in his shows.

Naturally, I studied hypnosis, and everything...
Forum: Copywriting 4th February 2014, 10:49 AM
Replies: 21
Views: 1,885
Posted By The Copy Nazi
My Landing Page Sucks. Nobody's clicking/nobody's buying. Please help.

Suck on this - The Landing Page Optimization Guide You Wish You Always Had (http://conversionxl.com/landing-page-optimization/#).
Forum: Copywriting 20th January 2014, 08:18 PM
Replies: 41
Views: 1,511
Posted By max5ty
Re: Anyways...

Saw a UFO bout 35 years ago. Not kidding. It had no wings.

I think we're looking at a future where we'll figure out that technology.

Possibly, quite possibly, they're looking at our...
Forum: Copywriting 20th January 2014, 07:37 PM
Replies: 41
Views: 1,511
Posted By Claude Whitacre
Re: Anyways...

John; Damn, you said it first. Our understanding of how the brain works evolves over time. That's why we advertise differently than 50 years ago. Culture changes, language changes. And out...
Forum: Copywriting 18th January 2014, 08:28 PM
Replies: 41
Views: 1,511
Posted By CopyMonster
Re: Anyways...

I think Schwartz covered this in market awareness (Breakthrough Advertising, ch. 2). You don't start by telling Bob your widget is $9.95 if he doesn't know what the heck it is or what it's for. But...
Forum: Copywriting 7th January 2014, 10:51 AM
Replies: 35
Views: 10,606
Posted By gjabiz
ONE bite at a time, like eating an elephant.

perryny, here are the lifetime value nuggets...

The NPGS formula:

PROSPECT X PRODUCT X PROMOTION X MEDIA = $$$$$$$$$

I'm a believer in people first, like Gary Halbert setting up his...
Forum: Copywriting 5th January 2014, 10:05 AM
Replies: 35
Views: 10,606
Posted By gjabiz
Harvey Brody likes control...

From his own life; Harvey Brody has controlled the Zoom Spout Oiler since the 50's. He doesn't mfgr, ship, store or retail...he supplies about 150 customers like SEARS, Walmart, Home Depot, LOWES,...
Forum: Copywriting 3rd January 2014, 10:28 AM
Replies: 35
Views: 10,606
Posted By gjabiz
Hotsheets and specialty products.

I've never met Melvin although have had several phone conversations with him. Once did a product with Rick Smith, the Net Guerrilla, based on a book Melvin published. He introduced me to Charles...
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