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Forum: Copywriting 11th December 2015, 03:53 PM
Replies: 20
Views: 1,343
Posted By MontelloMarketing
Re: The Difference Between Storytelling and Lying

In my experience... if the story isn't about what the product does... has done... or results...

And... if the person isn't claiming to have knowledge they don't have... or claim to have gotten...
Forum: Copywriting 13th November 2015, 02:05 PM
Replies: 4
Views: 787
Posted By MontelloMarketing
Forum: Copywriting 19th October 2015, 12:01 PM
Replies: 10
Views: 881
Posted By MontelloMarketing
Re: Best Copywriting Quotes

75K +22%!

Um... or am I not using the correct definition of the word "quote?"

;)
Forum: Copywriting 27th July 2015, 11:25 AM
Replies: 8
Views: 1,325
Posted By MontelloMarketing
Re: How do I do this?

Companies like Agora and other big mailers will ask for a "hook" and "direction" document before you get tothe meat of the writing.

A pain in the ass up front, but in the end it makes the work...
Forum: Copywriting 20th July 2015, 11:05 AM
Replies: 30
Views: 2,295
Posted By MontelloMarketing
Re: Plagiarism Issues?

If your content isn't 100% genuine you have not business being in this business.
Forum: Copywriting 22nd June 2015, 09:16 AM
Replies: 86
Views: 5,733
Posted By MontelloMarketing
Re: 4 postcards mailed, which was the winner?

There you go.

More proof of why you should test, not guess.
Forum: Copywriting 20th June 2015, 06:05 PM
Replies: 86
Views: 5,733
Posted By MontelloMarketing
Re: 4 postcards mailed, which was the winner?

Okay... I never partake in these experiments, but I think it's so obvious I have to say #1.

Of course I could be wrong, but if I were mailing I'd bet money on that one being the winner for a few...
Forum: Copywriting 13th June 2015, 02:43 PM
Replies: 21
Views: 3,193
Posted By MontelloMarketing
Re: WF copywriting forum dead?

Um... do you mean "drivel?" You must not... otherwise it would be odd for you to be pointing out stupidity. :)
Forum: Copywriting 6th April 2015, 07:07 AM
Replies: 15
Views: 2,058
Posted By MontelloMarketing
Re: How to find a mentor?

All of which is secondary to the writing. Gotta get that down first.

And there is only one definition of getting copywriting "down"... and that is sales. Get your copy making actual cash in pocket...
Forum: Copywriting 3rd April 2015, 11:46 AM
Replies: 15
Views: 2,058
Posted By MontelloMarketing
Re: How to find a mentor?

Two different issues here.

1. Being a great copywriter.
2. SUCCESS.

To be a great copywriter you don't need to learn to be successful. Get the writing down THEN worry about being successful....
Forum: Copywriting 2nd April 2015, 04:10 PM
Replies: 15
Views: 2,058
Posted By MontelloMarketing
Re: How to find a mentor?

You're not ready to get the full benefit of a mentor.

Master the basic skills on your own, THEN shop for a mentor.

Buy books... read great copy... write a bunch of copy... and after you've had...
Forum: Copywriting 23rd February 2015, 10:13 AM
Replies: 18
Views: 1,680
Posted By MontelloMarketing
Re: Anyone got any ideas how to get more action on my email?

Sometimes a post comes along that compels me to write...

I'll be brief.

A couple good ideas here, but man o man... a bunch of amateur answers too. People coming for answers really should expect...
Forum: Copywriting 9th January 2015, 10:47 PM
Replies: 10
Views: 1,917
Posted By MontelloMarketing
Re: AWAI Example

Okay... I really haven't engaged in a couple years, but man o man AWAI seems to have really gotten bad. I took the course... my first mentee Kevin Rogers took the course... and yeah, we both quit.
...
Forum: Copywriting 10th December 2014, 12:17 PM
Replies: 22
Views: 2,718
Posted By MontelloMarketing
Re: Is there an ideal length for a sales page?

