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Search: Posts Made By: Matt MacPherson
Forum: Growth Hacking 5th February 2017, 02:17 AM
Replies: 20
Views: 1,026
Posted By Matt MacPherson
Re: Tai Lopez? – Actual self help guru or just a marketing savvy fraud?

The Hollywood home in his ads was proven to have been rented on airbnb. I assume the cars were rented as well.

https://www.quora.com/Business-Is-Tai-Lopez-a-scam
Forum: Main Internet Marketing Discussion Forum 8th November 2010, 10:05 AM
Replies: 64
Views: 1,872
Posted By Matt MacPherson
"Nobody will ever buy books or airline tickets on the Internet." - Newsweek, 1995

A hilarious look back at a 1995 Newsweek article on the Internet! Make sure to check out the second last paragraph, last sentence. Ha!

Clifford Stoll: Why Web Won't Be Nirvana - Newsweek...
Forum: Copywriting 2nd November 2010, 02:17 PM
Replies: 22
Views: 935
Posted By Matt MacPherson
Re: Sales Page Objections?

Found a small error:

That’s why I want to let try out my proven SEO promotion strategies - completely and totally risk-free!…

Should be a "you" in there.

Cheers,
Matt
Forum: Copywriting 30th October 2010, 10:29 AM
Replies: 46
Views: 1,557
Posted By Matt MacPherson
Re: $50 Contest for Headlines...

"Don't disappoint mom this thanksgiving... Send her a fruit basket to show you care!"

If I knew what it is your selling I could have written a much better headline.

Matt
Forum: Main Internet Marketing Discussion Forum 30th October 2010, 10:04 AM
Replies: 9
Views: 1,016
Posted By Matt MacPherson
Re: A 26% refund rate clickbank product?

The upsell is counted as a separate sale. So the mathematical average will drop. I believe when somebody buys an upsell it is now counted together. At least my stats reflect this.

Matt
Forum: Main Internet Marketing Discussion Forum 27th October 2010, 03:29 PM
Replies: 77
Views: 3,625
Posted By Matt MacPherson
Re: It's difficult to find a no-leaking clickbank sales page

Something that came to mind while reading this: it would be exceedingly easy to create a PHP script that could be embedded in every order link (i.e. yoursite.com/order.php) which randomly (or at...
Forum: Main Internet Marketing Discussion Forum 27th October 2010, 10:32 AM
Replies: 77
Views: 3,625
Posted By Matt MacPherson
Re: It's difficult to find a no-leaking clickbank sales page

I had an idea while reading this. One possible way they could hedge unethical vendor behaviour would be to allow affiliates to post comments, ratings, etc, in the marketplace itself. A comment...
Forum: Main Internet Marketing Discussion Forum 27th October 2010, 12:19 AM
Replies: 17
Views: 858
Posted By Matt MacPherson
Re: Some email marketing tips you can start using today...

You very well may be correct Tasha. I'll consider that. These are by no means rules... just guidelines I use for myself. I've been doing email marketing for over three years now to one extent or...
Forum: Main Internet Marketing Discussion Forum 26th October 2010, 03:52 PM
Replies: 17
Views: 858
Posted By Matt MacPherson
[FREE PDF Report] 200% increase in my email conversions...

One of the elements I've really been testing and learning a lot about recently is email marketing. In the past I never took it as seriously as I should have. I'm kicking myself after I realized I...
Forum: Main Internet Marketing Discussion Forum 24th October 2010, 06:54 AM
Replies: 77
Views: 3,625
Posted By Matt MacPherson
Re: It's difficult to find a no-leaking clickbank sales page

ClickBank requires that you have contact information on your site. I'm a vendor, I know this.

Affiliates tend to like sending their traffic to a straight up sales page with no opt-in, but you have...
Forum: Main Internet Marketing Discussion Forum 17th October 2010, 02:11 AM
Replies: 12
Views: 2,308
Posted By Matt MacPherson
TED: Melinda Gates reveals how Coca-Cola markets their product.

I know there has to be some TED.com fans around here. I just watched this talk by Melinda Gates (Bill Gates' wife) and found the part about Coca-Cola utterly fascinating. Fast forward to 2:40 past...
Forum: Copywriting 14th October 2010, 12:54 AM
Replies: 19
Views: 2,124
Posted By Matt MacPherson
Re: My Copywriting Research Tools, What Are Yours?

Here's something I've been doing for quite some time: go to search.twitter.com and type in [keyword "so bad"] or [keyword pain]. You can come up with other variations but you get the idea. Use this...
Forum: Main Internet Marketing Discussion Forum 13th October 2010, 12:48 AM
Replies: 34
Views: 1,149
Posted By Matt MacPherson
Re: About Squeeze Pages...

My best advice is to look at what others are doing. Eben Pagen's DoubleYourDating is probably the most famous squeeze page there is. I'd say that's a good starting point. Also, anything Ryan Deiss...
Forum: Main Internet Marketing Discussion Forum 13th October 2010, 12:37 AM
Replies: 8
Views: 1,038
Posted By Matt MacPherson
Re: Social Network Marketing.... Digger? What is it?

Digg version 4 is useless. It's now a glorified RSS reader.

