Forum: Copywriting 
23rd October 2015, 03:23 AM
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Replies: 24
Views: 1,475  Re: Storytelling = Subliminal Selling
I know how you feel, I used to feel the same way until one day standing in an airport check in line everything I had learned about narrative persuasion just clicked into place.
Quite an "aha...
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Forum: Copywriting
21st October 2015, 01:57 AM
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Replies: 14
Views: 891 Re: Taking Articles from Magazines for Blogging
I am new to garden design and have just started doing my own. I chose to take articles from parks and municipal areas and utilise them for my own garden.
Is it wise to use sculptures from public...
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Forum: Copywriting
14th October 2015, 11:20 AM
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Replies: 44
Views: 1,740 Re: Nothing to add, but...I wonder about...
You must "care" to some extent otherwise you wouldn't be selling your product/service in the first place, except....
In PUA persuasion there is a mindset called "outcome independent". It's a state...
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Forum: Copywriting
14th October 2015, 07:38 AM
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Replies: 44
Views: 1,740 |
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Forum: Copywriting
14th October 2015, 02:28 AM
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Replies: 44
Views: 1,740 |
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Forum: Copywriting
28th September 2015, 04:13 AM
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Replies: 12
Views: 860 Re: why don't principles sell?
The problem is though Jason; when you're poor you have an immediate need for money just to keep your head above water. Everyday's a new day with the same challenges as the one before. From an...
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Forum: Copywriting
20th September 2015, 12:38 PM
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Replies: 27
Views: 1,768 Re: Donald Trump Surge Thanks To Copywriting?
Trump's soundbites are straight out of persuasion 101 and classic language patterns designed to influence covertly. Because they're so simplistic there's a lot of conceptual fluency to them...
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Forum: Copywriting
30th August 2015, 02:53 PM
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Replies: 49
Views: 3,458 |
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Forum: Copywriting
30th August 2015, 11:31 AM
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Replies: 49
Views: 3,458 |
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Forum: Copywriting
30th August 2015, 10:34 AM
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Replies: 49
Views: 3,458 |
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Forum: Copywriting
11th August 2015, 10:39 AM
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Replies: 21
Views: 1,921 |
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Forum: Copywriting
10th August 2015, 10:11 AM
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Replies: 17
Views: 1,650 |
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Forum: Copywriting
21st May 2015, 02:45 PM
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Replies: 31
Views: 2,958 Re: The Most Powerful Copywriting Secret Ever!
Altruistic people have a neural driver which predisposes them towards "group selection" behaviour.
Group selection - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Group_selection)...
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Forum: Copywriting
21st May 2015, 11:32 AM
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Replies: 31
Views: 2,958 Re: The Most Powerful Copywriting Secret Ever!
This has the makings of an idea for an 1980's style sitcom.
The opening credits feature billionaire copywriter Max5ty chomping a huge cigar sat next to his Olympic size pool. Meanwhile struggling...
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Forum: Copywriting
11th May 2015, 01:53 PM
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Replies: 36
Views: 2,183 |
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Forum: Copywriting
10th May 2015, 12:30 PM
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Replies: 36
Views: 2,183 |
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Forum: Copywriting
6th May 2015, 11:59 AM
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Replies: 5
Views: 1,622 Re: Crazy Idea That Helps Sell A Ton Of Stuff...
Very true, the reasoning is based on two psychological effects which attenuate the mind's critical factor (BS detector).
The first is a cognitive bias known as the "Rhyme as reason effect".
...
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Forum: Copywriting
3rd May 2015, 10:49 AM
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Replies: 22
Views: 1,975 |
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Forum: Copywriting
29th April 2015, 01:25 PM
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Replies: 5
Views: 1,366 Re: remembering the fundamentals
"Neuro-magic" is exactly what it is. Once a person has learnt to write without having to "think" about the strokes they're making on the paper, then the writing has become an unconscious process; the...
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Forum: Copywriting
15th April 2015, 01:46 PM
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Replies: 19
Views: 2,187 Re: An S in a headline pulls 3x more sales
It also works as a temporal clause presupposition (it will happen to you in the future) in the sense that the pluralisation implies an established cause and effect of the product.
You can double...
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Forum: Copywriting
12th April 2015, 02:23 PM
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Replies: 24
Views: 1,526 Re: How do they not catch these things?...
Thanks. The sig is a paraphrase from the Dutch seventeenth-century philosopher Benedict de Spinoza. He proposed the theory that on encountering new information; first we believe the information (in...