Exactly 6,743 words. Not one more or less.

There you go... the secret success formula exposed.
Forum: Copywriting 19th November 2014, 02:24 PM
Replies: 14
Views: 1,749
Posted By MontelloMarketing
Re: Having trouble with headlines and the story?

Aaah... dirty Headlibs. Maybe that's the follow up. ;)
Forum: Copywriting 27th September 2014, 07:26 AM
Replies: 32
Views: 3,310
Posted By MontelloMarketing
Re: On the trail to becoming a high paid in-demand copywriter...

My ears were buzzing so I thought I'd jump in to clarify.

My students are often given the rare opportunity to interface with ongoing group projects. They first may be asked to find specific...
Forum: Copywriting 7th September 2014, 11:14 AM
Replies: 75
Views: 4,163
Posted By MontelloMarketing
Re: Looking for a mentor

Leave it to McLeod to put it so perfectly.
Forum: Copywriting 7th July 2014, 03:34 PM
Replies: 16
Views: 1,355
Posted By MontelloMarketing
Re: How Did You Get To Write Such Great Copy ?

Kinko's also makes "a good copy." ;)
Forum: Copywriting 27th May 2014, 11:58 AM
Replies: 13
Views: 900
Posted By MontelloMarketing
Re: Questions for Copywriters and Marketers.

I just wanted to take a minute to give you a piece of advice...

A Kindle catalog is not the way to go to make money selling digital products.
Forum: Copywriting 21st May 2014, 11:58 AM
Replies: 10
Views: 1,457
Posted By MontelloMarketing
Re: A To Z List Of Phrases Used By Clayton Makepeace

Just stating fact, Angie.

A bag-o-tricks won't help anyone who thinks they need tricks. But... in the right hands these enhancers can be very dangerous (in a good way)
:)
Forum: Copywriting 14th May 2014, 04:21 PM
Replies: 13
Views: 1,277
Posted By MontelloMarketing
Re: 5 common words that should be banned from sales copy. Do you guys agree?

I'm starting a jihad against the words "the" "and" and "of."

After that WIN... I'm going after all the verbs.

And don't get me started on consonants. If I have my way we will be a vowel-only...
Forum: Copywriting 7th May 2014, 02:38 PM
Replies: 11
Views: 1,127
Posted By MontelloMarketing
Re: My copy's sold millions: here's a quick tip

I go REALLY old school... chisel and granite.

Longcopy takes 2 generations to complete.
Forum: Copywriting 26th April 2014, 01:15 PM
Replies: 20
Views: 1,814
Posted By MontelloMarketing
Re: The one TRUE method to making it as a copywriter...

"I dig getting paid to do what I love."

So well said there should be nothing left to talk about.
Forum: Copywriting 3rd November 2013, 09:52 PM
Replies: 47
Views: 2,268
Posted By MontelloMarketing
Re: Copywriting Help For Fishoil.com

I have spoken to Fishoil guy personally, when he contacted me in the past. And... I told him what he needed to make this work. I can assure everyone my answer wasn't "forget paying someone who knows...
Forum: Copywriting 31st August 2013, 09:23 AM
Replies: 12
Views: 976
Posted By MontelloMarketing
Re: What's going on here?

BigBee... if you're serious (and understand true value when you see it), contact me next week and we'll talk. I promise you I know what I'm worth, I never undersell my services, and I really GET it....
Forum: Copywriting 26th August 2013, 08:52 AM
Replies: 38
Views: 10,553
Posted By MontelloMarketing
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

LOL... the tool is done... ready to go... has been for months. Just dealing with web people/html designers, etc is f---ing me up. I've had other projects creep up and force me to put it slightly on a...
Forum: Copywriting 19th August 2013, 03:56 PM
Replies: 8
Views: 827
Posted By MontelloMarketing
Re: "Write to sale not to impress"

Glad you said something. I hesitated.

This KILLS ME! And I see it every freaking day. And I don't just mean butchered english. I literally mean the use of the word SALE instead of SELL.

