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Search: Posts Made By: RKCastillo
Forum: Offline Marketing 31st March 2014, 10:48 PM
Replies: 10
Views: 769
Posted By RKCastillo
Re: Found Niche...Looking for the next step

I would go for the results in advance strategy to start with. For will know how hard it is to actually get results in your chosen industry.

For two, you can actually sell the leads...
Forum: Offline Marketing 17th March 2014, 06:22 PM
Replies: 31
Views: 2,133
Posted By RKCastillo
Re: How would you sell more cookies?

I'd do what they did at Dean Jackson's coffee shop. Rename them "Breakfast Cookies" and talk about how this cookie can replace your breakfast!
Forum: Offline Marketing 25th February 2014, 07:32 PM
Replies: 18
Views: 1,857
Posted By RKCastillo
Re: Gatekeeper asks: "Is this a sales call?"

What everyone else said is genius...

I might add something like this...

What do you mean?

Once they answer you. Say...

Well..I have a couple people who are looking for a "dentist,...
Forum: Offline Marketing 21st February 2014, 06:52 PM
Replies: 33
Views: 1,734
Posted By RKCastillo
Re: Best Wordpress Theme For Offline Clients?

I've been using the new ElegantThemes Divi theme. As you can basically drag and drop design the webpage.

And if I am working in 1 vertical and have a theme that is converting well, I use the...
Forum: Offline Marketing 12th February 2014, 07:28 PM
Replies: 6
Views: 436
Posted By RKCastillo
Re: Don't know which method would work best

I think it's really up to you and what you want to do with your day. We originally started as an SEO company but realized we had to add Web Design in to the mix but I can't stand doing Web Design. ...
Forum: Offline Marketing 29th January 2014, 03:50 PM
Replies: 5
Views: 733
Posted By RKCastillo
Re: How much would you charge Offline Businesses To Submit Them To Top Online Directories?

I would actually bundle it with other services.

You can get someone to set them up for you for pretty cheap...and then charge like $97 for your time spent.
Forum: Offline Marketing 25th January 2014, 11:25 AM
Replies: 23
Views: 2,264
Posted By RKCastillo
Re: Real Estate Agent Landing Pages

I think you are absolutely right.

So many fields will kill your conversion rate.

What about offering your lead magnet for a name & email and in the follow up ask them do their address so you...
Forum: Offline Marketing 31st March 2012, 03:54 PM
Replies: 8
Views: 878
Posted By RKCastillo
Re: Best WSO on direct mailing? ... that you have TRIED yourself

Along with the books people mentioned here...I would say listen to the I Love Marketing podcast. Especially the first few episodes, like 1-7. They explain tons of stuff you can use for Direct Mail...
Forum: Offline Marketing 22nd March 2012, 05:10 PM
Replies: 46
Views: 1,897
Posted By RKCastillo
Re: Why do local businesses need online videos?

For one thing, YouTube is the 2nd most used search engine in the world. So you should diversify your traffic. And since Google owns YouTube it wouldn't hurt your rankings. Plus you are reaching...
Forum: Offline Marketing 20th March 2012, 07:29 PM
Replies: 7
Views: 800
Posted By RKCastillo
Re: Google Maps hidden address and citations

For me a citation is a business Name, Address and Phone Number (NAP)

If you take the address out it's taking away most of the important part of the citation.

And with Google ranking a place...
Forum: Offline Marketing 15th March 2012, 05:42 PM
Replies: 12
Views: 922
Posted By RKCastillo
Re: Google Places - best learning material?

Here's a review video I did of my favorite Google Places Course:

Google Places Zen Master Review | Local Lead Maximizer (
Forum: Offline Marketing 15th March 2012, 05:16 PM
Replies: 28
Views: 1,872
Posted By RKCastillo
Re: Newbie question - netfirm VS hostgator?

Host Gator and use Wordpress not their "Free Websites"
Forum: Offline Marketing 13th March 2012, 06:04 PM
Replies: 32
Views: 950
Posted By RKCastillo
Re: Physical Location for My Offline Biz....thoughts?

I have been contemplating the same thing.

I would personally go for the $500/month plan to have my own office. That way I could do videos and webinars and what not and not have to deal with all...
Forum: Offline Marketing 12th March 2012, 08:28 PM
Replies: 14
Views: 538
Posted By RKCastillo
Re: I want to get better with SEO and IM!!

I just wanted to add a little more to this conversation.

If you're on the Warrior Forum a lot it's easy to get distracted. You will see this WSO and that WSO and they're all good strategies and...
Forum: Offline Marketing 8th December 2011, 04:39 AM
Replies: 10
Views: 1,093
Posted By RKCastillo
Re: What's the best products and techniques to generate inbound calls?

Why not do something like take a screen shot of their Google Place page that hasn't been verified and mail it to them as a post card with some good ole fashion copy about how they're losing money and...
Forum: Offline Marketing 26th September 2011, 04:49 AM
Replies: 5
Views: 571
Posted By RKCastillo
Re: Need Help With GP Listing...Does Google Distinguish Between SE and S.E. in business address????

