Register Blogs Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 513
Search took 0.98 seconds.
Search: Posts Made By: bob ross
Forum: Offline Marketing 20th October 2016, 07:40 PM
Replies: 8
Views: 514
Posted By bob ross
Re: Direct mail is alive and kicking!

Why Direct Mail Marketing Is Far From Dead | Huffington Post (http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html)
Forum: Offline Marketing 30th August 2016, 04:17 PM
Replies: 20
Views: 865
Posted By bob ross
Re: Wait a minute... this stuff still works?

I personally think that in addition to the WF's major decline after its sale, the "golden" era of digital marketing has ended and everyday people aren't so interested in hopping on the offline...
Forum: Offline Marketing 22nd August 2016, 08:44 AM
Replies: 13
Views: 1,042
Posted By bob ross
Re: 9x12

I can't argue the points made here about it being a real business and the need to be treated as one. Most people fail (at any business) when they don't treat it like a business. It's not hard to find...
Forum: Offline Marketing 25th June 2016, 02:28 PM
Replies: 16
Views: 378
Posted By bob ross
Re: How many times should i send out my advertisment by mail?

I have never seen a successful MCA or alternative to AAA type roadside assistance mailing and I have printed/mailed many over the years for people, if that helps.
Forum: Offline Marketing 22nd April 2016, 07:56 PM
Replies: 1
Views: 417
Posted By bob ross
Re: Direct Mail Offer needed for Insulation Contractor

Free "energy audits" as well as any grant money available if your state has it and your client is certified for it.
Forum: Offline Marketing 3rd April 2016, 03:47 PM
Replies: 9
Views: 1,257
Posted By bob ross
Re: Question for those really experienced in sales

I was an in-home remodeling salesman for 4 years, selling $1M+/year doing the same exact thing you are. I've owned my own remodeling company for 8 years now in addition to my marketing business so I...
Forum: Offline Marketing 24th February 2016, 12:02 PM
Replies: 25
Views: 1,322
Posted By bob ross
Re: How would you optmize this direct mail campaign?

Leverage past, recent, and current installations.

Homeowners who are spending $20k+ on decks will be living in neighborhoods that are filled with other people who can. Everytime one is sold, they...
Forum: Offline Marketing 3rd February 2016, 10:07 AM
Replies: 4
Views: 445
Posted By bob ross
Re: Non-bulk Email Delivery Problems from my Business Domain

what about just using gmail with your custom domain email as an alias? that's what I do. I send all regular emails through gmail using many different domain email names.
Forum: Offline Marketing 19th January 2016, 09:00 AM
Replies: 10
Views: 1,446
Posted By bob ross
Re: Are you making a Faustian Deal with a DEVIL?

I had a very active forum and now it's just an archive as I had to move discussion to facebook since that's where all the activity was heading. Now my FB group is highly active but it doesn't have...
Forum: Offline Marketing 17th January 2016, 01:41 PM
Replies: 8
Views: 1,123
Posted By bob ross
Re: Truth In Advertising Sells What Couldn't

that is a fantastic share Ewen, I've read few ads that are as sincere sounding as that. Amazing.
Forum: Offline Marketing 4th January 2016, 07:50 AM
Replies: 6
Views: 673
Posted By bob ross
Re: Direct mail for a lawn care business example

Definitely go with a postcard format as you'll get significantly more exposure. You might think "well if they're interested they'll open it" but here's another reason to go with a postcard: shelf...
Forum: Offline Marketing 18th December 2015, 03:07 PM
Replies: 17
Views: 2,762
Posted By bob ross
Re: To any former ValPak, Money Mailer, Clipper sales people

gotcha. recas is the solution, you can search and filter for everythying, including 100% co-op programs, etc.
Forum: Offline Marketing 18th December 2015, 10:08 AM
Replies: 17
Views: 2,762
Posted By bob ross
Re: To any former ValPak, Money Mailer, Clipper sales people

recas.com (http://recas.com) is a much better source and is fully up to date
Forum: Offline Marketing 17th December 2015, 07:57 PM
Replies: 17
Views: 2,762
Posted By bob ross
Re: To any former ValPak, Money Mailer, Clipper sales people

You're about to go down the rabbit hole now Claude, Co-op money is insane. It's free money, literally free money just waiting for people to use.