This...
Forum: Copywriting 5th August 2013, 11:37 AM
Replies: 11
Views: 1,055
Posted By MontelloMarketing
Re: I almost did it... just for the Lolz.

You'd be surprised how many people try to endorse me for SEO and I'm like, "Seriously?!?!"
Forum: Copywriting 28th June 2013, 09:40 AM
Replies: 4
Views: 823
Posted By MontelloMarketing
Re: So you wanna be a copywriter Mutha******...

Screamed at my hands everyday, "C'mon mutha------ I order you to type some good words! Persuade, you sonofab----!"
Forum: Copywriting 19th June 2013, 12:24 PM
Replies: 7
Views: 1,219
Posted By MontelloMarketing
Re: Long form sales page vs short form, what's best?

Go with a picture... don't even bother with a description. Or... if you could, describe a whole different product, then put in a call to action. Or better yet, leave that out!

You know, I think...
Forum: Copywriting 12th April 2013, 03:41 PM
Replies: 38
Views: 10,553
Posted By MontelloMarketing
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

Mark,

Very soon. Just now dealing with the finality of functionality.

How bout this... Contact me in a couple weeks and I'll run your first script through myself, FREE. Just give us a good...
Forum: Copywriting 22nd March 2013, 09:52 AM
Replies: 31
Views: 4,081
Posted By MontelloMarketing
Re: Copywriting mentor

Robert,

I think Alex's point was that you were not personally mentored by Halbert. You followed him and his teachings and were inspired by them. That is not personal interaction, which mentoring...
Forum: Copywriting 22nd March 2013, 07:32 AM
Replies: 31
Views: 4,081
Posted By MontelloMarketing
Re: Copywriting mentor

Robert,

You were personally mentored by Gary? I think everyone here would love to hear some stories about that.
Forum: Copywriting 20th March 2013, 04:37 PM
Replies: 13
Views: 1,062
Posted By MontelloMarketing
Re: One Of The Big Secrets Of Freelance Success

One correction to the story Dan told. My friend never said he was "funnier" than me. He said, "as funny as..."

Just a small point because god knows I would never admit anyone was funnier than me!...
Forum: Copywriting 16th March 2013, 08:55 PM
Replies: 19
Views: 1,303
Posted By MontelloMarketing
Re: Ever Seen a $10 Bill Letter? I have... <pics>

I got one a few months ago from the Neilsen ratings company with $10 in crisp new $1 bills.
Forum: Copywriting 1st February 2013, 12:58 PM
Replies: 41
Views: 4,060
Posted By MontelloMarketing
Re: Clayton Makepeace does VSLs....

I'm a huge fan of Clayton's, so saying this is hard for me.

Not only did I click away after 20 minutes, but this webinar actually made me sad.

It was a badly conceived pitchfest, and the...
Forum: Copywriting 30th January 2013, 12:51 PM
Replies: 38
Views: 10,553
Posted By MontelloMarketing
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

Guys... the copy is totally private. I never see it at all. It goes from "machine" to email and it's out of my life. I couldn't afford to do this if I had to be involved.

That said, I'm going to...
Forum: Copywriting 29th January 2013, 08:48 AM
Replies: 38
Views: 10,553
Posted By MontelloMarketing
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

Powerpoint videos are still crushing it. In multiple markets I've tested this. If you've got the right message, powerpoint is the way to go.. especially on a budget.

Here's a sneak preview of...
Forum: Copywriting 15th January 2013, 01:30 PM
Replies: 17
Views: 968
Posted By MontelloMarketing
Re: 3$ for Feedback

Jus sayin... sounds like big business to me.

I know if I was opening a big biz I'd be fast and loose with the singles too. :)
Forum: Copywriting 15th January 2013, 01:13 PM
Replies: 17
Views: 968
Posted By MontelloMarketing
Re: 3$ for Feedback

Sounds like "big business" to me!
Forum: Copywriting 31st December 2012, 03:22 PM
Replies: 21
Views: 956
Posted By MontelloMarketing
Re: Rockin in the new year copywriting style...