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Forum: Copywriting
12th April 2015, 08:21 AM
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Replies: 24
Views: 1,526 Re: How do they not catch these things?...
Who would have thought the word "from" could engender such confusion in such a short piece?
That's the problem with homonyms, their correct meaning in a piece of copy has to be deduced by the...
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Forum: Copywriting
18th March 2015, 04:06 PM
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Replies: 13
Views: 1,625 |
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Forum: Copywriting
17th March 2015, 12:57 PM
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Replies: 31
Views: 3,400 Re: Copywriting with a story
Indeed, stories have been used for thousands of years as a method to bypass the brain's critical factor (BS detector) and deliver a persuasive message.
Due to the mind's capacity to empathise...
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Forum: Copywriting
26th October 2014, 10:23 AM
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Replies: 11
Views: 1,249 Re: Why do tag lines attract people?
Taglines are designed for a number of reasons but the main one is to attract attention. A well thought out one will use a variety of psychological cues to lead the reader into the sales funnel with...
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Forum: Copywriting
25th October 2014, 07:32 AM
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Replies: 29
Views: 2,682 |
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Forum: Copywriting
14th September 2014, 02:18 PM
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Replies: 21
Views: 1,224 Re: Starting Copy With A Question
Do you think opening with a question is a good idea? Really?
Well you would be right. The reason? Well it's complicated but it's all to do with emotion.
Emotions make people act, and the bigger...
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Forum: Copywriting
26th August 2014, 03:26 PM
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Replies: 15
Views: 791 Re: Capitalizing words- When and when not to?
Well as usual: it depends. The current consensus is that capitalisation makes the reader focus more on the word because it stands out and we pay attention to the beginning and end of things than the...
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Forum: Copywriting
25th August 2014, 11:21 AM
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Replies: 15
Views: 791 Re: Capitalizing words- When and when not to?
All though it's counterintuitive I wouldn't recommend this.
The reason is: when you learn to read, you start by reading every letter and then put the word together in your mind. The slow...
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Forum: Copywriting
23rd August 2014, 04:21 AM
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Replies: 5
Views: 944 |
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Forum: Copywriting
19th August 2014, 01:34 PM
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Replies: 12
Views: 1,135 Re: A Few Copywriting Questions If You Will
"Facts" are what the brain requires to prevent the critical part of the mind from vetoing the access of the emotion triggering parts of your copy, which then in turn activate the decision to buy.
...
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Forum: Copywriting
7th August 2014, 02:27 PM
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Replies: 37
Views: 1,520 Re: Ancient Stuff...
Have you looked at Jungian Archetypes before? They're a sort of "Memory" that you're born with that the human brain has evolved to give you a framework to build beliefs upon.
If you're using a...
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Forum: Copywriting
3rd August 2014, 11:34 AM
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Replies: 35
Views: 1,398 Re: A Question Of Grammar
The laws of grammar to some extent aren't laws at all in copywriting. I prefer to think of them more as guidelines. Obvious grammatical mistakes should be avoided at all costs as they can jar a...
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Forum: Copywriting
3rd August 2014, 07:22 AM
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Replies: 13
Views: 1,040 Re: Details That Close Sales
Very true, the more senses you engage, the more real the experience becomes for the reader, and the more links created to your product in their mind. Nearly everyone has a dominant representation...
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Forum: Copywriting
16th July 2014, 01:30 PM
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Replies: 31
Views: 1,962 |
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Forum: Copywriting
14th July 2014, 12:20 PM
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Replies: 18
Views: 1,623 Re: a small tip that may help your copywriting.
Storytelling as a method of accessing the mind is a bit of a bug in the brain's software. It developed as a method of passing valuable information to the listener in prehistoric times and gave the...
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Forum: Copywriting
22nd June 2014, 12:12 PM
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Replies: 10
Views: 740 Re: What methods do you use to...
Write the whole thing out by hand then highlight the parts you like best. Write these parts out then join them together as best you can into a short paragraph.
Use this paragraph as the seed to...
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Forum: Offline Marketing
7th May 2014, 11:16 AM
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Replies: 18
Views: 1,911 Re: Gatekeeper asks: "Is this a sales call?"
The first thing you need to do when encountering this is to disable the gate keepers autopilot response. They've used it so many times they don't have to think about it as it's like a programme...