I've done numerous webinars on it but I have none...
Forum: Offline Marketing 14th December 2015, 04:34 PM
Replies: 103
Views: 8,932
Posted By bob ross
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

You're just selling them on an appointment right? If you're not trying to close them on buying something then don't get too involved in it. I think you sell home improvements right?

you: "I...
Forum: Offline Marketing 16th November 2015, 09:42 AM
Replies: 12
Views: 1,343
Posted By bob ross
Re: Youtubers make how much?!?

I have a few YT clients, one being a very large one with hundreds of thousands of views per video and a rabid subscriber base.

Even with that kind of traffic, YT doesn't pay anything significant...
Forum: Offline Marketing 12th November 2015, 05:07 PM
Replies: 14
Views: 899
Posted By bob ross
Re: Taking card payments over the phone...

square lets you invoice your customers too now actually, you can send anyone an invoice and they can enter their payment details online
Forum: Offline Marketing 6th November 2015, 07:36 AM
Replies: 14
Views: 899
Posted By bob ross
Re: Taking card payments over the phone...

Sure, I also use authorize.net but you'd need to setup a merchant account which is a lot more of a process than just using square.
Forum: Offline Marketing 6th November 2015, 07:05 AM
Replies: 14
Views: 899
Posted By bob ross
Re: Taking card payments over the phone...

squareup is the easiest solution, otherwise you'll have to use a merchant account which will involve a lot more on your end. Just get a square reader and you'll be all set.
Forum: Offline Marketing 5th November 2015, 02:01 PM
Replies: 9
Views: 1,261
Posted By bob ross
Forum: Offline Marketing 4th November 2015, 07:57 PM
Replies: 10
Views: 1,263
Posted By bob ross
Forum: Offline Marketing 2nd November 2015, 08:42 AM
Replies: 26
Views: 2,229
Posted By bob ross
Re: The A List Of My Most Popular Posts, In One Place

it's a shame that other subforums here get sticky posts at the top but we get shafted
Forum: Offline Marketing 30th October 2015, 07:10 AM
Replies: 17
Views: 1,346
Posted By bob ross
Re: Mobile Is Dead!!!

I agree that mobile is important and growing, but I can't let these attacks on direct mail go undefended.

first, in my experience at least, print and direct mail is a far easier to sell than...
Forum: Offline Marketing 23rd October 2015, 06:05 AM
Replies: 13
Views: 1,086
Posted By bob ross
Re: Model something that proves itself over and over

I bet just by putting the name "directory" in there causes more people to save it and keep it around the house.

Great share, I too would like to see some scans of the inside.
Forum: Offline Marketing 23rd October 2015, 06:01 AM
Replies: 19
Views: 1,127
Posted By bob ross
Re: EDDM label size?

Gang-run printing is why online printing is so much cheaper than doing it locally. When you're printing higher quantities, they get printed on an "offset" press which is this huge printing press that...
Forum: Offline Marketing 22nd October 2015, 04:20 PM
Replies: 19
Views: 1,127
Posted By bob ross
Re: EDDM label size?

You're paying 22.2 cents per card printing only, then paying postage on top of it? Online you should be able to get them for 7-9 cents per card or so, printed on a thick cardstock and UV gloss finish.
Forum: Offline Marketing 15th October 2015, 04:24 PM
Replies: 36
Views: 2,855
Posted By bob ross
Re: Do You Still Sell SEO For Local Businesses?

Nah they're very different. You can't track TV ads effectiveness, it's more for branding purposes and awareness-building. By using coupons and such you can track direct mail and accurately gauge its...
Forum: Offline Marketing 13th October 2015, 06:05 AM
Replies: 9
Views: 1,280
Posted By bob ross
Re: postcard mailing service

Depending on your area, the amount of new homeowners may be very small and it might be more cost effective for you to simply print 1000 or so postcards and then mail them out with stamps as needed....
Forum: Offline Marketing 13th September 2015, 08:52 AM
Replies: 8
Views: 1,243
Posted By bob ross
Re: September marketing study, save your junk mail.

