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Search: Posts Made By: Claude Whitacre
Forum: Copywriting 23rd February 2024, 06:28 PM
Replies: 4
Views: 99
Posted By Claude Whitacre
Re: Do you need talent?

Nobody is born with a talent to write great copy. It's all developed and absorbed through study and practice.


Everybody starts at zero.
Forum: Off Topic Forum 20th February 2024, 05:34 PM
Replies: 17
Views: 167
Posted By Claude Whitacre
Re: Headbanging horse rocks out to heavy metal music

Maybe in one specific area of intelligence.

A 2 year old human's brain may be 150 times as large as a crow's brain. A crow is often used in these comparisons, because a crow really is a very...
Forum: Off Topic Forum 19th February 2024, 06:09 PM
Replies: 17
Views: 167
Posted By Claude Whitacre
Re: Headbanging horse rocks out to heavy metal music

My guess is that the people playing the music also didn't bob their heads to the country music.





After I posted my last post, I realized that I was still assuming that aliens would think in...
Forum: Off Topic Forum 19th February 2024, 02:57 PM
Replies: 17
Views: 167
Posted By Claude Whitacre
Re: Headbanging horse rocks out to heavy metal music

I've read that as well, and it makes sense.

The mistake we make is to believe we understand how animals think, based on how we think.

Imagine advanced creatures from another galaxy observed us....
Forum: Main Internet Marketing Discussion Forum 19th February 2024, 02:35 PM
Replies: 13
Views: 266
Posted By Claude Whitacre
Re: Why do they OPT IN?

And that free offer (to secure the subscription to the e-mails) selects the audience that will opt in.

For example, your free offer is about weight loss. Now we now what the subscriber wants to...
Forum: Off Topic Forum 18th February 2024, 07:09 PM
Replies: 65
Views: 995
Posted By Claude Whitacre
Re: Do You Look Your Age?

The only reason I think I usually look better in a photo is that the photo is posed. Lighting hides many faults. Positioning hides many faults.

And all photos were taken in the past. ;)

By the...
Forum: Off Topic Forum 18th February 2024, 06:26 PM
Replies: 17
Views: 167
Posted By Claude Whitacre
Re: Headbanging horse rocks out to heavy metal music

Ha! I liked that.




You are assuming they are enjoying themselves. Ever see a bird doing a mating dance? Are they doing it to enjoy themselves? When a parrot mimics a laugh, is it really...
Forum: Main Internet Marketing Discussion Forum 18th February 2024, 05:57 PM
Replies: 13
Views: 266
Posted By Claude Whitacre
Re: List building

I'm very sorry, but that's not how you build a list.

Offering back to back affiliate offers isn't how you build a list, it's how you take a profitable list, and destroy it.

If you want to build...
Forum: Off Topic Forum 18th February 2024, 01:43 PM
Replies: 65
Views: 995
Posted By Claude Whitacre
Re: Do You Look Your Age?

To me, one of the best benefits of being 69 years old? I no longer care how I look to attractive women. Losing the constant need to attract the females is maybe the most liberating thing that's...
Forum: Off Topic Forum 18th February 2024, 01:37 PM
Replies: 65
Views: 995
Posted By Claude Whitacre
Re: Do You Look Your Age?

Because looking at yourself in the mirror, you focus on the good parts, and your face is moving, blurring lines. A photo is static...and a stark reminder of what others see.

Me? I look thinner in...
Forum: Off Topic Forum 18th February 2024, 01:23 PM
Replies: 17
Views: 167
Posted By Claude Whitacre
Re: Headbanging horse rocks out to heavy metal music

We tend to project our feelings and behaviors onto animals.

Has it occurred to anyone that the head shaking is because the sounds are irritating?

Maybe the horse is simply imitating a person...
Forum: Mind Warriors 15th February 2024, 05:30 PM
Replies: 6
Views: 198
Posted By Claude Whitacre
Re: If you are to switch careers with someone here

I get the question, but a career isn't something you could trade.

We are all self employed here if we are active marketers at all.

And if you wanted someone else's career, you would just start...
Forum: Mind Warriors 12th February 2024, 07:24 PM
Replies: 7
Views: 157
Posted By Claude Whitacre
Re: It's all in your head ??

It works both ways.

Nearly every thing we experience is neither as bad or as good as what we anticipate or fear.

The reason is that we are always dealing with incomplete information before any...
Forum: Main Internet Marketing Discussion Forum 12th February 2024, 07:15 PM
Replies: 11
Views: 264
Posted By Claude Whitacre
Re: I Need advice running Google Ads for plumbing services

There is no need to pay for ads. You just need a MAPS listing, and a few reviews for the business.