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Forum: Copywriting
5th May 2014, 02:50 PM
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Replies: 3
Views: 665 Re: Snake Oil or a Scientific Process?
It's very effective. Eventually you pick up the concepts and methods which made the copy great and then it's incorporated into your mind on an unconscious level. It influences your creativity in the...
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Forum: Copywriting
1st May 2014, 10:12 AM
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Replies: 10
Views: 930 Re: the power of story
The mind is prewired to give stories access to the emotional brain by attenuating the critical factor. Humans have learnt through stories for hundreds of thousands of years before the adoption of the...
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Forum: Copywriting
20th February 2014, 12:47 PM
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Replies: 24
Views: 3,367 Re: Hypnosis in copywriting...
If you want a really good example of hypnosis in copy then check out the sales page for Igor Ledochowski's conversational hypnosis course.
I was going to list all the methods he uses but there's...
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Forum: Copywriting
19th February 2014, 02:00 PM
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Replies: 24
Views: 3,367 Re: Hypnosis in copywriting...
Interesting perspective Max5ty here's my take on the matter...
First of all it depends on what you mean by "Hypnosis". From a sales letter point of view then hypnosis is simply a method or...
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Forum: Copywriting
17th February 2014, 12:12 PM
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Replies: 14
Views: 774 |
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Forum: Copywriting
17th February 2014, 11:23 AM
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Replies: 14
Views: 774 |
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Forum: Copywriting
12th February 2014, 11:43 AM
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Replies: 12
Views: 1,111 |
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Forum: Copywriting
3rd February 2014, 12:53 PM
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Replies: 15
Views: 855 Re: Super Bowl Ads
It's all about "Top Of Mind" for the big corporations, but the Turbo tax ad uses a technique known as "Semantic netting". It assumes nearly all of it's potential customers have graduated high school...
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Forum: Copywriting
30th January 2014, 02:04 PM
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Replies: 6
Views: 716 Re: Humor in Copy
Nearly all humour is based on the element of surprise, and when that "surprise" upsets our pattern recognition faculties and prediction loving mind... then the emotional brain soon perks up and opens...
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Forum: Copywriting
21st January 2014, 12:48 PM
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Replies: 41
Views: 1,515 Re: Anyways...
The human brain is essentially unchanged over the last 50,000 years but what we are seeing now is the expression of previously dormant cognitive based genes coming to the fore to deal with the huge...
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Forum: Copywriting
19th January 2014, 03:08 PM
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Replies: 41
Views: 1,515 Re: Anyways...
I see what you mean now, I would have used the words "Neurophysiology" or "Neurology" myself. My mistake.
From a sales or persuasion perspective the customers "Physiology" is the non verbal...
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Forum: Copywriting
19th January 2014, 02:50 PM
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Replies: 41
Views: 1,515 Re: Anyways...
It was the bit about "How our physiology helps us make decisions" that made me wonder, in particular the word "Physiology"
As you can't observe someones physiology over the phone how will this...
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Forum: Copywriting
19th January 2014, 02:05 PM
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Replies: 41
Views: 1,515 Re: Anyways...
Interesting, if you don't mind me asking, Do you use a working model derived from the Facial Feedback Hypothesis?
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Forum: Mind Warriors
15th January 2014, 01:23 PM
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Replies: 15
Views: 1,476 Re: Key Principles of Persuasion
With the exception of scarcity all of Cialdini's principles are derived from the meta program of inclusion.
The human brain evolved in a society where everyone lived in tribes of up to 150 people...
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Forum: Mind Warriors
15th January 2014, 11:51 AM
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Replies: 15
Views: 1,476 Re: Key Principles of Persuasion
Influence: The Psychology of Persuasion is a must read for anyone interested in the field.
When you've read it buy a good book on evolutionary psychology and read that too. It will give you the...
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Forum: Copywriting
23rd December 2013, 12:51 PM
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Replies: 6
Views: 1,009 |
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Forum: Mind Warriors
10th December 2013, 02:08 PM
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Replies: 11
Views: 1,359 Re: Question regarding Hypnosis
All of hypnosis works by suspending the minds critical factor long enough to generate an emotional response and then leading it to where you want to go.
If at any time the critical factor...
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Forum: Mind Warriors
9th December 2013, 03:58 PM
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Replies: 11
Views: 1,359 Re: Question regarding Hypnosis
If the OP was simply saying affirmations to themselves then first person is fine.
As they're listening to a hypnosis tape speaking to themselves then third person referentiality is required to...
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