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Showing results 1 to 56 of 64
Search took 0.06 seconds. Search: Posts Made By: myattitude
Forum: Copywriting 23rd September 2020, 05:41 AM
Replies: 10
Views: 395
Posted By Steve The Copywriter
Re: Request your feed back on my flyer

Great advice from all those good people above.

Blend it altogether.

As Mr Tyler said on post 5 - fear is the primary emotion.

Lasses as well as chaps (not trained in self defence) fear they...
Forum: Copywriting 18th September 2020, 11:19 AM
Replies: 10
Views: 395
Posted By GordonJ
The secret to effective flyers is...

Flyers become effective when they are location specific. At one time, I used a sign marker at the top and then in colored markers I'd put the name of the street in (the kids passing them out...
Forum: Copywriting 16th September 2020, 08:23 PM
Replies: 10
Views: 395
Posted By StevenTylerPjs
RE: Request your feed back on my flyer

I actually like the headline as-is. It asks a question and uses fear.
Based on the photos, it looks like you’re marketing to women. If it were mostly guys you were marketing to, maybe I’d spice it...
Forum: Copywriting 16th September 2020, 10:10 AM
Replies: 10
Views: 395
Posted By Matthew Stanley
RE: Request your feed back on my flyer

Agree here. This is an in-demand niche right now for a variety of reasons - I think with a little flyer refinement you could be well on your way to some new students.
On this headline bit - would...
Forum: Offline Marketing 23rd July 2020, 05:25 PM
Replies: 16
Views: 800
Posted By sdentrepreneur
Finding High End Clients Hack

Hey Warriors

I probably shouldn't share this....but here we go.

I signed up to a few top job sites like Monster, Ladders....etc.....

They send me job offers for a Digital or Social Media...
Forum: Offline Marketing 26th April 2020, 06:10 AM
Replies: 4
Views: 204
Posted By max5ty
Re: Any good Hybrid Mail solutions in the US?

They can use your list:

https://www.rocketprintandmail.com/products-services/personalized-letters/

In DM, what you're looking for is called a "Mail House".

I'm not sure how many pieces...
Forum: Offline Marketing 25th April 2020, 06:10 PM
Replies: 4
Views: 204
Posted By max5ty
Re: Any good Hybrid Mail solutions in the US?

By "post" I'm guessing you mean mail?

Don't know if you've ever heard of Postcardmania but here's a division of that company that does what it sounds like you want. They'll print and mail DM...
Forum: Copywriting 1st October 2016, 04:16 PM
Replies: 12
Views: 1,148
Posted By Bill Jeffels
Re: Staple?

Do what I said above. And of course have the order form last in the sequence.

That's all you have to do. Never any staples.

Bill


.
Forum: Copywriting 1st October 2016, 08:47 AM
Replies: 12
Views: 1,148
Posted By GordonJ
NO.

If anything, put the 8-10 pages on an 11 x 17 4/5 pieces and fold it in half, then trifold if using a standard envelope. Make it more of a report. NO staples.

GordonJ
Forum: Copywriting 15th July 2016, 07:09 AM
Replies: 10
Views: 240
Posted By marciayudkin
Re: What logical fallacies should copywriters avoid?

Looks like you are unaware of the crucial distinction between copywriters and content writers.

The question raised here involves copywriting, not content writing.

Marcia Yudkin
Forum: Copywriting 14th July 2016, 11:41 AM
Replies: 10
Views: 240
Posted By Alex Cohen
Re: What logical fallacies should copywriters avoid?

"You get what you pay for" is another common logical fallacy.

Truth is, you don't necessarily.

People have no innate way of determining value... so we depend on outer sources of information...
Forum: Copywriting 1st June 2016, 08:12 AM
Replies: 7
Views: 504
Posted By shawnlebrun
Re: Morality & Copywriting in the 'Make Money Online' Niche

Like Andrew said... this is simply a case of knowing your market and
your ideal customer avatar.

Everything leading up to before the prospect sees this letter can make a huge
difference.

In...
Forum: Offline Marketing 29th February 2016, 10:16 PM
Replies: 16
Views: 1,246
Posted By ewenmack
Re: "Go where your market goes"...oh the irony of this

Unless they are homeless, they can always be found at one place,
and that's at their home.

That will always remain so.

Bit of un-common sense amongst
the digital marketing world.

Best,...
Forum: Offline Marketing 22nd February 2016, 02:18 PM
Replies: 36
Views: 2,693
Posted By ewenmack
Re: Question: What's Stopping You From Using Direct Mail?

