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Search: Posts Made By: Jgregory
Forum: Offline Marketing 6th April 2018, 06:59 PM
Replies: 67
Views: 16,676
Posted By Jgregory
Re: Cost of Leads for Lawyers

I see. 'litigation', 'property' keywords are a bit downstream from top competitive niches for legal.

I mentioned DUI Attorney, which are right up there with personal injury keywords. Both of...
Forum: Offline Marketing 5th April 2018, 07:47 PM
Replies: 67
Views: 16,676
Posted By Jgregory
Re: Cost of Leads for Lawyers

Hi Michael, that's a very good conversion rate for legal leads. What the main driver on the campaigns?

And with that low cost per lead, I've got to ask what media channel you are advertising...
Forum: Offline Marketing 19th March 2018, 08:03 PM
Replies: 67
Views: 16,676
Posted By Jgregory
Re: Cost of Leads for Lawyers

Thanks for posting something helpful and authentic
The first time I've visited WF in a long time, I'm still on a notify list for this very old thread.

I'm an independent lead generator and...
Forum: Offline Marketing 9th February 2017, 08:42 PM
Replies: 102
Views: 3,717
Posted By Jgregory
Re: Contacting Local Business Owners - Preach to the Choir

First, know your target market and location. About an hour's research should do it

Talk only to specific tradesmen who actually want more customers. Find your genuine prospects first. You'll...
Forum: Offline Marketing 28th January 2014, 03:01 AM
Replies: 23
Views: 2,274
Posted By Jgregory
Re: Real Estate Agent Landing Pages

I'm using this PHP redirect, and its been very effective because it covers most devices. And easy to configure 3 target domains for phones, tablets and desktop users. Well supported with updates so...
Forum: Offline Marketing 26th January 2014, 07:08 PM
Replies: 23
Views: 2,274
Posted By Jgregory
Re: Real Estate Agent Landing Pages

Thanks for that tip on netobjects. And I concur and agree with your assessment on the future of mobile. The differences between the browsers rendering especially make this difficult to think that...
Forum: Offline Marketing 25th January 2014, 09:40 PM
Replies: 23
Views: 2,274
Posted By Jgregory
Re: Real Estate Agent Landing Pages

You can take this man's advice to the bank. Not only does he dig down and learn the local marketing processes, he puts them to work with action. He speaks from experience.

I landed on this thread...
Forum: Offline Marketing 11th June 2012, 07:24 AM
Replies: 51
Views: 3,558
Posted By Jgregory
Re: time tracking software

Looks like an antique with is plain grey interface... but this was designed for exactly what you describe

You create multiple task descriptions, such as phone calls, onpage SEO, article writing......
Forum: Offline Marketing 18th May 2012, 08:39 AM
Replies: 10
Views: 876
Posted By Jgregory
Re: What kind of Direct Mail Campaign could you Setup with $10K BUDGET?

Selling commodities to businesses rarely succeeds without massive effort and investment. Try target marketing

What is your compelling, engaging Offer?

Does your offer provide a solution to a...
Forum: Offline Marketing 24th April 2012, 12:23 PM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Yes, of course.



Yes, of course. Use it. And this pretty much works just the way it's typed here. But put it in your own words.

Best Regards,

Jan Gregory
Forum: Offline Marketing 24th April 2012, 10:03 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Hi Mike,

To be clear... I would not say "traffic" to the prospect or client. Nor would I necessarily say "leads". That little phone script I included is all that's needed in my experience. It's...
Forum: Offline Marketing 23rd April 2012, 07:51 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

I like to include several option for contact and all of this is trackable to prove to the client who generated the traffic...

Phone #
Fax #
Voice Mail #
Email capture


Spotlighting a lead...
Forum: Offline Marketing 23rd April 2012, 07:43 AM
Replies: 29
Views: 2,044
Posted By Jgregory
Re: Rent-A-Site Hybrid - anyone doing this?

