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Search: Posts Made By: Shawn Cesar
Forum: Copywriting 28th January 2021, 01:40 PM
Replies: 34
Views: 762
Posted By Princess Balestra
Re: The Scapegoat Technique (A Must Know + Dangerous)

Princess Balestra Drahps Outta The Sky by Parrershoot
Mebbe Too Late In The Day
For Nowan's Ass To Be TROOLY SAVED



Lookin' at that headline from a personal POV, I gotta say I missed out...
Forum: Copywriting 28th January 2021, 11:15 AM
Replies: 34
Views: 762
Posted By Matthew Stanley
RE: The Scapegoat Technique (A Must Know + Dangerous)

I think I speak for Larry David himself when I say I couldn't agree more. What a fantastic thread.



One add here which is near and dear to many a WF member's heart: Cialdini's concept of...
Forum: Copywriting 27th January 2021, 05:31 PM
Replies: 34
Views: 762
Posted By GordonJ
Why I like the WF.

I belong to several copy writing/marketing/influence groups on Facebook, and at all kinds of websites. Almost all of them have a very particular bias, often toward a person, even long dead copy...
Forum: Copywriting 26th January 2021, 11:28 AM
Replies: 34
Views: 762
Posted By GordonJ
Forbidden Keys by Blair Warren.

Claude, I assume it is a book now. What I have is the original course, numbered editions, sent weekly in the mail. It is 142 pages single sided. I suspect the PDF you found is the same thing.
...
Forum: Copywriting 26th January 2021, 11:13 AM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: I think PUA is a cult.

Yup. Reading The Game by Neil Strauss, and living though my young adulthood, I found that these tricks and techniques worked to get a girl into a conversation.....but the huge flaw is...you really...
Forum: Copywriting 26th January 2021, 10:48 AM
Replies: 34
Views: 762
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

@Claude - I like your term "throwaway lines"

I find myself using those but never thought to phrase them like that.

I'll be in intense negotiations with someone, and when it seems to be getting...
Forum: Copywriting 26th January 2021, 10:07 AM
Replies: 34
Views: 762
Posted By GordonJ
I think PUA is a cult.

That book has some decent psychology, albeit skewed to his market, as you the researcher discovered, I'm sure.

The primary tool in Mystery's tool kit, is PRESELECTION. On social media, have pics...
Forum: Copywriting 26th January 2021, 09:32 AM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: Which cults?

I use to study "Pick up artists". I've read several books on how to pick up women. (I promise, as research).

The book The Mystery Method explains, in detail, every tool at their disposal.

A...
Forum: Copywriting 25th January 2021, 09:58 AM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

Highly insightful post.

Of course, we all wear masks. But we don't think of it as a mask. Some of us are aware it's a mask, and some are less introspective.

When selling, I went too deep...
Forum: Copywriting 25th January 2021, 09:28 AM
Replies: 34
Views: 762
Posted By GordonJ
Up to periscope depth.

Deep diving, where the metal starts singing songs by Davy Jones, always made me anxious, so I did an "emergency blow" to reach the surface.

In reality, we are basic animals. A day at the zoo,...
Forum: Copywriting 24th January 2021, 05:48 PM
Replies: 34
Views: 762
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

In reality, there's so much more to copywriting than most understand...

it takes years to understand, and then it can leave you just as confused as when you started.

Some things always seem to...
Forum: Copywriting 24th January 2021, 10:41 AM
Replies: 34
Views: 762
Posted By GordonJ
One PERILOUS secret your copywriter Mentor kept from you.

If you are a new copywriter, you must know the one thing that can ruin your career before it even gets started.

It is so dangerous, so costly, and if you don't know it, doom and gloom await you....
Forum: Copywriting 24th January 2021, 12:12 AM
Replies: 34
Views: 762
Posted By EvolveBest
RE: The Scapegoat Technique (A Must Know + Dangerous)

You see everyone , i told you it was the government, they have been harming all of us for so long. From all the brainwashing and smart tvs, bad tv, bad...

And now that we get to discuss with...
Forum: Copywriting 23rd January 2021, 04:53 PM
Replies: 34
Views: 762
Posted By max5ty
Forum: Copywriting 23rd January 2021, 03:23 PM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

Stop it, you're making me blush.

Wait....wait.....that may be high blood pressure. ;)
Forum: Copywriting 23rd January 2021, 09:20 AM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

I wouldn't touch that with a ten foot pole. Telling someone they can't control something inside themselves is another way for "It's because of me" to creep in. And that can never happen.

It can't...
Forum: Copywriting 23rd January 2021, 07:15 AM
Replies: 34
Views: 762
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

@Shawn Cesar...

the whole common enemy scenario serves a couple purposes. Most people don't want to admit they've caused most of their problems.

Although I've done it before...it's not always...
Forum: Copywriting 22nd January 2021, 03:23 PM
Replies: 34
Views: 762
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

Yes, it's called a common enemy.

It's used a lot in pharmaceutical pieces...

they lie and put out drugs that are harmful and hurt more than they help. Your prescriptions could be slowly...
Forum: Copywriting 22nd January 2021, 09:19 AM
Replies: 34
Views: 762
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

Yup. One of the necessary parts of any pitch from the stage for a money making plan is a combination of "The truth has been held from you" and "It's not your fault at all".

Sometimes, I've had to...
Forum: Copywriting 13th June 2020, 09:52 AM
Replies: 80
Views: 1,858
Posted By max5ty
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Thanks for bringing up the issue Shawn...you brought up an interesting topic.
Forum: Copywriting 13th June 2020, 09:36 AM
Replies: 80
Views: 1,858
Posted By max5ty
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Unfortunately, to some, it seems when I talk about being creative they're assuming I mean throw in some monkeys on tricycles.