One thing I'd like to add is that overall, getting anything from local business into the hands of local consumers regardless of how you're doing it is a great thing to do.
Forum: Offline Marketing 13th September 2015, 07:11 AM
Replies: 8
Views: 1,243
Posted By bob ross
Re: September marketing study, save your junk mail.

Great research, action, and post, GJA. I'd like to give my opinion on this because it's pretty often that my 9x12 members will email me with questions about their idea's to bypass the EDDM cost.
...
Forum: Offline Marketing 5th September 2015, 11:58 AM
Replies: 15
Views: 1,220
Posted By bob ross
Re: Hiring Commission Only Sales Rep?

You will have an extremely difficult time finding any kind of quality salesperson to sell for you on a straight commission basis. You're much better off bringing on low-level inexperienced people who...
Forum: Offline Marketing 24th July 2015, 08:40 AM
Replies: 21
Views: 1,705
Posted By bob ross
Re: Where do you folks get your business cards from?

Besides myself, gotprint will be the best solution for you by far and will come in well under your budget. The most important thing you need to do though is make sure your artwork is prepared...
Forum: Offline Marketing 9th June 2015, 06:24 AM
Replies: 29
Views: 1,924
Posted By bob ross
Re: Has anyone tried EDDM

Gja is right, EDDM will be a waste of your money here, you've got to take a more targeted approach.
Forum: Offline Marketing 21st May 2015, 11:41 AM
Replies: 64
Views: 11,523
Posted By bob ross
Re: Ben Feldman, A Legendary Salesman

Just wanted to bump this thread and hopefully some WF newcomers will get some value out of it.
Forum: Offline Marketing 21st May 2015, 10:55 AM
Replies: 31
Views: 1,470
Posted By bob ross
Re: A Naughty Way To Get A Targeted Mailing List --- For Free

Coming from a direct mail/direct response guy... D2D will outperform direct mail campaigns for the services they sell. Their systems are generally very efficient and proven over long periods of time,...
Forum: Offline Marketing 17th April 2015, 05:15 PM
Replies: 53
Views: 9,386
Posted By bob ross
Re: Grant Cardone's Favorite Closes

Grant Cardone Closing on the Phone - YouTube
Forum: Offline Marketing 13th April 2015, 10:08 AM
Replies: 5
Views: 565
Posted By bob ross
Re: Remembering names

I'm exactly the other way around... I remember names but not faces.
Forum: Offline Marketing 12th April 2015, 06:43 AM
Replies: 6
Views: 1,439
Posted By bob ross
Re: Got a 9 1/2 x 12 in my mailbox today

Pretty cool you got one in the mail. There's probably a 90% chance I would know the person sending it but I don't know where you live (doesn't really matter anyways).

This forum has become so...
Forum: Offline Marketing 10th April 2015, 07:41 PM
Replies: 26
Views: 2,001
Posted By bob ross
Re: what does a good direct response website for contactors look like in 2015?

Power is one of the top five replacement contractors in the nation, they've gone from $100M to $300M in the last five years alone. Almost half their business comes from the internet (via their site...
Forum: Offline Marketing 8th April 2015, 07:40 PM
Replies: 26
Views: 2,001
Posted By bob ross
Forum: Offline Marketing 12th March 2015, 05:16 PM
Replies: 11
Views: 1,347
Posted By bob ross
Re: Suspects - Leads - Prospects

This is terrible. I can't even begin to register the thought of "prospects" as being further down the funnel than a "lead". After reading this thread and some quick googling I guess I'm the weirdo...
Forum: Offline Marketing 12th March 2015, 04:28 PM
Replies: 11
Views: 1,347
Posted By bob ross
Re: Suspects - Leads - Prospects

I've used these terms loosely as well but I'm surprised at how backwards I think prospect is compared to others here.

I consider a prospect someone who's a good person to contact (usually someone...
Forum: Offline Marketing 6th March 2015, 09:01 PM
Replies: 20
Views: 2,985
Posted By bob ross
Re: Sample Cold Call

If you want to hear me cold calling you can probably learn a lot from it (nothing to buy). Here's a youtube of me calling:

Remote controlling 1k/month commitment - YouTube
Forum: Offline Marketing 21st February 2015, 07:40 AM
Replies: 8
Views: 986
Posted By bob ross
Re: Best Place for Postcards - Help !!!