You are so right... you sure can. Direct mail is that orphan child most marketers ignore. It's cost effective and typically reaches an audience other media ( like search) does not.

And I know...
Forum: Offline Marketing 22nd April 2012, 09:50 AM
Replies: 29
Views: 2,044
Posted By Jgregory
Re: Rent-A-Site Hybrid - anyone doing this?

To the OP... congratulation on taking some proper action and showing good initiative to find ReachLocal as a comparison to use if needed. Thanks for reminding me of RL. Service Magic prices can be a...
Forum: Offline Marketing 22nd April 2012, 09:05 AM
Replies: 17
Views: 907
Posted By Jgregory
Re: How can we get this type of Google Listing?

No one I know has ever seen the SiteLinks snippets in the SERP for a website without these criteria:

- These extra links are seen when Google returns a SERP for the root/home page (index.html or...
Forum: Offline Marketing 22nd April 2012, 08:48 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Yes. That's it. Never underestimate the power of words.

"One man's meat is another man's poison." ~Tom Jones in Henry Feildings famous book.

Words have many underlying connotations and the...
Forum: Offline Marketing 22nd April 2012, 04:19 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

My own experience and same-same for my coaching clients...

Change your strategy. Don't sell leads.

Local Lead Buyer's Breakdown


Hot Lead Buyers - insurance agencies, mortgage brokers. ...
Forum: Off Topic Forum 21st April 2012, 09:56 AM
Replies: 9
Views: 615
Posted By Jgregory
Re: You have heard of Bots right? -What Is A Digital Cock Roach?

This is good to info, John... and a good reminder for new people too green to see between the branches. Aand our man, Paul does has a way of saying it like no other.

David, it's good to see you...
Forum: Offline Marketing 14th March 2012, 06:33 PM
Replies: 42
Views: 6,449
Posted By Jgregory
Re: Using Skype for Cold Calls

I use other stuff from same company for meetings. The phoneburner acounts, I've put several of my clients into PhoneBurner because if you are making enough calls... then you really need a contact...
Forum: Offline Marketing 14th March 2012, 12:13 AM
Replies: 42
Views: 6,449
Posted By Jgregory
Re: Using Skype for Cold Calls

Skype gets hit by the major telecom networks with a connection fee for every call placed through the telecoms. The telecoms are the ones responsible for the copper wire network and they are...
Forum: Offline Marketing 13th March 2012, 07:39 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: The A Pile - Strategy Drags the Wagon

Hi Lee,


Thanks for your praise, means a lot coming from a professional.

I like to teach. Yet, the forum format is so dis-jointed that it is difficult for a newbie to keep the thread of a...
Forum: Offline Marketing 8th March 2012, 02:23 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Reply to Syncjam - about building a Proven Results Story

Okay, after a PM and the posts, we'll hit this one more time...

Nothing is free. Get that straight.

For any market segment, target to the market you are comfortable with... your own criteria...
Forum: Offline Marketing 7th March 2012, 05:35 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: [CASE STUDY] How I signed 30 new business every month for the last 3 months, simple and easy!

Paper Weights & Card Stock Weights Explained | The Paper Mill Store (http://www.thepapermillstore.com/paper-weights)
Forum: Offline Marketing 7th March 2012, 04:47 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: [CASE STUDY] How I signed 30 new business every month for the last 3 months, simple and easy!

To answer your question and a few others questions... such as adding more sentences, here's more details and advice.

I have been using this merged headline post card system to do lead generation...
Forum: Offline Marketing 7th March 2012, 04:02 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: POWERFUL OFFER WINS EVERY TIME

Please go back and read that post carefully about how to get your first credibility client so you can use the power headline.

This is a separate standalone mailing with one single purpose and you...
Forum: Offline Marketing 5th March 2012, 06:46 AM
Replies: 23
Views: 1,045
Posted By Jgregory
Re: SMS campaign idea

I did a quick ping with the guy... they used coupons in the restaurant side to make it work.