Speaking of memories...

In 1987 the biggest thrill in my life as a young stand up comic was opening for Joan Jett in Charleston SC. Feeling pretty special I moved to LA later that year looking for...
Forum: Copywriting 2nd December 2012, 07:03 PM
Replies: 15
Views: 1,059
Posted By MontelloMarketing
Forum: Copywriting 25th October 2012, 08:53 AM
Replies: 9
Views: 993
Posted By MontelloMarketing
Forum: Copywriting 1st October 2012, 07:09 AM
Replies: 6
Views: 677
Posted By MontelloMarketing
Re: Topic Bridges

This is a very helpful post.

Now if you can just find a forum to post it on where article writers, content writers and other page-fillers hang out. That would be perfect!

#nothingtodowithcopy
Forum: Copywriting 22nd September 2012, 03:50 PM
Replies: 22
Views: 4,428
Posted By MontelloMarketing
Re: Best Copywriters...

Nice, Brandon... both former students of mine. I'm a proud papa. :)
Forum: Copywriting 22nd September 2012, 12:48 PM
Replies: 88
Views: 8,435
Posted By MontelloMarketing
Re: A new unique original word to replace copywriting

Actually... a very bad example. Shepherd absolutely DOES describe what they do. It means, "herds sheep."
Forum: Copywriting 21st September 2012, 11:37 AM
Replies: 68
Views: 2,849
Posted By MontelloMarketing
Re: How do you think the best became one of the best?

Aaah, but Jason, I was saying what I look for in a mentee, not what I was looking for in a great copywriter! Being compelling alone will not get the job done. But... that's what I'm looking for in...
Forum: Copywriting 20th September 2012, 02:05 PM
Replies: 68
Views: 2,849
Posted By MontelloMarketing
Re: How do you think the best became one of the best?

Good question:

1. Work ethic
2. Writing Ability
2. Sales ability
2. Psychological understanding

How's that? ;)

I've said it before and I'll say it again. I don't teach you how to write...
Forum: Copywriting 20th September 2012, 02:01 PM
Replies: 68
Views: 2,849
Posted By MontelloMarketing
Re: How do you think the best became one of the best?

Jason,

Based on what I look for in a mentee... it's all about being compelling. That may be because you tap into my emotions... or it may be because you keep me engaged in your writing. It's...
Forum: Copywriting 20th September 2012, 08:06 AM
Replies: 68
Views: 2,849
Posted By MontelloMarketing
Re: How do you think the best became one of the best?

nope. Gotta have talent to start with. Can't make a silk purse out of a sow's ear. :)
Forum: Copywriting 20th September 2012, 07:26 AM
Replies: 68
Views: 2,849
Posted By MontelloMarketing
Re: How do you think the best became one of the best?

Wytnt is dead on. No matter what you hear anywhere, you get to be the best by outworking everyone else.

There is no shortcut.
Forum: Copywriting 16th September 2012, 10:19 AM
Replies: 88
Views: 8,435
Posted By MontelloMarketing
Forum: Copywriting 6th September 2012, 10:22 AM
Replies: 4
Views: 779
Posted By MontelloMarketing
Re: Cosmo Headline Worth Swiping

I think I know what you're getting at, but I think you're wrong.

Of course it's not a swipe for every situation. No swipe is for every situation. But... it's certainly a viable formula for more...
Forum: Copywriting 4th September 2012, 07:41 AM
Replies: 6
Views: 667
Posted By MontelloMarketing
Re: Vintage Ads Site

Most of these I've never seen... And I've seen hundreds! Good find.
Forum: Copywriting 2nd September 2012, 07:34 AM
Replies: 6
Views: 772
Posted By MontelloMarketing
Re: Copywriter needed!

This is truly precious!
Forum: Copywriting 21st May 2012, 12:08 PM
Replies: 57
Views: 4,388
Posted By MontelloMarketing
Re: Help With Story Telling

"Story" by Robert McKee.
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