To those that have a much higher and much lower price point than yours
because within that list there will be those that are willing to pay more than yours and there's those that won't be willing to...
Forum: Offline Marketing 22nd February 2016, 12:59 PM
Replies: 36
Views: 2,693
Posted By ewenmack
Re: Question: What's Stopping You From Using Direct Mail?

You nailed it Sasha, ride-along.

Have two others advertise on the same postcard.

Not new to those who have bought Bob Ross's M3 training.

For those who haven't bought it, not familiar with...
Forum: Copywriting 28th January 2016, 04:44 PM
Replies: 1
Views: 510
Posted By Raydal
Tip New product and no testimonials?

As the saying goes, the proof of the pudding is in the eating.
Simply put, when you are writing a sales letter you must provide
some proof that your product or service is as advertised. People
are...
Forum: Email Marketing 29th November 2015, 11:07 AM
Replies: 10
Views: 582
Posted By Raydal
Re: Sales Letters INSIDE Your Actual Emails?

Yes, it can work but you'll have to adjust the sales letter for length and
make sure it is formatted so it is easy to read--lots of white space and
bullet points ect.

-Ray Edwards
Forum: Offline Marketing 5th November 2015, 04:29 PM
Replies: 5
Views: 681
Posted By ewenmack
Example Of What Happens When You Help A Buyer Make A Better Buying Decision

I stumbled upon this feedback from a roofing contractor's customer.

What's instructive is the roofer helped the home owner make a better buying decision
by saying what to look for if not going...
Forum: Offline Marketing 2nd November 2015, 03:02 AM
Replies: 1
Views: 538
Posted By ewenmack
Ad Writing: Get 5 Ways To Make Your Ads Pay More, Examples Included

How to Write Headlines That Convert - YouTube
Forum: Offline Marketing 28th October 2015, 01:56 AM
Replies: 26
Views: 2,272
Posted By ewenmack
The A List Of My Most Popular Posts, In One Place

So you can save your fingers doing the walking.

Enjoy!

Doctor E. Vile
...
Forum: Offline Marketing 22nd October 2015, 07:05 AM
Replies: 16
Views: 882
Posted By Oziboomer
Re: How to accept card payments?

If you have a business account with your bank just ask them about getting a merchant account.

There is a lot of competition in payment processing and I'm sure you can negotiate a better rate over...
Forum: Copywriting 21st October 2015, 09:18 AM
Replies: 15
Views: 1,405
Posted By daveshu
Re: Please critique my sales letter

If you just want to generate leads then simply ask them as you do at the top if they'd like a 400% increase or 4 times the response or whatever - that got my interest, as soon as I saw a 9 mile long...
Forum: Offline Marketing 20th October 2015, 12:44 PM
Replies: 16
Views: 882
Posted By shawnlebrun
Re: How to accept card payments?

I second Square... been using them for 5 year, love them.

I hear a lot of people talking about Stripe, but I don't know what it offers, but they may also be worth looking into.

But yes, I am...
Forum: Offline Marketing 20th October 2015, 11:48 AM
Replies: 16
Views: 882
Posted By sconer
Re: How to accept card payments?

I have been using Square for a few years and have been very happy. I heard of some issues in the past, but I believe those are all gone now. I have run between $99 and $12,000 and never had any...
Forum: Copywriting 19th October 2015, 12:35 PM
Replies: 15
Views: 1,405
Posted By splitTest
Re: Please critique my sales letter

Yep -- a market of business people is a lil different from Haddad's relationship market. ("How to get head" :D)



Absolutely. Welcome to the wonderful world of copywriting. :) ...Where...
Forum: Copywriting 16th October 2015, 04:17 PM
Replies: 15
Views: 1,405
Posted By splitTest
Re: Please critique my sales letter

I don't comment much on strategy, but with regard to the copy you posted:

The opener is great. If you've reached the right prospect, gotten them to open the envelope and they're now looking at...
Forum: Copywriting 13th October 2015, 06:44 AM
Replies: 15
Views: 1,405
Posted By Steve The Copywriter
Re: Please critique my sales letter

[QUOTE=myattitude;10331859]Very important point. While I'm not in a position to write other people's ads for them, I may present this product as less of a heavy read and more of an easy reference of...
Forum: Copywriting 13th October 2015, 05:08 AM
Replies: 15
Views: 1,405
Posted By ewenmack
Re: Please critique my sales letter

No.

I mean you give a very brief message that creates the next step to find out more.

