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Search: Posts Made By: bob ross
Forum: Offline Marketing 18th October 2016, 03:44 PM
Replies: 11
Views: 373
Posted By ewenmack
Re: Does Direct Mail still have it's Place?

Direct mail is still the biggest form of ad spend by local businesses
as seen by this chart..

http://i66.tinypic.com/juv1he.png

Best,
Ewen
Forum: Offline Marketing 14th September 2016, 09:22 AM
Replies: 15
Views: 275
Posted By Ron Lafuddy
Do what works for you

It's funny what works for some businesses.

Met a gal who owns a local tax service. She sends out a letter with her business card and a fridge magnet, to new arrivals in the area. She says the...
Forum: Offline Marketing 13th September 2016, 05:13 PM
Replies: 8
Views: 482
Posted By umc
Re: 2016 Offline Marketing Tactics

The awesome thing about offline is that it doesn't change much. Of course, you could go into any offline situation like walking into businesses and ask general questions and then bust out the...
Forum: Offline Marketing 30th August 2016, 05:01 PM
Replies: 20
Views: 865
Re: Wait a minute... this stuff still works?

Bob,

No need to be despondent.

You "invented" one of the best offline advertising businesses.

You'll never have to be concerned with the latest, next, after the next digital whizz bang...
Forum: Offline Marketing 30th August 2016, 02:11 PM
Replies: 8
Views: 375
Re: Is this as "easy" as it used to be?

Can I put a different twist on it?

To me "Offline" means everything that isn't "Online."

Media ads, sales letters, postcards, flyers ....

The web is one route to fame, acclaim and...
Forum: Offline Marketing 30th August 2016, 10:46 AM
Replies: 8
Views: 375
Posted By umc
Re: Is this as "easy" as it used to be?

As far as why those great threads were years ago, that speaks more to the state of the forum than it does offline marketing. Offline stuff is pretty evergreen as I see it. None of it is easy unless...
Forum: Offline Marketing 30th August 2016, 06:57 AM
Replies: 8
Views: 375
Posted By GordonJ
The Golden Goose is greased and lightning quick, somewhat hard to catch.

Is WHAT worth a go????

See, you have an idea of what OFFLINE Marketing means, but we all have our own ideas, depending on what we do. It appears you are thinking of creating websites and trying to...
Forum: Offline Marketing 30th August 2016, 12:55 AM
Replies: 8
Views: 375
Posted By animal44
Re: Is this as "easy" as it used to be?

Forget advice on forums, just get out there and find out what people want - and then give it to them...!

I think business owners are wiser and more wary, but if you've got something that actually...
Forum: Offline Marketing 20th August 2016, 07:35 AM
Replies: 13
Views: 1,042
Posted By GordonJ
Re: 9x12

Well,

the thread YOU responded to today, is not the same one which I responded too a few days ago. So, it doesn't make sense. Seems someone has combined the two, which is one reason I normally...
Forum: Offline Marketing 7th March 2016, 10:27 AM
Replies: 9
Views: 887
Posted By Ron Lafuddy
Down at the Local Print Shop

I also see a large opportunity for local print/advertising projects right now.

Partly fueled...by what I saw and heard, at a nearby print shop, over the weekend.

The print shop owner is...
Forum: Offline Marketing 7th March 2016, 09:56 AM
Replies: 9
Views: 887
Posted By gjabiz
Yes, thank you.

Yes, and also maybe.

One thing, which is a result from those hawking advertising programs to the uninitiated, is...these are naive and desperate businesses just hoping some guy is going to waltz...
Forum: Offline Marketing 25th February 2016, 08:29 AM
Replies: 25
Views: 1,322
Posted By tpgrm
Re: How would you optmize this direct mail campaign?

So I’m thinking we could send out a quick blanket mailing to a qualified list with the purpose of catching the low-hanging fruit; those who already intend to add a deck.

Next, we develop a really...
Forum: Offline Marketing 24th February 2016, 12:57 AM
Replies: 25
Views: 1,322
Posted By ewenmack
Re: How would you optmize this direct mail campaign?

Here's an example you can model...

http://i40.tinypic.com/28ixpxu.jpg

Best,
Ewen
Forum: Offline Marketing 16th February 2016, 02:00 PM
Replies: 36
Views: 2,670
Posted By ewenmack
Re: Question: What's Stopping You From Using Direct Mail?

Yes that is correct on a global scale.