The distributors seem to do free with a lot of ocal promotions. likely because its beer and not hard...
Forum: Offline Marketing 4th March 2012, 10:45 PM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: POWERFUL OFFER WINS EVERY TIME

The power in this campaign is the proven results. If you can't back it up for a Chez Gerard, you cannot use it.

But use whatever proven results you have from an existing client. The better the...
Forum: Offline Marketing 4th March 2012, 07:18 PM
Replies: 134
Views: 12,048
Posted By Jgregory
Why you Don't use a Return Address Re: I signed 30 new business

I was just going over this with one of my clients today. Sounds unconventional to leave off the return address... and she wanted to do it the proper way and use the company name and return address....
Forum: Offline Marketing 4th March 2012, 07:07 PM
Replies: 134
Views: 12,048
Posted By Jgregory
POWERFUL OFFER WINS EVERY TIME

Hi Steve,

Nice job and kudos to you for sharing this openly in the forum. This is the post card headline Steve got from my post in I love Direct Mail?

"Let Me Double your Covers at Chez Gerard...
Forum: Offline Marketing 2nd March 2012, 02:00 AM
Replies: 21
Views: 682
Posted By Jgregory
Re: Need Some help guys!

You might think about the Free Lunch lesson we all have to learn in life. The script is obviously not working with your delivery over the phone. maybe its a little of both, or one is a real...
Forum: Offline Marketing 1st March 2012, 05:16 PM
Replies: 14
Views: 910
Posted By Jgregory
Re: Where do I find Outsourced Telemarketers

Do you mean by the post you are looking for telemarketers on this list of 8, or are you just recommending these as a great place to find any freelance outsourcers and you want more freelance...
Forum: Offline Marketing 1st March 2012, 06:00 AM
Replies: 58
Views: 5,144
Posted By Jgregory
Re: Local SEO & Rent a Site Expert - How do you answer this objection?

There's another way to pitch your deal.

"Hi, this is Jan, and possibly, but I can't be sure... this might help you. You see I'm getting a lot of phone calls, 58 of them last month... homeowners...
Forum: Offline Marketing 1st March 2012, 01:33 AM
Replies: 23
Views: 1,045
Posted By Jgregory
Re: SMS campaign idea

EDIT by the poster

I took this out and now putting it back by request. The reason I took it out is because thinking some new marketers could stray down the wrong path. See the post and reply...
Forum: Offline Marketing 21st February 2012, 10:59 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

My suggestion is read this entire thread... start with this post. I included direct links to many of the better posts and you will find many here succeeding with customized direct mail campaigns....
Forum: Offline Marketing 21st February 2012, 04:46 AM
Replies: 9
Views: 1,174
Posted By Jgregory
Re: Demo Site Model and Direct Mail

You've gotten some good advice here from several... you don't have to overdo the special effects with direct mail. The power is in a compelling, engaging message that resonates with the recipients...
Forum: Offline Marketing 21st February 2012, 12:20 AM
Replies: 8
Views: 1,077
Posted By Jgregory
Re: Anyone used subdirectories as primary link in Google Places?

From an SEO standpoint, google treats a subdomain like a subdirectory... no benefit no foul. That is from a few years ago and haven't heard its changed any.

But from the Google Places...
Forum: Offline Marketing 20th February 2012, 12:38 AM
Replies: 9
Views: 1,174
Posted By Jgregory
Re: Demo Site Model and Direct Mail

That first part is not totally clear to me. You said, "your not finding interested people first.. I will build the site first". Not clear what you are doing, what form of mailing piece you are...
Forum: Offline Marketing 16th February 2012, 10:36 PM
Replies: 26
Views: 5,160
Posted By Jgregory
Re: Keeping track of cold calls so I don't call the same person next week (for example)?

For excel users merging and deduping the tables is pretty standard by using macros. About the only way you can do it.

