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Search: Posts Made By: Claude Whitacre
Forum: Offline Marketing 27th September 2017, 12:17 PM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

Smart question.

Yes, there are ad reps that make a decent six figure income. Let's assume by "ad reps" we mean people selling ads on TV, radio, coupon magazines, billboards, signage, I have no...
Forum: Offline Marketing 26th September 2017, 11:52 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

Yup, I do know Steve Sipress. In fact, I spoke at his Chicago marketing meeting about advertising.

I stand corrected. Steve is an incredibly sharp marketer.
Forum: Offline Marketing 26th September 2017, 10:35 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

I've known maybe 25 ad reps (different media) and casually talked to several hundred (at events where I was speaking). The concept of learning how direct response marketing works is completely alien...
Forum: Offline Marketing 26th September 2017, 08:28 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

I find the whole idea of this thread fascinating. Offline advertising (or as we old folk call it...Advertising) has a century long history. Thousands of books have been written about it.

I've...
Forum: Offline Marketing 25th September 2017, 08:42 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

Of course, of course, of course. You can pick a media (or section of media) that will never reach the likely buyers. I was speaking in general.

I had a client that I created an ad for. I told her...
Forum: Offline Marketing 25th September 2017, 08:28 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

There is no one right way. But there are thousands of wrong ways. Any book on direct response advertising would show you the differences.
And ads that pull in buyers have factors in common with each...
Forum: Offline Marketing 24th September 2017, 09:37 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

If you are advertising to a mass audience (not a targeted mailing list) it isn't the media. It's the message.

And all media doesn't work for the vast majority of media buyers (especially small...
Forum: Offline Marketing 24th August 2017, 11:51 AM
Replies: 76
Views: 1,782
Posted By Claude Whitacre
Re: Offline Advertising

The question is way too general. Are you selling to a general audience or to a niche? Is it just local? National? International?

Are you trying to build a list, or are you trying to make sales...
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