For those that have a local business where their pool
of customers, clients and patients are with a few mile radius,
then mail gets the message into all...
Forum: Offline Marketing 9th February 2016, 12:43 PM
Replies: 12
Views: 1,295
Posted By gjabiz
OK.

10,000 EDDM and you expect a 1% response rate for a roofer? Windows, basement guys... to get 100 leads would be great, but...

well, good luck. If you can write direct response, why not stay with...
Forum: Offline Marketing 6th February 2016, 07:35 PM
Replies: 10
Views: 1,446
Posted By eccj
Re: Are you making a Faustian Deal with a DEVIL?

If it were not for the group I would cancel my FB account.

Now with Twitter having all their issues and FB charging to boost posts it should make people pause growing their life's work on social...
Forum: Offline Marketing 20th January 2016, 11:33 AM
Replies: 25
Views: 2,229
Posted By DaniMc
Re: What Are The Biggest Challenges in 2016?

The economy is at a fake peak. The feverish printing of money has made success very easy. Every business owner I know, who is actually growth focused and pushing hard, is making a killing already in...
Forum: Offline Marketing 18th January 2016, 07:49 PM
Replies: 10
Views: 1,446
Posted By digichik
Are you making a Faustian Deal with a DEVIL?

Are you making a Faustian Deal with a devil?


Everyday I get bunches of messages about how to use Facebook Ads or join a Facebook group/mastermind. It seems everyone is locking their...
Forum: Offline Marketing 17th January 2016, 02:51 PM
Replies: 8
Views: 1,123
Posted By ewenmack
Re: Truth In Advertising Sells What Couldn't

Added a ad using the same formula...

the truth in why the property has to be sold,
a deadline, and what the seller is willing to do to get the sale.

http://i67.tinypic.com/2818voz.png

Best,...
Forum: Offline Marketing 17th January 2016, 02:14 PM
Replies: 8
Views: 1,123
Posted By sconer
Re: Truth In Advertising Sells What Couldn't

"The truth" has been my secret selling tactic for a long time. While other contractors are all about "sell! sell! sell!, find 3 things to sell the customer in every house you go into", I am the...
Forum: Offline Marketing 17th January 2016, 01:55 PM
Replies: 8
Views: 1,123
Posted By ewenmack
Re: Truth In Advertising Sells What Couldn't

It flat out works Bob because Dean did it with a home
after those land lots.

He knew he could sell property if the seller had strong reasons to sell.

If the listing is "just get me my price"...
Forum: Offline Marketing 17th January 2016, 01:32 PM
Replies: 8
Views: 1,123
Posted By ewenmack
Truth In Advertising Sells What Couldn't

In this example a property developer couldn't sell his remaining land lots.

The astute ad writer, Dean Jackson, first found out about his dilemma.

Price had been discounted by 33%, the selling...
Forum: Offline Marketing 12th January 2016, 04:22 PM
Replies: 4
Views: 793
Posted By mojo1
Re: Are you guys using employee / human leverage much?

I think Bob would agree with you.

I'm a Bob Ross fan girl and customer who came to realize early on that his model is so uniquely positioned while supporting all of those physical products and now...
Forum: Offline Marketing 12th January 2016, 02:31 PM
Replies: 4
Views: 793
Posted By TheBigBee
Are you guys using employee / human leverage much?

I came across this amazing video that discusses a form of employee leverage. It's cut off at the end, but it's the best video I've found to explain the concept:
...
Forum: Offline Marketing 10th January 2016, 10:44 AM
Replies: 18
Views: 1,379
Posted By savidge4
Re: Bet I Can Prove Most Marketing Is Still Not Seeing The Trees For The Forrest

I think the biggest problem here isn't the idea ( which I love btw ) it is how its applied and where.. not to mention the technical behind it. And with the technical needs comes expense.

...
Forum: Offline Marketing 25th December 2015, 09:23 AM
Replies: 21
Views: 1,476
Posted By longrobnc
Re: Serious Question For Business Owners

This reminds me of a "business consultant" that I met at an association meeting recently. He was a great guy and very professional. He has sent me a dozen emails since. He wants to meet or wants 15...
Forum: Offline Marketing 24th December 2015, 08:40 PM
Replies: 21
Views: 1,476
Posted By savidge4
Re: Serious Question For Business Owners

I love love love this question

If it is delivered that wide open.. advertising dollars... Over the phone, I will and do hang up on them, in person.. I would be very straight forward and say...
Forum: Offline Marketing 24th December 2015, 03:11 PM
Replies: 23
Views: 1,849
Posted By Claude Whitacre
"I Just Get Paid Commission"