Pure lead generation for the purpose
of identifying those who may fit your ideal client.

At the moment...
Forum: Copywriting 12th October 2015, 09:49 PM
Replies: 15
Views: 1,405
Posted By jessegilbert
Re: Please critique my sales letter

You might change the headline to:

Get 300% Responses rate from your classified ads using these secrets....

looks interesting. where can I get a digital copy?
also I personally don't like the...
Forum: Copywriting 12th October 2015, 06:47 PM
Replies: 15
Views: 1,405
Posted By ewenmack
Re: Please critique my sales letter

Lead generate first, sell second
will remove most of the friction
in the sales process.

Can we get you over this mental barrier
before moving forward?

Best,
Doctor E. Vile
Forum: Copywriting 12th October 2015, 04:07 PM
Replies: 15
Views: 1,405
Posted By Steve The Copywriter
Re: Please critique my sales letter

It needs a full on critique.

So, just a couple of points.

It's a standard one size pitch (which won't fit all the Ads).

Might be better to have 3-5 different versions (once the copy is the...
Forum: Offline Marketing 17th August 2015, 01:22 PM
Replies: 3
Views: 769
Posted By marciayudkin
Re: An international postage broker?

If you live outside the US, you can work with mailers in the US to send your stuff out for you. You simply upload your addresses (or arrange with them to buy an appropriate list) and upload the...
Forum: Copywriting 16th August 2015, 05:25 AM
Replies: 20
Views: 1,783
Posted By RickDuris
Re: I wonder....

I would have them pay some nominal amount. $17-$47/per person.

The argument for payment is pretty straightforward.

You're inviting real companies. Companies who have revenues and budgets....
Forum: Copywriting 11th August 2015, 02:08 AM
Replies: 4
Views: 1,849
Posted By simonf
Terrific Stuart Goldsmith Interview

I found an old newsletter with this fantastic interview with master copywriter Stuart Goldsmith (from 2000) - thought I'd share it here. Enjoy...
...
Forum: Copywriting 10th August 2015, 02:36 PM
Replies: 17
Views: 1,651
Posted By Copydog
Re: Is there a good reason why sales pages are so narrow?

My pleasure, myattitude :)

I use these 2 amazing free WordPress
plugins:

• Page Builder by SiteOrigin

• SiteOrigin Widgets Bundle

They allow you to divide your page up
Forum: Copywriting 10th August 2015, 01:34 PM
Replies: 17
Views: 1,651
Posted By Copydog
Re: Is there a good reason why sales pages are so narrow?

45 to 75 characters (including spaces and
punctuation) seems to be the best width
for reading.

http://www.smashingmagazine.com/2014/09/balancing-line-length-font-size-responsive-web-design/
Forum: Copywriting 10th August 2015, 01:05 PM
Replies: 17
Views: 1,651
Posted By Copydog
Re: Is there a good reason why sales pages are so narrow?

Narrow pages are far easier to read.

You want to make it easy, and enjoyable,
for your reader to read your copy. :)
Forum: Copywriting 10th August 2015, 10:11 AM
Replies: 17
Views: 1,651
Posted By Memetics
Re: Is there a good reason why sales pages are so narrow?

It's to do with the cognitive fluency of the prose, big blocks of text increase the cognitive load of the copy, which makes it more likely the the critical factor will have to come online to help out...
Forum: Copywriting 9th August 2015, 08:26 PM
Replies: 17
Views: 1,651
Posted By Alex Cohen
Re: Is there a good reason why sales pages are so narrow?

Clarity is of the utmost importance in sales copy. And readability (see Marcia's excellent response above) contributes to clarity.

It's been said many times that clarity trumps persuasion... and...
Forum: Copywriting 9th August 2015, 03:59 PM
Replies: 17
Views: 1,651
Posted By ewenmack
Re: Is there a good reason why sales pages are so narrow?

If you want more people reading the whole message,
then it makes it less intimidating reading a small block of text.

Just as the newspapers and magazines have done for decades.

Imagine this...
Forum: Copywriting 9th August 2015, 03:55 PM
Replies: 17
Views: 1,651
Posted By marciayudkin
Re: Is there a good reason why sales pages are so narrow?

Actually there is a good reason for this. Long lines are much less readable than shorter lines, and because there's a limit on how long lines can be and still be readable, smart layout people make...
Forum: Copywriting 9th August 2015, 03:37 PM
Replies: 17
Views: 1,651
Posted By Cam Connor
Re: Is there a good reason why sales pages are so narrow?