You load up the old calling file and the new file at the same time. A good...
Forum: Offline Marketing 16th February 2012, 10:12 PM
Replies: 221
Views: 18,023
Posted By Jgregory
The A Pile - Strategy Drags the Wagon

Most of this thread is about using direct mail strategies to get your mail piece into the A pile for your targets. You should not be sending anything that would be perceived by your target as junk...
Forum: Offline Marketing 16th February 2012, 10:01 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Good choice. The B2B targets are inundated with marketing messages and the delivery vehicles all have different characteristics and are usually perceived differently by the recipients. Test and...
Forum: Offline Marketing 16th February 2012, 04:28 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

@Shark

That cleared it up, it was just the sender/recipient that wasn't clear in the wording of the original sentence.

Kinda strange that attorneys are singled out for this in CA... since...
Forum: Offline Marketing 16th February 2012, 03:23 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Apologies, but I will ask for clarification to be certain

Are you saying your target addressee is an Attorney and that is why the SOLICITATION stamp is required? only because you are sending it...
Forum: Offline Marketing 16th February 2012, 03:05 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

To @Shark

Could I ask which State this is that requires a "solicitation" notice on the envelope?

Would appreciate any advice or extra knowledge on that issue.

Regards,
Jan
Forum: Offline Marketing 16th February 2012, 02:55 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Excellent contribution from @Shark.

I hope this puts paid to the idea that direct mail is too expensive. Shark has something in common with all the other success stories in this thread. He's...
Forum: Offline Marketing 14th February 2012, 02:00 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Great points. You are targeting your phone call list by manually creating it from information gathered, which is 80% of the benefit in targeted direct marketing. The channel we use for sending the...
Forum: Offline Marketing 14th February 2012, 01:43 AM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

Your results from this test would certainly be worth knowing. The QR codes area once-off and the SMS optins carry future potential. But if QR codes could increase optins thats sure a plus
Forum: Offline Marketing 10th February 2012, 10:03 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

All good advice from @dancorkill

I would add, there is often confusion on the metric for performance... is it phone calls, or appointments, or is the Dollars spent by the new patient/customer,...
Forum: Offline Marketing 10th February 2012, 09:49 PM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

Thanks for taking the time to report such detailed numbers, you've certainly provided anecdotal evidence that's pretty compelling about the awareness and usage, but my hat's off to you for the...
Forum: Offline Marketing 10th February 2012, 03:19 AM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

Lets us know... you've got a brilliant idea here
Forum: Offline Marketing 9th February 2012, 09:31 PM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

This is just my first thought given to using QR for marketing. A bit surprised to see so many saying this not really used that much.

Here's that technical Question again if anyone has the...
Forum: Offline Marketing 9th February 2012, 09:29 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

Okay, you're on the right track now. Always use landing pages you control. Always have a specific tangible offer with a single CTA.

The offer is really the spark to the whole success. Get that...
Forum: Offline Marketing 9th February 2012, 08:44 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

You're getting some great info here especially from Ken Michaels. I'd weigh in with some help but you haven't really given us enough information.

If this many incoming phone calls are judged as...
Forum: Offline Marketing 9th February 2012, 08:06 PM
Replies: 4
Views: 814
Posted By Jgregory
Re: Direct Mailing (guru question)

Daniel,

I answered your PM today.

Best regards,
Jan
Forum: Offline Marketing 9th February 2012, 06:33 AM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

James your spot on with all the research I read. In fact it all began in Japan I believe

@jaquic

No, I have not used it yet. Seems like a good fit as an alternative method addon to another...
Forum: Offline Marketing 9th February 2012, 04:23 AM
Replies: 11
Views: 1,274
Posted By Jgregory
Re: Phone Verification Issues

I'm not disagreeing with you, but wonder if you can explaing how does one determine if a 10 digit phone number is a virtual number... or a "real" landline phone number for a local telecom?

Another...
Forum: Offline Marketing 9th February 2012, 04:14 AM
Replies: 28
Views: 1,128
Posted By Jgregory
Re: Poll: Do you know anyone who actually uses QR codes

Cool... what does your tracking reveal? That should give you a nice little universe of impressions for the image and then eventual clickthrus
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