I didn't know where to share this, so you guys are getting it.
Today a very new Lexus pulled up, and an older couple got out of the car and came in, with a vacuum cleaner to fix. It was a very minor...
Forum: Offline Marketing 23rd December 2015, 09:40 AM
Replies: 60
Views: 11,371
Posted By TCFKen
I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the Time

Since starting my business a couple of years ago I’ve been checking in on this forum sporadically, mostly to see how people are doing and catch up. I’ve known a few of you for a while now through...
Forum: Offline Marketing 19th December 2015, 09:15 AM
Replies: 7
Views: 693
Posted By Claude Whitacre
Re: What was your worst strategy, lose money, avoid failure ?!

Perhaps 25 years ago, I bought a distributorship of carpet cleaners. It was a store, that rented carpet cleaners, and we sold them in people's homes, after offering to clean a room of carpet for...
Forum: Offline Marketing 14th December 2015, 08:14 PM
Replies: 103
Views: 8,932
Posted By misterme
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

I'm sorry. You didn't like my contribution? 13 posts in and he's insulting me and others. This noobie just wants people to do his homework for him.

Well, I'm not the one asking for help in how to...
Forum: Offline Marketing 10th December 2015, 10:19 AM
Replies: 7
Views: 801
Posted By AmericanMuscleTA
Re: Where to buy leads based of SIC code?

You can check out InfoFree.com and ListShack.com. You can search by revenue and SIC.
Forum: Offline Marketing 17th November 2015, 07:41 AM
Replies: 12
Views: 1,343
Posted By Oziboomer
Re: Youtubers make how much?!?

I'd like to also extend a warm greeting to Red.

Looking at the discussion I was lurking around on the sidelines for a few reasons.

I do make a good income from youtube and often when one gives...
Forum: Offline Marketing 16th November 2015, 12:04 AM
Replies: 12
Views: 1,343
Posted By RedShifted
Re: Youtubers make how much?!?

Making money on YT isn't that hard when you enjoy it. I've sold everything from CB products to local services to my own products.

3 years ago it was pretty simple. Just upload a video, boost it,...
Forum: Offline Marketing 15th November 2015, 03:10 AM
Replies: 22
Views: 2,892
Posted By ewenmack
The Secret Person Behind Dean Jackson And Eban Pagan's success

Often if you go back to whom the current masters
learnt from, you'll get a new take and sometimes
even better teaching than the current ones.

Often Dan Kennedy had an input.

However there's...
Forum: Offline Marketing 10th November 2015, 10:39 AM
Replies: 4
Views: 490
Posted By AmericanMuscleTA
Re: Dear Rich *******

So, you're calling me a Bast*rd?!

Thanks :-P
Forum: Offline Marketing 30th October 2015, 10:55 AM
Replies: 17
Views: 1,346
Posted By DaniMc
Re: Mobile Is Dead!!!

Let's bring this all together here. There is no need to split hairs.

I bring a lot of people into my sales funnel through telemarketing and old school mail.

If my online presence was junk or...
Forum: Offline Marketing 28th October 2015, 09:38 PM
Replies: 12
Views: 769
Posted By digichik
A different response to cold calling...

For the last month or so, I have started cold calling again, for at least 2 hours, at least 3 times per week(Tues., Wed. and Thurs.). I could just keep going off of referrals, but I have learned...
Forum: Offline Marketing 28th October 2015, 10:55 AM
Replies: 19
Views: 1,127
Posted By sconer
Re: EDDM label size?

Here I am, 6 days later with thousands of awesome cards sitting here ready to be mailed. Thanks to both of you.
Forum: Offline Marketing 28th October 2015, 01:56 AM
Replies: 26
Views: 2,229
Posted By ewenmack
The A List Of My Most Popular Posts, In One Place

So you can save your fingers doing the walking.

Enjoy!

Doctor E. Vile
...
Forum: Offline Marketing 24th October 2015, 01:18 PM
Replies: 13
Views: 1,086
Posted By gjabiz
A general answer, not specific.

There may very well come a time...when it is all on the mobile devices, or for those OLD people (in the coming days) who still hang onto the Internet.

I'm one of the OLD of today, still like...
Forum: Offline Marketing 23rd October 2015, 06:24 PM
Replies: 13
Views: 1,086
Posted By Oziboomer
Re: Model something that proves itself over and over

Here is the first internal page showing the table of contents.