If you want your plumbing business to dominate the first page of Google search results, just...
Forum: Main Internet Marketing Discussion Forum 15th January 2024, 03:56 PM
Replies: 25
Views: 1,842
Posted By Claude Whitacre
Re: Unconventional marketing?

I think I understand why the question is asked. But being unconventional isn't an advantage in itself. It's only an an advantage if it works better than the alternatives, whether they are...
Forum: Main Internet Marketing Discussion Forum 9th January 2024, 11:44 PM
Replies: 20
Views: 341
Posted By Claude Whitacre
Re: What is KWR?

First rule of KWR?

Nobody talks about KWR.
Forum: Main Internet Marketing Discussion Forum 9th January 2024, 03:05 PM
Replies: 20
Views: 341
Posted By Claude Whitacre
Re: Difficult problems with headlines

A great headline addresses a very specific audience (that you are marketing to), makes a strong promise (or benefit), and arouses a little curiosity.

A great book is How To Write A Good...
Forum: Off Topic Forum 7th January 2024, 01:03 PM
Replies: 17
Views: 226
Posted By Claude Whitacre
Re: Happy Birthday, Claude

That was very kind of you.

Erwin Schrödinger had a cat that looked just like that.
Forum: Off Topic Forum 7th January 2024, 12:56 PM
Replies: 17
Views: 226
Posted By Claude Whitacre
Re: Happy Birthday, Claude

I got it.

And if I die by the end of the year....you did it.
Forum: Off Topic Forum 7th January 2024, 12:08 AM
Replies: 17
Views: 226
Posted By Claude Whitacre
Re: Happy Birthday, Claude

Thank you very much for the kind......

Wait...WAIT! Why are you being nice to me?

Suspicious...Very suspicious.
Forum: Off Topic Forum 28th December 2023, 11:29 PM
Replies: 26
Views: 500
Posted By Claude Whitacre
Re: It doesn't take much to have a good world these days ...

When someone is rude to me (almost never), I'm kind to them. Always polite. Never showing anger.

Why? Because that's how adults act towards other people's children that act up.

I don't mean...
Forum: Main Internet Marketing Discussion Forum 20th December 2023, 03:39 PM
Replies: 22
Views: 861
Posted By Claude Whitacre
Re: Bum Marketing In 2023.

Of course article marketing works.

You can start a blog easily. A membership site like this one has lots of high ranking articles that are on the first page of a Google search.

But, and here's...
Forum: Main Internet Marketing Discussion Forum 18th December 2023, 05:00 PM
Replies: 6
Views: 203
Posted By Claude Whitacre
Re: What to do about this false warning from Amazon?

My guess is that it's not from Amazon. Always contact Amazon with these issues. Never respond to an e-mail like this. And check the e-mail address it's really from.

Amazon (and all companies...
Forum: Beginners Area 17th December 2023, 02:07 PM
Replies: 55
Views: 1,610
Posted By Claude Whitacre
Re: If you had to start an online business from scratch today, what niche would you choose and why?

You triggered a thought.

I would find what people buy, not want.

Maybe I would go on Amazon to see what things are being bought in volume in certain categories.
Assuming this is a physical...
Forum: Main Internet Marketing Discussion Forum 11th December 2023, 04:53 PM
Replies: 8
Views: 278
Posted By Claude Whitacre
Re: Sage Words of Wisdom from eMarketing Gurus

Not Clickbank.

You have an enourmous asset that marketers will covet...your list of buyers and subscribers.

You didn't say what you sold, or what you blogged about.

But I would absolutely...
Forum: Off Topic Forum 9th December 2023, 06:12 PM
Replies: 21
Views: 379
Posted By Claude Whitacre
Re: Your favorite science subject during high school?

Well? Did he ever convince you to become a communist?

Talking about the metric system.....This is the funniest SNL skit of the entire show that night. You'll enjoy it, I'm sure.
...
Forum: Main Internet Marketing Discussion Forum 7th December 2023, 04:53 PM
Replies: 23
Views: 621
Posted By Claude Whitacre
Re: How to move a prospect through the sales funnel?

I think this is a flaw in thinking.

You don't turn cold traffic into hot traffic. All a funnel does is select out the buyers from the non-buyers. And a good funnel ads upsells to make the initial...
Forum: Offline Marketing 4th December 2023, 03:25 PM
Replies: 19
Views: 415
Posted By Claude Whitacre
Re: how do you feel about follow up?

Something I learned from Tom Poland....