The ad you ran was selling your business. Nobody wanted to buy your...
Forum: Copywriting 13th June 2020, 08:23 AM
Replies: 80
Views: 1,858
Posted By myob
There Are 26 Major Secrets In Copywriting

Don't worry. He's got a long way to go. There are 26 major secrets in copywriting, and then they must also be arranged in proper order.

We have only briefly demonstrated this language of...
Forum: Copywriting 13th June 2020, 07:34 AM
Replies: 80
Views: 1,858
Posted By GordonJ
Starting to see an elephant in the room.

https://youtu.be/Vn9BUfUCL4I

Reminds me of a childhood story...

Clarity, creativity, exclusivity, irresistible offer, know who and why...

reframing, empathty, seduction, arousal, and that...
Forum: Copywriting 13th June 2020, 04:46 AM
Replies: 80
Views: 1,858
Posted By ewenmack
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

To add further to clarity, the team at Marketing Experiments have tracked split test results between clarity and "persuasion".

Clarity Trump's persuasion is the term they use.
...
Forum: Copywriting 12th June 2020, 11:20 PM
Replies: 80
Views: 1,858
Posted By myob
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

I first read that story in Halbert's newsletter about 17 years ago. But the worst response of all he said was, "Would you run that by me one more time? I'm not sure what you're getting at."

He...
Forum: Copywriting 12th June 2020, 05:07 PM
Replies: 80
Views: 1,858
Posted By Claude Whitacre
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

A big mistake some make in advertising, is to be clever.

"What a clever ad" or "What a funny ad" is usually a bad sign. The cleverness detracts from the message. Like wearing an outrageous outfit...
Forum: Copywriting 12th June 2020, 03:54 PM
Replies: 80
Views: 1,858
Posted By myob
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Of course, when selling copywrighting "services" to other companies, your "mind-blowing" creativity is the secret sauce for attracting and maintaining clients.

But in reality, copywriting doesn't...
Forum: Copywriting 11th June 2020, 02:36 PM
Replies: 80
Views: 1,858
Posted By max5ty
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

I'm going to tell you the biggest secret ever in the history of copywriting and if you take my advice you'll be wealthier than you ever dreamed possible.

You will never worry about money again.
...
Forum: Copywriting 11th June 2020, 09:29 AM
Replies: 80
Views: 1,858
Posted By ThePromotionalGuy
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Hellor Shawn Cesar,

My secret is....

I never reveal my secrets.

Chinchilla
Forum: Copywriting 9th June 2020, 10:37 AM
Replies: 80
Views: 1,858
Posted By surfer30
RE: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

I think while you are writing ad copy, you focus on the audience to feel something so they buy.
Forum: Copywriting 9th June 2020, 12:27 AM
Replies: 80
Views: 1,858
Posted By cyberdenizen
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

"If you can describe their problem better than they can, they automatically assume you have the solution." (I think Eben Pagan said this.)

It's important to know your audience.

Be where they...
Forum: Copywriting 9th June 2020, 12:08 AM
Replies: 80
Views: 1,858
Posted By mandiradebnath
RE: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

How to disclose, with that secret I claim a higher salary from my employer. :)
Forum: Copywriting 8th June 2020, 11:56 PM
Replies: 80
Views: 1,858
Posted By Alffie
RE: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

With so many freelancers in the copywriting field, writing unique content is inevitable. Whatever the topic you are writing about, try to educate your readers. So, what makes an article unique? This...
Forum: Copywriting 8th June 2020, 07:05 PM
Replies: 80
Views: 1,858
Posted By JPs copy
RE: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

If I had a big secret, I'd sell it for a lot of money. Haha

The name of the game is really creating interest and then turning it into a sales pitch.
Forum: Copywriting 8th June 2020, 06:50 PM
Replies: 80
Views: 1,858
Posted By myob
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Seduce, don't sell.

(I charge by the word; the first three are free)
Forum: Main Internet Marketing Discussion Forum 8th February 2019, 12:01 AM
Replies: 110
Views: 5,064
Posted By raghav bansal
RE: Is it possible to make a full-time living with having just one product?

I don't think so. According to me, change is very necessary, updating products and adding new products is very essential to survive. The competition is increasing and the demand of consumers change...
Forum: Main Internet Marketing Discussion Forum 16th January 2019, 12:50 PM
Replies: 110
Views: 5,064
Posted By luciesmazanska
RE: Is it possible to make a full-time living with having just one product?

you can always do it no matter how many products you have!
Forum: Copywriting 17th September 2018, 11:09 PM
Replies: 14
Views: 772
Posted By ewenmack
A Note To Copywriters And Those Who Want To Be

This comes from Brian Kurtz
who hired the legends we know of today...

like Eugene M. Schwartz and Gary Bencivenga.

He studied the personal traits that set them apart.

Any tradesman-like...
Forum: Copywriting 26th March 2018, 03:52 PM
Replies: 14
Views: 1,599
Posted By JohnVianny
The Best Way to Learn Copywriting

Learn from the bests!

Simple and not easy.

Which ones?

Gary Halbert
THE greatest copywriter of all time. If you want to be a good copywriter read anything Gary published because it’s...
Forum: Main Internet Marketing Discussion Forum 10th June 2010, 06:22 PM
Replies: 68
Views: 4,412
Posted By Eric Louviere
I Quit My Day Job 4 Years Ago (This week)

When I made the decision to quit my day job and go IM full time 4 years ago this week, the first place I went was to the Warrior Forum to post my accomplishment. What a feeling that was! The best!...
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