I think adding this page also gives the publication some credibility and would be useful for a quick scan if seeking a local service....
Forum: Offline Marketing 22nd October 2015, 04:45 PM
Replies: 19
Views: 1,127
Posted By ewenmack
Re: EDDM label size?

Bob doesn't mention that he does the printing at those prices because
it would come off as self promotional.

Private message him to take care of all your printing needs.

Best,
Doctor E. Vile
Forum: Offline Marketing 22nd October 2015, 04:26 PM
Replies: 19
Views: 1,127
Posted By ewenmack
Re: EDDM label size?

Sconer, you'll get those online prices through Bob Ross
without sacrificing anything from your local printer.

Best,
Doctor E. Vile
Forum: Offline Marketing 22nd October 2015, 08:02 AM
Replies: 13
Views: 1,086
Posted By Oziboomer
Model something that proves itself over and over

For the last 7 years I've got a glossy publication delivered to my mailbox...

...the Little Aussie Directory.

It does appear to be delivered by post but it doesn't end up in with other junk. It...
Forum: Offline Marketing 15th October 2015, 11:51 AM
Replies: 36
Views: 2,855
Posted By Ron Lafuddy
Re: Do You Still Sell SEO For Local Businesses?

Naw...the post office had to shut down, after the print shops all closed because no one prints anything to mail anymore.

All contact between human beings and businesses is only done by social...
Forum: Offline Marketing 14th October 2015, 07:02 PM
Replies: 5
Views: 784
Posted By sandalwood
Re: How To Print/Send Flyers To Specific Businesses

First, thanks for the kind words about our newsletter. As you know our focus is caregivers with an adjunct audience of us old people. I find a lot of stuff for us old duffers that turns out to be...
Forum: Offline Marketing 14th October 2015, 03:09 PM
Replies: 5
Views: 784
Posted By kenmichaels
Re: How To Print/Send Flyers To Specific Businesses

You will be hard pressed to find some else on this forum as
honest, caring and helpful as bob.

- and Bob, when/if you read this ... call me.
Forum: Offline Marketing 14th October 2015, 02:42 PM
Replies: 5
Views: 784
Posted By mak25
Re: How To Print/Send Flyers To Specific Businesses

Tom, my question is: where the hell has Bob been? Where the hell has everybody been?

Compared to the recent past, this place is a ghost town :(

PS - Love your Senior Moment emails Tom, since I...
Forum: Offline Marketing 14th October 2015, 02:02 PM
Replies: 5
Views: 784
Posted By sandalwood
Re: How To Print/Send Flyers To Specific Businesses

Excellent advice good sir. Bob is a true professional.
Forum: Offline Marketing 13th October 2015, 09:39 AM
Replies: 9
Views: 1,280
Posted By Oziboomer
Re: postcard mailing service

Well spotted... I just noticed the valuable response...

...and here's one from me with little value...

other than that they might remember your contribution and Bob's
...
Forum: Offline Marketing 13th October 2015, 07:22 AM
Replies: 9
Views: 1,280
Posted By Oziboomer
Re: postcard mailing service

Thanks Bob.

That is some succinct advice that many should pay attention to and acknowledge.
Forum: Offline Marketing 11th October 2015, 12:13 PM
Replies: 5
Views: 784
Posted By ewenmack
Re: How To Print/Send Flyers To Specific Businesses

Indeed there is.

A respected member of this forum, Bob Ross.

Just give the names and mailing addresses
and he'll do the printing and mailing for you.

He'll see you right.

Best,
Forum: Offline Marketing 30th September 2015, 05:14 PM
Replies: 26
Views: 2,046
Posted By themoney222
My journey to becoming a successful telemarketer

Well hey people,

Some of you may remember a thread I started quite a few months ago of me trying to start a daily case study of me making money by selling products as an independent distributor to...
Forum: Offline Marketing 13th September 2015, 10:51 AM
Replies: 3
Views: 649
Posted By gjabiz
Some advice for a very few here.

There are 5 or 6 of you whom could benefit from this, or not.

Between 2000 and 2009 I did some very LOW cost consulting for scores of start-ups, the one man band types who wanted to start a...
Forum: Offline Marketing 13th September 2015, 09:03 AM
Replies: 8
Views: 1,243
Posted By gjabiz
I should clarify

Bob and Mike make excellent points, and if I had the need to advertise, I'd probably use EDDM, a postcard for just my business, not co-op. For me, it is not a primary business, and other people are...
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