Matt
Forum: Main Internet Marketing Discussion Forum 12th October 2010, 12:13 AM
Replies: 64
Views: 3,464
Posted By Matt MacPherson
Re: Censorship on the Warrior Forum

As stated above, it's because the threads usually deteriorate to the point you would think it was a YouTube comments area. People naturally like to complain, gossip and generally be negative. This...
Forum: Main Internet Marketing Discussion Forum 6th October 2010, 04:31 PM
Replies: 56
Views: 2,109
Posted By Matt MacPherson
Re: is the IM Work at home bubble about to burst?

There is no bubble. None of my friends know anything about marketing online. Are there too many people marketing "how to get rich on the internet" courses? Yeah, maybe. But the opportunity for people...
Forum: Main Internet Marketing Discussion Forum 1st October 2010, 03:29 PM
Replies: 80
Views: 2,179
Posted By Matt MacPherson
Re: Is Opt In On Purchase Wrong - YOUR VIEWS PLEASE?

Consider removing your double opt in. I never use double opt in and my SPAM complaints are ridiculously low. They paid for your bonus, why should they have to jump through an additional hoop to get...
Forum: Copywriting 1st October 2010, 02:59 AM
Replies: 25
Views: 1,726
Posted By Matt MacPherson
Re: Test, Test, Test! Ya, I know, but is anyone actually doing it?

I feel the same way. It's the "right" thing for people to say. I opened a thread on video sales letters for instance and I knew I would get a million and one responses saying "test test test"....
Forum: Main Internet Marketing Discussion Forum 25th September 2010, 11:48 AM
Replies: 20
Views: 7,732
Posted By Matt MacPherson
Re: Do I Need A Business License To Sell Items Online?

You'll only see tax savings once you pass a certain level of income.
Forum: Main Internet Marketing Discussion Forum 23rd September 2010, 11:55 PM
Replies: 7
Views: 668
Posted By Matt MacPherson
Re: 1-step or 2-step shopping carts -- which is more effective?

After they hit "Add to Cart", they are taken to a second page where I reinforce what it is they are getting, main selling points, etc. I place a "Continue to Checkout" button and audio testimonials...
Forum: Main Internet Marketing Discussion Forum 18th September 2010, 07:20 AM
Replies: 45
Views: 2,918
Posted By Matt MacPherson
Re: protected download area for selling digital products?

I can vouch for DLGuard. I use it for all my companies products and it works very well. I like it because I can enter my autoresponder API in and have it auto-subscribe buyers to my list.

Also,...
Forum: Main Internet Marketing Discussion Forum 16th September 2010, 03:36 AM
Replies: 5
Views: 884
Posted By Matt MacPherson
Re: Audio testimonial service question...

Thanks Shaun. That's like the third post you've helped me in the last month. I should just start PM'ing you when I have a question about pretty much anything! :p
Forum: Main Internet Marketing Discussion Forum 2nd September 2010, 03:37 AM
Replies: 35
Views: 987
Posted By Matt MacPherson
Re: Apple/Macintosh providing a perfect example of how NOT to do business

You don't have to convince me of that. I just didn't want to come right out and say "Apple products are better", which I do believe. Fanboy arguments are for kids.
Forum: Main Internet Marketing Discussion Forum 2nd September 2010, 12:01 AM
Replies: 35
Views: 987
Posted By Matt MacPherson
Re: Apple/Macintosh providing a perfect example of how NOT to do business

I'm surprised to hear all the hate directed toward Apple from fellow marketers. Apple has an absolutely brilliant marketing strategy! There are so many lessons to be learned from Apple it's not even...
Forum: Main Internet Marketing Discussion Forum 31st August 2010, 09:44 PM
Replies: 8
Views: 594
Posted By Matt MacPherson
Re: ClickBank Affiliates (Vendors)... Question for You...

Vendors get notifications but affiliates do not.

Matt
Forum: Main Internet Marketing Discussion Forum 31st August 2010, 08:06 PM
Replies: 20
Views: 1,560
Posted By Matt MacPherson
Re: Email Marketing Will Be Harder --> GMail Priority Inbox

I'm actually really looking forward to it. It's going to make my life WAY easier.

As far as email open rate goes, I'm sure it won't be an issue. Create a short video tutorial educating your...
Forum: Main Internet Marketing Discussion Forum 23rd August 2010, 06:15 PM
Replies: 25
Views: 2,353
Posted By Matt MacPherson
Re: How I improved Gmy Ebook conversion rate EIGHT (8x) Fold with three simple tricks

What the heck, I'll disclose a conversion rate "secret" as well. Add an audio file that automatically plays. Give away some free tidbits of info in the audio. Of course, make sure it is well scripted...
Forum: Main Internet Marketing Discussion Forum 15th August 2010, 10:29 PM
Replies: 17
Views: 1,221
Posted By Matt MacPherson
Re: How to Frustrate Your Inner Procrastinator

If you're on a Mac running OS X then get Self Control. An App that will block any websites for XYZ time period. It's free too.

Link:...
Forum: Mind Warriors 11th November 2008, 07:53 PM
Replies: 11
Views: 1,339
Posted By Matt MacPherson
Re: 12 Months ago, I Swore I would never read self-help books again..but this happened!

The law of ACTION is the only law I go by. And about Dan Kennedy's quote, I couldn't agree more. My big TV is my #1 detraction.
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