No, there's no reason salesletters need to be narrow.
Forum: Email Marketing 5th August 2015, 08:37 AM
Replies: 0
Views: 642
Posted By discrat
So You want to Write Damn Good Email Copy that makes U Money ? Here You Go....

Found this in one of my archived folders and thought I would share it.

It comes from Copy Blogger and it is excellent for Newbies and a great refresher for us seasoned Email Marketers.



37...
Forum: Email Marketing 27th July 2015, 12:23 PM
Replies: 8
Views: 1,128
Posted By Katie Watters
Re: Crafting an effective subject line

I would agree that the least performing subject lines can include ‘spammy’ words that turn your reader off completely (here’s a link to a great article to check out: The 17 Best Email Subject Lines...
Forum: Email Marketing 11th July 2015, 09:59 AM
Replies: 38
Views: 3,749
Posted By JohnMcCabe
Re: Aweber: Single or Double opt-in?

Good catch - thanks.

I wrote this quickly, off the top of my head.

Instead of



it should have been:
Forum: Email Marketing 7th July 2015, 10:27 AM
Replies: 38
Views: 3,749
Posted By JohnMcCabe
Re: Aweber: Single or Double opt-in?

Part of the problem is the way most people execute the confirmation process.

They talk about spam. They talk about their need to verify that the subscriber is a human. They talk about subscribers...
Forum: Offline Marketing 9th May 2015, 02:03 PM
Replies: 13
Views: 1,299
Posted By ewenmack
Re: Build Your Mailing List With A FREE Book Offer (And Get Other Advertisers To Pay For It)

I've seen a variation of it.

If you don't have your own book and want to tap into
somebody else's list who have your ideal clients,
do this.

Buy one of the high priced training programs
and...
Forum: Offline Marketing 28th April 2015, 07:35 AM
Replies: 2
Views: 1,167
Posted By Jason Kanigan
Let's Look at a Direct Mail Envelope: Video Analysis

This envelope worked on me.

I'm a member of the target market, so I'd call that "effective'. I HAD to open it immediately.

I was so excited about this that I mentioned it to another marketer....
Forum: Offline Marketing 25th March 2015, 07:12 PM
Replies: 28
Views: 2,929
Posted By ewenmack
Ad Example: On Becoming The Only Choice For A Buyer

In my post on the 80/20 of advertising, point 4 was make an offer
that is the obvious choice by eliminating all other alternatives.
...
Forum: Offline Marketing 20th March 2015, 02:36 PM
Replies: 10
Views: 1,604
Posted By ewenmack
80/20 Of Advertising

1 Sell to a market that are proven buyers

2 Clearly define what that one person, who represents your ideal customer,
wants in a outcome

3 Prove in as many ways as possible you can deliver the...
Forum: Offline Marketing 19th March 2015, 02:55 AM
Replies: 9
Views: 1,096
Posted By The Pines
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

As Claude Whitacre says, just pitch it. There's no point in renting a list of proven buyers and then not trying to sell anything to them - it misses the point.


Also, have a look at how Vince...
Forum: Offline Marketing 18th March 2015, 10:24 PM
Replies: 9
Views: 1,096
Posted By Claude Whitacre
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

Yeah, I would just pitch my product. And let them know that you are aware that they have bought a similar offer before. Maybe say "This is an advanced program, prepared especially for people that...
Forum: Offline Marketing 18th March 2015, 03:22 PM
Replies: 9
Views: 1,096
Posted By shadow92
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

There is no such thing as a free offer with direct mail and people know that. When was the last time you received a 100% free offer? never.

There's buy 1 get 1, trial offers, etc. but never...
Forum: Offline Marketing 18th March 2015, 03:08 PM
Replies: 9
Views: 1,096
Posted By The Pines
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

What's the product?


Is it Stuart Goldsmith / Andrew Reynolds / Vince Stanzione???
Forum: Offline Marketing 17th March 2015, 07:36 PM
Replies: 2
Views: 765
Posted By ewenmack
Proof Beyond Testimonials

If you boil down to the core essence
of marketing, you'd be left with these 2 points...

1 A desired outcome wanted by a group of people

2 Proof the outcome wanted will be
delivered

So...
Forum: Copywriting 12th November 2014, 03:35 PM
Replies: 20
Views: 1,808
Posted By sethczerepak
Re: Critique my squeeze page please?

I've actually had some good results in some niches from adding typos. Hell, back when I was selling from Stage, I had a dude tell me he WASN'T going to buy from me because I "never stuttered once"...
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