I watched a special on Google that showed how they have programmed it in such a way that even when you misspell a word they will pull up the correct word results for you. I am pretty sure that that...
Forum: Offline Marketing 20th September 2011, 08:40 PM
Replies: 13
Views: 1,632
Posted By RKCastillo
Re: Local SEO learning Guide

I did a video on my blog about how to do local keyword research. You might find that helpful.

Keyword Research For Local Keywords...
Forum: Offline Marketing 15th September 2011, 04:45 PM
Replies: 15
Views: 921
Posted By RKCastillo
Re: Good Google Places Courses.....Recommendations Please!

As with SEO techniques will come and go but there are basic things that will never change.

With Google Places the Google team put up a video about why they rank places pages the way they do.
Forum: Offline Marketing 3rd September 2011, 04:31 AM
Replies: 14
Views: 779
Posted By RKCastillo
Re: HELP NEEDED! What documents to take with me to an appointment

Generally, you don't need to bring a whole lot to these meetings. I do take along a booklet that breaks down all the different packages that we offer so that I can walk them through it visually and...
Forum: Offline Marketing 17th August 2011, 07:05 PM
Replies: 10
Views: 693
Posted By RKCastillo
Re: Gotta Love This Email

I would ask them how much they have budgeted for marketing as you would like to create a package that will work within their budget.

That would at least get you talking about money.
Forum: Offline Marketing 16th August 2011, 07:58 PM
Replies: 18
Views: 1,133
Posted By RKCastillo
Re: What is your offline "elevator pitch"?

I have the one or two line elevator pitch you use when you get asked the question "What do you do?"

But if I have like 30 seconds in a conversation with a person. I'm going to use the fact that...
Forum: Offline Marketing 7th August 2011, 09:02 PM
Replies: 13
Views: 1,174
Posted By RKCastillo
Re: Making Facebook pages for local businesses for money?

If you're wondering what to do to start and grow an offline marketing business I will be starting what I'm going to call the "90 Day Challenge" soon.

It's a 12 week course that will teach you...
Forum: Offline Marketing 22nd July 2011, 07:22 PM
Replies: 9
Views: 1,504
Posted By RKCastillo
Forum: Offline Marketing 20th July 2011, 06:27 PM
Replies: 110
Views: 6,917
Posted By RKCastillo
Forum: Offline Marketing 13th July 2011, 11:45 PM
Replies: 18
Views: 976
Posted By RKCastillo
Re: Google Places Experts Help - Strength of comp?

I agree...the top 3 are being seen as authorities for that keyword.

Just do the things people are suggesting and become the authority for those keywords.

For you places page, citations and...
Forum: Offline Marketing 12th July 2011, 02:18 PM
Replies: 7
Views: 445
Posted By RKCastillo
Re: So. I have this list...

Wow. You've really given this some thought. I like it. Working in Hawaii means dealing with a lot of cultural things. It is really important to be polite and to come across that way. Thanks for...
Forum: Offline Marketing 10th July 2011, 10:15 PM
Replies: 32
Views: 960
Posted By RKCastillo
Re: Is it necessary to have a website if im doing local seo for clients?

I'd have to agree with most people here...

It's not a necessity but it does help.

I was a new SEO company in town and I was able to get the number 1 spot in a couple months competing against...
Forum: Offline Marketing 5th July 2011, 07:28 PM
Replies: 9
Views: 728
Posted By RKCastillo
Re: How To Find Keywords for Offline Businesses


I put the video up on my blog.

Keyword Research For Local Keywords (

Hope this helps!
Forum: Offline Marketing 4th July 2011, 10:50 PM
Replies: 9
Views: 728
Posted By RKCastillo
Re: How To Find Keywords for Offline Businesses

This is what I have done.

I look at the #1 site for the main keyword.

In this example "Employment Law Solicitor"

I then take that url and put it into the Google Adwords Keyword tool.
Forum: Offline Marketing 23rd June 2011, 09:06 PM
Replies: 19
Views: 1,442
Posted By RKCastillo
Re: What resources do you use for SEO for local businesses?

Here's the my Audio Response.
Forum: Offline Marketing 23rd June 2011, 06:53 PM
Replies: 5
Views: 638
Posted By RKCastillo
Re: What is the different between onl line and off line marketing?

You know, when it comes to warrior forum and other types of forums on offline marketing really they are talking about online marketing for offline businesses. So, going and visiting a physical...
Forum: Offline Marketing 21st June 2011, 07:55 PM
Replies: 14
Views: 1,105
Posted By RKCastillo
Re: Any ideas? Marketing Seminar

Danielsteven, you know I think hiring a business to business sales rep will be a great way. You can hire on a commission basis. You can give them 25-30% of any sales that people they bringing to that...
Forum: Main Internet Marketing Discussion Forum 10th July 2010, 05:27 PM
Replies: 4
Views: 473
Posted By RKCastillo
How do I do a 301 redirect?

I changed my site from HTML to word press and now 100 links are pointing to instead of the word press homepage.

Anyone know how to fix that?
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