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Showing results 1 to 10 of 10
Search took 0.01 seconds. Search: Posts Made By: Hank Rearden
Forum: Copywriting 31st December 2010, 09:15 AM
Replies: 27
Views: 3,167
Posted By davemiz
Re: Gary Halbert's Direct Marketing "Course"

you're not supposed to understand it. thats the whole point.

if you understood it, you wouldn't be asking how to write better... you'd already be a great writer.

just do it and thank hank...
Forum: Copywriting 29th December 2010, 07:33 AM
Replies: 51
Views: 1,889
Posted By ARSuarez
Re: You Have To Give Just One Copywriting Tip?

Man, I'm slow.

Took me about the 5th time to get it.

I guess because it's one of those books that shows you how to be a copywriter, instead of recycling formulas.

Best,

Angel
Forum: Copywriting 26th December 2010, 06:05 PM
Replies: 51
Views: 1,889
Posted By Rezbi
Re: You Have To Give Just One Copywriting Tip?

Tell the truth.
Forum: Copywriting 4th November 2010, 03:07 AM
Replies: 10
Views: 742
Posted By ewenmack
You Will Love This, Because...

When your writing starts sounding like others..

When you feel you have to be louder and more flashy to get heard...

When you are lost for ways to be more persuasive...

then ONE word comes to...
Forum: Copywriting 16th October 2010, 12:55 PM
Replies: 6
Views: 1,020
Posted By Ross Bowring
Re: [What I Learned] The Value Of God-Damned Hard Work

Hank, like Ewen I always enjoy your posts. You say smart things.

--- Ross
Forum: Copywriting 15th October 2010, 02:12 PM
Replies: 6
Views: 1,020
Posted By ewenmack
Re: [What I Learned] The Value Of God-Damned Hard Work

Hank,

Since you have already mentioned Breakthrough Advertising today on this forum,
then I will mention its author, Eugene Schwartz.

He has been quoted as saying that he wasn't a great...
Forum: Copywriting 7th October 2010, 03:00 PM
Replies: 34
Views: 3,013
Posted By RickDuris
Re: If you had five hours a day to study copywriting what would you do

Nobody's going to like me for this answer:

Get a job selling something.

Something really difficult.

Insurance.

Cars.
Forum: Copywriting 9th August 2010, 07:47 AM
Replies: 4
Views: 759
Posted By Ross Bowring
Re: [What I Learned] Day Two: Make People Feel Good

Hank, these must-read posts are terrific additions to the forum.

Keep 'em coming.

--- Ross
Forum: Copywriting 7th August 2010, 07:23 PM
Replies: 5
Views: 892
Posted By Alex Cohen
Re: [What I Learned] Day One: Find The Back Door

This is also known as "turning a flaw into a selling point". I've seen both Carlton and Halbert use this technique.

Here's an example from one of John Carlton's sales letters. In it, he's...
Forum: Copywriting 7th August 2010, 06:30 PM
Replies: 5
Views: 892
Posted By Daniel Scott
Re: [What I Learned] Day One: Find The Back Door

That's a killer post right there, Hank.

Love the example with women.

You list a lot of brilliant ideas here... and even though it's stuff I "knew"... it's great to be reminded.

Kind regards,...
Showing results 1 to 10 of 10

 
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