That's a great point... you definitely don't want to get them with UV coating on the addressed side. I don't believe that gotprint offers them without UV on both sides, so you'd likely have to get...
Forum: Offline Marketing 19th February 2015, 01:52 PM
Replies: 28
Views: 1,957
Posted By bob ross
Re: Critique my new flyer, please.

Yep Ewen I did it earlier today when I needed to take an hour or so off from 'real' work.

I wasn't going to do an advertorial style ad but the more I kept putting it together the more it started...
Forum: Offline Marketing 19th February 2015, 11:53 AM
Replies: 28
Views: 1,957
Posted By bob ross
Re: Critique my new flyer, please.

Here's my take on this:

http://i61.tinypic.com/2lk76yq.png
Forum: Offline Marketing 16th February 2015, 12:34 PM
Replies: 68
Views: 5,850
Posted By bob ross
Re: My cold call stats for two weeks 1606 calls. Any advice to improve?

I didn't listen to the recordings but I gotta say... around 200 calls in an 8 hour period of time means someone is seriously slacking.
Forum: Offline Marketing 11th February 2015, 09:08 PM
Replies: 28
Views: 1,957
Posted By bob ross
Re: Critique my new flyer, please.

Good on you for coming on here and asking for critique.

Some quick thoughts:

1. Needs a proper headline, it should promote the biggest benefit you can find, not an image caption. Spend a lot...
Forum: Offline Marketing 9th February 2015, 04:40 PM
Replies: 18
Views: 1,476
Posted By bob ross
Re: Digital Marketing Job Offer

I'd eat glass before having to work a job again!
Forum: Offline Marketing 9th February 2015, 04:37 PM
Replies: 32
Views: 2,571
Posted By bob ross
Re: Fastest way to bring new business for Offline Local Biz?

This right here, I'd go for a much lower cost or free offer though.
Forum: Offline Marketing 29th January 2015, 09:33 PM
Replies: 21
Views: 3,703
Posted By bob ross
Re: Best place to purchase lists

I second listshack.com, that's your perfect solution for what you need. Josh the owner is always reachable for any support as well, great guy and great service for so cheap.
Forum: Offline Marketing 29th January 2015, 04:12 PM
Replies: 23
Views: 2,841
Posted By bob ross
Re: What service is valuable to a business, easy to justify the investment and is simple to fulfill?

Yep you have an unaddressed mail system there and I know you have private delivery services as well.

I learned early on that relying on getting new clients all the time is a frustrating process....
Forum: Offline Marketing 28th January 2015, 07:16 AM
Replies: 23
Views: 2,841
Posted By bob ross
Re: What service is valuable to a business, easy to justify the investment and is simple to fulfill?

why not look into offering direct mail services? the fulfillment is easy, you just need a mailhouse, who is likely a printer as well. Businesses routinely spend many thousands per month in direct...
Forum: Offline Marketing 9th January 2015, 05:39 PM
Replies: 26
Views: 1,355
Posted By bob ross
Re: Any of You Provide Advanced List Segmentation For Clients?

http://www.warriorforum.com/main-internet-marketing-discussion-forum/575693-segmenting-aweber-follow-up-not-possible.html
Forum: Offline Marketing 9th January 2015, 05:09 PM
Replies: 26
Views: 1,355
Posted By bob ross
Re: Any of You Provide Advanced List Segmentation For Clients?

You can't unfortunately, the follow-up sequence is tied to the list itself and not the segments unfortunately. There's a discussion of it somewhere where aweber responds on their reasoning why... I...
Forum: Offline Marketing 7th January 2015, 01:26 PM
Replies: 10
Views: 973
Posted By bob ross
Re: Does this exist? Should it exist?

sounds like a great service man! I used to use yesware but have gone over to streak and love it. all tracking is free, seems more accurate, and has more options.
Showing results 1 to 56 of 513

 
Forum Jump


All times are GMT -6. The time now is 05:51 PM.