His e-mails state in the subject line whether the e-mail is about a podcast interview, a free offer from one of his joint venture partners, or a webinar....
Forum: Offline Marketing 3rd December 2023, 05:20 PM
Replies: 19
Views: 415
Posted By Claude Whitacre
Re: how do you feel about follow up?

E-mail subscribers get annoyed if we just ...keep...pitching....every day.

But if you provide great content, even with a pitch at the end, and they are really engaged with what the content is...
Forum: Offline Marketing 1st December 2023, 12:48 PM
Replies: 19
Views: 415
Posted By Claude Whitacre
Re: how do you feel about follow up?

One thing I've seen work exceptionally well is, after the deadline, offer a separate offer that is 90% as good, but for half the cost.

The way I've seen it done is in courses....you get offered...
Forum: Off Topic Forum 27th November 2023, 03:59 PM
Replies: 34
Views: 388
Posted By Claude Whitacre
Re: Join the Fun: Help Us Name Our New Orange Feline Friend!

I don't know if cats know what a "Name" is, but they come when they are called. I suspect that they just associate the sound we make....their name...with food or getting attention.

By the way, the...
Forum: Off Topic Forum 26th November 2023, 10:30 AM
Replies: 34
Views: 388
Posted By Claude Whitacre
Re: Join the Fun: Help Us Name Our New Orange Feline Friend!

I see what you did there. :)


I recently met a cat named Dave, which I thought was funny.
Forum: Main Internet Marketing Discussion Forum 25th November 2023, 11:24 AM
Replies: 23
Views: 1,035
Posted By Claude Whitacre
Re: What Do You Think Is the Best Way to Promote Digital Products for Free?

The best way to promote anything you sell is to your e-mail list.

The second best way to promote is to someone else's e-mail list, assuming their list was built with people who look like your...
Forum: Off Topic Forum 24th November 2023, 04:09 PM
Replies: 17
Views: 343
Posted By Claude Whitacre
Re: Is This A Quandary For You?

You've obviously never read my posts.

Where is Shane, by the way? I kind of miss him.
Forum: Off Topic Forum 23rd November 2023, 06:39 PM
Replies: 65
Views: 995
Posted By Claude Whitacre
Re: Do You Look Your Age?

Cher looked great.

But great hair, surgery, spa treatments, a very good diet, make up, and distance will make anyone look better.

My guess is that close up, at the end of the day, she looks...
Forum: Off Topic Forum 23rd November 2023, 02:43 PM
Replies: 17
Views: 343
Posted By Claude Whitacre
Re: Is This A Quandary For You?

A man that slaps his wife once will do it again.

That's assault, and deserves jail time. And she was smart to leave his loser ass.

Personally, I think her father showed restraint.


And...I...
Forum: Offline Marketing 20th November 2023, 09:05 PM
Replies: 19
Views: 415
Posted By Claude Whitacre
Re: how do you feel about follow up?

Are these leads your friends?

If they aren't, then you follow up (by e-mail) until they say "Go away".

If you are following up by phone, you do it until they stop being warm with you....and as...
Forum: Main Internet Marketing Discussion Forum 20th November 2023, 08:59 PM
Replies: 24
Views: 394
Posted By Claude Whitacre
Re: Give us your poor,

One problem marketers have with affiliate enquirers is that the "affiliate" just wants to pay half, instead of the whole price.

Another problem is the "affiliate" making promises that can't be...
Forum: Main Internet Marketing Discussion Forum 20th November 2023, 01:47 PM
Replies: 24
Views: 394
Posted By Claude Whitacre
Re: Is this legit?

It's only $9.

Heck, I'd be happy to give them $9 just to see their funnel and upsells.
Forum: Main Internet Marketing Discussion Forum 20th November 2023, 01:43 PM
Replies: 23
Views: 1,475
Posted By Claude Whitacre
Re: Give me an elevator pitch of your product

Again...what an elevator pitch is.....is your response when someone asks "What do you do for a living?". The answer is supposed to get them to ask a question that furthers the conversation.......
Forum: Off Topic Forum 17th November 2023, 10:35 AM
Replies: 46
Views: 1,065
Posted By Claude Whitacre
Re: My Latest Health Thing...

I think you are missing the point.

It doesn't have to be true. It's spiffy to say. And it's a compulsive part of our nature to put things in categories....and also to make statements more poetic....
Forum: Off Topic Forum 17th November 2023, 10:25 AM
Replies: 65
Views: 995
Posted By Claude Whitacre
Re: Do You Look Your Age?

It's interesting to me that virtually everyone that is over 40 says that people think they look younger than they really are.

When statistically, half of old people look older than they really...
Forum: Off Topic Forum 16th November 2023, 11:00 AM
Replies: 34
Views: 388
Posted By Claude Whitacre
Re: Join the Fun: Help Us Name Our New Orange Feline Friend!

And then change his name to Dan......the universal name for neutered males.
Forum: Copywriting 16th November 2023, 10:54 AM
Replies: 15
Views: 768
Posted By Claude Whitacre
Re: Copywriting in 2024...

I have nothing to add really...... just wanted you to know that your brilliant statement brought a smile to my face.
Forum: Off Topic Forum 13th November 2023, 11:23 PM
Replies: 34
Views: 388
Posted By Claude Whitacre
Re: Join the Fun: Help Us Name Our New Orange Feline Friend!

We had an orange tabby cat decades ago. His name was George.

Photo? How did you get him?
Forum: Mind Warriors 12th November 2023, 12:17 AM
Replies: 41
Views: 2,868
Posted By Claude Whitacre
Re: When one door closes, another one opens

Darn it! You are right. Metaphor is the correct word.

When I was at the family dinner, it was the first time I ever met her parents, brothers, and sisters.

It wasn't that the sister took me...
Forum: Mind Warriors 11th November 2023, 02:50 PM
Replies: 41
Views: 2,868
Posted By Claude Whitacre
Re: When one door closes, another one opens

There are several ways to carry this analogy further;

There was never a door, just a wall.

The door closed, but that doesn't mean you can't open it again.

The door wasn't really closed, it...
Forum: Main Internet Marketing Discussion Forum 10th November 2023, 11:02 AM
Replies: 17
Views: 254
Posted By Claude Whitacre
Re: We're trying to deliver a package to you...

Cheryl got a text message that said she owed about $3,000 to the hospital. It then gave her a link to pay the bill. She told me she was going to pay it.

I told her we had insurance that paid...
Forum: Off Topic Forum 31st October 2023, 05:35 PM
Replies: 176
Views: 2,462
Posted By Claude Whitacre
Re: Must Watch Prime, Netflix, HBO Max, Disney+, Starz, Hulu, and ESPN+

The Fall Of The House Of Usher on ( I think) Netflix was outstanding.
Forum: Mind Warriors 26th October 2023, 03:11 PM
Replies: 23
Views: 616
Posted By Claude Whitacre
Re: DEALING WITH FEAR

When I was a kid, I was very afraid of heights. So I would stand on the edge of a roof, looking down. I forced myself to get over the fear. I just hated being controlled by that fear.

I was afraid...
Forum: Mind Warriors 26th October 2023, 02:52 PM
Replies: 41
Views: 2,868
Posted By Claude Whitacre
Re: When one door closes, another one opens

You triggered a thought.

If you have an impending event...a dire situation....an urgent need....and one door closes, you just keep looking for doors you can open. And if the need is important...
Forum: Main Internet Marketing Discussion Forum 26th October 2023, 12:50 AM
Replies: 23
Views: 1,475
Posted By Claude Whitacre
Re: Give me an elevator pitch of your product

I used to go to a lot of conferences and marketing events. Most cost a thousand dollars or so to attend, and were for a few days.

My room mate (a phenomenal marketer and speaker ) taught me how to...
Forum: Mind Warriors 25th October 2023, 03:32 PM
Replies: 41
Views: 2,868
Posted By Claude Whitacre
Re: When one door closes, another one opens

"When one door closes, another one opens" implies that the closing of one door opens another.

No. I think that's almost universally nonsense.

What is closer to reality is that there are nearly...
Forum: Main Internet Marketing Discussion Forum 24th October 2023, 04:05 PM
Replies: 23
Views: 1,475
Posted By Claude Whitacre
Re: Give me an elevator pitch of your product

I'm not sure some of you know what an elevator pitch actually is.

To me, it's what you say after they ask "What do you do for a living?"

The answer you give should mention a big benefit you...
Forum: Offline Marketing 15th October 2023, 01:44 PM
Replies: 16
Views: 324
Posted By Claude Whitacre
Re: How To Close Prospects on a Free Coaching Strategy Session?

Have you ever asked those questions?

Asking them how much they can afford is certain death in selling. They have no idea how much your offer is, and once they say "I can afford $100" and your...
Forum: Copywriting 14th October 2023, 12:32 PM
Replies: 25
Views: 488
Posted By Claude Whitacre
Re: What is your prospect’s most powerful motivation?

Of course, that's right. But one word I would use to tie them all together is Status.

An increase in status is the steam that powers all base instincts.

All these things are just angles of...
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